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Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals. This has been a deliberate strategy on part of
Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor."
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By May 2017, About.com had transformed into
Dotdash, an umbrella media brand of six distinct and specialized vertical sites ("content destinations"). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.
206:
and
Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About.com (8 percent).
158:
About.com launched
Verywell as its first standalone media property on 26 April 2016. The site took about half the health content already present at About.com, but the content was updated and made easier to read and navigate. The website hired Dr.
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in August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in
January 2017, focused on providing resources to physicians and doctors.
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The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and
Verywell Mind, focusing mainly on
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providing health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About.com (now
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In August 2024, the
Verywell Family site was shut down, with a recommendation to visit another Dotdash Meredith site, Parents.com.
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As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month.
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312:"About.com's Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership"
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as its first senior medical advisor. Verywell launched a partnership with the
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The site has a multiplatform audience, which also includes traffic from
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364:"With new finance site, About.com targets the 'adulting' generation"
249:"On the verge of a rebrand, About.com launches fourth vertical site"
228:"About.com launches Verywell, a standalone brand focused on health"
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280:"RIP About.com: A Look at the Tumultuous Life of a Web Legend"
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412:"What Verywell learned from its first year on its own"
263:"IAC Publishing's About.com slims down for ad dollars"
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346:"About.com Unveils New Health Vertical VeryWell"
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814:2016 establishments in the United States
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143:As of March 2017, it reached 17 million
809:Internet properties established in 2016
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140:) and its first standalone brand.
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314:. PM 360 Online. January 5, 2017.
300:. Marketing Land. April 27, 2016.
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39:Health and wellness information
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398:"Verywell Health main menu"
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251:. The Drum. March 2, 2017.
819:American medical websites
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97:No registration necessary
24:
582:Better Homes and Gardens
781:Meredith National Media
653:Martha Stewart Living
107:; 8 years ago
603:Entertainment Weekly
372:. September 7, 2016.
265:. CNBC. May 3, 2016.
331:. HXP. May 3, 2016.
120:Current status
105:April 26, 2016
21:
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681:People en Español
352:. April 26, 2016.
234:. April 26, 2016.
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44:Available in
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746:Other properties
719:Travel + Leisure
561:Dotdash Meredith
536:Ask Applications
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437:Official website
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420:. July 12, 2017.
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52:Area served
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286:. May 3, 2017.
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150:each month.
148:unique users
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94:Registration
35:Type of site
688:Real Simple
576:The Balance
501:HomeAdvisor
400:. Verywell.
386:. Verywell.
803:Categories
725:TreeHugger
570:Allrecipes
384:"About Us"
232:TechCrunch
211:References
186:psychology
112:2016-04-26
86:Commercial
786:Time Inc.
765:DailyBurn
506:HomeStars
483:Angi Inc.
204:DailyBurn
77:.verywell
55:Worldwide
753:Care.com
730:Verywell
647:Lifewire
130:Verywell
102:Launched
20:Verywell
667:Parents
629:InStyle
531:Ask.com
417:Digiday
369:Digiday
195:Traffic
176:Website
154:History
134:website
110: (
47:English
16:Website
674:People
617:Health
589:Brides
541:Excite
350:Forbes
123:Active
700:Shape
496:Handy
284:Wired
132:is a
60:Owner
736:Wood
641:Life
491:Angi
79:.com
475:IAC
89:Yes
75:www
70:URL
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414:.
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348:.
337:^
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145:US
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