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Grapey) Purple" (1984–present), "Lime Green" (1991–1998, 2007–2015, 2017–present), "Wildberry Blue" (1996–2007, 2018–present), "Berry Blue" (2007–2015, 2017–present), and "Watermelon" (1998–2007, 2018–present). In 1991 and again in 1995, the cereal pieces were given a brighter, more colorful look. General Mills'
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who finds children and wants to trick the children into giving him a bowl of cereal. He bursts with enthusiasm but is discovered every time. The kids always reprimand him with the signature phrase: "Silly rabbit, Trix are for kids!" at the end of the commercials. These ads in the late 1960s and early
227:
advertising agency, created the trademark animated "Silly Rabbit," who debuted in a 1959 television commercial for the cereal. Harris also wrote the iconic Trix tagline, "Silly rabbit, Trix are for kids!", which is still used in
General Mills' commercial campaigns, it is also used at the end of every
265:
In commercials from 1967, the 1970s, and the 1980s, the Trix Rabbit disguised himself to get the cereal, employing costumes as diverse as a balloon vendor, a painter and an
American Indian. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all
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cereal. The original Trix cereal was composed of more than 46% sugar. The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red". Five fruit shapes and colors were added over the years: "Grapity (or
210:
On
September 21, 2017, General Mills announced that the six-color version of Trix cereal would be reintroduced back to the market and that artificial dyes and flavors would be utilized to do so after customers complained about the naturally-flavored Trix. The four-color, non-artificial-dye/flavor
190:
marketed to children with sweetened fruit flavors such as "Watermelon Burst". Later, Trix Swirls were introduced, with flavors such as "Rasp-orangey orange swirl" (a mix of the
Orangey orange and Raspberry red flavors). A new flavor, "Wildberry Red Swirl", was introduced in 2011. Trix Swirls have
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1970s sometimes closed with the Trix Rabbit following up with "And sometimes for tricky rabbits!" (This happened in case he managed to have a taste or he had a secret stash.) The Trix Rabbit originated as a puppet before he was animated. The plight of the Trix Rabbit has drawn comparisons to
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for the cereal. In an internal memo to Dancer
Fitzgerald Sample employees, Stover wrote, "In a business where the only thing we have to sell are ideas, it is of first importance the credit is given where credit belongs — and Joe gets all the credit for this one."
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when it was introduced in 1992. In 2007, Trix reverted to their original shapes in the United States, to the dismay of the fans. Mexico was the only country to maintain fruit-shaped pieces until around late 2018 when they were reintroduced globally.
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in its cereals, and Trix would be among the first to change. Trix would go from six colors to four because satisfactory natural alternatives were found for orange, yellow, red, and purple, but not blue or green.
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Chet Stover, creative director of the Trix account at Dancer
Fitzgerald Sample, fully credited Harris with the creation of the Trix rabbit after viewing the new character in its 1959
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version would continue to be sold. In that same announcement, General Mills said they would revert to the puffed fruit-shaped pieces, which happened around late 2018.
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The cereal originally used spherical cereal pieces, but in 1991 these were changed to puffed fruit-shaped pieces, presumably to avoid clashing with
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rights and specific trade dress to all packaged coffee and other products under the
Starbucks brand owned by Nestlé since 2019. Brand owned by
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2813:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
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since been discontinued, and the pieces in the original Trix were changed to their original 2007 flavor and shape lineup in 2014.
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By 1955, just one year after Trix's market debut, General Mills experimented with a rabbit puppet as a potential Trix mascot.
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2825:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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commercial when the children claim that the cereal itself is for themselves, as that's what they tell to the rabbit.
169:(a yogurt company, mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children.
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
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by Mort
Marshall in earlier commercials, and later by Russell Horton in later commercials—is an
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The Trix Rabbit's popularity led him to appear in commercials for other products, such as a
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brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-
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Trix – Naturally and
Artificially Fruit Flavored Sweetened Corn Puffs, with milk
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Trix
Commercial - Trix Rabbit FINALLY Gets To Eat Trix Cereal (REAL COMMERCIAL)
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General Mills introduced Trix in 1954 as a sugar-coated version of its popular
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494:"Joe Harris, illustrator who created the Trix rabbit and Underdog, dies"
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From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century
389:"Trix cereal is bringing back its classic fruit shapes from the 1990s"
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advertisement, in which he disguises himself as a man (played by
1955:
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in Minneapolis, Minnesota, for the North American market and by
1275:
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2821:. Singaporean, Malaysian and Thai production rights owned by
812:
439:"Original Trix, made with artificial colors, is coming back"
2740:
International Code of Marketing of Breast-milk Substitutes
520:"youtube documentary with reference to cartoon characters"
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helped the Trix Rabbit in an attempt to get the cereal.
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and the Trix Rabbit got the prize, much to his delight.
202:
In 2015, General Mills announced it would no longer use
407:"No More Artificial Colors for Trix or Reese's Puffs"
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trix rabbit, a tragic figure whose doomed existence.
584:
Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto
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2797:under the Nestlé brand elsewhere. Brand owned by
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549:The Illustrated Encyclopedia of Cartoon Animals
291:List of breakfast cereal advertising characters
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8:
30:
2805:. U.S. rights and production owned by the
1226:Hazard analysis and critical control points
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622:. Andrews McMeel Publishing. p. 497.
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2837:, sold by Nestlé in Canada. Produced by
1182:The General Mills Radio Adventure Theater
552:. Prentice Hall Press. pp. 270–271.
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223:, a copywriter and illustrator at the
27:Breakfast cereal made by General Mills
7:
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2793:in the U.S. and Canada. Produced by
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681:Bugs bunny meets trix rabbit part 2
165:The Trix trademark is also used by
25:
2705:Nestea European Championship Tour
465:"The Origin Of "The Trix Rabbit""
324:Slotnik, Daniel E. (2017-04-04).
186:division produces a Trix-branded
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387:Hafner, Josh (October 1, 2018).
36:
1477:Lactalis-Nestlé Fresh Products
588:. New York: Scribner. p.
1:
1349:(Nestlé Waters North America)
492:Noto, Anthony (2017-04-05).
373:Wegmans page for Trix Yogurt
2894:Products introduced in 1954
1416:Beverage Partners Worldwide
95:; 70 years ago
2910:
2789:Currently manufactured by
2725:Nestlé Smarties Book Prize
1971:Rowntree's Fruit Pastilles
810:
580:Klosterman, Chuck (2004).
463:Beck, Jerry (2017-01-17).
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1421:Cereal Partners Worldwide
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1176:Cereal Partners Worldwide
499:New York Business Journal
296:List of breakfast cereals
215:Marketing and advertising
44:
35:
2811:Associated British Foods
2321:California Pizza Kitchen
784:Charles Alfred Pillsbury
700:(Television production).
697:Trix Got Milk Commercial
684:(Television production).
648:(Television production).
225:Dancer Fitzgerald Sample
142:is an American brand of
77:(Latin America and Asia)
2841:in the U.S. since 2020.
2819:Alaska Milk Corporation
2776:Controversies of Nestlé
799:Adelaide Hawley Cumming
774:Cadwallader C. Washburn
616:Mansour, David (2005).
2807:Smarties Candy Company
2674:Peter Brabeck-Letmathe
1431:Nestlé Toll House Café
1331:Nestlé Wyeth Nutrition
1171:Betty Crocker Kitchens
817:
2889:General Mills cereals
2827:Ferrara Candy Company
2771:List of Nestlé brands
2562:Galderma Laboratories
2154:Seattle's Best Coffee
1966:Rowntree's Fruit Gums
1921:Nestlé Milk Chocolate
1649:Cinnamon Toast Crunch
1321:Nestlé Purina PetCare
1107:Natural & organic
868:Fiber One (Fibre One)
853:Cinnamon Toast Crunch
816:
467:. CartoonResearch.com
233:television commercial
131:generalmills.com/trix
2720:Nestlé Rowntree F.C.
546:Rovin, Jeff (1991).
2803:The Hershey Company
2715:Nestlé Invitational
2710:1977 Nestlé boycott
2629:Rowntree Mackintosh
2067:Chameleon Cold-Brew
1881:Mackintosh's Toffee
1193:Great Mill Disaster
883:French Toast Crunch
794:William de la Barre
32:
2735:Toll House cookies
2537:Chocolate Surpresa
2502:Former brands and
2047:Blue Bottle Coffee
1401:Nestlé Philippines
1231:Project Strato-Lab
1205:Pillsbury Doughboy
1200:Pillsbury Bake-Off
841:Honey Nut Cheerios
818:
767:Historical figures
412:The New York Times
331:The New York Times
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2604:Peter's Chocolate
1859:Kit Kats in Japan
1356:
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1347:BlueTriton Brands
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1114:Annie's Homegrown
1026:Fruit by the Foot
204:artificial colors
137:
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16:(Redirected from
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2823:Fraser and Neave
2764:Related articles
2745:Nescafé Basement
1931:Peppermint Crisp
1891:Menier Chocolate
1694:Nesquik (cereal)
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266:for me!". Once,
239:The Trix Rabbit—
144:breakfast cereal
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1393:Nestlé Malaysia
1383:Nestlé Pakistan
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1214:Key innovations
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419:. June 22, 2015
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354:. General Mills
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2684:Henri Nestlé
2624:Powwow Water
2614:Polly Waffle
2589:Ice Mountain
2527:Butterfinger
2504:subsidiaries
2351:Lean Pockets
2341:Lean Cuisine
2115:Nescafé Gold
2001:White Knight
1819:Coffee Crisp
1721:and desserts
1698:
1684:Lucky Charms
1654:Cookie Crisp
1618:S.Pellegrino
1608:Princes Gate
1574:
1440:Other assets
1397:Nestlé Lanka
1390:Nestlé Japan
1377:Nestlé India
1370:Subsidiaries
1180:
927:
903:Lucky Charms
863:Cookie Crisp
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57:Product type
2669:Paul Bulcke
2644:Zephyrhills
2639:Wonder Ball
2594:Jenny Craig
2474:Uncle Tobys
2454:Frosty Paws
2439:Fancy Feast
2391:Yinlu Foods
2376:Uncle Tobys
2336:Hot Pockets
2254:Häagen-Dazs
2249:Frosty Paws
2203:Coffee-Mate
2080:Dolce Gusto
2075:Coffee-Mate
2020:Coffee and
1996:Walnut Whip
1951:Red Ripperz
1886:Matchmakers
1871:Life Savers
1779:Black Magic
1774:Blue Riband
1749:After Eight
1689:Milo Cereal
1679:Lion Cereal
1659:Corn Flakes
1598:Acqua Panna
1507:Dolce Gusto
1465:Yinlu Foods
1067:Häagen-Dazs
954:Old El Paso
858:Cocoa Puffs
779:John Crosby
660:"- YouTube"
531:13 November
423:October 22,
154:(using the
18:Trix Rabbit
2883:Categories
2815:Post Foods
2361:Stouffer's
2308:and snacks
2239:Eskimo Pie
2208:La Lechera
2193:Bear Brand
2169:Sweet Leaf
2103:Milo cocoa
2093:La Lechera
1961:Rowntree's
1926:Passatempo
1729:Animal Bar
1719:Chocolate
1575:Toll House
1538:Bear Brand
1495:Appliances
1447:Hsu Fu Chi
1241:Space food
1041:Gardetto's
505:2017-04-30
471:2017-04-30
358:13 October
337:2017-04-30
302:References
268:Bugs Bunny
221:Joe Harris
90:Introduced
2584:Hoadley's
2577:Restylane
2542:Deer Park
2532:Baby Ruth
2522:Arrowhead
2517:Alfasigma
2371:Tombstone
2279:Mövenpick
2234:Drumstick
2229:D'Onofrio
2222:Ice cream
2198:Carnation
2159:Starbucks
2129:Nespresso
2057:Carnation
2022:beverages
1976:Sin Parar
1789:Breakaway
1704:Shreddies
1613:Pure Life
1517:Special.T
1512:Nespresso
1310:Divisions
1221:DSV Alvin
1150:Pet, Inc.
1021:Dunkaroos
990:Pillsbury
978:Pillsbury
959:Progresso
831:Boo-Berry
393:USA Today
275:Got Milk?
162:pieces.
2855:Category
2619:PowerBar
2567:Cetaphil
2547:Dreyer's
2482:Cheerios
2449:Friskies
2434:Dog Chow
2326:DiGiorno
2294:Smarties
2164:Supligen
2144:Ovaltine
2124:Nesfruta
2084:Huesitos
2029:Abuelita
1981:Smarties
1936:Perugina
1916:Negresco
1911:Munchies
1896:Milkybar
1809:Cheekies
1804:Carlos V
1769:Big Turk
1734:Abuelita
1644:Chocapic
1639:Cheerios
1379:(62.76%)
1340:Divested
1155:Squeezit
1098:Bisquick
1016:Chex Mix
964:Totino's
933:Wheaties
836:Cheerios
285:See also
256:Sisyphus
146:made by
2867:Commons
2839:Froneri
2755:Freshly
2698:Related
2492:Weeties
2464:Winalot
2424:Beneful
2381:Winiary
2346:Libby's
2316:Buitoni
2284:Parlour
2274:Maxibon
2269:Kit Kat
2259:Hjem-IS
2213:Nesquik
2134:Nesquik
2108:Nescafé
2071:Chuckie
2042:BabyNes
2038:Acticor
2011:ZveÄŤevo
1986:Svitoch
1854:Kit Kat
1849:Goobers
1834:Drifter
1814:Chokito
1799:Caramac
1794:Cailler
1759:Bar One
1754:Allen's
1664:Fitness
1632:Cereals
1603:Perrier
1593:Contrex
1577:cookies
1569:Libby's
1543:Cerelac
1533:BabyNes
1502:BabyNes
1455:(30.3%)
1453:L'Oréal
1426:Froneri
1124:Lärabar
1077:Yoplait
1072:Liberté
1062:Go-Gurt
985:Jus-Rol
908:Nesquik
824:Cereals
665:YouTube
565:8 April
525:YouTube
248:cartoon
184:Yoplait
173:History
167:Yoplait
126:Website
118:Markets
98: (
82:Country
2657:People
2599:Ozarka
2572:Epiduo
2557:Gale's
2552:Enviga
2386:Wagner
2289:Savory
2188:Alpine
2173:Zoégas
2149:Ricoré
2139:Nestea
2119:Nescau
2098:Menier
2034:Alpine
2006:Yorkie
1906:Mirage
1866:Kohler
1844:Garoto
1829:Crunch
1623:Vittel
1562:Baking
1548:Gerber
1487:Brands
1473:(100%)
1471:Malher
1461:(100%)
1303:Nestlé
1133:Former
1086:Baking
1011:Bugles
1004:Snacks
942:Brands
893:Kaboom
626:
596:
556:
352:"Trix"
251:rabbit
241:voiced
188:yogurt
156:Nestlé
121:Global
75:Nestlé
2512:Alcon
2444:Felix
2429:Bonio
2366:Thomy
2356:Maggi
2331:Herta
2052:Boost
1839:Fox's
1824:Crisp
1467:(60%)
1449:(60%)
1164:Other
1055:Dairy
923:Total
67:Owner
2835:Mars
2487:PLUS
2409:Alpo
2088:Klim
2062:Caro
1956:Rolo
1941:Polo
1901:Milo
1876:Lion
1784:Bono
1739:Aero
1699:Trix
1553:Nido
1459:Osem
928:Trix
848:Chex
624:ISBN
594:ISBN
567:2020
554:ISBN
533:2013
450:2017
425:2015
360:2014
160:corn
140:Trix
100:1954
93:1954
31:Trix
2829:.
2459:ONE
2244:Fab
1991:TEX
898:Kix
590:121
260:yes
179:Kix
112:Kix
2885::
2831:NA
662:.
602:.
592:.
522:.
496:.
480:^
441:.
415:.
409:.
391:.
379:^
328:.
310:^
1295:e
1288:t
1281:v
752:e
745:t
738:v
668:.
632:.
569:.
535:.
508:.
474:.
452:.
427:.
395:.
362:.
340:.
102:)
20:)
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