31:
434:(MCNs) to operate on its platform. Before then, Douyin had reportedly banned MCNs from signing contracts with popular influencers on the app, instead preferring to sign direct exclusive contracts with influencers with over 200,000 fans. At the same time, Douyin launched Xingtu, or "Star Map Platform," a digital marketing platform for matching brands and MCNs with content creators with large fanbases.
62:
550:
China's
National Office Against Pornographic and Illegal Publications called "obscene, pornographic and vulgar information," including smoking and "sexual provocation." The government's statement also pointed to some of the app's users encouraging others to visit other platforms "to conduct activities that violate law and regulations."
549:
Like most
Chinese content platforms, Douyin has an in-house moderation team to comply with the Chinese government's strict censorship policies, which prohibit the distribution of content it considers vulgar or inappropriate. In 2021, Douyin was fined "tens of thousands of yuan" for spreading what
538:
It was reported that Douyin has used facial recognition technology to monitor live streams, report users potentially violating the app's content guidelines and limit the ability of underage users, foreigners and people speaking a language other than
Mandarin to broadcast on the app. The app also
519:
Douyin's basic interface for watching videos consists of three main tabs: "Videos in the same city," "Following" and "Recommendation." The default mode is "Recommendation," in which content is selected based on Douyin's recommendation algorithm. In contrast to other digital media platforms where
674:
During the time Douyin was developed and at the time of its launch in 2016, the app's small team was based at ByteDance's main location at AVIC Plaza in
Beijing. Soon thereafter, due to a shortage of workstations for employees, Douyin's operations moved one kilometer away to the China Satellite
523:
Content producers can add digital stickers, hashtags, filters and background music to their videos. The app makes data-based predictions and recommends which of these added elements are most likely to help a video reach higher viewership. Many use external video editing apps such as ByteDance's
391:
TikTok was launched in
September 2017 as an international version of Douyin. In November 2017, ByteDance acquired rival short video app Musical.ly for approximately $ 1 billion and merged its existing user base and data into TikTok in August 2018, creating a single, larger video community.
472:. Within weeks of launching this feature, at least 220 domestic and international brands opened flagship stores on the app. In May 2021, JD.com opened its own flagship store on the app, giving Douyin users in-app access to the e-commerce company's entire collection of products.
422:
and Douyin in a
Beijing court, alleging they had repeatedly defamed Tencent with negative news and damaged its reputation, seeking a nominal sum of CN¥1 in compensation and a public apology. In response, Toutiao filed a complaint the following day against Tencent for allegedly
332:
was launched in 2017 exclusively in markets outside China. The two apps have similar user interface and features but no access to each other's content. Their servers are each based in the market where the respective app is available.
437:
In
January 2019, Musical.ly founder Alex Zhu was brought on to head Douyin, nominally reporting to Kelly Zhang. In June of that same year, Zhu left Douyin to head TikTok instead, while Zhang returned to active leadership of Douyin.
325:. Launched in September 2016 under the original name A.me before rebranding to Douyin in December 2016, Douyin is primarily used for creating and sharing short videos in genres such as lip-sync, comedy and viral challenges.
1192:
459:
In March 2021, Douyin launched "flagship stores" for companies with brand accounts on the app, allowing these brands to sell their products directly on the app rather than directing users to third-party platforms such as
378:
In order to encourage a younger audience, Douyin's early developers devised video categories that emphasized themes of food, drink and leisure, such as martial arts, fitness, travel, wine, painting, music and dance.
475:
In
September 2021, Douyin announced a policy to protect younger users on the app, restricting those under the age of 14 years old to 40 minutes of use per day, and limiting the hours of use to between 6am to 10pm.
441:
Douyin's popularity grew, and it reached 400 million daily active users in
January 2020. A few months later, it reported over 600 million daily active users in September 2020. At the time, Douyin CEO
479:
In
January 2022, Douyin announced a campaign to encourage the app's live-streamers to promote "traditional culture." According to the announcement, users who live-stream content in the categories of
532:
Beyond short video, Douyin's other prominent features include e-commerce, gaming and livestreaming. In China, Douyin's livestreaming and short-video campaigns are widely used by corporate brands.
1555:
363:
Douyin was launched in September 2016 after being developed by a team at ByteDance made up of fewer than ten people. The team was led by Ren Lifeng, who later became the head of ByteDance's
876:
414:
platform has been accused of blocking Douyin's videos. In April 2018, Douyin sued Tencent and accused it of spreading false and damaging information on its WeChat platform, demanding
1058:
502:
In February 2022, Douyin along with other local social media platforms announced initiatives to limit misinformation and inappropriate content, following increased interest in the
1188:
1165:
336:
The app is operated as part of a distinct business unit within ByteDance under the Douyin name, alongside the parent company's five other business units: TikTok, Dali Education,
520:
content is mainly distributed through users' social networks, Douyin's content distribution relies more heavily on its algorithm, while minimizing socialization between users.
404:
was appointed CEO of Douyin. As CEO, Zhang worked to build Douyin's presence in Chinese cities by developing partnerships with international luxury fashion and sports brands.
679:
and Xigua Video. In 2018, again due to lack of space following a period of rapid growth, Douyin's operations moved from Zhongweitong to the Zijin Building, remaining in the
350:
Douyin has been criticized for its censorship and surveillance of the app's users in compliance with Chinese government policies that apply to all local content platforms.
546:(roughly, "shake it"), which allows users to find new friends by shaking their phones and identifying others shaking their phones at the same time in their vicinity.
1225:
632:
and others, to obtain the rights to their music libraries. Beyond expanding Douyin's music library, one of the other goals of these partnerships is to fight against
567:
Many corporate brands in China use Douyin's e-commerce functionality, which led to the sale of more than 10 billion products in the year ending in April 2021 and a
1085:
1133:
559:, the move to extend Douyin's reach to desktop users was motivated by the mobile version's user base approaching the total number of smartphone users in China.
375:
gift card. In December 2016, the name of the app was changed from A.me to Douyin, after proposed names such as "Huangyin" and "Douka" were rejected internally.
382:
Douyin's user base in China surged in the second half of 2017, becoming a mainstream phenomenon following the first season of the rap competition reality show
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816:
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Douyin Pay launched in January 2021, offering Douyin's own third-party payment service for the first time and paving the way for e-commerce on the app.
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643:, becoming the league's official social media partner. The move came after several Spanish football clubs established a presence on Douyin, including
1615:
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as a large brand that has used Douyin's e-commerce platform successfully, noting that KFC used creative short videos on the app to surpass
488:
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951:
506:. At the time, the platform announced it had removed more than 3,500 videos and 12,100 comments related to Russia's invasion of Ukraine.
695:
Douyin is led by Kelly Zhang. She has been credited with helping create and launch Douyin in 2016 and contributing to its rapid growth.
1155:
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503:
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1027:
1481:"Ukraine invasion: ByteDance-owned Douyin shuts down 3,500 accounts in China to stomp out provocative posts, fake information"
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In April 2018, an addiction-reduction feature was added to Douyin. This encouraged users to take a break every 90 minutes.
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Brands with a noteworthy presence on Douyin within the fashion and beauty industry include luxury fashion houses such as
577:, Douyin is the top short-video platform in the Chinese market in terms of value for brands. The publication singled out
539:
reportedly uses speech and text recognition to detect content the Chinese government considers vulgar or inappropriate.
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announced that over 22 million creators made more than 41.7 billion yuan ($ 6.15 billion) on the platform that year.
388:. Within a year from its launch, the app had 100 million users, with more than one billion videos viewed every day.
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132:
1443:"Chinese version of TikTok limits kids under 14 to 40 minutes per day, adding to fight against internet addiction"
456:
In February 2021, Kelly Zhang also announced plans to increase their investment in the app's search capabilities.
1404:
1672:
553:
In June 2021, Douyin launched a web version, with similar functionality to the mobile version. According to the
1635:"China's TikTok gets its own web version as user growth plateaus, nearing the country's total mobile user base"
1462:"Chinese version of TikTok promotes traditional dance and music as Beijing pushes to clean up internet content"
808:
568:
555:
989:
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On April 23, 2020, Douyin reached an official partnership deal with the Spanish professional football league
1503:"The end of social media? How data attraction model in the algorithmic media reshapes the attention economy"
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1344:
1111:
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Communication building (also known as "Zhongweitong") along with ByteDance's other short video products
621:
431:
174:
1578:
735:"Douyin, China's TikTok, grows daily active users to 600 million in home country amid global headwinds"
340:, BytePlus and Nuverse. The Douyin unit oversees the company's ad-powered content businesses in China.
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344:
186:
1616:"TikTok's Chinese version Douyin fined for vulgar content as Beijing continues cyberspace crackdown"
573:
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971:"TikTok owner ByteDance doubles down on Pico as it moves senior managers to virtual reality unit"
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424:
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371:. The app held a launch event to attract users, at which each participant received a 50-yuan
1510:
1364:"TikTok owner ByteDance launches payments in China as it pushes into fintech and e-commerce"
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249:
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1383:"TikTok sister app Douyin to deepen search capabilities, become 'Google of short video'"
418:
1 million in compensation and an apology. In June 2018, Tencent filed a lawsuit against
328:
Douyin is only available for download in mainland China; its international sister app
1744:
1530:"TikTok maker ByteDance finds new success in US with CapCut, a hit video editing app"
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1345:"TikTok owner ByteDance launches Douyin Pay, mobile payment service for China"
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367:. The app was originally called A.me, a name that was decided upon following
484:
322:
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74:
839:"Is Douyin the Right Social Video Platform for Luxury Brands? | Jing Daily"
343:
As of May 2021, Douyin is the top short-video app in the Chinese market by
1189:"Tencent sues Toutiao for alleged defamation, demands 1 yuan and apology"
1156:"Tencent sues Toutiao for alleged defamation, demands 1 yuan and apology"
869:"Forget The Trade War. TikTok Is China's Most Important Export Right Now"
593:
61:
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640:
605:
499:
could apply to receive cash rewards and other preferential treatment.
419:
407:
1327:"The Chinese version of TikTok now has 600 million daily active users"
1305:
1579:"ByteDance reorganization offers glimpse into TikTok parent's future"
930:"ByteDance reorganization offers glimpse into TikTok parent's future"
788:
469:
461:
411:
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329:
308:
1051:"Social-Media App Musical.ly Is Acquired for as Much as $ 1 Billion"
1548:"Lip syncing, finger dancing – Hong Kong kids go crazy for Tik Tok"
597:
465:
1654:"Douyin sees e-commerce sales more than tripled in the past year"
589:
1249:"Douyin shifts to partner with MCN to widen content offerings"
620:
Douyin has partnered with multiple music companies, including
578:
415:
127:
25:
1692:"La Liga taps Douyin to help expand Chinese digital presence"
430:
In July 2018, Douyin initiated a program to begin certifying
1597:"Chinese tech companies appear to censor Uyghur and Tibetan"
952:"Inside TikTok owner's dystopian Chinese censorship machine"
29:
1673:"Apple Music taps Douyin to boost subscriber base in China"
1268:"Douyin to launch matching service for KOLs and businesses"
990:"How Douyin became China's top short-video App in 500 days"
1732:
1082:"The popular Musical.ly app has been rebranded as TikTok"
197:
1020:"8 Lessons from the rise of Douyin (Tik Tok) · TechNode"
793:[Inside Douyin: The Birth of the Time Furnace].
571:
that more than tripled during that period. According to
1112:"Kelly Zhang is ByteDance's #2. How did she get there?"
1710:"Kelly Zhang – 2020 Most Powerful Women International"
427:
and asking for CN¥90 million in economic losses.
1130:"Tencent and Toutiao come out swinging at each other"
809:"The App That Launched a Thousand Memes | Sixth Tone"
275:
261:
542:
In April 2021, Douyin launched a new feature called
1614:Qu, Tracy; Feng, Coco; Xin, Zhou (8 January 2021).
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68:
1216:"Tencent and ByteDance Take Ongoing Feud to Court"
1310:[Inside TikTok: Zhang Yiming's Journey].
761:"Douyin: More than the Chinese version of TikTok"
1424:"Report: JD.com Deepens Partnership with Douyin"
1287:"Branded Content Is the Path to Gen Z in 2021"
45:page, and may be incomplete and/or unreliable.
1049:Lin, Liza; Winkler, Rolfe (9 November 2017).
223:
8:
945:
943:
54:
1405:"Can Douyin's brand flagships lure luxury?"
1325:Roy Choudhury, Saheli (15 September 2020).
524:Jianying to streamline content production.
1479:Qu, Tracy; Feng, Coco (28 February 2022).
1105:
1103:
900:"The difference between TikTok and Douyin"
754:
752:
750:
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240:
60:
53:
1496:
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782:
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910:from the original on 27 September 2020
849:from the original on 15 September 2019
277:
205:
1228:from the original on 25 November 2020
1088:from the original on 30 December 2020
819:from the original on 23 February 2018
39:This is not a Knowledge (XXG) article
7:
1195:from the original on 11 October 2018
1168:from the original on 11 October 2018
728:
726:
359:Development, launch and early growth
449:Focus on e-commerce and other areas
1671:Huang, Elaine (3 September 2018).
1403:Biondi, Annachiara (26 May 2021).
1362:Kharpal, Arjun (19 January 2021).
1030:from the original on 11 March 2019
1000:from the original on 29 March 2019
787:Zhang, Xiaojun (26 October 2020).
24:
1558:from the original on 2 March 2019
1460:Jiang, Yaling (26 January 2022).
1381:Shen, Xinmei (19 February 2021).
1061:from the original on 1 April 2018
988:Graziani, Thomas (30 July 2018).
1441:Feng, Coco (20 September 2021).
1304:Zhang, Xiaojun (25 April 2022).
1136:from the original on 24 May 2021
898:Niewenhuis, Lucas (2019-09-25).
879:from the original on 24 May 2019
759:Wang, Minnie (25 October 2021).
683:technology hub within Beijing's
1690:Impey, Steven (24 April 2020).
1110:Cortese, A. J. (3 March 2021).
733:Qu, Tracy (15 September 2020).
1577:Liao, Rita (2 November 2021).
1247:Zhao, Xiaochun (6 July 2018).
928:Liao, Rita (2 November 2021).
313:
304:
276:
262:
224:
1:
1422:Yang, Queenie (14 May 2021).
1266:Zhao, Runhua (19 July 2018).
41:: It is an individual user's
1507:Media, Culture & Society
1285:Booker, Avery (7 May 2021).
1187:Jiang, Sijia (1 June 2018).
608:and jewelery brands such as
1633:Feng, Coco (22 June 2021).
1080:Lee, Dami (2 August 2018).
969:Feng, Coco (4 March 2022).
600:, cosmetics brands such as
1767:
1501:Liang, Meng (March 2022).
1214:Yijun, Yin (4 June 2018).
950:Dodds, Io (12 July 2020).
86:; 8 years ago
1652:Lee, Emma (1 June 2022).
1515:10.1177/01634437221077168
713:"Douyin on the App Store"
290:
239:
213:
114:
98:
59:
1639:South China Morning Post
1620:South China Morning Post
1552:South China Morning Post
1534:South China Morning Post
1528:Ye, Josh (1 July 2021).
1485:South China Morning Post
1466:South China Morning Post
1447:South China Morning Post
1387:South China Morning Post
1306:
975:South China Morning Post
789:
739:South China Morning Post
556:South China Morning Post
109:21.3.0 / 30 June 2022
1428:The Business of Fashion
585:, its main competitor.
491:, Western instruments,
1751:Stale userspace drafts
495:, classical dance and
432:multi-channel networks
34:
622:Universal Music Group
33:
815:. 20 February 2018.
489:national instruments
345:monthly active users
187:Proprietary software
84:September 2016
56:
1718:. 21 October 2020.
1603:. 8 November 2021.
1351:. 19 January 2021.
626:Warner Music Group
497:contemporary dance
425:unfair competition
35:
1307:TikTok内幕：张一鸣的巨浪征途
845:. 11 March 2018.
294:
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286:
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250:Standard Mandarin
235:"Vibrating sound"
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52:
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1733:Official website
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1026:. 15 June 2018.
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685:Haidian District
385:The Rap of China
319:short-form video
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1554:. 19 May 2018.
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875:. 16 May 2019.
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653:Atlético Madrid
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515:Basic interface
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400:In March 2018,
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