36:
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levels of $ 166 billion by 2024 and grow it to $ 230 billion by 2030. The agency is active in 15 markets, including
Australia, where it aims to grow demand for the nation's tourism experiences through international and domestic promotions, advocacy and representation. The latest international campaign uses Ruby the Roo to attract visitors in the "Come and Say G'day" campaign.
249:(Cth) as a merger of four existing tourism organisations – the Australian Tourist Commission, the Bureau of Tourism Research, and the Tourism Forecasting Council, and See Australia. Tourism Australia describes itself as the successor of the Australian Tourist Commission, and hence celebrated what would be the commission's 50-year anniversary in 2017.
580:
260:. Jane Whitehead, regional general manager Americas, Tourism Australia, said "In collaborating with Australian Traveller, we set out to tell quintessentially Aussie travel stories, while highlighting some of the finest hospitality product, in a way that compels travellers to book memorable vacations."
427:
In
January 2014, Tourism Australia announced it had appointed Fox Sports' Chief Operating Officer John O'Sullivan as its Managing Director. In September 2019 Phillipa Harrison was appointed as O'Sullivan's successor, having been the Acting Managing Director of Tourism Australia since his departure in
336:
In
January 2010 Tourism Australia displayed a caged kangaroo on a street in Hollywood. The kangaroo was filmed by a concerned member of the public who was reported as saying, "The kangaroo was there in a pen, like a 10 by 12 (foot) pen, straight on the concrete and it was really, really disturbing.
228:
industry, and develop economic benefits to
Australia from tourism. The agency contributes to the implementation of the THRIVE 2030 national Strategy (The Re-Imagined Visitor Economy) issued in March 2022 which aims to return international and domestic spend in the visitor economy to pre-pandemic
341:
expert Tim
Faulkner, after viewing the video of the kangaroo, said that it was clear the animal was not acting normally, "The animal is obviously distressed, there is no question about it. The sort of stress I see here suggests that it has endured long-term problems."
221:, and employs 198 staff (including 80 staff at overseas offices). It works closely with the Australian Trade and Investment Commission, the Australian Government's tourism policy and program agency, and State and Territory tourism marketing organisations.
349:
campaign, sourcing its stories and photographs from the
Australian public through a competition with strict licensing conditions. The terms and conditions of the competition required the authors to assign all rights, including
908:
850:
1121:
1177:
990:
875:
791:
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218:
167:
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served as managing director of
Tourism Australia from 2004 until 2006, when his three-year contract was prematurely terminated. Morrison was subsequently elected as the
337:
It was just disturbing. There were kids who were really upset because this kangaroo was just rocking back and forth and back and forth and back and forth." Australian
1187:
931:
813:
1182:
932:"Australia's new tourism ad featuring Kylie Minogue, Ash Barty, and Shane Warne cost $ 15 million. Here's why the government reckons it's worth every cent"
860:
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responsible for promoting
Australian locations as business and leisure travel destinations. The agency is a corporate portfolio agency of the
831:
1018:
883:
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354:, to Tourism Australia and indemnify Tourism Australia against any legal action as a result of its re-using the works, which the
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Tourism
Australia's objectives are to influence and encourage international and domestic travel to Australia, foster a
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stated were extreme conditions and "particularly disturbing given that
Tourism Australia is a government body".
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https://www.tourism.australia.com/content/dam/digital/corporate/documents/ta-annual-report-fy22.pdf
225:
245:
16:
This article is about the Australian Government's tourism agency. For tourism in Australia, see
214:
1075:"Looking for Scott Morrison: The rise, duck and weave of Australia's no-fault prime minister"
991:"'Out of respect': Kylie Minogue Matesong Tourism Australia ad pulled amid bushfire coverage"
1149:
1023:
936:
447:
409:
393:. However the advertisement was withdrawn several days later in light of the impact of the
899:"Kylie Minogue tries to lure Brexit-weary Britons in new Tourism Australia ad 'Matesong'"
457:
405:
370:
35:
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490:
386:
366:
180:
903:
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119:
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139:
329:
The organisation caused controversy in 2006 when its advertising campaign "
689:"THRIVE 2030 strategy growing Australia's visitor economy | Austrade"
855:
876:"Tourism Australia wants you and your intellectual property rights"
767:"Australian Traveller launches US magazine for Tourism Australia"
333:" gained media attention following a ban in the United Kingdom.
1122:"Fox Sports' John O'Sullivan named new MD of Tourism Australia"
194:
267:
1103:"Who is Scott Morrison? Meet Australia's new Prime Minister"
1145:"Tourism Australia appoints Phillipa Harrison to top job"
389:, was aired on televisions in the United Kingdom before
1019:"Bloody hell! When ScoMo lost a political knife fight"
252:
In February 2019, Tourism Australia collaborated with
753:"Come and Say G'day - Corporate - Tourism Australia"
189:
173:
163:
149:
132:
112:
104:
96:
88:
65:
47:
42:
792:"Brit ban on 'bloody' ad 'incredibly ludicrous'"
851:"Australia's new slogan? There nothing like it"
622:
620:
618:
595:"Tourism Australia Corporate Plan 2019 – 2023"
420:until August 2018 when he assumed the role of
1178:Commonwealth Government agencies of Australia
243:Tourism Australia was created in 2004 by the
8:
832:"Tourism Australia criticised over kangaroo"
514:
512:
28:
814:"PETA alerted over Tourism Australia stunt"
256:to launch a magazine in the United States,
964:"Kylie Minogue's Matesong Official Lyrics"
297:. Please do not remove this message until
317:Learn how and when to remove this message
550:
548:
546:
544:
542:
540:
485:
483:
345:In 2010, Tourism Australia launched its
293:Relevant discussion may be found on the
1188:Government agencies established in 2004
966:. Tourism Australia. 26 December 2019.
479:
219:Department of Foreign Affairs and Trade
168:Department of Foreign Affairs and Trade
1017:Carruthers, Fiona (1 September 2018).
361:A 2019 advertising campaign, entitled
239:Australian National Travel Association
27:
970:from the original on 26 December 2019
911:from the original on 26 December 2019
897:Wahlquist, Calla (26 December 2019).
653:"Foreign Affairs and Trade Portfolio"
7:
391:the Queen's message on Christmas Day
156:Phillipa Harrison, managing director
23:Australian Government tourism agency
1101:Rimmer, Michelle (24 August 2018).
1045:Wainwright, Robert (26 July 2006).
874:Redman, Elizabeth (15 April 2010).
1183:Tourism organisations in Australia
1143:Ludlow, Mark (12 September 2019).
14:
989:Bourke, Latika (4 January 2020).
930:Derwin, Jack (27 December 2019).
560:Australian Government Information
331:So where the bloody hell are you?
1193:2004 establishments in Australia
1120:Freed, Jamie (28 January 2014).
440:
272:
34:
816:. 26 March 2010. Archived from
798:. 28 March 2007. Archived from
657:Australian Government Directory
495:Federal Register of Legislation
347:There's nothing like Australia
142:, Assistant Minister for Trade
124:Minister for Trade and Tourism
1:
1073:Kelly, Sean (November 2018).
849:Lee, Julian (31 March 2010).
72:Australian Tourist Commission
491:"Tourism Australia Act 2004"
395:2019–20 Australian bushfires
356:Australian Copyright Council
838:. Australia. 25 March 2010.
422:Prime Minister of Australia
299:conditions to do so are met
133:Deputy Minister responsible
81:Tourism Forecasting Council
1209:
1047:"So where the hell is he?"
236:
181:Tourism Australia Act 2004
78:Bureau of Tourism Research
15:
1126:The Sydney Morning Herald
1052:The Sydney Morning Herald
996:The Sydney Morning Herald
796:The Sydney Morning Herald
385:, with a song written by
33:
728:"Holiday Here This Year"
414:House of Representatives
581:"Annual Report 2020-21"
108:$ 161 Million (2019–20)
233:Organisational history
53:; 20 years ago
246:Tourism Australia Act
237:Further information:
212:Australian Government
468:Tourism in Australia
463:Shrimp on the barbie
254:Australian Traveller
113:Minister responsible
18:Tourism in Australia
1132:on 28 January 2014.
944:on 27 December 2019
863:on 12 January 2014.
836:The Daily Telegraph
755:. 4 September 2023.
556:"Tourism Australia"
286:of this section is
226:sustainable tourism
30:
820:on 3 October 2013.
703:"Our Organisation"
66:Preceding agencies
802:on 15 March 2016.
732:Tourism Australia
707:Tourism Australia
632:Tourism Australia
602:Tourism Australia
524:Tourism Australia
327:
326:
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208:Tourism Australia
205:
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164:Parent department
51:23 June 2004
29:Tourism Australia
1200:
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1150:Financial Review
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1128:. Archived from
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937:Business Insider
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886:on 3 March 2016.
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520:"Our History"
515:
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497:. 12 May 2016
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367:Kylie Minogue
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904:The Guardian
902:
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428:April 2019.
426:
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360:
352:moral rights
346:
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174:Key document
89:Headquarters
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1080:The Monthly
974:26 December
915:26 December
379:Shane Warne
120:Don Farrell
1172:Categories
776:7 February
474:References
383:Ian Thorpe
375:Adam Hills
284:neutrality
197:.australia
58:2004-06-23
1156:7 January
1086:7 January
1058:7 January
1030:7 January
1002:6 January
948:6 January
771:Mumbrella
418:Treasurer
295:talk page
264:Campaigns
258:Australia
140:Tim Ayres
97:Employees
1107:SBS News
968:Archived
909:Archived
432:See also
363:Matesong
339:macropod
307:May 2020
288:disputed
856:The Age
412:in the
210:is the
195:tourism
190:Website
56: (
880:Crikey
401:People
381:, and
215:agency
92:Sydney
48:Formed
737:8 May
712:8 May
662:8 May
637:8 May
607:8 May
598:(PDF)
565:8 May
529:8 May
501:8 May
1158:2020
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950:2020
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281:The
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