288:, consisting of a compilation of articles sourced from the website. In January 2017, the site teamed up with Sydney brewery Yulli's Brews to launch a branded line of beer, Betoota Bitter, to be made available at a number of pubs throughout Australia. The site aims to expand the beer's availability into regional towns that share an affinity with the broader
242:, where it boasts over 847,000 followers. The popularity and consequential virality of its posts is described by the pair as being a result of their ability to scan through the news and put their spin on the topics of the moment, with Single suggesting that the site seeks to "make the line between what's real and what's not even blurrier".
268:
is funded via advertising revenue and sponsored brand placements within articles. Through their PR firm Three Rivers, the trio work with brands that wish to be mentioned in articles but do not want to be formally associated with the controversial publication. In May 2017, the site moved into
29:
189:
alongside a PR consultancy. Hamilton and Single both work as writers for the publication, operating under the pen-names Clancy
Overell and Errol Parker—alter-egos for which they remain in character in nearly all public and media appearances.
122:
website and digital media company that publishes articles on international, national, and local news. The site puts a comedic spin on current news topics and broader social observations. The site is based in inner
1139:
568:
273:
when it released an advertisement via its
Facebook page in which characters Overell and Parker endorse superannuation company Grow Super. In August 2017, it launched a similar campaign for
205:
in the 1990s. Hamilton's love for the oddities of living in a country town led to the idea's transformation into a satirical publication. Single also hails from the country and worked as a
304:(WBITP) had partnered with The Betoota Advocate to produce a slate of premium, unscripted television productions for domestic and international markets. In March 2023, streaming service
1012:
1274:
301:
811:
253:, with Hamilton and Single taking on their alter-egos, Overell and Parker, in both. In 2016, the pair were involved in a controversial television ad for politician
374:
in
Queensland without making it clear that the story was satire, as well as including made-up quotes attributed to them in the article. In October 2015, former
1165:
536:
421:
234:. It places an emphasis on highlighting Australian youth culture and lampooning contemporary issues in a sarcastic manner, including through the use of
1269:
784:
245:
Alongside its ordinary satirical posts, the website has also run video interviews with high-profile politicians, including former Prime
Minister
976:
1259:
758:
402:
problems with alcohol fuelled violence after it published an article suggesting that the town would be building a giant statue of a black eye.
168:
998:
884:
325:
224:
has grown to be
Australia's most popular satirical news site, garnering a larger readership within Australia than popular U.S. satire site
1008:
1284:
375:
155:
had lost his job in a wave of redundancies at the newspaper, and
Hamilton had become disillusioned working in political campaigning for
366:
The website has also attracted criticism over the way it has portrayed certain individuals and organisations. In
December 2014, the
292:
brand. In
September 2017, the beer was made available for purchase online in an effort to diversify the website's revenue streams.
1254:
1191:
569:"The Australian, The Betoota Advocate, HuffPo Australia, IAG, ABC and The Shovel join line-up for Mumbrella's Publish conference"
416:
646:
312:, a satirical comedy documentary series that investigates modern Australian controversies, which premiered on 14 June 2023.
912:
156:
1279:
193:
The idea for the site stems from an idea
Hamilton originally had to create a conservative newspaper in his hometown of
1264:
938:
411:
186:
1061:
1289:
856:
144:
The site was started in 2014 by journalists Archer
Hamilton and Charles Single, who began working on the idea for
370:
criticised the site for publishing an article announcing that it was trialling having veterinarians present at
164:
1087:
274:
148:
after meeting publisher Piers Grove through their work in the media industry. Single, formerly a writer for
545:
964:
889:
812:"The Betoota Advocate and Virgin Mobile defend millennials and avocados with #AvoFairGo mockumentary"
324:
articles have been mistaken for real news items by major Australian media outlets. In November 2014,
194:
128:
235:
210:
206:
150:
91:
334:
article about a Sydney city parking ranger who accidentally booked himself. In January 2015,
1113:
1035:
473:
468:
395:
246:
838:
Sawyer, Scott (12 November 2016). "Acid-tongue writing: Book that throws lots of punches".
28:
367:
270:
440:
602:
386:
for an article attributing to him a quote that referred to Australian-born fans of the
345:
238:
and colloquialisms. Its growing readership base is driven largely via its presence on
1248:
1003:
360:
341:
250:
1140:"RSPCA slammed for Betoota Advocate satirical article link to Queensland dog fights"
1192:"Rugby World Cup: Wallabies great John Eales slams online article with fake quotes"
732:"The Betoota Advocate shares a few schooners with Prime Minister Malcolm Turnbull"
305:
198:
119:
45:
972:
731:
700:
537:"Revealed: Betoota writer a stuttering jackeroo who fell off his horses a lot"
387:
379:
254:
167:
together, teamed up with Grove, an entrepreneur and executive producer of the
816:
671:
573:
399:
371:
226:
173:
785:"News Bulletin: Betoota Advocate does branded content; Nike backs equality"
495:
284:
brand have also been launched. In October 2016, the site published a book,
1218:
840:
336:
239:
202:
736:
705:
160:
348:, before realising that the source was a satire site. In March 2015,
124:
1062:"Update: NEVERMIND, The 2016 Olympics Won't Have 3-on-3 Basketball"
885:"Betoota Advocate opts for "beer-wall" instead of internet paywall"
1237:
197:. Hamilton had grown up near Mitchell where his parents worked as
391:
441:"Aussie politics a goldmine for 'Australia's oldest newspaper'"
759:"Turnbull calls on Katter to withdraw 'bad taste' shooting ad"
349:
1166:"Rugby World Cup Final 2015: Do I produce the kiss of death?"
647:"How The Betoota Advocate became more popular than The Onion"
102:
398:
said that the site had "missed the mark" by making light of
999:"And In Breaking News… A Message From The Betoota Advocate"
913:"Warner Bros. Australia partners with The Betoota Advocate"
257:
re-election campaign, in which they appeared in character.
127:, but takes its name from the deserted regional town of
1222:. Bundaberg, Queensland. 4 February 2017. p. 14.
131:, and purports to be "Australia's oldest newspaper".
97:
87:
79:
67:
59:
51:
41:
855:
535:
939:"Warner Bros. TV partners with Betoota Advocate"
302:Warner Bros. International Television Production
1216:"Satire story taking a joke too far, says MP".
469:"Fake news makers – a look at their early work"
359:article about a 78-year-old man fighting off a
8:
213:in Queensland prior to starting university.
21:
627:"Mitchell connection to Betoota Advocate".
911:Cheik-Hussein, Mariam (23 November 2021).
422:List of satirical television news programs
20:
300:In November 2021, it was announced that
163:as a newsreader. The pair, who attended
63:Diamantina Consolidated Holdings Pty Ltd
1275:Internet properties established in 2014
432:
1164:FitzSimons, Peter (30 October 2015).
1036:"The Betoota Advocate takes on Today"
1009:Paramount Australia & New Zealand
7:
1138:Vonow, Brittany (24 December 2014).
883:Bettles, Colin (11 September 2017).
857:"Brewers of fake news turn to booze"
844:. Bundaberg, Queensland. p. 19.
640:
638:
622:
620:
597:
595:
593:
591:
530:
528:
526:
524:
522:
520:
518:
516:
462:
460:
458:
456:
454:
452:
450:
1190:Dickson, Andrew (30 October 2015).
1088:"Deadspin Fooled by Fake News Site"
645:Barton, Andrew (19 December 2016).
603:"The Mark Bouris Show – Episode 33"
467:Hunter, Andrew (30 November 2016).
394:". In February 2017, Queensland MP
1015:from the original on 13 March 2023
810:Dawson, Abigail (29 August 2017).
14:
1086:O'Shea, Chris (15 January 2015).
701:"Barnaby Joyce on being in a pub"
16:Australian satirical news website
1270:2014 establishments in Australia
1060:Wagner, Kyle (14 January 2015).
1034:Barry, Paul (17 November 2014).
979:from the original on 31 May 2023
937:Knox, David (23 November 2021).
27:
965:"Airdate: The Betoota Advocate"
417:List of satirical news websites
249:and then Deputy Prime Minister
36:front page on 8 September 2017.
1114:"Tall tales claim a new scalp"
567:Hayes, Alex (31 August 2017).
1:
1260:Australian political websites
1112:Barry, Paul (30 March 2015).
310:The Betoota Advocate Presents
286:The Betoota Advocate Round-Up
631:. 11 August 2016. p. 5.
308:announced that it would air
963:Knox, David (31 May 2023).
412:List of satirical magazines
280:Products making use of the
159:following a short stint at
1306:
1285:Australian comedy websites
605:(Podcast). 6 January 2016
26:
165:Charles Sturt University
1255:Criticism of journalism
672:"The Betoota Advocate"
46:Satirical news website
1170:Sydney Morning Herald
546:Queensland, Australia
390:as being "worse than
728:The Betoota Advocate
697:The Betoota Advocate
500:The Betoota Advocate
384:The Betoota Advocate
266:The Betoota Advocate
230:and Australian site
222:The Betoota Advocate
217:Growth in popularity
195:Mitchell, Queensland
183:The Betoota Advocate
178:to create the site.
171:satirical news show
146:The Betoota Advocate
115:The Betoota Advocate
34:The Betoota Advocate
22:The Betoota Advocate
1280:Betoota, Queensland
352:reported as fact a
330:reported as fact a
201:, before moving to
129:Betoota, Queensland
23:
1265:Satirical websites
340:reported that the
211:Nockatunga Station
187:Alexandria, Sydney
151:The Canberra Times
1290:Australian satire
1011:. 13 March 2023.
730:(23 March 2017).
443:. 27 August 2018.
346:3-on-3 basketball
118:is an Australian
111:
110:
92:Sydney, Australia
1297:
1241:
1240:
1238:Official website
1224:
1223:
1213:
1207:
1206:
1204:
1202:
1187:
1181:
1180:
1178:
1176:
1161:
1155:
1154:
1152:
1150:
1135:
1129:
1128:
1126:
1124:
1109:
1103:
1102:
1100:
1098:
1083:
1077:
1076:
1074:
1072:
1057:
1051:
1050:
1048:
1046:
1031:
1025:
1024:
1022:
1020:
995:
989:
988:
986:
984:
960:
954:
953:
951:
949:
934:
928:
927:
925:
923:
908:
902:
901:
899:
897:
880:
874:
873:
871:
869:
862:Warrego Watchman
859:
852:
846:
845:
835:
829:
828:
826:
824:
807:
801:
800:
798:
796:
781:
775:
774:
772:
770:
755:
749:
748:
746:
744:
724:
718:
717:
715:
713:
693:
687:
686:
684:
682:
668:
662:
661:
659:
657:
642:
633:
632:
624:
615:
614:
612:
610:
599:
586:
585:
583:
581:
564:
558:
557:
555:
553:
542:Warrego Watchman
539:
532:
511:
510:
508:
506:
492:
486:
485:
483:
481:
464:
445:
444:
437:
396:Leanne Donaldson
332:Betoota Advocate
322:Betoota Advocate
290:Betoota Advocate
247:Malcolm Turnbull
107:
104:
31:
24:
1305:
1304:
1300:
1299:
1298:
1296:
1295:
1294:
1245:
1244:
1236:
1235:
1232:
1227:
1215:
1214:
1210:
1200:
1198:
1189:
1188:
1184:
1174:
1172:
1163:
1162:
1158:
1148:
1146:
1137:
1136:
1132:
1122:
1120:
1111:
1110:
1106:
1096:
1094:
1085:
1084:
1080:
1070:
1068:
1059:
1058:
1054:
1044:
1042:
1033:
1032:
1028:
1018:
1016:
997:
996:
992:
982:
980:
962:
961:
957:
947:
945:
936:
935:
931:
921:
919:
910:
909:
905:
895:
893:
882:
881:
877:
867:
865:
854:
853:
849:
837:
836:
832:
822:
820:
809:
808:
804:
794:
792:
783:
782:
778:
768:
766:
757:
756:
752:
742:
740:
726:
725:
721:
711:
709:
699:(9 June 2016).
695:
694:
690:
680:
678:
670:
669:
665:
655:
653:
644:
643:
636:
626:
625:
618:
608:
606:
601:
600:
589:
579:
577:
566:
565:
561:
551:
549:
534:
533:
514:
504:
502:
494:
493:
489:
479:
477:
466:
465:
448:
439:
438:
434:
430:
408:
368:RSPCA Australia
318:
298:
271:branded content
263:
219:
142:
137:
103:betootaadvocate
101:
74:
72:
71:Archer Hamilton
37:
17:
12:
11:
5:
1303:
1301:
1293:
1292:
1287:
1282:
1277:
1272:
1267:
1262:
1257:
1247:
1246:
1243:
1242:
1231:
1230:External links
1228:
1226:
1225:
1208:
1182:
1156:
1130:
1104:
1078:
1052:
1026:
990:
955:
929:
903:
875:
847:
830:
802:
776:
765:. 16 June 2016
750:
719:
688:
663:
634:
616:
587:
559:
512:
487:
446:
431:
429:
426:
425:
424:
419:
414:
407:
404:
317:
314:
297:
294:
262:
261:Business model
259:
218:
215:
141:
138:
136:
133:
120:satirical news
109:
108:
99:
95:
94:
89:
85:
84:
81:
77:
76:
73:Charles Single
69:
65:
64:
61:
57:
56:
53:
49:
48:
43:
39:
38:
32:
15:
13:
10:
9:
6:
4:
3:
2:
1302:
1291:
1288:
1286:
1283:
1281:
1278:
1276:
1273:
1271:
1268:
1266:
1263:
1261:
1258:
1256:
1253:
1252:
1250:
1239:
1234:
1233:
1229:
1221:
1220:
1212:
1209:
1197:
1193:
1186:
1183:
1171:
1167:
1160:
1157:
1145:
1141:
1134:
1131:
1119:
1115:
1108:
1105:
1093:
1089:
1082:
1079:
1067:
1063:
1056:
1053:
1041:
1037:
1030:
1027:
1014:
1010:
1006:
1005:
1004:ViacomCBS ANZ
1000:
994:
991:
978:
974:
970:
966:
959:
956:
944:
940:
933:
930:
918:
914:
907:
904:
892:
891:
886:
879:
876:
864:. 14 May 2017
863:
858:
851:
848:
843:
842:
834:
831:
819:
818:
813:
806:
803:
791:. 30 May 2017
790:
786:
780:
777:
764:
760:
754:
751:
739:
738:
733:
729:
723:
720:
708:
707:
702:
698:
692:
689:
677:
673:
667:
664:
652:
648:
641:
639:
635:
630:
629:Western Times
623:
621:
617:
604:
598:
596:
594:
592:
588:
576:
575:
570:
563:
560:
547:
543:
538:
531:
529:
527:
525:
523:
521:
519:
517:
513:
501:
497:
491:
488:
476:
475:
470:
463:
461:
459:
457:
455:
453:
451:
447:
442:
436:
433:
427:
423:
420:
418:
415:
413:
410:
409:
405:
403:
401:
397:
393:
389:
385:
381:
377:
373:
369:
364:
362:
361:home invasion
358:
355:
351:
347:
343:
342:2016 Olympics
339:
338:
333:
329:
328:
327:Weekend Today
323:
316:Controversies
315:
313:
311:
307:
303:
295:
293:
291:
287:
283:
278:
276:
275:Virgin Mobile
272:
267:
260:
258:
256:
252:
251:Barnaby Joyce
248:
243:
241:
237:
233:
229:
228:
223:
216:
214:
212:
208:
204:
200:
196:
191:
188:
184:
181:The trio run
179:
177:
175:
170:
166:
162:
158:
154:
152:
147:
139:
134:
132:
130:
126:
121:
117:
116:
106:
100:
96:
93:
90:
86:
82:
78:
70:
66:
62:
58:
54:
50:
47:
44:
40:
35:
30:
25:
19:
1217:
1211:
1199:. Retrieved
1195:
1185:
1173:. Retrieved
1169:
1159:
1147:. Retrieved
1144:Courier Mail
1143:
1133:
1121:. Retrieved
1117:
1107:
1095:. Retrieved
1091:
1081:
1069:. Retrieved
1065:
1055:
1043:. Retrieved
1039:
1029:
1017:. Retrieved
1002:
993:
981:. Retrieved
968:
958:
946:. Retrieved
942:
932:
920:. Retrieved
916:
906:
896:14 September
894:. Retrieved
888:
878:
866:. Retrieved
861:
850:
839:
833:
821:. Retrieved
815:
805:
793:. Retrieved
788:
779:
767:. Retrieved
762:
753:
741:. Retrieved
735:
727:
722:
710:. Retrieved
704:
696:
691:
679:. Retrieved
675:
666:
654:. Retrieved
650:
628:
607:. Retrieved
578:. Retrieved
572:
562:
550:. Retrieved
548:. 5 May 2017
541:
503:. Retrieved
499:
490:
478:. Retrieved
472:
435:
383:
365:
356:
353:
335:
331:
326:
321:
319:
309:
299:
289:
285:
281:
279:
265:
264:
255:Bob Katter's
244:
231:
225:
221:
220:
192:
182:
180:
172:
149:
145:
143:
114:
113:
112:
88:Headquarters
33:
18:
1149:10 November
1118:Media Watch
1071:10 November
1040:Media Watch
948:23 November
922:23 November
823:8 September
580:7 September
400:Bundaberg's
382:criticised
344:would have
75:Piers Grove
1249:Categories
1201:2 November
1175:2 November
1123:2 November
1097:7 February
1045:2 November
973:TV Tonight
969:TV Tonight
943:TV Tonight
496:"About Us"
428:References
388:All Blacks
380:John Eales
372:dog fights
306:Paramount+
296:Television
232:The Shovel
68:Founder(s)
817:Mumbrella
651:Mumbrella
574:Mumbrella
376:Wallabies
227:The Onion
174:The Roast
1219:NewsMail
1196:ABC News
1066:Deadspin
1013:Archived
977:Archived
890:The Land
841:NewsMail
763:ABC News
676:Facebook
406:See also
378:captain
357:Advocate
337:Deadspin
320:Several
240:Facebook
207:jackaroo
203:Brisbane
199:graziers
60:Owner(s)
1019:16 June
983:16 June
737:YouTube
706:YouTube
681:17 July
354:Betoota
282:Betoota
161:Hill FM
140:Origins
135:History
98:Website
80:Founded
55:Website
1092:AdWeek
917:AdNews
868:22 May
795:30 May
789:AdNews
609:22 May
552:22 May
474:Medium
125:Sydney
52:Format
769:3 May
743:3 May
712:3 May
656:3 May
505:3 May
480:3 May
236:slang
1203:2015
1177:2015
1151:2015
1125:2015
1099:2015
1073:2015
1047:2015
1021:2023
985:2023
950:2021
924:2021
898:2017
870:2017
825:2017
797:2017
771:2017
745:2017
714:2017
683:2023
658:2017
611:2017
582:2017
554:2017
507:2017
482:2017
392:ISIS
157:NGOs
105:.com
83:2014
42:Type
350:4BC
209:at
185:in
169:ABC
1251::
1194:.
1168:.
1142:.
1116:.
1090:.
1064:.
1038:.
1007:.
1001:.
975:.
971:.
967:.
941:.
915:.
887:.
860:.
814:.
787:.
761:.
734:.
703:.
674:.
649:.
637:^
619:^
590:^
571:.
544:.
540:.
515:^
498:.
471:.
449:^
363:.
277:.
1205:.
1179:.
1153:.
1127:.
1101:.
1075:.
1049:.
1023:.
987:.
952:.
926:.
900:.
872:.
827:.
799:.
773:.
747:.
716:.
685:.
660:.
613:.
584:.
556:.
509:.
484:.
176:,
153:,
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
