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Undertow was one of the first independent labels to have an e-commerce store selling CDs and shirts with all profits going back to the artists. The
Undertow Store started as a single webpage store front in 1998 selling a small selection of CDs and shirts. Over the years, the store has grown into a
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Undertow
Records was started in 1996 by Mark Ray when he released albums by his band, Waterloo, and a band they shared a studio space with, Nadine. Undertow serves as a conduit for artists to release their albums to a wider audience through digital, retail, and direct sales outlets. The artists
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Undertow Artist
Management was started by Bob Andrews in 1996 after he joined forces with Mark Ray's record label for the release of Nadine's debut album. The original roster was Nadine, Centro-matic, and
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Undertow expanded again in 2009 to offer direct-to-fan ticketing when David Bazan ventured out on a nationwide tour playing in fans' living rooms. They have since handled ticketing for similar tours by
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retain ownership and control of their music at all times. No formal contracts are drawn up between artists and
Undertow.
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The management roster expanded and new managers joined the collective in 2004, 2006 and 2008.
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fully featured and robust online store with items from a tightly curated roster of artists.
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sharing resources, ideas, and a love of music. Undertow Music is currently located in
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In 2006, a group of
Undertow artists toured the US and Europe, billed as
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City Arts
Magazine, Seattle WA: Undertow Music Collective House Tours
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Smile
Politely: Undertow Exerts Pull On National Scene
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Chicagoist: Getting Pulled By The
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