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Plum Guide was launched with ÂŁ380,000 in funding, majorly from angel investors. They raised a second round of funding in late 2016 raising ÂŁ1.8M from VC Local Globe. The company also raised ÂŁ5.7M in a Series A round led by
Octopus Ventures, and in 2019, it raised ÂŁ14M in a Series B round led by Talis
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The company uses an algorithm to build a database of all the homes available in a destination, then systematically puts it through rounds of quality control, including a Plum Test, to come up with the top homes. It also comprises an on-site assessment by an independent Home Critic. As of May 2017,
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Plum Guide curates a list of short-let rental properties. It was initially a city-focused initiative with its primary collections in London, Paris, New York and Los
Angeles. Later, the company expanded and as of 2021, it has properties in over 500 destinations across 29 countries on its portal.
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172:, “In an increasingly crowded market of vacation home rental companies, the Plum Guide stands out for its selective list of properties and high standards of service.” As per
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339:"A global home stay platform that only accepts 1 in 100 properties wants to become the 'Michelin Guide' of the rental world through its tough vetting process"
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180:, “Staying with The Plum Guide felt like being in the sort of chic home you wished you owned and far from standard, impersonal holiday rentals.”
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the company reports that it has tested 67,527 London properties, of which 674 have been accepted for inclusion on the website.
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Ventures, Hearst and
Latitude as well as participation from existing investors.
318:"Listing Your Rental Home on the Plum Guide Is Harder Than Getting into Harvard"
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138:, with offices in New York and Hong Kong. The company was launched in 2016.
219:"Plum Guide secures $ 9m led by Beringea and launches Crowdcube round"
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268:"Entrepreneurs: Holiday fanatic curating the finest stays in London"
198:"Homestay start-up The Plum Guide is expanding to the US and Italy"
364:"Looking for a London Vacation Rental? We Tried the Plum Guide"
406:"Our verdict on the luxury version of Airbnb: The Plum Guide"
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238:"The finest homestays: could your house pass the Plum Test?"
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385:"How To Stay On A Traditional (But Hi-Tech) Houseboat"
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is a global vacation rental company headquartered in
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316:McGrath, Katherine (2 October 2018).
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196:Heathman, Amelia (16 August 2018).
362:Vora, Shivani (1 September 2017).
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383:Chui, Delphine (9 August 2017).
295:Butcher, Mike (March 21, 2019).
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404:Alex, Ella (19 April 2021).
111:Travel, Lodging, Hospitality
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120:https://www.plumguide.com/
436:British travel websites
253:(subscription required)
16:Vacation rental company
29:Privately held company
337:Millington, Alison.
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44:Hospitality Service
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86:Headquarters
72:Imran Arshed
25:Company type
99:Area served
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348:2021-10-31
302:TechCrunch
278:2017-05-18
247:2017-06-01
184:References
128:Plum Guide
20:Plum Guide
164:Reception
103:Worldwide
142:Overview
108:Services
78:Alex Lee
63:Founders
35:Industry
155:Funding
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55:Founded
132:London
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41:Travel
58:2016
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