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is to help marketers understand a website's user behavior. This metric can be used to demonstrate the reach of digital content, set benchmarks for website performance, and perform competitive analysis. It can also be used to demonstrate website popularity and performance to potential advertisers and
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or other instances of the website being opened where there is no human present or interacting with the website. Estimations of unique user traffic statistics are usually filtered to remove this type of activity by eliminating known
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of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time (
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on the user's device. A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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investors. Marketers and webmasters can track unique users in digital analytics tools, for example,
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endorses the definitions, purposes, and constructs of classes of measures that appear in
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Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010).
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Measuring unique user data can be distorted by automatic activity, for example,
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Marketing
Metrics: The Definitive Guide to Measuring Marketing Performance.
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Please help to demonstrate the notability of the topic by citing
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Common
Language: Marketing Activities and Metrics Project
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Upper Saddle River, New Jersey: Pearson
Education, Inc.
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