333:, looking to open offices in China and the U.S. to make local content geared for each of those markets. According to Lee, the U.S. users favored "interactive, actionable content such as writing letters on the tablet or taking pictures with the character", while Asian users preferred "one-way streaming video content". Based on results in South Korea and China, they focused on creating content in English and Spanish for the U.S. market, and started producing videos with its characters in several languages, including English, Chinese, Spanish and Russian; and operating its own mobile app providing content directly to viewers. Many of the creators at the company were from children's book publishing and many of the apps were based on
344:, comics, and finally, games. As the company grew, they continued their debate on games and entertainment versus education. "Education combined with entertainment, edutainment, is hard to achieve. If it's too much focused on games, it has less educational value, and if it's too much focused on education, it will need sugar-coating with game features", Lee said. Consequently, they returned to their forte in September, 2016, when they released a mobile game called โMonster Super Leagueโ. Kim said he understood the importance of child education, but thought about the expertise of team members who were prior game developers at Nexon or
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281:, and mainly published books for children and magazines for computer users, with another division operating food courts in highway service areas and a subsidiary operation that marketed stationery products. Kim joined the company, in preparation as successor, in 2008, and, while there, he helped launch a self-directed program "Samsung English", and worked on content
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ideas from
Samsung Publishing, they decided to focus on the children's education market by making and uploading four music videos for Samsung Publishing's children's songs on their apps. The international response was good. โIt was then that we realized that instead of making what we want, we should create content based on what the market wants,โ Lee said.
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By 2014, the parent company, Samsung
Publishing, was seeing an increased net profit from its new subsidiary The Pinkfong Company, and in 2017, Samsung Publishing sales were approximately $ 160 million. In 2015, SmartStudy's sales were 9.5 billion won (about US$ 8.5 million). In 2016, The Pinkfong
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While brainstorming ideas for the company, the thought of making video games was quickly dropped, because, as Lee said, โAt that point, we were all tired of making games". The final choices were education and medicine, but as they had no expertise in medicine, they focused on education. With more
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407:" song and dance video. It was launched in late 2015, and started going viral on YouTube in 2016, becoming the company's most popular series with 800 million views by September 2018. By 2018, the company reported 150 million people in 112 countries had downloaded its app.
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Discussing what market they would focus on, Kim said reaching out to global customers was more viable, as potential customers were limited in South Korea, where the birthrate per year was around 400,000. They further planned to target
420:(about US$ 15.5 million), with overseas sales accounting for 65 percent. In 2017, The Pinkfong Company's sales were 27.2 billion won (about US$ 24,127,000) with an operating profit of 1.9 billion won (about US$ 1,685,000).
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in late 2013. They felt their willingness to understand subtle cultural differences instead of just enhancing language aspects benefited them. In particular, for
Chinese marketing, they created new work using old
252:, and they have produced original animated shows, world live tours and interactive video games. On January 6, 2022, they changed their corporate name from Smart Study to The Pinkfong Company.
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The
Pinkfong Company was founded in June 2010 as Smart Study and Smart Books Media, by three former game developers, CEO Kim Min-seok, CFO Lee Ryan Seung-kyu and VP Park Hyun-woo.
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Kim, who was around thirty-years-old at the time, was a publisher and the oldest son at his family's business, Samsung
Publishing Company Ltd., The Pinkfong Company's
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The
Pinkfong Company was formed by Kim, his close friend Park, who also worked at NHN, and Lee, who he met at Nexon. Lee had begun his career as an
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in 2020, with CEO Kim the biggest shareholder with 23.1 percent stake and
Samsung Publishing which owns 20.8 percent.
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at number 37. In
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and texts that
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Company's sales increased 80 percent, due to revenue from YouTube and apps sales, to 17.5 billion
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In
September 2018, Samsung Publishing's stocks "soared" by more than 76 percent after Pinkfong's
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482:"[Made In Korea] Education Contents Firm Targeting Children, 'The Pinkfong Company'"
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In August 2015, their big breakthrough occurred on YouTube with their popular character and
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It may require cleanup to comply with Knowledge's content policies, particularly
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while in college. After graduation, he was a developer and project manager at
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800:"South Korea's First-Gen Unicorn Game Developers Are Now Gamifying Education"
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They realized their market with international growth through
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A major contributor to this article appears to have a
553:"๊น๋ฏผ์ ์ผ์ฑ์ถํ์ฌ N๊ทธ๋ฃน์ฅ "์ธ๊ธฐ ์ฑ์ด ์ข
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403:-colored animated fox, which was used in a "
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706:"SmartStudy: Kindergarten Education On IoT"
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825:"Company Overview of SMARTSTUDY Co., Ltd"
614:"Company Info Samsung Publishing Co. Ltd"
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285:and app development. He studied to be an
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960:Mass media companies established in 2010
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767:Song, Seung-hyun (November 1, 2018).
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585:Huang, Eustance (September 6, 2018).
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940:Mass media companies of South Korea
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642:"About Samsung Publishing Co Ltd"
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79:. Please discuss further on the
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852:Ko, Jong-min (March 19, 2014).
672:Kim, Young-joo (May 12, 2017).
519:Lee, Ho-jeong (July 18, 2017).
293:and worked at the game company
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242:intellectual property
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169:Seocho-dong
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439:References
425:Baby Shark
405:Baby Shark
360:app stores
342:mobile VOD
250:Baby Shark
234:SmartStudy
177:Key people
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429:UK Top 40
81:talk page
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244:include
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385:YouTube
299:Hangame
256:History
229:๋ํํฌํ์ปดํผ๋
200:Website
156:2010-06
154: (
146:Founded
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346:NCSoft
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357:Apple
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