295:
and Main Street
Connect would get 17 percent of a site's revenue. The eventual goal was to provide an attractive platform for national brands to advertise on, and to support a higher advertising rate than local websites can typically charge and one that it closer to the level that used to support local print newspapers. The company's target for 2013 was to have 3,000 sites operating with some 10,000–15,000 journalists involved; existing community newspapers were not seen as potential franchisees.
35:
294:
fast food chain. It was intended to work via a local group hiring journalists to cover a community, with the national entity supplying a framework for website technical hosting and support, working capital, and guidance related to fundamental business strategies. There was to be no start-up fee,
346:
per month against an underlying population of some 420,000 people. By March 2011, the franchising model was restructured by Tucker, who instead referred to opening "pods" of about ten sites each. The company said it would launch three pods totaling 31 sites in
370:
In May 2012, the company rebranded themselves to become Daily Voice. Aside from the new name and logo, there were no other changes to business operations. The new name was purchased by Main Street
Connect, and therefore was no longer affiliated with
366:
and experienced with financial and information start-ups. Tucker stayed on as chair of the company. Main Street
Connect also obtained $ 7 million in second round funding at this time. Total sites in October 2011 numbered 52.
256:. The company raised almost $ 4 million in its first round of private equity funding, an amount which made news in the journalism industry. The company's editorial director was financial commentator and author
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Main Street
Connect's start coincided with a renewed interest in local advertising among national companies. It competed most prominently with another national-local combination,
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In
February 2011, Main Street Connect announced that the one million mark in visits to their websites had been passed, and subsequently said that the sites get about 110,000
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In March 2013, Yardeni suddenly resigned. The company underwent a major downsizing, closing all 11 of its
Massachusetts sites and laying off those employees.
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The company was founded in 2010 by Carll Tucker, a veteran of the community news business with Trader
Publications (sold to
287:. Ten such sites were in operation by the end of 2010, and Main Street Connect had 44 full-time employees as of mid-2010.
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513:"Borrowing from burgers: franchise-model startup wants to make community news sites profitable"
260:, who is also a member of its board of directors. Others associated with the company included
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707:
359:. On June 1, 2011, the company rolled out 32 (one more than expected) sites in Westchester.
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704:"'We're helping to rebuild a profession': Hyperlocal network founder aims for 3,000 sites"
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306:, but took a slower approach than Patch in rolling out new sites. It also competed with
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The franchising structure of Main Street
Connect was explicitly likened to that of the
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924:"Daily Voice closes Mass. sites, lays off some in Connecticut and New York"
362:
In
October 2011, Tucker was succeeded as CEO by Zohar Yardeni, formerly of
860:"Main Street Connect Raises $ 7 Million and Appoints Zohar Yardeni as CEO"
448:"Hyperlocal Network Mainstreet Connect Raises $ 3.97 Million First Round"
319:
253:
801:"Main Street Connect Announces 31 New Sites in Westchester County, N.Y."
268:, and John Falcone, former executive with mobile advertising company
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company that says it "bridge the 'news desert' between national and
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Main Street
Connect first appeared as town-centric news sites in
478:
264:, Chairman Emeritus of the marketing and communications company
218:, and it operates town-based news websites in various places in
646:"NY-Area's 'Main Street Connect' Takes Aim at Hyperlocal (Too)"
299:
828:"Hyperlocal Network Main Street Connect Buys CentralMassNews"
726:"Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites"
669:"Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites"
997:
Nieman Journalism Lab Encyclo entry on Main Street Connect
214:, covering town, city, county, and state". It is based in
991:
431:
385:
During 2018, the Daily Voice operation was taken over by
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or Malcolm J. Harris, the figures behind the 2008-begun
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in 1999), who described his new approach as a hybrid of
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351:, on June 1. In May 2011, Main Street Connect acquired
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Nieman Foundation for Journalism at Harvard University
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181:
167:
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133:
123:
77:
61:
51:
41:
608:"McHyperlocal: A Plan to Franchise Community News"
393:. In 2019 Cantata Media formed an alliance with
413:List of companies based in Norwalk, Connecticut
969:"Regional news outlets pair in online venture"
783:"Main Street Connect Passes 1,000,000th Visit"
474:"Why I Started a Business in a Dying Industry"
279:, named "The Daily ", such as the first one,
8:
27:
1037:Mass media in Fairfield County, Connecticut
854:
852:
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848:
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570:"Main Street Connect Expands, Names Board"
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18:The Daily Voice (American hyperlocal news)
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695:
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1047:Mass media companies established in 2010
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960:
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539:"On Hyperlocals, Hyper-hiring, and Hype"
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379:onsite news site for African Americans.
1042:Companies based in Norwalk, Connecticut
945:"Daily Voice shutting down Mass. sites"
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599:
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761:"Main Street Connect goes after Patch"
355:, which owned ten local news sites in
1017:Local mass media in the United States
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637:
635:
563:
561:
322:, and content creation sites such as
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879:"We're Now The Daily Voice, Norwalk"
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1052:2010 establishments in Connecticut
967:Soule, Alexander (April 4, 2019).
943:Bird Jr., Walter (March 4, 2013).
826:Tartakoff, Joseph (May 19, 2011).
644:Krasilovsky, Peter (May 4, 2010).
537:Kirchner, Lauren (July 13, 2010).
25:
1032:Local mass media in Massachusetts
922:Ferrari, Jerrod (March 4, 2013).
759:Behling, Ellie (March 16, 2011).
400:Fairfield County Business Journal
724:Krewson, Andria (May 17, 2010).
667:Krewson, Andria (May 17, 2010).
472:Tucker, Carll (April 26, 2010).
1022:Mass media in New York (state)
702:Oliver, Laura (July 7, 2010).
606:Fitzgerald, Mark (July 2010).
511:McGann, Laura (May 25, 2010).
446:Kaplan, David (June 1, 2010).
1:
877:Staff Report (May 25, 2012).
568:Cohen, David (May 19, 2010).
277:Fairfield County, Connecticut
224:Fairfield County, Connecticut
82:Fairfield County, Connecticut
349:Westchester County, New York
230:Founding and initial history
86:Westchester County, New York
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544:Columbia Journalism Review
114:Passaic County, New Jersey
992:Daily Voice official site
432:Daily Voice official site
238:The company's former logo
118:Bergen County, New Jersey
102:Sullivan County, New York
98:Dutchess County, New York
90:Rockland County, New York
32:
1027:Mass media in New Jersey
397:, the publisher of the
395:Westfair Communications
338:Subsequent developments
110:Ulster County, New York
106:Orange County, New York
94:Putnam County, New York
1012:American news websites
805:Editor & Publisher
787:Editor & Publisher
613:Editor & Publisher
239:
974:The Stamford Advocate
357:Central Massachusetts
237:
153:Online community news
391:Norwalk, Connecticut
285:Norwalk, Connecticut
216:Norwalk, Connecticut
208:community journalism
67:Norwalk, Connecticut
866:. October 31, 2011.
789:. February 9, 2011.
620:on January 21, 2013
580:on January 28, 2013
266:Young & Rubicam
204:Main Street Connect
190:Current status
141:Travis Hardman, COO
129:Carll Tucker, Chair
29:
950:Worcester Magazine
332:Associated Content
249:The New York Times
240:
139:Zohar Yardeni, CEO
903:. The Daily Voice
881:. The Daily Voice
862:(Press release).
803:(Press release).
785:(Press release).
316:event aggregators
281:The Daily Norwalk
258:Jane Bryant Quinn
206:, is an American
197:
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137:Carll Tucker, CEO
16:(Redirected from
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807:. March 3, 2011
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377:The Daily Voice
364:Thomson Reuters
353:CentralMassNews
344:unique visitors
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262:Peter Georgescu
244:Gannett Company
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905:. Retrieved
901:"Contact Us"
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648:. BIA Kelsey
622:. Retrieved
618:the original
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373:Keith Boykin
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324:Examiner.com
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62:Headquarters
53:Type of site
864:PR Newswire
832:PaidContent
452:PaidContent
389:, based in
212:hyper-local
202:, formerly
200:Daily Voice
28:Daily Voice
1006:Categories
739:January 9,
730:MediaShift
682:January 9,
673:MediaShift
652:January 9,
624:January 9,
584:January 9,
550:January 9,
522:January 9,
489:January 9,
457:January 9,
419:References
292:McDonald's
270:SmartReply
220:New Jersey
173:dailyvoice
125:Founder(s)
57:Local news
811:March 23,
767:March 23,
304:Patch.com
158:Employees
929:The Hour
407:See also
320:Eventful
318:such as
310:such as
254:Facebook
182:Launched
149:Services
143:Ted Yang
907:May 25,
885:May 26,
837:May 25,
222:and in
46:Private
193:Active
328:Yahoo
312:Topix
909:2012
887:2012
839:2012
813:2011
769:2011
741:2011
684:2011
654:2010
626:2011
586:2011
552:2011
524:2011
491:2011
479:BNET
459:2011
326:and
283:for
252:and
185:2010
175:.com
72:U.S.
734:PBS
677:PBS
330:'s
302:'s
300:AOL
168:URL
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