29:
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studios for shooting the series with "three permanent sets involving living rooms, kitchens, and other rooms for each of the three families." Outdoor settings were filmed in Long Island and
Westchester, and "the illusion of an outdoors setting" was created by using rear projection. Cameras were
238:
was the writer. Hoyt Allen was the producer, and Bud Gammon was the director. Cy
Harrice was the announcer, and Clark Morgan played the organ. The cast worked seven or eight hours per day to prepare each episode. Thirty people worked on the show in addition to the regular members of the cast.
210:, commented, "only an advertiser of the stature of Procter & Gamble could afford to experiment with a medium as expensive as television.... and "The First Hundred Years" is an experiment — can the success of the soap opera in radio can be paralleled in television?"
265:, "On the first show, however, the comedy lines were pretty strained and the element of farce largely pushed aside in favor of routine emotion." He also noted that Tobin and Cossart appeared too young to be Chris's parents, looking more like his brother and sister.
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s April 1951 issue reported that once the
Thayers returned from their honeymoon, "there hasn't been a dull moment since — for the audience or for the hard-working cast."
259:
CBS promoted the program prior to its debut as depicting "the ludicrous aspects of young married life", with an emphasis on "hilarious comedy", but Jack Gould wrote in
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1192:
70:
The show began with the wedding of Chris Thayer and Connie Martin, which lasted for the first week of episodes. The couple settled down in a huge, unkept
759:
616:
77:
The series did not succeed due to very low viewership, as few
American households had television sets, and fewer still watched during the afternoon.
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86:, which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account).
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617:"Soap Opera Serial Invades TV Field : 'First Hundred Years' Bows on C.B.S., With Olive Stacey and Lydon as Young Couple"
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was sponsored by
Procter & Gamble and was broadcast at 2:30 p.m. Eastern Time Monday through Friday.
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was an ABC radio program in 1949, described as a "new angle domestic situation comedy".
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began in June 1950 as a primetime "soap" and didn't move to daytime until April 1951.
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and
Barbara Eiler portrayed Chris and Connie Thayer. The supporting cast included
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Total
Television: the Comprehensive Guide to Programming from 1948 to the Present
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145:
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32:
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1611:
1112:
993:
769:
157:
45:
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395:(4th ed.). New York, New York: Penguin Books USA, Inc. p. 287.
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251:
positioned in the center of the studio, with no stage and no audience.
243:
454:
From Radio to
Television: Programs That Made the Transition, 1929-2021
193:
reported that CBS won "the network battle for the highly important
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advertising agency won "a three-way scramble" for the account.
48:
in the United States that began as a daytime serial, airing on
49:
163:
A TV episode, "The First
Hundred Years", was broadcast on
80:
The series was replaced with the television version of
187:
broadcast it on March 11, 1951. The trade publication
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Television series by
Procter & Gamble Productions
61:, aired in 1949 but only lasted one month, and NBC's
355:(2nd ed.). Ballantine Books. pp. 106–107.
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and Olive Stacey as newlyweds Chris and Connie, 1951
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What Women Watched: Daytime Television in the 1950s
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114:Mrs. Thayer (Chris's mother) - Valerie Cossart
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8:
294:. Publications International. p. 266.
222:, invented the Teleprompter for this series
52:from December 4, 1950 until June 27, 1952.
1776:American English-language television shows
760:
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489:"'1st 100 Yrs,' To Be Aired Live From NY'"
1771:Black-and-white American television shows
644:"This Week — Debuts, Highlights, Changes"
74:mansion, a present from Connie's father.
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1761:1952 American television series endings
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207:Ross Reports on Television Programming
197:daytime television billings" and that
315:Cassidy, Marsha F. (April 20, 2009).
7:
514:Hawes, William (November 16, 2015).
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451:Terrace, Vincent (October 6, 2022).
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590:. November 12, 1950. pp. 12–13
416:Atchison, Marion (July 28, 1949).
14:
55:A previous daytime drama on NBC,
797:(1965–2022 TV; 2022–present Web)
614:Gould, Jack (December 5, 1950).
517:Live Television Drama, 1946-1951
349:Schemering, Christopher (1987).
169:on CBS on May 1, 1950, starring
160:. The announcer was Owen James.
123:Mrs. Martin (Connie's mother) -
1746:American television soap operas
1193:Love is a Many Splendored Thing
495:. September 30, 1950. p. 5
117:Mr. Martin (Connie's father) -
108:Mr. Thayer (Chris's father) -
101:Connie Thayer - Olive Stacey,
21:The First Hundred Years (film)
1:
650:. December 3, 1950. p. 1
457:. McFarland. pp. 85–86.
321:. University of Texas Press.
679:. April 1951. pp. 48–49
424:. p. 24. Archived from
246:. CBS converted much of its
242:The program originated from
352:The Soap Opera Encyclopedia
290:Copeland, Mary Ann (1991).
204:Another trade publication,
129:Margie (Connie's sister) -
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1403:The Bold and the Beautiful
1376:The Young and the Restless
810:The Young and the Restless
786:The Bold and the Beautiful
705:. June 22, 1952. p. 9
555:. March 9, 1951. p. 4
520:. McFarland. p. 195.
418:"Gov. Warren To Go on Air"
18:
1324:How to Survive a Marriage
673:"The first hundred years"
584:"The First Hundred Years"
44:was the first ongoing TV
1316:Bird of the Iron Feather
1078:The World of Mr. Sweeney
908:The First Hundred Years
728:The First Hundred Years
677:Radio Television Mirror
270:Radio Television Mirror
232:The First Hundred Years
142:The First Hundred Years
41:The First Hundred Years
19:For the 1938 film, see
1564:As the Cookie Crumbles
1344:Return to Peyton Place
1337:For Richer, For Poorer
1308:The Best of Everything
36:
1751:CBS television dramas
1048:Three Steps to Heaven
845:These Are My Children
391:McNeil, Alex (1996).
58:These Are My Children
31:
837:Highway to the Stars
772:in the United States
699:"This Week (Cont'd)"
195:Procter & Gamble
1161:A Flame in the Wind
1086:Young Doctor Malone
1034:Search for Tomorrow
930:For Better or Worse
853:A Woman to Remember
768:Daytime television
428:on February 3, 2024
199:Benton & Bowles
184:The Bigelow Theatre
1676:Venice: The Series
1332:Lovers and Friends
1281:The Young Marrieds
1273:Where the Heart Is
1241:Our Five Daughters
878:As the World Turns
622:The New York Times
292:Soap Opera History
262:The New York Times
166:The Silver Theatre
156:, Myra Marsh, and
37:
1733:
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1708:Days of Our Lives
1249:Our Private World
1145:Days of Our Lives
1129:The Clear Horizon
1070:Woman with a Past
1041:The Seeking Heart
1010:Portia Faces Life
954:The Greatest Gift
923:Follow Your Heart
900:The Edge of Night
794:Days of Our Lives
549:"Sunday March 11"
527:978-1-4766-0849-5
464:978-1-4766-8836-7
328:978-0-292-78272-3
255:Critical response
16:Television series
1788:
1628:One Life to Live
1233:One Life to Live
1177:General Hospital
1026:The Secret Storm
1018:The Road of Life
1002:One Man's Family
938:From These Roots
892:The Brighter Day
802:General Hospital
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1314:
1306:
1298:
1292:1970s debuts
1279:
1271:
1265:Peyton Place
1263:
1257:Paradise Bay
1255:
1247:
1239:
1231:
1223:
1215:
1209:Morning Star
1207:
1199:
1191:
1185:Hidden Faces
1183:
1175:
1167:
1159:
1151:
1143:
1137:Dark Shadows
1135:
1127:
1119:
1111:
1103:
1097:1960s debuts
1084:
1076:
1068:
1062:Valiant Lady
1060:
1054:
1046:
1040:
1032:
1024:
1016:
1008:
1000:
992:
986:Love of Life
984:
976:
968:
960:
952:
944:
936:
928:
922:
914:
907:
906:
898:
890:
885:The Bennetts
884:
876:
870:
864:1950s debuts
851:
843:
835:
829:Faraway Hill
827:
821:1940s debuts
808:
800:
792:
784:
727:
707:. Retrieved
703:Ross Reports
702:
693:
681:. Retrieved
676:
652:. Retrieved
648:Ross Reports
647:
638:
626:. Retrieved
624:. p. 46
621:
592:. Retrieved
588:Ross Reports
587:
557:. Retrieved
553:Ross Reports
552:
543:
531:. Retrieved
516:
509:
497:. Retrieved
492:
468:. Retrieved
453:
446:
436:– via
430:. Retrieved
426:the original
421:
411:
392:
350:
344:
332:. Retrieved
317:
310:
291:
285:
268:
267:
260:
258:
241:
231:
230:
205:
203:
188:
182:
164:
162:
141:
140:
131:Nancy Malone
103:Anne Sargent
81:
79:
76:
69:
62:
56:
54:
40:
39:
38:
25:
1703:(2012–2016)
1679:(2009–2014)
1663:(2013–2014)
1655:(1995–1997)
1644:River Ridge
1639:(2011–2014)
1636:Ragged Isle
1623:(2010–2012)
1620:Miss Behave
1615:(2012–2020)
1607:(2013–2017)
1599:(2011–2014)
1591:(2010–2011)
1580:Beacon Hill
1575:(2010–2015)
1559:(2009–2018)
1497:(1997–1999)
1489:(1997–2003)
1481:(1999–2008)
1473:(1995–1997)
1454:(1980–1982)
1446:(1984–1993)
1438:(1984–1985)
1430:(1983–1995)
1422:(1989–1991)
1419:Generations
1414:(1982–1987)
1398:(1981–1984)
1371:(1970–1971)
1363:(1970–1976)
1355:(1975–1989)
1352:Ryan's Hope
1347:(1972–1974)
1339:(1977–1978)
1327:(1974–1975)
1303:(1970–2011)
1284:(1964–1966)
1276:(1969–1973)
1268:(1964–1969)
1260:(1965–1966)
1236:(1968–2012)
1228:(1965–1967)
1220:(1965–1966)
1212:(1965–1966)
1196:(1967–1973)
1188:(1968–1969)
1172:(1960–1961)
1169:Full Circle
1164:(1964–1966)
1156:(1963–1982)
1153:The Doctors
1148:(1965–2022)
1140:(1966–1971)
1132:(1960–1962)
1124:(1969–1972)
1108:(1964–1999)
1089:(1958–1963)
1081:(1954–1955)
1065:(1953–1957)
1051:(1953–1954)
1037:(1951–1986)
1029:(1954–1974)
1021:(1954–1955)
1013:(1954–1955)
1005:(1954–1955)
989:(1951–1980)
978:Kitty Foyle
973:(1950–1955)
965:(1952–2009)
957:(1954–1955)
949:(1954–1955)
941:(1958–1961)
933:(1959–1960)
925:(1953–1954)
919:(1954–1955)
911:(1950–1952)
903:(1956–1984)
895:(1954–1962)
887:(1953–1954)
881:(1956–2010)
770:soap operas
709:February 3,
683:February 3,
654:February 4,
628:February 3,
594:February 4,
559:February 4,
533:February 3,
499:February 3,
470:February 3,
432:February 3,
334:February 3,
146:Sam Edwards
125:Nana Bryant
97:Jimmy Lydon
33:Jimmy Lydon
1740:Categories
1684:What If...
1668:They Go On
1612:EastSiders
1540:Web series
1225:The Nurses
1113:Ben Jerrod
994:Miss Susan
916:First Love
278:References
227:Production
158:Earle Ross
137:Background
46:soap opera
1725:The Gates
1556:Anacostia
493:Billboard
190:Billboard
110:Dan Tobin
1719:Upcoming
1652:The Spot
1596:DeVanity
1478:Passions
1470:The City
1360:Somerset
214:See also
1572:The Bay
1435:Rituals
1411:Capitol
778:Current
244:WCBS-TV
105:(later)
1728:(2025)
1695:(2015)
1687:(2010)
1671:(1997)
1647:(2012)
1631:(2013)
1583:(2014)
1567:(2008)
1551:(2013)
1532:(2001)
1513:(1990)
1510:Tribes
1505:(1992)
1427:Loving
1319:(1970)
1311:(1970)
1252:(1965)
1244:(1962)
1204:(1965)
1116:(1963)
1073:(1954)
1057:(1958)
1043:(1954)
997:(1951)
981:(1958)
873:(1954)
856:(1949)
848:(1949)
840:(1947)
832:(1946)
524:
461:
399:
359:
325:
298:
1451:Texas
733:IMDb
711:2024
685:2024
656:2024
630:2024
596:2024
561:2024
535:2024
522:ISBN
501:2024
472:2024
459:ISBN
434:2024
397:ISBN
357:ISBN
336:2024
323:ISBN
296:ISBN
90:Cast
731:at
50:CBS
1742::
701:.
675:.
664:^
646:.
620:.
604:^
586:.
569:^
551:.
491:.
480:^
420:.
371:^
181:.
173:,
152:,
1335:/
761:e
754:t
747:v
713:.
687:.
658:.
632:.
598:.
563:.
537:.
503:.
474:.
440:.
405:.
365:.
338:.
304:.
272:'
23:.
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