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Undertone creates advertising campaigns across all screens and platforms, including interactive connected TV (CTV). Undertone product includes "cookieless" targeting technology called "Smart
Optimization of Responsive Traits" SORT and "Uplift Collective," a publisher portfolio of minority, LGBTQIA+
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In 2008, Undertone raised $ 47 million from JMI Equity to acquire smaller competitors. In June 2014, Undertone signed an agreement to purchase
Israeli digital media company Upfront Digital Media; it made the purchase in particular to benefit from Upfront's proprietary advertising platform. Upfront,
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In 2008, Undertone raised $ 47 million from JMI Equity to buy up competing companies. It became an independent entity in 2012, after the launch of the proprietary high impact display units PageGrabber and PageSkin. At the time, Undertone's clients included AccuWeather and
Britannica. In 2015 it
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which was founded in 2010 as
Legolas Media, offered managed and self-serve consoles for programmatic buying of ads directly to publishers and through a number of supply and demand partners.
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became part of Perion
Network, after an acquisition for $ 180 million cash. Since then, Undertone has become part of Perion's plan to become a global media industry holding company.
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In June 2015, Undertone announced the acquisition of
Sparkflow, an all-in-one platform for cross-screen rich media advertising. Sparkflow was founded in 2013 in
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Undertone was described as one of the last independent ad serving platforms in 2009, but has since bought up several competing companies.
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This article about an online company of the United States is a
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is a digital advertising company. Founded as a subsidiary of
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Doron
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and women publishers aimed at advancing social issues.
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