Knowledge (XXG)

The Modern House

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in 2015 Ed Cumming felt that the website of The Modern House "shone like a beacon through the terraced fog of Zoopla and Rightmove: the Modern House. An estate agent designed like a high-concept lifestyle magazine, it had clean fonts on white space, art-standard photography and a refreshing lack of
65:. The offices of The Modern House are based in St Alphege's Hall, a 1930s church hall in the south London district of Borough. By 2015 the estate agent had sold 700 properties. In 2019 the average value of a property listed on The Modern House was £1.1 million. A study conducted by 61:, a Grade II* listed modernist house in Sydenham in south London. By 2015 the estate agent had sold 700 properties. The pair claim that they have sold properties to 17 artists that have been nominated for 87:
with its "ordered beauty and outlandish prices ... How sweet life would be, we think to ourselves, if we could spend our days in such open-plan, light-filled harmony". Helen Barrett, writing in the
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in 2017 and 2018 found that properties on The Modern House "received 70 per cent more views per online listing than other agents who listed the same properties".
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that specialises in the sale and promotion of Modernist and 20th century architecture. It was founded by Matt Gibberd and Albert Hill in 2005.
240: 93:, felt the Modern House " ... is as much a lifestyle brand, a publisher and a heritage champion as it is a seller of houses". 46:. The idea for the estate agent arose when Hill interviewed Martie Lieberman, an estate agent of Modern houses designed by 166: 34:. At the time the pair launched The Modern House, the pair were both editors on magazines; Gibberd was a senior editor at 262: 47: 42: 210: 205: 36: 58: 31: 62: 89: 30:
furniture in their respective youths. Gibberd's grandfather was the modernist architect
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Gibberd and Hill met at school in Dorset and collected training shoes and
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A Modern Way to Live: 5 Design Principles from The Modern House
100:, an appraisal of Modernist architecture, and Gibberd's 83:
that the website of The Modern House offers a form of
338:Companies based in the London Borough of Southwark 57:The first property sold by the estate agent was 8: 333:Modernist architecture in the United Kingdom 160: 158: 156: 154: 152: 123: 121: 119: 117: 328:Real estate companies established in 2005 199: 197: 195: 193: 191: 189: 113: 79:jargon". In 2019 Laura Barton wrote in 318:British companies established in 2005 7: 233:"In Production - Ornament Is Crime" 104:will be published in October 2021. 96:In 2017 Gibberd and Hill published 323:Property companies based in London 40:and Hill was the design editor of 14: 165:Ed Cumming (13 September 2015). 128:Laura Barton (4 November 2019). 313:2005 establishments in England 204:Helen Barrett (January 2019). 1: 354: 211:The Financial Times 167:"Boxes of Delight" 37:World of Interiors 98:Ornament Is Crime 59:Six Pillars House 32:Frederick Gibberd 345: 296: 295: 293:Official website 278: 277: 275: 273: 259: 253: 252: 250: 248: 239:. Archived from 229: 223: 222: 220: 218: 201: 184: 183: 181: 179: 162: 147: 146: 144: 142: 125: 63:The Turner Prize 17:The Modern House 353: 352: 348: 347: 346: 344: 343: 342: 303: 302: 291: 290: 287: 282: 281: 271: 269: 261: 260: 256: 246: 244: 231: 230: 226: 216: 214: 203: 202: 187: 177: 175: 164: 163: 150: 140: 138: 127: 126: 115: 110: 90:Financial Times 12: 11: 5: 351: 349: 341: 340: 335: 330: 325: 320: 315: 305: 304: 298: 297: 286: 285:External links 283: 280: 279: 254: 224: 185: 148: 112: 111: 109: 106: 13: 10: 9: 6: 4: 3: 2: 350: 339: 336: 334: 331: 329: 326: 324: 321: 319: 316: 314: 311: 310: 308: 301: 294: 289: 288: 284: 268: 267:Penguin Books 264: 258: 255: 243:on 2020-12-03 242: 238: 237:Phaidon Press 234: 228: 225: 213: 212: 207: 200: 198: 196: 194: 192: 190: 186: 174: 173: 168: 161: 159: 157: 155: 153: 149: 137: 136: 131: 124: 122: 120: 118: 114: 107: 105: 103: 99: 94: 92: 91: 86: 82: 77: 76: 70: 68: 64: 60: 55: 53: 49: 45: 44: 39: 38: 33: 29: 28:Memphis Group 24: 22: 19:is a British 18: 299: 270:. Retrieved 257: 245:. Retrieved 241:the original 227: 215:. Retrieved 209: 176:. Retrieved 172:The Guardian 170: 139:. Retrieved 135:The Guardian 133: 101: 97: 95: 88: 81:The Guardian 80: 75:The Guardian 73: 71: 56: 54:in Florida. 48:Paul Rudolph 41: 35: 25: 21:estate agent 16: 15: 72:Writing in 307:Categories 272:13 October 247:13 October 217:12 October 178:12 October 141:12 October 108:References 43:Wallpaper* 67:Rightmove 85:escapism 52:Sarasota 274:2021 249:2021 219:2021 180:2021 143:2021 50:in 309:: 300:. 265:. 235:. 208:. 188:^ 169:. 151:^ 132:. 116:^ 276:. 251:. 221:. 182:. 145:.

Index

estate agent
Memphis Group
Frederick Gibberd
World of Interiors
Wallpaper*
Paul Rudolph
Sarasota
Six Pillars House
The Turner Prize
Rightmove
The Guardian
escapism
Financial Times




"How a cash-strapped generation fell for the fantasy world of the Modern House"
The Guardian





"Boxes of Delight"
The Guardian



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