213:, founder of Media Matters for America, "Equality Matters will build on the work done by . Through strategic communication, research, training and media monitoring, Equality Matters will strengthen efforts for full LGBT rights and correct anti-gay misinformation. Its goal is to enhance advocacy and activism across all platforms and to leverage expertise in support of others who are working to make full equality a national imperative."
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issues in the media, updated on a weekly basis. The website features a blog, a fact checking section, videos, and "Top Picks of the Week," which the organization states is "Our picks for the most interesting, outrageous, or thought provoking stories of the week."
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stated that he believed "Over the past couple of months it appears that
Equality Matters may have been launched too soon and before its organizers had a real strategy and mission for what they would do."
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December 23, 2010, as an offshoot of the organization
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In the months following its
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