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newspaper generate original content for a TMC product. Common names for TMC products include "Extra", "MVP" and "Plus". Often the newspaper will tack on one of these words to its main publication's title and use that as its name. For example, the
Anytown Tribune might call its TMC product the "Anytown Tribune Plus" or "Anytown Tribune Extra." On the other hand, some newspapers develop entirely different names for their TMC products and may exclude or downplay their own name for fear their name might strike a negative chord with non-subscribers.
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cutting back significantly. Many residents dislike TMC products because of their low quality and the fact they don't wish to have any newspaper delivered to their homes. Often these residents call newspapers and ask the product not be delivered to their home. Most newspapers will honor this request. Another problem with delivering a TMC product is, because of their small size, they can easily blow away in the wind, especially if the intended recipients don't bring them inside. There have been some cases of newspapers being accused of
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aimed specifically at non-subscribers, offering special rates for subscribing or other special offers. Most newspapers sell advertising in the TMC product. Usually businesses who advertise in the main publication can add an advertisement in the TMC product for a small additional fee, often just a few
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news stories to fill these pages, But sometimes it is just a mailer with ads and no content. Some newspapers choose to focus on entertainment news while others include local or national news. However, most of the content is either syndicated or reprinted from the main newspaper; very rarely will a
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that reaches all households in a market. Traditionally in most of North
America newspapers provided total market coverage, as almost all households would subscribe to the main local paper. As subscription rates have fallen total market coverage products have emerged as a separate project, sometimes
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TMCs were quite popular in the newspaper industry for several years and were seen as an innovative way to reach non-subscribers (and to offer services that compete with direct mail companies). However, some newspapers have begun questioning the effectiveness of TMCs and are doing away with them or
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Different newspapers take different approaches to TMC products. Some are quite simple and even border on low-quality, while others are quite complex. Typically, a TMC product is rather small - perhaps 4 to 12 pages frequently with several pre-printed inserts. Many newspapers use
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that compares the newspaper's subscriber list to residential records, eliminating any duplicates. Some newspapers also choose to insert the TMC inside newspapers delivered to subscribers or sold at
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or a specific portion or portions of the market. Total Market
Coverage products are meant to attract readers to
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Today many newspapers will distribute a supplement to free of charge to all households in the paper's
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or purchase copies of the main newspaper and also provide an additional outlet for
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as a result of TMC products being found scattered around outdoors.
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64:TMC products often feature special
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101:Routledge, Oct 31, 2013 pg. 237
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99:Media Today: 5th Edition.
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118:Advertising
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112:Categories
85:References
66:promotions
58:syndicated
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79:littering
38:subscribe
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16:A
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