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This Is Tomorrow

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independently but saw the final display as one environment. In highlights from a 1979 documentary by the architectural critic Reyner Banham, artists and architects who were involved recall the sense of excitement they felt over the collaborations; the constraints of cost—only £50 was assigned to each group for materials; and their sense of the importance of the show within the context of the establishment they opposed.
239:. The resulting work, "Patio and Pavilion", was a three walled structure with a corrugated plastic roof and surrounded by a sand patio. Found objects such as bike parts, a battered bugle and a clock without hands were strewn throughout the installation. In a country still recovering from war, the spare architecture offered an exploration of the fractured, but enduring presence of quotidian life during conflict. 211:, was designed by Hamilton for Group 2. A second poster, comprising intersecting arrows and swirls was designed by McHale and taken to the silk screen stage by Hamilton. McHale also supplied a third separate designed poster to Hamilton with an arrow, containing the formula E=MC2 which was a Pop art '"mass" consumer' reference to the 103:
is viewed as a groundbreaking exhibition because of the issues it addressed early that later became crucial in contemporary art, not simply the process of collaborative action, but the whole notion of creating an environment inside the art gallery. The ripples of influence it created 50 years ago are
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in New York. Frank Cordell also installed the electronic amplifier and microphone enabling the ambient sounds from audience cybernetic feedback. The Senses panel with arrows featuring Tito was a joint collaboration between Hamilton and McHale, and the version reproduced in the catalogue was slightly
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This is modern art to entertain people, modern art as a game people will want to play. The sense of involvement and fun carries through in the press clippings; journalists were most taken by the fact that the show was opened by Robby the Robot, star of the sci-fi movie Forbidden Planet and easier to
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exhibition included artists, architects, musicians and graphic designers working together in 12 teams—referred to as "groups"—an example of multi-disciplinary collaboration that was still unusual. Each group took as their starting point the human senses and the theme of habitation. Each group worked
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on 9 August 1956 and featured 12 exhibits within the show that featured collaborations between a variety of architects, painters, sculptors, and other artists. While each using their own style, they built pieces that represented their version of contemporary art. The result of the twelve groups was
200:, and changed the Guinness beer bottles and altered other visual details in the mural. McHale and Hamilton collaborated on the Spectrum diagram reproduced in the exhibition catalogue, and McHale later produced a modified version of this in his Man Plus section in his book on the 208: 75:, known for their meetings at the Institute of Contemporary Arts (ICA) in London with some overlap between the two groups. The 12 exhibits were each produced separately and were independent of each other. After 196:
different in wording to alter the optical perception of viewers. Hamilton later produced a third version depicting the Senses panel in an interior collage depicting the TIT, but he changed the face to
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came up with the idea of mounting a large scale collaborative show at Whitechapel Gallery. By 1955 the participants were roughly divided into two camps; Constructivist, and the
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relativity formula. But Hamilton chose not to collaborate on the third poster, and expend the 'creative "energy"' to bring the E=MC2 to final completion at the TIT.
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A good deal of the visual material was provided by John McHale when he returned in late May from his academic year-long fellowship at Yale page 139, David Robbins,
255:. McHale wrote the text for the page Are they Cultured? and it was intended to be featured with the McHale-designed collage that got mispaginated in the catalogue. 483:
A photo of the Dazzle Panels produced by John McHale is provided on page 139 of The Independent Group by Robbins, and a description is provided in Warholstars
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Projectors, gramophone motors for moving the Duchamp rotoreliefs, film posters, and probably the juke box, were supplied by Frank Cordell, Robbins page 139
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from 1950 to 1955 and then the Royal College of Art, designed the catalogue for This Is Tomorrow. Theo Crosby found the money for it, and it was printed by
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Jobse, Jonneke. "De Stijl Continued: The Journal Structure (1958-1964) an Artists' Debate", 010 Uitgeverij; 01 edition (Sept. 2005): 323-324.
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poster image and a 'CinemaScope' collage mural design, and the design of the Pop art collage poster that were all provided by John McHale.
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opened nearly a thousand people a day saw the exhibit. The catalogue for the exhibit, designed by Independent member and graphic designer
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the discussions... are really the point of the collaboration... the exhibition will not be a collection of miscellaneous art works.
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is now considered a watershed in post-war British Art and in some respects kick started the development of the British arm of
771: 306: 273:. The director of Lund Humphries, Peter Gregory along with Peter Watson were among the original founding patrons of the ICA. 578:""Pop in the Age of Boom: Richard Hamilton's 'Just what is it that makes today's homes so different, so appealing?'"" 411: 191:
items, the juke box, and installing the film projector, and installing the Duchamp rotor discs given to McHale by
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the attempt to evoke a variety of external environment through theories that were inspired by communications guru
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Highmore, Ben. "Rough Poetry: ‘Patio and Pavilion’ Revisited." Oxford Art Journal 29, no. 2 (June 2006): 269-290.
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The exhibition's most remembered exhibit was the room created by Group 2, comprising
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Grieve, Alastair. "This Is Tomorrow, A Remarkable Exhibition Born From Contention."
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cost five shillings, a high price for 1956, sold out and had to be reprinted.
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on Whitechapel High Street in London's East End, UK, facilitated by curator
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Frank Cordell assisted McHale with accessing the film posters such as
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Just What Is It that Makes Today's Homes So Different, So Appealing?
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is considered to be the forerunner of the British Pop Art movement.
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was nearly two years in the making, after architect and art critic
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Highmore, Ben. "Rough Poetry: ‘Patio and Pavilion’ Revisited."
678:"Tate Britain | Past Exhibitions | William Turnbull" 414:, Michael Pine (CMHC Ottawa architect), Richard Matthews 54:
was a collaborative art exhibition that opened at the
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Godfrey, Tony. "Days Like These; This Was Tomorrow."
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designed the exhibition guide. The graphic designer
305:were recreated in 1990 for an exhibition at the 833:History of the London Borough of Tower Hamlets 8: 247:The exhibition catalogue featured essays by 158:poster, a film advertising billboard of the 31:was an art exhibition in August 1956 at the 143:dazzle panels, collage Space modules, and 39:. The core of the exhibition was the ICA 288:. The 1977 song "This is Tomorrow" from 265:(1912–88), who taught typography at the 476: 227:Group Six was composed of architects 107:As Banham stated in his documentary: 63:, as well as symbols of pop culture. 7: 792:Reproduction of exhibition catalogue 730:Banham, Reyner. "This Is Tomorrow." 187:(1953) for the collage murals, the 553:. 21 November 2008. Archived from 527:. 21 November 2008. Archived from 90:Crosby writes on 8 June 1955 that 14: 755:29, no. 2 (June 2006): 269-290. 307:Institute of Contemporary Arts 19:For the Bryan Ferry song, see 1: 734:no. 136 (Spring 2011): 32-34. 357:Group Four: Anthony Jackson, 354:, James Hull, Leslie Thornton 16:Art exhibition in August 1956 785:discussing the exhibition, 748:136, (April 1994): 225-232. 849: 575:John-Paul Stonard (2007), 313:Artist teams in exhibition 18: 818:Art exhibitions in London 741:145, (May 2003): 381-383. 391:Alison and Peter Smithson 229:Alison and Peter Smithson 110:book than Marilyn Monroe. 804:, MACBA: Barcelona, 2009 131:, though with help from 104:still being felt today. 781:, from an interview by 595:The Burlington Magazine 217:mass-energy equivalence 56:Whitechapel Art Gallery 33:Whitechapel Art Gallery 21:This Is Tomorrow (song) 47:History and philosophy 441:Colin St. John Wilson 267:Central School of Art 154:poster, the Van Gogh 590:on 25 February 2009. 496:Aesthetics of Plenty 259:Colin St John Wilson 243:Catalogue and guides 202:Future of the Future 198:Pierre Mendès France 746:Burlington Magazine 739:Burlington Magazine 658:on 21 November 2008 652:Thisistomorrow2.com 628:on 21 November 2008 622:Thisistomorrow2.com 557:on 21 November 2008 531:on 21 November 2008 207:The Pop art poster 783:Hans-Ulrich Obrist 774:2012-02-06 at the 753:Oxford Art Journal 139:. It included the 352:J. D. H. Catleugh 73:Independent Group 41:Independent Group 840: 798:This is Tomorrow 779:Richard Hamilton 718: 714: 708: 704: 698: 697: 695: 693: 684:. Archived from 674: 668: 667: 665: 663: 654:. Archived from 644: 638: 637: 635: 633: 624:. Archived from 614: 608: 605: 599: 598:, September 2007 591: 589: 583:. Archived from 582: 573: 567: 566: 564: 562: 547: 541: 540: 538: 536: 521: 515: 512: 506: 492: 486: 481: 461:Geoffrey Holroyd 457:Lawrence Alloway 439:, Peter Carter, 407:, Helen Phillips 387:Eduardo Paolozzi 363:Emilio Scanavino 338:Richard Hamilton 328:William Turnbull 303:This Is Tomorrow 282:This is Tomorrow 253:Lawrence Alloway 233:Eduardo Paolozzi 189:Forbidden Planet 174:beer bottles, a 160:Forbidden Planet 121:Richard Hamilton 101:This is Tomorrow 96:This Is Tomorrow 85:This is Tomorrow 77:This is Tomorrow 65:This is Tomorrow 61:Marshall McLuhan 52:This is Tomorrow 28:This Is Tomorrow 848: 847: 843: 842: 841: 839: 838: 837: 823:1956 in England 808: 807: 776:Wayback Machine 765: 727: 722: 721: 715: 711: 705: 701: 691: 689: 688:on 22 June 2008 676: 675: 671: 661: 659: 646: 645: 641: 631: 629: 616: 615: 611: 606: 602: 587: 580: 576: 574: 570: 560: 558: 549: 548: 544: 534: 532: 523: 522: 518: 513: 509: 493: 489: 482: 478: 473: 465:Toni del Renzio 405:Ernő Goldfinger 395:Nigel Henderson 324:Germano Facetti 315: 279: 245: 237:Nigel Henderson 225: 213:Albert Einstein 164:Robby the Robot 117: 49: 37:Bryan Robertson 24: 17: 12: 11: 5: 846: 844: 836: 835: 830: 828:1956 in London 825: 820: 810: 809: 806: 805: 802:James Lingwood 794: 789: 764: 763:External links 761: 760: 759: 756: 749: 742: 735: 726: 723: 720: 719: 709: 699: 669: 639: 609: 600: 568: 542: 516: 507: 487: 475: 474: 472: 469: 468: 467: 455:Group Twelve: 453: 445:Group Eleven: 443: 429: 419:Kenneth Martin 415: 412:James Stirling 408: 401:Victor Pasmore 397: 383: 377:Denis Williams 365: 355: 348: 334: 314: 311: 278: 275: 271:Lund Humphries 244: 241: 224: 221: 193:Marcel Duchamp 152:Marilyn Monroe 116: 113: 48: 45: 15: 13: 10: 9: 6: 4: 3: 2: 845: 834: 831: 829: 826: 824: 821: 819: 816: 815: 813: 803: 800: 799: 795: 793: 790: 788: 787:Tate Magazine 784: 780: 777: 773: 770: 767: 766: 762: 757: 754: 750: 747: 743: 740: 736: 733: 729: 728: 724: 717: 713: 710: 707: 703: 700: 687: 683: 679: 673: 670: 657: 653: 649: 643: 640: 627: 623: 619: 613: 610: 604: 601: 597: 596: 586: 579: 572: 569: 556: 552: 546: 543: 530: 526: 520: 517: 511: 508: 505: 504:0-262-18139-8 501: 498:, MIT Press, 497: 491: 488: 485: 480: 477: 470: 466: 462: 458: 454: 452: 448: 444: 442: 438: 434: 430: 428: 424: 420: 416: 413: 410:Group Eight: 409: 406: 402: 399:Group Seven: 398: 396: 392: 388: 384: 382: 381:Colin Glennie 378: 374: 370: 366: 364: 360: 359:Sarah Jackson 356: 353: 350:Group Three: 349: 347: 346:John Voelcker 343: 339: 335: 333: 332:Edward Wright 329: 325: 321: 317: 316: 312: 310: 308: 304: 299: 297: 293: 292: 287: 283: 276: 274: 272: 268: 264: 263:Edward Wright 260: 256: 254: 250: 249:Reyner Banham 242: 240: 238: 234: 230: 222: 220: 218: 214: 210: 205: 203: 199: 194: 190: 186: 185: 184:Julius Caesar 179: 177: 176:Marlon Brando 173: 169: 165: 161: 157: 153: 149: 146: 142: 138: 137:Frank Cordell 134: 133:Magda Cordell 130: 126: 125:John Voelcker 122: 114: 112: 111: 105: 102: 97: 93: 88: 86: 82: 81:Edward Wright 78: 74: 70: 66: 62: 57: 53: 46: 44: 42: 38: 34: 30: 29: 22: 797: 786: 752: 745: 738: 731: 725:Bibliography 712: 702: 690:. 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Index

This Is Tomorrow (song)
Whitechapel Art Gallery
Bryan Robertson
Independent Group
Whitechapel Art Gallery
Marshall McLuhan
Theo Crosby
Independent Group
Edward Wright
Richard Hamilton
John Voelcker
John McHale
Magda Cordell
Frank Cordell
Op Art
readymade
Marilyn Monroe
Sunflowers
Forbidden Planet
Robby the Robot
Jukebox
Guinness
Marlon Brando
Julius Caesar
Marcel Duchamp
Pierre Mendès France
Just What Is It that Makes Today's Homes So Different, So Appealing?
Albert Einstein
mass-energy equivalence
Alison and Peter Smithson

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