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of the campaign is a red dress. It came into being as a way to attract attention to The Heart Truth, and eliminate perceptions that heart disease is an issue only for men. The dress reminds women to focus on their "outerselves", as well as their "innerselves", especially heart health.
111:
and fashion industries, in an attempt to appeal to female audiences. Red dresses have been displayed across the country, primarily at New York's
Fashion Week. The first Red Dress Collection Fashion Week took place in 2003 when nineteen designers, including
70:
The campaign began in March 2001 on recommendation from over seventy experts on the health of women. The research stressed the need to communicate to women about the risk of heart disease, and endorsed The Heart Truth as a means of doing so.
124:
contributed dresses that were displayed in the Bryant Park Tents. Many fashion shows have been put on in recent years during the
Fashion Week festivities; many famous celebrities have participated in walking the aisle, including
288:
has been the ambassador for The Heart Truth since 2003. She has led the federal government in giving women more information relating to heart disease. Bush has coordinated many events relating to The Heart Truth, including a
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A signature component of Mrs. Bush's involvement is her communication with women at hospital events featuring those living with heart disease. She promotes the campaign through various media interviews as well.
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ceremony in 2004, the
Kennedy Center exhibit, the Reagan Library exhibit, and has participated in all Fashion Week events dating to 2003.
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and Laura Bush. A conference was held at the library with leaders of the heart disease awareness movement as well as Bush and Reagan.
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32:
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62:. It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.
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313:, known as the First Ladies Red Dress Collection. The collection featured seven red dresses worn by America's first ladies
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341:. The exhibit was unveiled by Laura Bush, in the presence of many Congressional spouses and Cabinet secretaries.
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352:. There, the exhibit was opened by former First Lady Nancy Reagan along with television personality
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250:, has been a great supporter and has served as guest of honor at the event at
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31:(right) dedicate The Heart Truth First Ladies Red Dress Collection at the
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Campaign meant to raise awareness of the risk of heart disease in women
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In May 2005, The Heart Truth constructed a special exhibition at the
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In
February 2013, The Heart Truth presented a fashion show at the
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98:
18:
91:, meant to take place on the first Friday of February annually.
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50:
in women. The campaign is sponsored in the United States by the
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272:
at The Heart Truth's Red Dress
Collection Fashion Show in 2009
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344:
In
February 2007, The Heart Truth moved that exhibit to the
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Group shot of the models from the 2005 Red Dress
Collection
46:
is a campaign meant to raise awareness of the risk of
56:
United States
Department of Health and Human Services
58:; a similar campaign is promoted in Canada by the
307:John F. Kennedy Center for the Performing Arts
376:. Celebrities who walked the runway included
8:
1007:National Heart, Lung, and Blood Institute
974:National Heart, Lung, and Blood Institute
941:National Heart, Lung, and Blood Institute
52:National Heart, Lung, and Blood Institute
1107:2001 establishments in the United States
997:
995:
899:
415:
360:Heart Truth Red Dress Fashion Show 2013
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60:Heart and Stroke Foundation of Canada
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909:
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107:The Heart Truth has joined with the
1003:"First Ladies Red Dress Collection"
937:"The Heart Truth Campaign Overview"
346:Ronald Reagan Presidential Library
33:Ronald Reagan Presidential Library
14:
1033:"Heart Truth Red Dress Show 2013"
301:First Ladies Red Dress Collection
87:The campaign has also conjured a
1035:. Ms. Fabulous. February 7, 2013
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109:United States Federal Government
1:
1102:Projects established in 2001
970:"The Heart Truth Ambassador"
262:for many consecutive years.
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1123:
54:, an organization of the
1067:The Heart Truth (Canada)
1062:Indian Heart Association
277:Laura Bush's involvement
350:Simi Valley, California
245:Canadian Prime Minister
37:Simi Valley, California
273:
252:Nathan Phillips Square
195:Sarah, Duchess of York
104:
40:
268:
102:
89:National Wear Red Day
22:
412:Notable participants
366:Hammerstein Ballroom
39:on February 28, 2007
23:Former First Ladies
468:Natasha Bedingfield
832:Kimora Lee Simmons
274:
159:Valerie Bertinelli
105:
75:Logo and marketing
41:
454:Patricia Arquette
370:Midtown Manhattan
315:Lady Bird Johnson
227:Mary Lynn Rajskub
163:Christie Brinkley
122:Carmen Marc Valvo
118:Oscar de la Renta
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1097:Health campaigns
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1009:. Archived from
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976:. Archived from
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943:. Archived from
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814:
800:
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748:Audrina Patridge
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608:Taraji P. Henson
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450:
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408:, among others.
311:Washington, D.C.
207:Christina Milian
187:Billie Jean King
171:Vanessa Williams
66:Campaign history
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1013:on May 14, 2008
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382:Soledad O'Brien
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335:Hillary Clinton
323:Rosalynn Carter
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135:Natalie Morales
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44:The Heart Truth
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12:
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5:
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1092:Women's health
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1057:Hearttruth.gov
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1051:External links
1049:
1047:
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1024:
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980:on May 9, 2008
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947:on May 9, 2008
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888:Dita Von Teese
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248:Stephen Harper
243:, the wife of
241:Laureen Harper
179:Allison Janney
151:Angela Bassett
147:Venus Williams
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818:Robin Roberts
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776:Dania Ramirez
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580:Jenna Fischer
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390:Brenda Strong
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48:heart disease
45:
38:
34:
30:
26:
21:
1087:Nancy Reagan
1037:. Retrieved
1027:
1015:. Retrieved
1011:the original
982:. Retrieved
978:the original
949:. Retrieved
945:the original
874:Raven-Symoné
510:Joan Collins
496:Amanda Bynes
440:Camila Alves
402:Toni Braxton
363:
343:
331:Barbara Bush
327:Nancy Reagan
304:
295:
280:
239:
231:Rose McGowan
191:Katie Couric
183:Sara Ramirez
175:Raven-Symoné
143:Debbie Harry
106:
86:
78:
69:
43:
42:
25:Nancy Reagan
1039:February 7,
706:Susan Lucci
678:Regina King
538:Hilary Duff
398:Jamie Chung
394:Kris Jenner
378:Minka Kelly
291:White House
270:Hilary Duff
235:Eartha Kitt
223:Hilary Duff
203:LeAnn Rimes
155:Rachael Ray
131:Sheryl Crow
27:(left) and
1082:Laura Bush
1076:Categories
692:Heidi Klum
664:Gayle King
594:Linda Gray
354:Larry King
339:Laura Bush
319:Betty Ford
286:Laura Bush
283:First Lady
139:Kelly Ripa
29:Laura Bush
895:Footnotes
524:Ann Curry
426:Laila Ali
114:Vera Wang
1017:May 14,
552:Estelle
281:Former
260:Ontario
256:Toronto
219:Ashanti
984:May 9,
951:May 9,
337:, and
233:, and
211:Fergie
167:ThalĂa
120:, and
95:Events
1041:2013
1019:2008
986:2008
953:2008
81:logo
79:The
566:Eve
368:in
348:in
309:in
254:in
35:in
1078::
1005:.
994:^
972:.
961:^
939:.
902:^
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1043:.
1021:.
988:.
955:.
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