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Paine has kept a low profile. Much about Paine's personal life is unknown as she shares nothing about herself on social media and refuses to give interviews. According to many publications, however, Paine has built a close and trustworthy relationship with Swift. Paine maintains a private
Instagram
151:
In 2014, Paine announced that she was leaving Warner Music to start her own public relations firm, Premium PR. Her first and only client was Taylor Swift, whose publicist of seven years, Paula
Erickson, had reportedly resigned. In 2020, Paine was featured in Swift's autobiographical
212:
opined that Paine has built a reputation as a "quiet but ferocious PR pitbull". Unlike many celebrity publicists, who are generally not known to or popular amongst the fanbases, Paine is a well-known figure among
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as vice president for publicity. In 2013, she was promoted to senior vice president of publicity, where she oversaw all publicity for Warner Music Group’s country and
Christian divisions.
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opined, "Since the beginning of their work relationship, Paine has been an unassuming yet constant presence alongside Swift at public events". According to
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217:, having her own fan-following within the fandom, and has received special coverage from publications such as
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on her
Twitter account regarding the masters dispute and when she criticized the anonymous gossip outlet
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in the Sales & Marketing department, after which she worked as a
National Marketing Manager at
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wedding, Tree married Lance Paine, a businessman who has served as president of the candy company
241:, Paine's "strategic clapbacks and red carpet chaperoning have made her famous in her own right."
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182:. She occasionally makes statements on her own social media, such as when she directly addressed
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as a West Coast
Marketing & Artist Development representative, working with artists such as
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as her first client. Over the years, her client roster grew to include record labels such as
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34:, who is her sole client. Media publications have described Paine as a shrewd publicist.
166:. Paine is known for guiding Swift through high-profile moments including the feud with
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572:"Meet Tree Paine, the PR mastermind helping to steer the massive Taylor Swift machine"
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319:"From the boyfriend to the business brain: who's who in Taylor Swift's inner circle"
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534:"Who is Taylor Swift's powerhouse publicist? Everything to know about Tree Paine"
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Paine then left
Interscope to launch her own street marketing company, retaining
349:"Warner Music Nashville Promotes Tree Paine To Senior Vice President, Publicity"
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called Paine "one of the most powerful people in the entertainment industry".
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476:"Taylor Swift's Publicist, Tree Paine, Thinks Deux Moi Needs a Reality Check"
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293:"There Are Plenty of Power Publicists. But Only One Works for Taylor Swift"
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450:"All Your Questions About This Taylor Swift-Scooter Braun Mess, Answered"
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598:"Taylor Swift and Beyoncé Are So Big, Even Their Publicists Have Fans"
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Milzoff, Rebecca; Brown, Eric Renner; Denis, Kyle (August 24, 2023).
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and as an executive assistant position in the A&R department at
129:
and created IR Street
Marketing. Paine then took a position at the
648:
644:
137:, where she met Gayle Holcomb, then the Vice Chairman of the
62:
Paine began her career as an intern at
British record label
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account and a public
Twitter account where she is active.
190:
for peddling rumors about Swift marrying her ex-boyfriend
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dispute over Swift's masters with her former record label
425:"Taylor Swift and Calvin Harris Silence Break-Up Rumors"
400:"The Infamous Publicist Behind the Taylor Swift Machine"
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have been highlighted and complimented in publications.
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624:"Scott Brothers Global Names Lance Paine President"
223:for being a "power publicist" and "PR mastermind".
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178:against former radio host David Mueller, and the
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502:"Beef Alert? Tree Paine Hits Back at DeuxMoi"
26:executive. Since 2014, she has served as the
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125:. In 1999, Paine merged her company with
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391:
978:Folklore: The Long Pond Studio Sessions
907:Folklore: The Long Pond Studio Sessions
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500:Craighead, Olivia (December 1, 2023).
474:McNeal, Stephanie (December 1, 2023).
261:-owned company Scott Brothers Global.
893:Live from Clear Channel Stripped 2008
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1218:21st-century American businesspeople
351:. Warner Music Group. April 24, 2013
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861:The Taylor Swift Holiday Collection
22:(born 1971 or 1972) is an American
371:"Taylor Swift hires new publicist"
202:Paine's PR acumen and handling of
14:
48:University of Southern California
1223:American public relations people
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1184:
622:Rubin, Rebecca (July 24, 2017).
317:Madden, Emma (March 16, 2023).
257:and later as president of the
74:, the record label founded by
1:
804:The Tortured Poets Department
1121:Death of Ana Clara Benevides
985:All Too Well: The Short Film
836:Speak Now (Taylor's Version)
1101:2009 MTV Video Music Awards
1094:Controversies and incidents
992:Taylor Swift: The Eras Tour
886:Speak Now World Tour – Live
822:Fearless (Taylor's Version)
68:World Domination Recordings
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204:Swift's high-press moments
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682:
30:of the singer-songwriter
1152:Taylor Swift Productions
1116:Ticketmaster controversy
139:Academy of Country Music
78:. In 1995, Paine joined
42:Trina Snyder grew up in
38:Early life and education
1071:Impact of the Eras Tour
944:Reputation Stadium Tour
900:Lover (Live from Paris)
843:1989 (Taylor's Version)
398:Singh-Kurtz, Sangeeta.
297:The Wall Street Journal
226:The Wall Street Journal
829:Red (Taylor's Version)
697:Awards and nominations
146:Warner Music Nashville
144:In 2007, Paine joined
44:Costa Mesa, California
1136:Vienna terrorism plot
1040:Samuel Goldwyn Estate
131:William Morris Agency
1126:Deepfake pornography
1106:Sexual assault trial
929:Speak Now World Tour
176:sexual assault trial
1084:Castianeira swiftay
939:The 1989 World Tour
692:Singles discography
323:The Daily Telegraph
184:Big Machine Records
50:, where she joined
46:. She attended the
1228:Women in marketing
1131:Southport stabbing
958:Films and specials
814:Re-recorded albums
687:Albums discography
220:The New York Times
80:Interscope Records
54:sorority in 1990.
20:Trina "Tree" Paine
16:American publicist
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702:Live performances
404:New York Magazine
259:Property Brothers
119:London Recordings
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1077:Nannaria swiftae
1061:Political impact
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291:Jones, Allie.
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168:Kim Kardashian
162:, directed by
159:Miss Americana
111:Warner Records
100:Marilyn Manson
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734:Taylor Swift
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717:Public image
676:Taylor Swift
631:. Retrieved
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579:. Retrieved
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107:Bonnie Raitt
104:
64:Mute Records
61:
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32:Taylor Swift
19:
18:
878:Live albums
712:Videography
459:February 5,
434:February 5,
409:February 5,
164:Lana Wilson
123:143 Records
52:Pi Beta Phi
1207:Categories
1172:Bryan West
1035:High Watch
1028:Residences
769:Reputation
607:August 24,
454:W Magazine
269:References
249:In a 1998
174:, Swift's
172:Kanye West
92:Snoop Dogg
797:Midnights
748:Speak Now
633:April 21,
602:Billboard
302:April 21,
251:Las Vegas
198:Reception
192:Joe Alwyn
28:publicist
1191:Category
1066:Swifties
790:Evermore
783:Folklore
741:Fearless
215:Swifties
84:No Doubt
1145:Related
628:Variety
581:May 25,
546:May 25,
511:May 25,
506:The Cut
485:May 25,
480:Glamour
380:June 5,
209:The Cut
188:DeuxMoi
154:Netflix
76:Madonna
1049:Legacy
1002:Family
121:, and
98:, and
58:Career
776:Lover
707:Songs
539:Today
232:Today
762:1989
635:2024
609:2023
583:2024
548:2024
513:2024
487:2024
461:2020
436:2020
429:Time
411:2020
382:2024
357:2023
330:2023
304:2024
170:and
755:Red
133:in
102:.
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