372:. The government filed a complaint against the use of the Norwegian flag in February 2008. The legal complaint however failed and it is unlikely that a second attempt will be made. The Norwegian Embassy, the Norwegian Office for Foreign Affairs were informed by Mediatex – the company behind the Thor Steinar brand – in December 2007 that future collections starting and including the spring and summer 2008 collection will no longer use the national symbol of Norway. The company issued a statement in response to the issue.
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Various designs by Thor
Steinar have had Norwegian flags and Norwegian names, such as Trondheim, Nordfjord, Nordstrand or Bergen. The official stores selling the clothes are also named after the oldest Norwegian city,
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The brand was registered as a trademark by Axel
Kopelke in October 2002 and was manufactured by Mediatex GmbH. In March 2009, Mediatex sold the brand to International Brands General Trading, a
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Since the inception of Thor
Steinar, the company has used two logos. Much of the controversy regarding the clothing label revolves around their first logo, featuring a combination of a
408:) in conjunction with his far-right politics led to public outcry and local authorities sought to have the store closed. The store was eventually renamed to Tønsberg in March 2012.
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175:. In German media, the brand is most often discussed in the light of this association. Wearing Thor Steinar clothes is expressly forbidden in the
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which is used by some organisations with neo-Nazi connections. It was also used by the Nazis as exemplified by the insignia of the
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manufactured by Thor
Steinar Mediatex GmbH, a subsidiary of International Brands General Trading, a
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243:. The manufacturers of the Thor Steinar brand rejected this interpretation of the original logo.
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for employing internal security guards with far-right connections who wore the same clothing.
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626:"Amazon 'used neo-Nazi guards to keep immigrant workforce under control' in Germany"
609:"Thor Steinar" und "Consdaple"-Kleidung in der HSH Nordbank Arena ab sofort verboten
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In
Germany, public display of Nazi-associated symbols, as well as glorification of
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On occasions, Thor
Steinar shops have been attacked with stones or paint bombs.
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Neo-Nazi
Fashion: Thor Steinar and the Changing Look of the German Far Right
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prohibit wearing the label in their stadiums. The online retailer
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stopped selling the brand in 2009. Despite this, Amazon has
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In
Germany, the brand is considered closely associated to
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719:"Furore over German 'Brevik' clothing shop in Chemnitz"
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Federal Office for the
Protection of the Constitution
507:"Linksextremisten greifen Thor-Steinar-Geschäfte an"
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303:Various authorities and organizations, including
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331:. In addition, several football clubs including
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463:"Neo-Nazi Group Calls for Thor Steinar Boycott"
315:Wearing the label is prohibited in the German
697:""Thor Steinar" Chef doch nicht vor Gericht!"
380:Until 2008, the chain operated a store named
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741:"Neo-Nazi clothes brand opens 'Brevik' shop"
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652:"Neo-nazi clothing 'abuses' Norway's flag"
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570:Verfassungsschutzbericht Brandenburg 2007
443:Scene costumes for right-wing extremists
703:(in German). 5 May 2008. Archived from
607:HSV-Presseservice (28 September 2007).
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400:. Its similarity to the last name of
124:International Brands General Trading
7:
673:Radke, Johannes (15 February 2008).
191:, and in several football stadiums.
675:"Norwegen klagt gegen Thor Steinar"
292:, respectively). Despite that, the
650:Berglund, Nina (4 December 2006).
14:
589:Radke, Johannes (16 March 2008).
250:rune, similar in appearance to a
639:from the original on 7 May 2022.
237:2nd SS Panzer Division Das Reich
762:„Brevik“ heißt jetzt „Tonsberg“
554:Verfassungsschutz Brandenburg:
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677:(in German). Der Tagesspiegel
465:. Spiegel Online. 27 May 2009
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543:Spiegel Online International
802:Products introduced in 2002
743:. thelocal.de. 6 March 2012
491:(in German). Archived from
300:movement at around 40,000.
283:Strafgesetzbuch section 86a
65:; 25 years ago
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797:Clothing brands of Germany
591:"Hausverbot im Bundestag"
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721:. BBC News. 6 March 2012
701:Thor Steinar News Portal
489:Thor Steinar News Portal
406:July 2011 Norway attacks
246:Their second logo is a
812:Clothing controversies
402:Anders Behring Breivik
333:Tennis Borussia Berlin
325:Mecklenburg-Vorpommern
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185:Mecklenburg-Vorpommern
807:Neo-Nazism in Germany
418:Far-right subcultures
357:since been criticized
281:, are illegal (under
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150:is a German clothing
16:German clothing brand
635:. 14 February 2013.
575:18 July 2011 at the
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495:on 11 January 2010.
404:(who committed the
396:also with the name
107:Number of employees
83:Königs Wusterhausen
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519:on 6 February 2013
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309:Verfassungsschutz
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521:. Retrieved
517:the original
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493:the original
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485:"Altes Logo"
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467:. Retrieved
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376:Brevik store
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345:Hamburger SV
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271:Adolf Hitler
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229:*sowilo rune
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217:Berlin-Mitte
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148:Thor Steinar
147:
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126:(since 2009)
78:Headquarters
36:Company type
22:Thor Steinar
18:
319:and in the
305:Brandenburg
225:*tiwaz rune
207:Controversy
173:Brandenburg
137:thorsteinar
87:Brandenburg
791:Categories
429:References
349:Hertha BSC
233:wolfsangel
163:neo-Nazism
423:Nazi chic
317:Bundestag
298:far-right
256:mythology
177:Bundestag
681:14 March
658:14 March
637:Archived
579:, p. 162
573:Archived
523:30 April
412:See also
394:Chemnitz
390:Telemark
370:Tønsberg
321:Landtags
181:Landtage
101:Tønsberg
54:Clothing
46:Industry
747:6 March
725:6 March
469:7 March
265:Germany
252:saltire
195:History
165:by the
132:Website
92:Germany
68: (
60:Founded
50:Fashion
766:Taz.de
560:, 2008
449:German
398:Brevik
386:Brevik
382:Brevik
363:Norway
353:Amazon
329:Saxony
275:denial
227:and a
189:Saxony
179:, the
120:Parent
98:Brands
201:Dubai
156:Dubai
152:brand
749:2012
727:2012
683:2008
660:2008
525:2011
471:2012
347:and
327:and
285:and
273:and
248:Gyfu
187:and
70:1999
63:1999
40:GmbH
388:in
323:of
277:of
183:of
139:.de
114:160
793::
764:,
699:.
629:.
616:^
593:.
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451:).
343:,
339:,
335:,
258:.
112:c.
90:,
85:,
751:.
729:.
685:.
662:.
611:.
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527:.
473:.
72:)
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