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A number of websites are dedicated to collecting viral emails, often with a particular focus on humorous emails. These include
Viralbank, which collects both commercial and non-commercial emails, Bore Me, which features a section devoted to adult viral emails, and ViralEmails, a forum based website
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A 2004 study into viral email behaviors identified a number of reasons as to why people may pass along emails. Most of the emails that were passed along involved humor, although other factors - such as the presence of naked pictures and warnings about crime - were identified as being significant.
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This tends to be replicated in commercial viral emails, where humor is a common theme, and where more risque content is often employed. The same study also examined reasons for not passing along emails, and noted that the most common reason was "the sense that the content was old."
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retail chain) emailed vouchers to staff and suppliers. The emails were then redistributed by recipients, ultimately resulting in many of their branches almost running out of stock when the vouchers were honored by the company. While at the time the
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aspects to ensure their goals of wide propagation. This is one of the strengths of viral email to marketers - while users are quick to delete email from marketers, they are less likely to delete the email if it comes from a person that they know.
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Lewis, Regina; Mobilio, Lynne; Phelps, Joseph; Raman, Niranjan (2005). "Understanding Pass-Along Emails: Motivations and
Behaviors of Viral Consumers". In Haugtvedt, Curtis; Machleit, Karen; Yalch, Richard (eds.).
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Phelps, Joseph; Lewis , Regina; Mobilio, Lynne; Perry, David; Raman, Niranjan (2004). "Viral
Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email".
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As an example of viral marketing in practice, vouchers may be provided via email to customers, who are then encouraged to forward those emails on to friends and family. In 2006,
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it to people they know. These people do the same, and thus they spread the email, potentially worldwide. In this sense, the process is similar to that of an email
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campaigns: promotional emails are specifically created so that they follow a viral propagation. Another form of viral email offers life-saving advice, such as
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Many viral emails that may appear to be advertisements are, in fact, fake, and run the risk of significantly damaging the brand.
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Douglas Copp - Worse Than Urban Legend: Dangerous Advice! And Now For Some Good Advice For
Earthquake Safety
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A viral emails spreads when a person receives an email, often of a political or humorous nature, and
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292:"Humor in the Age of Digital Reproduction: Continuity and Change in Internet-Based Comic Texts"
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allowing its users to share viral emails as well as a daily viral email sent via a newsletter.
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Please expand the article to include this information. Further details may exist on the
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test drive garnered over 40,000 responses even though only 5,000 emails had been sent.
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397:"Threshers repeats the online discount offer it claimed was a mistake last year"
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Gotting, Peter (April 3, 2003). "It's filthy, funny . . .and not fair dinkum".
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Online
Consumer Psychology: Understanding and Influencing Consumer Behavior
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This article is about viral emails. For the propagation of viruses via
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which rapidly propagates from person to person, generally in a
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denied that they were attempting to run a viral email-based
363:Cleland, Gary; Wallop, Harry (December 3, 2007).
365:"Christmas email vouchers fill nation's inboxes"
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262:Journal of Advertising Research
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218:"Viral email rocks the world"
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319:The Sydney Morning Herald
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429:"Net Generation Culture"
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