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Valley Fair Shopping Center

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483: 511: 467: 435: 499: 423: 352:, and the Marcus Cinemas, were still new enough and structurally sound, they weren't torn down. In September 2007, the former Valley Fair site and surrounding blocks were placed into a tax district by the city council to facilitate improvement of the site and the surrounding area. Valley Fair Partners is recreating the Valley Fair site so that individual new buildings, rather than one single structure, are located closer to Memorial Drive, 455: 34: 712: 748: 306:) opened a store in the Valley Fair Mall during the early 1980s. It eventually closed and re-opened under the name American Clothiers. Another attraction was the addition of Pedro's, at the time one of the first places in northeast Wisconsin to serve authentic Mexican food. Pedro's was eventually purchased by George Wall and the name changed to Sergio's Mexican Bar & Grill. 172: 694: 343:
Youth Futures sold the mall on March 30, 2006 to "VF Partners", a partnership between Commercial Horizons, Rollie Winter and Associates, and Bomier, for $ 2.3 million. "VF Partners" has been redeveloping the 26-acre, Valley Fair site since 2006. They have demolished most of the property. Because the
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Construction on Valley Fair began on July 1, 1953. It was located in the town of Menasha, Wisconsin until the land on which it stood was annexed to Appleton. The mall was built by Hamilton Construction Company under the name Hoffman Shopping Centers, Inc. Designed by George Narovec of Appleton, it
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building was split between an indoor skateboarding park, and a gathering place for teens, where local bands played on weekends. This venture would have created the nation's first functioning "youth mall" had it taken off, but it was bogged down by the high costs for heating and cooling the nearly
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Department Store section and built a new Copps Supermarket in its place, which includes a pharmacy. The new supermarket was to replace their old location at 1919 East Calumet Street; the new building is about 70,000 sq ft (6,500 m). However, the Kohl's Foods portion of the former
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YouthFutures was a non-profit, Christian-oriented organization created in 2002. Buying out the mall, it started to re-tenant a third time, removing all the national chains that were left, and refocusing on local tenants that were more family-oriented in nature. The former
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that opened on March 10, 1955. This enclosed mall was the first weather-protected one to ever be built within the United States, and was the first to ever open. Demolition of parts of the shopping center began on August 8, 2007.
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Alterations were done to the older 1950s portion of the mall to blend it into the newer section, including new carpeting laid atop the original concrete flooring, new lighting fixtures and exterior signage.<
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Department Store/Supermarket combo, one of four built north of Milwaukee. Kohl's Department Store at Valley Fair eventually closed near the end of the 1990s, with new replacement stores opening near Darboy (a
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In a huge expansion and renovation project in 1978-1979, the mall re-tenanted, with less emphasis on local businesses and more on nationally known tenants. This project included:
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discount store. With this, the mall was fully completed by 1956. It remained relatively unchanged through 1976, when the Grant's anchor ceased with the rest of the entire chain.
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was one of the first malls in Wisconsin to be enclosed. The mall's grand opening was March 10, 1955. It opened fully on August 11, 1955. The mall originally had six stores:
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An extension of the east wing of the mall, going through the former W.T. Grant store. Space was created for 15-20 new shops, most of them national chains. Included were
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In late August 2015, Marcus Theaters announced the Valley Value Cinema would close soon and it played its final movie on Monday September 7, 2015. The cinema was using
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A new Marcus 3-screen cineplex was built onto the rear of the mall adjacent to Center Court. In the late 1980s they were divided to create a 6-screen cineplex.
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of Appleton. Tenants started to relocate to both malls as leases came up, though others would stick it out up through the late 1990s.
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on the north side of Appleton completed a major expansion. Another 15 stores in an existing 1960s-era strip were also connected to
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Through the 1980s and early 1990s, the mall changed ownership several times. Foot traffic started to decrease when
175: 953: 912: 713:"Appleton Common Council vote clears plan to open new Copps Food Center store at site of former Valley Fair Mall" 1138: 1123: 925: 897: 610: 489: 445: 357: 302:, creating a rare instance of a hybrid strip/enclosed mall. Dartmouth Clothing & Lady Dartmouth (based in 1083: 882: 295: 260: 1027: 1042: 862: 353: 314: 303: 1098: 887: 764: 545: 389: 17: 345: 1001: 991: 749:"New $ 10 million Copps grocery store in Appleton breathes new life into former Valley Fair mall site" 1118: 1088: 1037: 867: 785: 404: 397: 1047: 1078: 277: 200: 149: 51: 676: 659: 473: 1017: 1057: 872: 281: 1128: 948: 930: 920: 902: 614: 1022: 963: 958: 646: 377: 310: 264: 1163: 1148: 1103: 743: 707: 690: 196: 228:
The next two years saw further expansion in phases, fronted on the eastern end by a
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50-year-old structure, and remodeling was far beyond their financial reach.
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265,400 sq ft (24,660 m) (At mall's peak)
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Aerial view of Valley Fair Shopping Center as of 2012
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(n.d.)" 527: 418: 638: 636: 634: 632: 630: 628: 626: 624: 622: 537: 535: 533: 531: 109:Hoffman Shopping Centers, Incorporated 731:"Copps approved for Valley Fair site" 7: 376:and the owners didn't transition to 1185:Shopping malls established in 1955 476:Valley Value Cinema of Valley Fair 14: 1190:1955 establishments in Wisconsin 1053:Pleasant Prairie Premium Outlets 509: 497: 481: 465: 453: 433: 421: 170: 32: 1109:Mid-Cities Mall/Lakeview Centre 267:. This section fronted a huge 23:Shopping mall in Wisconsin, US 1: 1033:Johnson Creek Premium Outlets 974:The Outlet Shoppes at Oshkosh 428:West Wing of Valley Fair Mall 460:One of Two Valley Fair signs 410:Calumet Street from the east 396:from either east or west to 1175:Shopping malls in Wisconsin 1144:Valley Fair Shopping Center 666:, Retrieved 25 August 2011. 276:in the Southeast corner of 185:Valley Fair Shopping Center 1216: 407:from either north or south 130:No. of stores and services 15: 1124:Park Plaza Mall (Oshkosh) 898:The Corners of Brookfield 504:2006 Aerial Photo of Mall 43: 31: 926:Hilldale Shopping Center 585:newscast, August 9, 2007 492:(former Kohl's Building) 16:Not to be confused with 1084:CenterPoint MarketPlace 883:Milwaukee Public Market 150:Total retail floor area 82:44.241000°N 88.415583°W 807:Historic Photo Gallery 304:Ashwaubenon, Wisconsin 1028:Heritage Village Mall 604:History at the Castle 309:This was followed by 280:) and another one in 167:Public transit access 87:44.241000; -88.415583 18:Westfield Valley Fair 1119:Original Outlet Mall 1043:Outlets at the Dells 868:Bayshore Town Center 786:Green Bay, Wisconsin 608:"Fox Valley History" 38:The Valley Fair Sign 761:Commercial Horizons 542:Commercial Horizons 313:opening in 1984 in 223:Krambo Supermarkets 133:55 (At mall's peak) 78: /  52:Appleton, Wisconsin 28: 1099:London Square Mall 782:Good Day Wisconsin 677:Milwaukee Sentinel 660:Milwaukee Sentinel 643:Dead Malls dot Com 613:2007-10-01 at the 346:Kohl's Food Stores 193:Valley Fair Center 144:2 (At mall's peak) 1157: 1156: 1058:Uptown Janesville 954:City Center Plaza 873:Brookfield Square 563:The Post Crescent 490:Copps Food Center 446:Copps Food Center 358:Copps Food Center 181: 180: 1207: 1063:Valley View Mall 1002:Oak Pointe Plaza 992:EastRidge Center 836: 829: 822: 813: 794: 793: 777: 768: 758: 752: 740: 734: 726:Fox 11 News WLUK 722: 716: 704: 698: 687: 681: 673: 667: 656: 650: 640: 617: 601: 586: 580: 574: 573: 571: 570: 555: 549: 539: 513: 501: 485: 469: 457: 437: 425: 189:Valley Fair Mall 174: 93: 92: 90: 89: 88: 83: 79: 76: 75: 74: 71: 36: 29: 27:Valley Fair Mall 1215: 1214: 1210: 1209: 1208: 1206: 1205: 1204: 1160: 1159: 1158: 1153: 1129:Port Plaza Mall 1114:Northridge Mall 1089:Edgewater Plaza 1067: 1038:Marshfield Mall 1006: 978: 949:Bay Park Square 935: 931:West Towne Mall 921:East Towne Mall 907: 903:Sherman Phoenix 893:Southridge Mall 849: 840: 803: 798: 797: 780:"News Report". 779: 778: 771: 759: 755: 741: 737: 723: 719: 705: 701: 688: 684: 674: 670: 663:June 14, 2002, 657: 653: 641: 620: 615:Wayback Machine 602: 589: 581: 577: 568: 566: 557: 556: 552: 540: 529: 524: 517: 514: 505: 502: 493: 486: 477: 470: 461: 458: 449: 438: 429: 426: 417: 403:Memorial Drive 386: 360:demolished the 341: 327: 218: 86: 84: 80: 77: 72: 69: 67: 65: 64: 39: 24: 21: 12: 11: 5: 1213: 1211: 1203: 1202: 1197: 1192: 1187: 1182: 1177: 1172: 1162: 1161: 1155: 1154: 1152: 1151: 1146: 1141: 1139:Southgate Mall 1136: 1131: 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156: 155: 152: 146: 145: 142: 140:anchor tenants 135: 134: 131: 127: 126: 125:George Narovec 123: 119: 118: 115: 111: 110: 107: 103: 102: 101:March 10, 1955 99: 95: 94: 62: 56: 55: 49: 45: 44: 41: 40: 37: 22: 13: 10: 9: 6: 4: 3: 2: 1212: 1201: 1198: 1196: 1193: 1191: 1188: 1186: 1183: 1181: 1178: 1176: 1173: 1171: 1168: 1167: 1165: 1150: 1149:Wausau Center 1147: 1145: 1142: 1140: 1137: 1135: 1132: 1130: 1127: 1125: 1122: 1120: 1117: 1115: 1112: 1110: 1107: 1105: 1104:Memorial Mall 1102: 1100: 1097: 1095: 1092: 1090: 1087: 1085: 1082: 1080: 1079:Capitol Court 1077: 1076: 1074: 1070: 1064: 1061: 1059: 1056: 1054: 1051: 1049: 1046: 1044: 1041: 1039: 1036: 1034: 1031: 1029: 1026: 1024: 1021: 1019: 1016: 1015: 1013: 1009: 1003: 1000: 998: 995: 993: 990: 989: 987: 985: 981: 975: 972: 970: 967: 965: 962: 960: 957: 955: 952: 950: 947: 946: 944: 942: 938: 932: 929: 927: 924: 922: 919: 918: 916: 914: 910: 904: 901: 899: 896: 894: 891: 889: 886: 884: 881: 879: 876: 874: 871: 869: 866: 864: 861: 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Retrieved 565:. 2018-02-23 562: 553: 541: 371: 342: 328: 325:YouthFutures 308: 293: 249:Fanny Farmer 234: 227: 219: 192: 188: 184: 182: 98:Opening date 73:88°24′56.1″W 70:44°14′27.6″N 1134:Rapids Mall 1094:Forest Mall 315:Grand Chute 261:Woolworth's 230:W. T. Grant 117:VF Partners 85: / 60:Coordinates 1164:Categories 1018:Cedar Mall 984:Eau Claire 941:Fox Cities 863:The Avenue 569:2024-01-10 522:References 400:northbound 350:Chase Bank 245:RadioShack 205:U.S. state 1011:Elsewhere 855:Milwaukee 847:Wisconsin 374:reel film 257:Walgreens 253:Thom McAn 209:Wisconsin 203:, in the 122:Architect 106:Developer 611:Archived 405:(WIS 47) 380:format. 354:WIS - 47 278:Appleton 201:Appleton 48:Location 1072:Defunct 913:Madison 440:Former 390:WIS-441 378:digital 344:former 339:Present 216:History 138:No. of 488:A new 474:Marcus 442:Kohl's 415:Images 398:WIS-47 384:Access 367:Kohl's 362:Kohl's 332:Kohl's 319:suburb 300:Kohl's 282:Neenah 274:suburb 269:Kohl's 263:, and 241:Brauns 195:was a 394:US-10 191:, or 114:Owner 790:WLUK 583:WGBA 472:The 317:, a 183:The 54:, US 845:in 207:of 199:in 1166:: 784:. 772:^ 763:, 747:, 729:, 711:, 645:, 621:^ 606:, 590:^ 561:. 544:, 530:^ 259:, 255:, 251:, 247:, 243:, 187:, 835:e 828:t 821:v 792:. 572:. 448:) 392:/ 284:. 162:1 20:.

Index

Westfield Valley Fair

Appleton, Wisconsin
Coordinates
44°14′27.6″N 88°24′56.1″W / 44.241000°N 88.415583°W / 44.241000; -88.415583
anchor tenants
Total retail floor area
Bus interchange
Valley Transit
shopping mall
Appleton
U.S. state
Wisconsin
Krambo Supermarkets
W. T. Grant
Brauns
RadioShack
Fanny Farmer
Thom McAn
Walgreens
Woolworth's
Hallmark Cards
Kohl's
suburb
Appleton
Neenah
Northland Mall
Kohl's
Ashwaubenon, Wisconsin
Fox River Mall

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