38:
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In 2017, The Trade Desk integrated connected TV buying and measurement directly into its platform; acquired marketing insights firm AdBrain; and partnered with fraud prevention firm White Ops to block fraudulent ad traffic prior to purchase. The firm also improved transparency in programmatic buying
459:
On
September 21, 2016, The Trade Desk became a public company with an $ 18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that
518:
In mid-2020, Unified ID 2.0 (UID 2.0) launched as a second iteration to leverage a post-cookie internet using encrypted email and phone number data to create a secure identity standard. The identity resolution software was adopted by Disney and
Paramount, as well as by major advertisers, including
393:
The Trade Desk has been recognized for its omni-channel approach to programmatic marketing automation, with strong data analytics capabilities, fast response-times, and support for various connected devices, online platforms, and media formats. It reported a 95% customer retention rate for 27
381:
The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data management platform for advanced analytics & segmentation, and enterprise
404:
The firm currently employs around 3,100 people in 25 office locations worldwide. It was ranked among the 100 Best Medium
Workplaces by Fortune in 2018, and have been continually named in the list since then.
496:
tools: an AI forecasting engine named Koa, a new user interface, new tools for mapping strategies called The Trade Desk
Planner, and a proprietary global user identity resolution tool called Unified ID.
366:, and others. Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points. It enables highly
519:
Procter & Gamble and
Unilever. In early 2022, The Trade Desk launched OpenPath, granting advertisers direct access to its premium digital advertising inventory. Publishers using OpenPath include
2203:
515:
In
September 2019, The Trade Desk launched an advertising campaign, "Media for Humankind", to position itself as a "more transparent digital advertising" alternative to Google and Facebook.
2223:
480:
In 2018, the firm began investing heavily into the Asia
Pacific region with the launch of its programmatic ad buying platform in China, giving access to Chinese media companies, such as
858:
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In 2017, revenue rose 52 percent to $ 308 million, then rose to $ 477 million in 2018. In 2019, third-quarter revenue was reported as $ 164 million, attributed to the growth of
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508:(CTV) Apps integrated with Amazon Publisher Services, enabling the purchase of ad inventory for third-party TV content provider The Trade Desk, through
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The Trade Desk went public on
September 21, 2016, with an initial stock price of $ 18.00; its IPO closing market price gained to $ 30.10 per share.
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The Trade Desk finished 2022 with a record total spent on the platform of $ 7.8 billion, and annual revenue of over $ 1.5 billion.
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that enable advanced integrations. It has over 225 partners worldwide, and is responsible for delivering personalized content on
645:
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would be available, in partnership with The Trade Desk, to online automated programmatic marketers, for the first time.
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963:
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468:." The company continued to experience tremendous growth, and reached a market cap of US$ 40 billion by 2021.
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The Trade Desk raised $ 2.5 million of venture capital in March, 2010. Investors included venture capital firms
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technologies, products, and services, designed to personalize digital content delivery to users.
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1426:"Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft"
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On June 17, 2021, the company completed its 10–1 stock split, with a trading price of $ 68.
501:
448:
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In 2015, The Trade Desk was named among the top 10 of
America’s Most Promising Companies by
280:
736:"The Trade Desk Partners with Spotify and More for Audio Programmatic – Lovely Mobile News"
1942:
1902:
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1462:"Trade Desk CEO hopes IPO will rebuild 'trust' between ad tech companies and Wall Street"
964:"Trade Desk CEO hopes IPO will rebuild 'trust' between ad tech companies and Wall Street"
562:
announced its first expansion of its advertising partnerships to include The Trade Desk,
1982:
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1712:
1086:"This US ad tech company is cracking into the Chinese market, and Wall Street loves it"
1034:"The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought"
370:
consumer experiences, and improves return-on-investment for companies and advertisers.
48:
1318:"SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability"
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990:"The Trade Desk's New Product Helps Advertisers Reach Consumers on TV and Digital"
859:"How Jeff Green Took The Trade Desk From A Simple Idea To A Programmatic Ad Giant"
712:"Council Post: Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)"
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1173:"The Trade Desk hits 52-week high on deal to sell video ads on Amazon Fire TV"
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by enabling buyers to see all selling or reselling parties to a bid request.
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1373:"The 'crème de la crème': 2024 Paris Olympics goes programmatic on Peacock"
545:
The company has consistently been named to annual lists by, among others,
426:
after it had acquired Green's real-time digital advertising auction firm,
17:
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1241:"The Trade Desk's new ad campaign pokes Google and Facebook in the ribs"
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1218:"The Trade Desk Focuses on People, Not Programmatic in Latest Campaign"
1130:"How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID"
559:
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1276:"Unilever first to test Disney’s identity integration with Trade Desk"
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1511:"THE TRADE DESK BETS BIG ON CONNECTED TV AS REVENUE JUMPS 38 PERCENT"
461:
443:
65:
430:, in 2007. By 2012, the company was included as an alpha partner in
1195:"The Trade Desk takes aim at Google and Facebook in a new campaign"
1922:
1797:
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489:
451:
Entrepreneurs of The Year 2015 in the
Greater Los Angeles region.
427:
263:
1332:"Trade Desk to counter Google's ad grip with tool for publishers"
1632:
1581:
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383:
1056:"Trade Desk Clashes With Google Over Transparency Initiative"
1550:"The Trade Desk’s bumper quarter has some important caveats"
1484:"UNITED STATES SECURITIES AND EXCHANGE COMMISSION Form 10-K"
1290:"Paramount Enables Unified ID 2.0 for Connected TV Ad Sales"
1108:"The Trade Desk Remains a Pretty Unique Story – Tech Check"
912:"The Trade Desk Inc. (TTD), Interview with Jeff Green, CEO"
1439:"The Trade Desk CEO Green Announces Funding And Investors"
1262:"The Trade Desk Is Building Version 2.0 of Its Unified ID"
885:"Ventura's The Trade Desk returns to where it all started"
310:
1151:"Our industry needs a common cookie language. Let's talk"
460:
is seeing much of its growth chomped away by the duopoly
1304:"Procter & Gamble Is Doing The Unified ID 2.0 Thing"
1347:"NBCUniversal Leans Into AI In Upfront Ad Sales Push"
646:"The Trade Desk, Inc. 2023 Annual Report (Form 10-K)"
1533:"The Trade Desk Announces a Ten-for-One Stock Split"
394:
straight quarters in 2020, and an annual revenue of
1011:"The Trade Desk acquires the assets of Adbrain Ltd"
538:announced that its broadcast content for the Paris
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830:"Ad Man Inspired by Goldman Becomes a Billionaire"
2224:Digital marketing companies of the United States
942:UNITED STATES SECURITIES AND EXCHANGE COMMISSION
447:. Founders Green and Pickles were also named as
823:
821:
438:(RTB) advertising platform, Facebook Exchange.
378:to deliver such tailored digital experiences.
2209:Companies based in Ventura County, California
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30:
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36:
29:
1216:Wodinsky, Shoshana (September 26, 2019).
988:Heine, Christopher (September 21, 2017).
906:
904:
418:The Trade Desk was co-founded in 2009 by
1596:Business data for The Trade Desk, Inc.:
1079:
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983:
981:
688:Frankenfield, Joseph (August 15, 2018).
623:List of advertising technology companies
492:Exchange Services. It also launched new
2199:Marketing companies established in 2009
650:U.S. Securities and Exchange Commission
634:
1509:Sleffo, George P. (November 7, 2019).
1460:O'Reilly, Lara (September 15, 2016).
962:O'Reilly, Lara (September 21, 2016).
7:
1490:. February 16, 2017. pp. 46, 88
1239:Graham, Megan (September 26, 2019).
1193:Murphy, Paige (September 24, 2019).
1032:Shields, Ronan (September 1, 2017).
756:"Trade Desk Revenue 2015-2021 | TTD"
551:magazine, and was included with the
780:"Office Locations | The Trade Desk"
350:The Trade Desk is headquartered in
883:Martinez, Arlene (July 21, 2019).
690:"Ad Tech Firm Poised to Surge 50%"
25:
2229:2009 establishments in California
374:, like The Trade Desk, work with
345:programmatic marketing automation
1428:Hollywood Reporter. May 15, 2024
358:in the world, competing against
354:. It is the largest independent
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256:US$ 179 million (2023)
252:
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237:US$ 200 million (2023)
233:
232:
209:
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1593:(News resource by theTradeDesk)
1171:Graham, Megan (July 26, 2019).
1128:Shields, Ronan (May 21, 2019).
1106:Jhonsa, Eric (March 26, 2019).
422:and David Pickles. They met at
321:Footnotes / references
2194:Companies listed on the Nasdaq
1803:Coca-Cola Europacific Partners
1564:"Trade Desk Revenue 2015-2023"
1084:Graham, Megan (May 31, 2019).
828:Tom Metcalf (31 August 2018).
343:that specializes in real-time
1:
2214:2016 initial public offerings
1539:(Press release). 10 May 2021.
1441:. AdExchanger. March 23, 2010
804:"100 Best Medium Workplaces"
2189:Companies in the Nasdaq-100
1013:. Reuters. October 25, 2017
122:; 15 years ago
27:American technology company
2245:
1668:
319:
35:
455:Initial public offering
291:US$ 2.16 billion (2023)
274:US$ 4.89 billion (2023)
2153:Warner Bros. Discovery
2008:Mondelez International
1968:Marriott International
1788:Charter Communications
938:"The Trade Desk, Inc"
372:Demand-side platforms
360:DoubleClick by Google
108:Software as a service
2118:Take-Two Interactive
1818:Constellation Energy
784:www.thetradedesk.com
540:2024 Summer Olympics
356:demand-side platform
330:The Trade Desk, Inc.
31:The Trade Desk, Inc.
2038:O'Reilly Auto Parts
944:. February 22, 2019
889:Ventura County Star
760:www.macrotrends.net
652:. 15 February 2024.
529:The Washington Post
352:Ventura, California
297:Number of employees
194:Digital advertising
158:Ventura, California
32:
2219:Online advertising
2093:Roper Technologies
2058:Palo Alto Networks
1933:Intuitive Surgical
1913:Idexx Laboratories
1858:Diamondback Energy
1464:. Business Insider
966:. Business Insider
918:. November 8, 2016
580:Founder Collective
553:Forbes Global 2000
401:in the same year.
341:technology company
180:Dave Pickles (CTO)
98:Online advertising
2176:
2175:
2133:Texas Instruments
1728:Applied Materials
1659:Companies of the
449:Ernst & Young
436:real-time bidding
434:’s launch of the
336:) is an American
327:
326:
93:Digital marketing
16:(Redirected from
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2018:Monster Beverage
1938:Keurig Dr Pepper
1768:Booking Holdings
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1379:. March 20, 2024
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1353:. March 20, 2024
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1062:. July 22, 2019
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506:connected TV
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364:Facebook Ads
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333:
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311:thetradedesk
301:3,115 (2023)
281:Total equity
264:Total assets
217:1.95 billion
197:media buying
173:Jeff Green (
154:Headquarters
146:Dave Pickles
45:Company type
2163:Xcel Energy
2123:T-Mobile US
2098:Ross Stores
1948:Kraft Heinz
1863:Dollar Tree
1838:CrowdStrike
1743:AstraZeneca
1616:SEC filings
1590:The Current
1566:Macrotrends
1377:The Current
1321:AdExchanger
1307:AdExchanger
665:"Forrester"
584:IA Ventures
510:Amazon Fire
414:Early years
2183:Categories
2138:Trade Desk
2108:Supermicro
1661:Nasdaq-100
1537:nasdaq.com
1060:AdExchange
1036:. The Drum
948:2019-11-20
894:2019-07-22
789:2023-02-15
765:2022-02-16
741:2022-02-16
721:2022-02-16
674:2022-02-16
629:References
574:Financials
521:Conde Nast
420:Jeff Green
390:and more.
245:Net income
166:Key people
142:Jeff Green
76:Nasdaq-100
18:Trade Desk
2103:Starbucks
2088:Regeneron
1998:Microsoft
1988:Microchip
1963:Lululemon
1908:Honeywell
1808:Cognizant
1748:Atlassian
1601:Bloomberg
1445:April 30,
806:. Fortune
669:Forrester
555:in 2022.
500:In 2019,
424:Microsoft
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1918:Illumina
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1883:Fastenal
1868:DoorDash
1773:Broadcom
1753:Autodesk
1693:Alphabet
1513:. Ad Age
1243:. AdWeek
1220:. AdWeek
1197:. AdNews
617:See also
466:Facebook
432:Facebook
188:Products
135:Founders
103:Software
86:Industry
2168:Zscaler
2158:Workday
2078:PepsiCo
2063:Paychex
2023:Netflix
2013:MongoDB
2003:Moderna
1973:Marvell
1848:Datadog
1813:Comcast
1778:Cadence
1611:Reuters
1553:DIGIDAY
1488:SEC.gov
1401:Fortune
1383:May 22,
1357:May 22,
1335:Reuters
564:Magnite
560:Netflix
548:Fortune
525:Reuters
504:opened
486:Tencent
482:Alibaba
409:History
388:Spotify
306:Website
205:Revenue
125: (
117:Founded
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2148:Vertex
2143:Verisk
2068:PayPal
2053:Paccar
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1993:Micron
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1898:Gilead
1878:Exelon
1853:Dexcom
1833:Costco
1828:CoStar
1823:Copart
1793:Cintas
1763:Biogen
1698:Amazon
1688:Airbnb
1621:Yahoo!
1606:Google
1415:Forbes
1293:NextTV
1265:AdWeek
916:Nasdaq
863:Forbes
716:Forbes
586:, and
502:Amazon
462:Google
444:Forbes
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160:, U.S.
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2128:Tesla
1958:Linde
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1798:Cisco
1723:Apple
1718:Ansys
1708:Amgen
1673:Adobe
1663:index
1351:Yahoo
663:FED.
490:Baidu
428:AdECN
1983:Meta
1738:ASML
1519:2019
1496:2019
1470:2019
1447:2020
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1180:2019
1158:2019
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397:US$
384:APIs
313:.com
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