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138:" promise from the 1988 election; following his unexpectedly strong showing in the New Hampshire primary, he also began targeting Bush on social issues, billing himself as the candidate of social conservatives in campaign ads aired before the Georgia primary. In February 1992, Bush aired a commercial in which a former Marine officer criticized Buchanan as an isolationist; in response, Buchanan drew attention to the trade deficit and intoned in a radio spot that Bush was a "trade wimp". When the campaign progressed to the Michigan primary, Buchanan opted to create a commercial that drew attention to outsourcing in the context of the state's struggling auto industry and high unemployment rate. Bush opted to do the same, and for his ad enlisted Alex Castellanos, Don Sipple, and Mike Murphy.
150:". The ad goes on to criticize Buchanan for owning a German-made Mercedes-Benz, and quotes the candidate as calling the American-made Cadillacs which he had driven "lemons" by comparison. The ad concludes with the statement that "It’s America first in his political speeches but a foreign-made car in his driveway. Michigan has too much at stake to trust Pat Buchanan". The ad's imagery includes a photo of the candidate beside a newspaper with the headline "Buchanan says put America first", a photo of a closed Detroit auto plant, and an image in which Buchanan's face is superimposed onto a Mercedes logo.
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When questioned about the ad's claims, Buchanan responded that the
Mercedes belonged to his wife, not to him, and that they both drove it. He told local reporters that he had bought the car for his wife three years prior, on her request. He elaborated that he had purchased the vehicle in part because
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The ad was aired in
Michigan, targeting autoworkers in the state who were worried about outsourcing ahead of the state's March 17 presidential primary. Its release coincided with the release of a Buchanan ad criticizing Bush for his advisors' ties to Japanese automakers. Buchanan ultimately lost the
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The ad premiered in
Michigan on the evening of Thursday, March 12. Its release coincided with that of a Buchanan ad critical of Bush, seeking to tie his administration to foreign car manufacturers; it contended that Charles Black and James Lake, two of Bush's senior advisors, "work for foreign auto
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During the 1992 presidential election cycle, incumbent
President George H.W. Bush faced a primary challenge from conservative commentator Pat Buchanan; the primary campaign was characterized as negative and "ferocious". Early on in the campaign, Buchanan's campaign ads attacked Bush for his broken
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Buchanan ultimately lost in a landslide to Bush in the state primary, receiving 24.96 percent of the vote (112,122 ballots) to Bush's 67.23 percent (301,948 ballots). The result was attributed to many factors apart from Bush's attack ad, among them
Buchanan's underperformance among union workers,
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It was noted that the Bush campaign appeared to have the goal of angering autoworkers in
Michigan, where the ad aired, with Buchanan's comments on his American-made Cadillacs, and more generally to paint Buchanan as a hypocrite for supporting an "America first" trade policy while owning a foreign
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Michigan primary by a large margin, receiving just under 25 percent of the vote to Bush's 67 percent. Commentators blamed
Buchanan's margin of loss in part on his social conservatism. With Bush's victory, his renomination by the Republican Party was all but ensured.
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owing in part to the unions' resistance to his socially conservative positions. With the result, Bush was regarded as having clinched re-nomination; in the March 20, 1992, issue of the
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newsletter, Craig Ruff concluded that Bush's margin of victory "effectively knocks
Buchanan out of the race" and that from then on, Buchanan, like Democratic presidential candidate
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car. The issue of outsourcing was regarded as particularly salient in the state, given that it had an unemployment rate of over nine percent. In
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During the 1992 presidential election campaign, incumbent president George H.W. Bush (above) sought the
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was a political commercial aired preceding the 1992 United States presidential election, during the
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The 30-second spot opens with a narrator stating, "The issue: Michigan jobs. Pat Buchanan tells us
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438:. Washington, DC: Federal Election Commission. June 1993. p. 107
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concerns", and concluded "No wonder Michigan has lost 73,000 jobs".
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The Crusader: The Life and Tumultuous Times of Pat Buchanan
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The Crusader: The Life and Tumultuous Times of Pat Buchanan
16:
1992 US presidential election campaign political commercial
99:. The 30-second TV spot attacked conservative columnist
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289:Jehl, Douglas; Fulwood III, Sam (March 13, 1992).
958:The Family: The Real Story of the Bush Dynasty
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121:1992 Republican Party presidential primaries
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21:1992 Republican Party presidential primaries
950:George Bush: The Life of a Lone Star Yankee
254:"Stung by Bush Ad, Buchanan Gets Ferocious"
40:George H.W. Bush 1992 presidential campaign
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331:"New Bush Ad Attacks Buchanan's Mercedes"
1411:1992 United States presidential election
371:. New York: St. Martin’s. p. 193.
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365:Stanley, Timothy (February 14, 2012).
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653:George Bush Center for Intelligence
558:Vice President of the United States
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252:Daley, Steve (February 28, 1992).
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459:"Michigan's Presidential Primary"
93:Republican presidential primaries
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566:Director of Central Intelligence
337:. March 14, 1992. Archived from
1421:American television commercials
457:Ruff, Craig (March 20, 1992).
1:
1406:1990s television commercials
890:Saturday Night Live parodies
826:"Read my lips: no new taxes"
821:"a thousand points of light"
202:. During a campaign stop in
1441:1992 in American television
990:41: A Portrait of My Father
493:of the commercial from the
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1337:2000 presidential campaign
913:Supermarket scanner moment
628:George H. W. Bush Monument
136:Read my lips: no new taxes
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1290:A Republic, Not an Empire
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638:Bush School of Government
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1137:Nancy Walker Bush Ellis
935:The Silence of the Hams
618:Death and state funeral
466:Michigan Election Watch
224:Michigan Election Watch
811:running mate selection
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1298:The Death of the West
1161:George Herbert Walker
1065:Pauline Robinson Bush
608:Walker's Point Estate
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1370:Buchanan & Press
904:Presidential Reunion
623:Presidential Library
1185:Sully (service dog)
1169:(great-grandfather)
1131:Dorothy Walker Bush
1019:A World Transformed
582:U.S. Representative
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1306:State of Emergency
1149:William H. T. Bush
1095:Barbara Bush Coyne
497:, archived on the
191:Candidate response
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1436:George H. W. Bush
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1332:Electoral history
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1089:Dorothy Bush Koch
998:Destiny and Power
982:Family of Secrets
974:Bad for Democracy
943:Two Bad Neighbors
907:(2010 short film)
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722:Vice Presidential
535:George H. W. Bush
491:View a transcript
341:on April 18, 2021
295:Los Angeles Times
204:Holland, Michigan
97:George H. W. Bush
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1325:Electoral career
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1214:← Walter Mondale
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1101:Jenna Bush Hager
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1181:(family dog)
1173:Obadiah Bush
1047:Barbara Bush
1027:All the Best
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101:Pat Buchanan
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54:Running time
27:
1119:Pierce Bush
1113:Lauren Bush
1083:Marvin Bush
1001:(2015 book)
993:(2014 book)
680:U.S. Senate
588:(1967–1971)
576:(1971–1973)
568:(1976–1977)
560:(1981–1989)
549:(1989–1993)
345:October 22,
228:Jerry Brown
1416:1992 works
1400:Categories
1121:(grandson)
1109:(grandson)
1091:(daughter)
1067:(daughter)
1059:presidency
855:convention
816:convention
761:convention
749:transition
739:convention
701:U.S. House
234:References
115:Background
69:1992-03-12
57:30 seconds
1343:Meatballs
1151:(brother)
1145:(brother)
1077:Neil Bush
850:primaries
806:primaries
794:primaries
734:selection
672:Elections
472:March 11,
442:March 11,
415:March 11,
384:March 11,
300:March 11,
263:March 11,
199:Crossfire
1377:GayBlade
1232:Category
1139:(sister)
1133:(mother)
1127:(father)
1071:Jeb Bush
945:" (1996)
865:election
838:election
771:election
744:election
662:(CVN-77)
597:Life and
163:Reaction
46:Language
860:debates
833:debates
154:Release
142:Summary
77:Country
67: (
49:English
29:"Trust"
1317:(2008)
1309:(2006)
1301:(2001)
1293:(1999)
1179:Millie
1049:(wife)
1039:Family
1030:(1999)
1022:(1998)
985:(2009)
977:(2008)
969:(2008)
961:(2004)
953:(1997)
938:(1994)
930:(1993)
922:(1991)
766:debate
600:legacy
375:
36:Client
1384:Trust
1355:Media
1282:Books
1085:(son)
1079:(son)
1073:(son)
462:(PDF)
436:(PDF)
88:Trust
1055:(son
713:1968
708:1966
692:1970
687:1964
658:USS
586:TX–7
584:for
555:43rd
474:2021
444:2021
417:2021
386:2021
373:ISBN
347:2023
302:2021
265:2021
1402::
464:.
408:.
394:^
355:^
333:.
310:^
293:.
273:^
256:.
242:^
1267:e
1260:t
1253:v
1061:)
941:"
527:e
520:t
513:v
476:.
446:.
419:.
388:.
349:.
304:.
267:.
134:"
71:)
23:.
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