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as a strategic advisor, and became TikTok's general manager for the U.S. one month later. In July 2019, Pappas was promoted to the role of general manager for North
America, Australia, and New Zealand. Pappas was appointed TikTok's interim global head in August 2020, taking over the lead role at the
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in 2011. Pappas became YouTube's first head of audience development, and later the global head of creative insights. They also created the YouTube
Creator Playbook, described as a blueprint for how to be successful on YouTube. Pappas was with YouTube for approximately eight years.
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hearing in late 2022. They also helped launch TikTok's
Content Advisory Council and Creator Diversity Collective to address issues related to online safety and diversity, respectively. Pappas continued to advise TikTok after resigning from the role of COO.
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V Pappas, another board member, has experience in a different aspect of book selling: social media. Mx. Pappas was the chief operating officer at TikTok, which has become enormously important in the industry.
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232:. Their father is Greek. After receiving their first computer at approximately age 10–12, Pappas realized the potential for online communities and began learning basic coding in high school.
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292:(COO), a role Pappas held until they stepped down in 2023. During their tenure, Pappas was seen as a public face for TikTok in the U.S., and represented the company at a
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1445:"Paley Center Names WME's Christian Muirhead, Banijay Americas' Ben Samek To LA Board; AMC Networks' Kristin Dolan New Trustee"
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690:"TikTok North America GM Says the App Doesn't Operate in China, but That Doesn't Change Anything About Its U.S.-Mandated Sale"
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in the U.S. in 2018 and worked at the platform for approximately five years. They first joined the parent company
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817:"Under Vanessa Pappas, TikTok could go from political nightmare to a powerhouse focused on investing in creators"
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list of 21 "Australian women who defined 2021". They were also named
Digital Executive of the Year by
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288:. Pappas was a vocal opponent against the threat of the ban. In 2021, Pappas was appointed
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1380:"Kareem Daniel Resurfaces On Simon & Schuster Board, With Former TikTok COO V Pappas"
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1508:"TikTok COO comes out as non-binary with powerful message of 'celebrating difference'"
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657:"How TikTok COO Vanessa Pappas Manages One of the Most Influential Jobs in the World"
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855:"How TikTok's Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive"
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Early in their career, Pappas was the director of entertainment programming for
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Queer 50 list of "LGBTQ women and nonbinary innovators in business and tech".
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790:"She was promoted just in time to lead TikTok through a 'Category 5 storm'"
1191:"Two Greeks on the 'Bloomberg 50' – TikTok's Vanessa Pappas tops the list"
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617:"TikTok's COO is an Aussie success story (who happens to be non-binary)"
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546:"TikTok chief operating officer V Pappas steps down after five years"
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916:"TikTok: US general manager Pappas says app 'here for the long run'"
482:"Top TikTok exec and public face of company in US is stepping down"
943:"TikTok's U.S. Chief Says Video Site Will Stay Despite Trump Ban"
1411:"Simon & Schuster Board Comes From Books, Disney and TikTok"
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Pappas identifies as "being both a woman and non-binary". They
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337:
2022 list of the most powerful women. Pappas was included in
235:
They lived in
Australia until the age of 20.. They earned
1042:"TikTok won't commit to stopping US data flows to China"
42:
887:"TikTok COO Pappas quits after five years in the role"
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Barinka, Alex; Palmeri, Christopher (June 22, 2023).
757:"TikTok's COO is leaving their role at the company"
516:"The Woman Taking Over TikTok at the Toughest Time"
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973:"TikTok Names New CEO and Chief Operating Officer"
514:Isaac, Mike; Lorenz, Taylor (September 11, 2020).
346:LA500 list in 2022 and 2023, and ranked second on
1069:"TikTok Introduces Its Content Advisory Council"
451:List of people with non-binary gender identities
263:, starting in 2007. The company was acquired by
188:. Pappas previously held executive positions at
8:
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1100:"TikTok Forms Creator Diversity Collective"
220:Vanessa Pappas was born in 1978 or 1979 in
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1409:Harris, Elizabeth A. (December 7, 2023).
1011:"TikTok executive comes out as nonbinary"
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387:After leaving Australia, Pappas lived in
99:1978 or 1979 (age 45–46)
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456:List of University of Queensland people
1622:People from Darwin, Northern Territory
1390:from the original on December 16, 2023
1223:"21 Australian women who defined 2021"
1166:"Vanessa Pappas, TikTok's Steady Hand"
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655:Radloff, Jessica (November 22, 2021).
596:from the original on November 29, 2023
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251:, graduating from the latter in 2007.
1255:"Most Powerful Women: Vanessa Pappas"
1235:from the original on October 26, 2023
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1378:Goldsmith, Jill (December 7, 2023).
815:Leskin, Paige (September 23, 2020).
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1009:Lavietes, Matt (February 7, 2023).
922:from the original on April 18, 2023
582:DiTrolio, Megan (August 11, 2020).
1607:Australian people of Greek descent
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1506:Perry, Sophie (February 7, 2023).
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1298:from the original on June 29, 2024
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1141:from the original on June 29, 2024
1110:from the original on June 29, 2024
1040:Fung, Brian (September 14, 2022).
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16:Australian-American businessperson
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1164:Wagner, Kurt (December 1, 2021).
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1048:from the original on May 18, 2024
985:from the original on May 30, 2023
971:Spangler, Todd (April 30, 2021).
941:Banjo, Shelly (August 21, 2020).
867:from the original on July 3, 2024
853:Cohen, David (October 24, 2021).
788:Yurieff, Kaya (January 4, 2021).
755:Hatmaker, Tayor (June 22, 2023).
688:Spangler, Todd (August 4, 2020).
558:from the original on July 3, 2024
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1582:American people of Greek descent
1443:Goldsmith, Jill (May 29, 2024).
615:Sier, Jessica (March 24, 2023).
23:
1632:University of Queensland alumni
1592:Australian LGBTQ businesspeople
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1267:from the original on 2023-07-05
1172:from the original on 2022-07-05
1067:Cohen, David (March 18, 2020).
953:from the original on 2024-07-03
897:from the original on 2023-06-29
730:from the original on 2023-11-03
1348:"Fast Company's 2023 Queer 50"
1131:"TikTok COO Pappas Steps Down"
1098:Cohen, David (June 25, 2020).
584:"The Reigning Queen of TikTok"
406:in 2023, and use the pronouns
1:
1567:American LGBTQ businesspeople
480:Fung, Brian (June 22, 2023).
286:executive order to ban TikTok
280:company after U.S. President
166:
1597:Australian non-binary people
1322:Los Angeles Business Journal
1318:"LA500 2023: Vanessa Pappas"
1291:Los Angeles Business Journal
1286:"LA500 2022: Vanessa Pappas"
918:. BBC News. August 1, 2020.
340:Los Angeles Business Journal
271:Pappas was recruited to run
1617:Non-binary pansexual people
1602:Australian pansexual people
622:Australian Financial Review
180:businessperson who was the
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1572:American non-binary people
446:List of people from Darwin
239:degrees in media from the
222:Darwin, Northern Territory
103:Darwin, Northern Territory
32:This biographical article
1577:American pansexual people
436:List of New School people
363:Pappas has served on the
328:in 2021, and included in
313:list in 2021, as well as
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441:List of pansexual people
241:University of Queensland
216:Early life and education
196:, and has served on the
118:University of Queensland
305:Pappas was included in
290:chief operating officer
182:chief operating officer
1481:Paley Center for Media
426:and has two children.
377:Paley Center for Media
210:Paley Center for Media
139:Paley Center for Media
1627:The New School alumni
1231:. December 15, 2021.
45:by revising it to be
1199:. December 2, 2021.
395:to work for TikTok.
369:Simon & Schuster
202:Simon & Schuster
144:Simon & Schuster
132:Board member of
1477:"Board of Trustees"
311:50 Most Influential
178:Australian-American
1450:Deadline Hollywood
1415:The New York Times
1384:Deadline Hollywood
1168:. Bloomberg News.
520:The New York Times
365:board of directors
198:board of directors
1294:. June 20, 2022.
893:. June 22, 2023.
554:. June 22, 2023.
373:board of trustees
371:, as well as the
261:Next New Networks
206:board of trustees
190:Next New Networks
172:), also known as
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1483:. 11 July 2023.
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1522:. Retrieved
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