461:, and stated that "they do such a good job making water taste good." After becoming a shareholder and endorser, Jackson worked with the company to create a new grape-flavored "Formula 50" variant of Vitaminwater and mentioned the drinks in various songs and interviews. It's unknown how much Jackson made from the purchase of his shares by Coca-Cola, with estimates in the financial press mainly in the $ 100 â 400million range. Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for Vitaminwater, enthusiastically supporting the product, including singing about it at the
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345:", for the launches of Fruitwater and Vitaminwater in 1998 and 2000, respectively. By 2001, the company's drinks were sold in over 4,000 retail stores in the New York area. According to Bikoff, this enabled his products to go unnoticed by the large beverage makers until the product was firmly established, when he could then cultivate relationships with various independent distributors, opening the way for nationwide distribution.
572:(ASA) ruled that an advertisement that claimed vitaminwater was "nutritious" was misleading due to the high sugar content (23 g per 500 ml) of the drink. The ruling banning the advertisement stated: "Because Vitamin water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin water as 'nutritious' was misleading".
533:
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criticized the suit as "ridiculous" because "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and that the suit was an attempt by the group to increase its readership. In 2013, a federal judge ruled that the lawsuit could move forward as a class-action lawsuit.
275:
By 2002, the Glacéau line of waters was the top-selling enhanced water brand in the United States, with the company's
Vitaminwater being its best-selling product. In 2006, the company earned US$ 350 million in revenue. The company then began its global expansion, launching its products in the United
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which consists of many of the same ingredients as vitaminwater, such as crystalline fructose (a sugar), electrolytes, natural flavors, and vitamins (Vitamin B3, B5, B6, B12, and C) along with natural caffeine and ribose. Specific ingredients are added according to the flavor of the drink. Either 16
552:
gave one of its annual 'Shonky' awards to vitaminwater, saying that, despite the claim that the drinks were healthy, "one bottle contains about a third of the recommended daily sugar intake for an average adult woman ... and none contains more than 1% fruit juice". Choice also noted that the label
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as a subsidiary of Coca-Cola, with Coca-Cola primarily operating with a hands-off method, leaving Bikoff and Energy Brands principal operating officers in charge. In discussing the role of Coca-Cola, Bikoff states: "We run independently, we have our own offices. If Coca-Cola don't call me, I don't
564:
guidelines. The consumer group stated that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
450:, he denied this stating: "Did anyone say I had less than 50%? Look, I maintained control of the company and I maintain it today. But I donât talk about my share as every story becomes one about personal wealth." In 2006, the company was reported to have an annual sales revenue of $ 350 million.
416:
guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
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was a less sweetened, sparkling version of
Vitaminwater drink that was sold from 2013 to 2015. It consisted of the same ingredients only with a light fruit flavor and less crystalline fructose. Aside from ânatural flavor,â fruitwater does not contain any actual fruit juice. Ingredients include
497:
In 2002, Energy Brands' Glacéau drinks were the top-selling brand of enhanced water. Vitaminwater is considered its most successful of the four products. On April 2, 2009, Glacéau
Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has 10 calories per
553:
on one flavour blatantly mocked food regulations designed to protect consumers by stating, "We are prohibited from making exaggerated claims about the potency of the nutrients in this bottle", before making exaggerated claims about the potency of the nutrients in the bottle.
272:, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
493:
for people who knew they should be drinking more water but weren't, Vitaminwater was targeted primarily at adults. With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing.
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is vapor-distilled water with electrolytes added for taste. It was introduced in 1996 as Ice
Mountain Spring Water and was renamed Smartwater in 1998. It is available in 600 mL, 700 mL, 850 mL, 1 L, 1.5 L, and
437:
As a privately owned company, Energy Brands has never been required to release information about its sales figures or other financial information. Bikoff himself never stated what percentage of the company he owned before it was sold.
411:
filed a class-action lawsuit against Energy Brands' parent company in the
Northern District of California Court. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
457:âwas given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health-conscious Jackson noted that he first learned of the product while at a gym in
315:. As he consumed the items, he started thinking about the idea of having them together instead of having to take them separately. He founded Energy Brands in May 1996 using his personal savings and contracting with an
417:
dismissed the allegations as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
291:
in August 2006, which held the shares until May 2007 when The Coca-Cola
Company purchased the company as an independent subsidiary, leaving its actual operations with its existing management including Bikoff.
481:, which was released at the company's launch in 1996. Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and
383:
Energy Brands began launching its products in the United Kingdom and Australia in 2008, with France following in 2009 and Argentina in 2011. The company eventually plans to expand to Canada and Mexico.
322:
Reflecting on the company's early history, Bikoff notes that it was "very tough" as he struggled with founding the company having no actual experience in beverage manufacturing, beyond working in an
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Before the sale to Coca-Cola, 70% shares of the company were held by company employees and smaller investors, with 30% held by the Tata Group. In October 2004, rapper Curtis Jacksonâknown as
307:
born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some
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as sweeteners. In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product.
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vitaminwater is a mineral water product distributed by Energy Brands, introduced in 2000. Some ingredients are added according to the flavor and intended purpose of the drink.
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375:$ 1.2 billion of the sales went to the Tata Group for its 30% minority ownership, which Tata agreed to sell. Under the purchase agreement, Energy Brands remains nearly
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oz, 200 calories and 150 mg caffeine per can, or 2 oz, no calories. The vitaminenergy website does not show ingredients or amount of caffeine for the 'shot' product.
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to buy a 30% equity share in the company. LVMH later sold the stake to another investor, who in turn sold it again. The shares ended up in the hands of India-based
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ordered the coordination of different lawsuits against Coca-Cola Co. that alleged it misled the public about the nutritional benefits of Vitaminwater.
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in Connecticut for the base water used. The individual products carried the Glacéau name, with the company's first product being Glacéau Smartwater.
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eight-ounce serving, and later Vitaminwater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories. Both drinks include
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stores around New York, moving to a statewide launch when the product became successful. He used this same basic method, adding in "
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obtained a minority share of the company as part of an endorsement deal in the company. Thirty percent of the equity was sold to
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560:. The suit alleged that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
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until March 2023, when two new flavors, coconut lime and raspberry dark chocolate, were announced along with a change to
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https://archive.today/20131127145656/http://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1858:"The Number Three Sugar Substitute Truvia Natural Zero-Calorie Sweetner is Now Available in Spoonable Packaging"
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Thompson, Arthur A; John Gamble; A J Strickland (2004). "Case 5: Competition in the Bottled Water Industry".
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sometime in the 2000s, which in turn sold those shares. The shares eventually were sold to India-based
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factory. While launching his company, he was also having to deal with personal struggles including a
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2088:"I Can't Stop Conspiracy-Theorizing About Jennifer Aniston's Voice in This Smartwater Commercial"
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and expressing his excitement over the company's continuing to allow his input on products.
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1894:"vitaminwater Introduces Two New Flavors and Innovative Reformulation of Zero Sugar Lineup"
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Jennifer Aniston has been an integral part of the Smartwater family for nearly 10 years .
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for similar drinks. In the subsequent settlement Pepsi agreed to change its packaging.
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magazine once reported that he owned only 25% of the company, but in an interview with
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1541:"The Coca-Cola Company to Acquire Glaceau, Maker of Vitaminwater, for $ 4.1 Billion"
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677 million for the 30% equity, seeking to expand its American business interests.
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Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper
2061:"smartwaterÂź and Jennifer Aniston Keep Moving Forward in New Advertising Campaign"
1804:
Strategy: Winning in the Marketplace : Core Concepts, Analytical Tools, Cases
2141:
http://atlanta.cbslocal.com/2013/03/19/coca-cola-to-unveil-fruitwater-next-month/
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https://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1656:"Judge, Skeptical of Pepsi's Motives, Urges Label Change in Life Water Suit"
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337:. He started by personally introducing Smartwater to smaller independent
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was the spokesperson of the brand from 2007 to 2020, being succeeded by
256:, that manufactures and distributes various lines of drinks marketed as
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1833:"With Humor, Glacéau Vitaminwater Introduces New Low-Calorie Beverage"
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Kingdom and Australia in 2008, France in 2009 and Argentina in 2011.
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1967:"Vitaminwater lawsuit over health claims to proceed as class action"
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Mello, Sheila; Wayne Mackey; Ronald Lasser; Richard Tait (2006).
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2139:. Coca-Cola To Unveil âFruitwaterâ Next Month. CBS Atlanta. URL:
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in the U.S. District Court in Manhattan alleging that PepsiCo's
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Kate Seamons. Next From Coke: Fruit-less 'Fruitwater'. Newser.
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1326:. Coca-Cola discontinued the drink in 2015 due to poor sales.
157:
223:
1177:
2nd generation: Defense, Formula 50, B-Relaxed, XXX, Multi-V
3260:
United States v. Forty Barrels and Twenty Kegs of Coca-Cola
1764:
MassTortDefense. February 14, 2011. Retrieved July 1, 2013.
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3rd generation: Balance, Endurance, Vital-T, Rescue, Charge
556:
In 2009, brand owner The Coca-Cola Company was sued by the
2036:"Jennifer Aniston's Latest Role: Bottled Water Pitchwoman"
1174:
1st generation: Revive, Power-C, Energy, Focus, Essential
1183:
4th generation: Dwnld, Tranquilo, Connect, Spark, Stur-D
392:
On April 5, 2006, Energy Brands filed a lawsuit against
1942:"U.S. group sues Coke over VitaminWater health claims"
1709:"U.S. group sues Coke over VitaminWater health claims"
1278:
was announced as the new ambassador, replacing Gadot
2143:. Accessed: 2013-04-18. (Archived by Archive.today â
1940:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1707:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1473:
1471:
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1467:
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1463:
1461:
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473:
Energy Brands' first product was Glacéau Smartwater,
1993:"Advert for Coca-Cola Vitamin Water 'misled public'"
485:
with Smartwater. Designed to "fill the gap" between
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35:
1322:Guarana seed, which has twice as much caffeine as
1594:"Tata Tea makes $ 523-m profit with Glaceau sale"
3907:Food and drink companies based in New York City
1385:"Coke's water man J Darius Bikoff gushes forth"
548:In 2008, the Australian consumer organisation
3496:
2354:
368:On May 25, 2007, the company was acquired by
8:
3897:Food and drink companies established in 1996
502:as a sweetener. Vitaminwater Zero also used
30:
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3489:
3481:
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2361:
2347:
2339:
422:Judicial Panel on Multidistrict Litigation
29:
1425:
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1419:
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558:Center for Science in the Public Interest
409:Center for Science in the Public Interest
1432:"High-Energy Formula for Successful Biz"
579:
2067:. The Coca-Cola Company. April 13, 2017
1378:
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1372:
1370:
1368:
1366:
1364:
1362:
1360:
1356:
1238:Stur-D - blue agave-passionfruit-citrus
2034:Silverman, Stephen M. (June 1, 2007).
568:In January 2011, the United Kingdom's
2086:Schwedel, Heather (August 17, 2017).
1480:Value Innovation Portfolio Management
528:Six different flavors of vitaminwater
244:, is a privately owned subsidiary of
7:
3877:Drink companies of the United States
1776:"50 Cent, Glaceau forge unique bond"
400:"Life Water" packages infringed its
3433:Coca-Cola buildings and structures
1831:Elliott, Stuart (March 31, 2009).
25:
2857:
1774:Howard, Theresa (July 29, 2007).
1565:Borchardt, Debra (May 29, 2007).
1517:. August 23, 2006. Archived from
1508:"Tata taps into US bottled water"
1383:Davidson, Andrew (May 28, 2008).
3892:Companies based in New York City
3355:I'd like to buy the world a Coke
3271:Escola v. Coca-Cola Bottling Co.
3143:
2164:. Accessed: 2013-04-18. Archive
1736:Robbins, John (August 5, 2010).
1682:"Life Water Packaging to Change"
1620:"Schneider Rothman IP Law Group"
1567:"Coke Deal Was Pricey But Right"
1430:Dillon, Nancy (April 23, 2001).
1202:Drive â blood-orange mixed-berry
922:"8 key nutrients from a â zinc"
27:The Coca-Cola Company subsidiary
3176:Coca-Cola Beverages Philippines
1738:"The Dark Side of Vitaminwater"
570:Advertising Standards Authority
3168:Coca-Cola Europacific Partners
1867:. May 25, 2010. Archived from
1762:Panel Creates VitaminWater MDL
1241:Tranquilo â tamarind-pineapple
268:enhanced line of water called
1:
3917:2007 mergers and acquisitions
1806:. Tsinghua University Press,
1629:. 16 May 2015. Archived from
1543:. 25 May 2007. Archived from
589:Vitamins and other additives
562:Food and Drug Administration
414:Food and Drug Administration
3221:Beverage Partners Worldwide
1196:B-Relaxed â jackfruit-guava
372:for $ 4.1 billion in cash.
356:in August 2006, which paid
62:; 28 years ago
3933:
3293:POM Wonderful v. Coca-Cola
3160:Coca-Cola Beverages Africa
1249:
932:acai-blueberry pomegranate
763:acai-blueberry pomegranate
348:Bikoff eventually allowed
52:manufacturing and bottling
3850:
3360:The Lost Island of Alanna
3326:Coke Zero Facial Profiler
3282:Sinaltrainal v. Coca-Cola
3141:
2298:"Watermelon Punch Flavor"
1199:Defense â raspberry-apple
1193:Balance - cran-grapefruit
582:
407:On January 14, 2009, the
260:. Founded in May 1996 by
2572:Northern Neck Ginger Ale
2208:"Strawberry Kiwi Flavor"
2178:"Black Raspberry Flavor"
364:Acquisition by Coca-Cola
2021:"Brands & Products"
1919:"Glaceau Vitamin Water"
1232:Spark - grape-blueberry
1208:Fire - spicy watermelon
1205:Endurance â peach-mango
1106:cool blueberry lavender
333:and having to file for
3912:Coca-Cola acquisitions
3438:Criticism of Coca-Cola
544:Misleading advertising
537:
529:
3853:List of energy drinks
3461:Limca Book of Records
3405:Coca-Cola polar bears
3231:Coca-Cola Enterprises
2370:The Coca-Cola Company
2268:"Orange Mango Flavor"
1898:The Coca-Cola Company
1401:on September 23, 2008
1235:Stress-B â lemon-lime
599:strawberry watermelon
536:vitaminwater and Burn
535:
527:
370:The Coca-Cola Company
246:The Coca-Cola Company
214:The Coca-Cola Company
101:The Coca-Cola Company
3882:Bottled water brands
2884:Bodyarmor SuperDrink
2065:coca-colacompany.com
1220:Perform â lemon-lime
1188:Discontinued flavors
303:, a self-proclaimed
3450:Coca-Cola Freestyle
2238:"Lemon Lime Flavor"
1437:New York Daily News
947:strawberry lemonade
200:Number of employees
134:Number of locations
32:
3194:Coca-Cola Hellenic
2601:Ramblin' Root Beer
2538:Lemon & Paeroa
1837:The New York Times
1636:on 27 October 2012
1484:J. Ross Publishing
1252:Glaceau Smartwater
1229:Rescue - green tea
1214:Glow - strawberry-
1211:Formula 50 â grape
538:
530:
343:mom-and-pop stores
194:350 million (2006)
3859:
3858:
3478:
3477:
3390:Once Upon a Wheel
3236:Columbia Pictures
3139:
3138:
2397:
2393:A&W Root Beer
2001:. 19 January 2011
1863:(Press release).
1521:on March 23, 2009
1171:
1170:
980:pineapple coconut
477:water with added
239:doing business as
232:
231:
16:(Redirected from
3924:
3887:Coca-Cola brands
3520:Monster Beverage
3505:
3498:
3491:
3482:
3443:Cocacolonization
3375:Move to the Beat
3336:Country Sunshine
3299:
3288:
3277:
3266:
3241:TriStar Pictures
3226:Coca-Cola Amatil
3206:
3198:
3190:
3180:
3172:
3164:
3147:
2904:
2899:Monster Beverage
2838:Simply Beverages
2395:
2383:
2363:
2356:
2349:
2340:
2335:
2334:
2332:Official website
2318:
2317:
2315:
2313:
2308:on June 13, 2013
2304:. Archived from
2294:
2288:
2287:
2285:
2283:
2278:on June 14, 2013
2274:. Archived from
2264:
2258:
2257:
2255:
2253:
2248:on June 15, 2013
2244:. Archived from
2234:
2228:
2227:
2225:
2223:
2218:on June 15, 2013
2214:. Archived from
2204:
2198:
2197:
2195:
2193:
2188:on June 14, 2013
2184:. Archived from
2174:
2168:
2158:
2152:
2137:Associated Press
2134:
2128:
2127:
2125:
2123:
2112:
2106:
2105:
2100:
2098:
2083:
2077:
2076:
2074:
2072:
2057:
2051:
2050:
2048:
2046:
2031:
2025:
2024:
2017:
2011:
2010:
2008:
2006:
1989:
1983:
1982:
1980:
1978:
1963:
1957:
1956:
1954:
1952:
1937:
1931:
1930:
1928:
1926:
1915:
1909:
1908:
1906:
1905:
1890:
1884:
1883:
1881:
1879:
1874:on July 17, 2011
1873:
1862:
1854:
1848:
1847:
1845:
1843:
1828:
1822:
1821:
1810:. p. C-11.
1799:
1793:
1792:
1790:
1788:
1771:
1765:
1759:
1753:
1752:
1750:
1748:
1733:
1724:
1723:
1721:
1719:
1704:
1698:
1697:
1695:
1693:
1678:
1672:
1671:
1669:
1667:
1652:
1646:
1645:
1643:
1641:
1635:
1624:
1616:
1610:
1609:
1607:
1605:
1590:
1584:
1583:
1581:
1579:
1562:
1556:
1555:
1553:
1552:
1537:
1531:
1530:
1528:
1526:
1504:
1498:
1497:
1475:
1454:
1453:
1451:
1449:
1444:on July 21, 2009
1440:. Archived from
1427:
1410:
1409:
1407:
1406:
1397:. Archived from
1395:Times Newspapers
1380:
1347:watermelon Punch
1274:. In June 2022,
1268:Jennifer Aniston
1149:watermelon peach
1014:
977:
916:
825:
804:
729:
700:
667:
580:
301:J. Darius Bikoff
262:J. Darius Bikoff
254:Queens, New York
228:
225:
183:VitaminWaterZero
149:Mike Repole
79:J. Darius Bikoff
70:
68:
63:
33:
21:
3932:
3931:
3927:
3926:
3925:
3923:
3922:
3921:
3862:
3861:
3860:
3855:
3846:
3625:
3587:
3514:
3509:
3479:
3474:
3468:One, Two, Three
3421:
3410:The Polar Bears
3380:My Coke Rewards
3350:Hey Kid, Catch!
3344:
3331:Coming Together
3321:Ashita Ga Arusa
3310:
3302:
3297:
3286:
3275:
3264:
3245:
3214:Former holdings
3209:
3204:
3196:
3188:
3186:Coca-Cola FEMSA
3178:
3170:
3162:
3148:
3135:
3101:Purchased from
3096:
3070:
3034:
3010:Deep River Rock
2968:
2902:
2901:
2893:
2867:
2719:Juices and teas
2714:
2372:
2367:
2330:
2329:
2326:
2321:
2311:
2309:
2296:
2295:
2291:
2281:
2279:
2266:
2265:
2261:
2251:
2249:
2236:
2235:
2231:
2221:
2219:
2206:
2205:
2201:
2191:
2189:
2176:
2175:
2171:
2159:
2155:
2135:
2131:
2121:
2119:
2114:
2113:
2109:
2096:
2094:
2085:
2084:
2080:
2070:
2068:
2059:
2058:
2054:
2044:
2042:
2033:
2032:
2028:
2019:
2018:
2014:
2004:
2002:
1991:
1990:
1986:
1976:
1974:
1973:. July 19, 2013
1965:
1964:
1960:
1950:
1948:
1939:
1938:
1934:
1924:
1922:
1917:
1916:
1912:
1903:
1901:
1892:
1891:
1887:
1877:
1875:
1871:
1860:
1856:
1855:
1851:
1841:
1839:
1830:
1829:
1825:
1818:
1801:
1800:
1796:
1786:
1784:
1773:
1772:
1768:
1760:
1756:
1746:
1744:
1735:
1734:
1727:
1717:
1715:
1706:
1705:
1701:
1691:
1689:
1680:
1679:
1675:
1665:
1663:
1654:
1653:
1649:
1639:
1637:
1633:
1627:nutrisuplaw.com
1622:
1618:
1617:
1613:
1603:
1601:
1598:Hindustan Times
1592:
1591:
1587:
1577:
1575:
1564:
1563:
1559:
1550:
1548:
1547:on May 27, 2007
1539:
1538:
1534:
1524:
1522:
1506:
1505:
1501:
1494:
1486:. p. 186.
1477:
1476:
1457:
1447:
1445:
1429:
1428:
1413:
1404:
1402:
1382:
1381:
1358:
1354:
1338:Strawberry Kiwi
1335:Black Raspberry
1332:
1316:
1306:Tropical Citrus
1300:
1284:
1254:
1248:
1190:
1017:kiwi-strawberry
1012:
975:
915:Squeezed (Zero)
914:
823:
802:
727:
703:kiwi-strawberry
698:
670:tropical citrus
665:
578:
546:
520:
483:natural flavors
475:vapor-distilled
471:
435:
430:
390:
366:
311:and drank some
298:
224:drinksmartwater
222:
201:
182:
180:
178:
165:
161:Carol Dollard,
160:
155:
145:
135:
128:
122:
81:
66:
64:
61:
28:
23:
22:
15:
12:
11:
5:
3930:
3928:
3920:
3919:
3914:
3909:
3904:
3899:
3894:
3889:
3884:
3879:
3874:
3864:
3863:
3857:
3856:
3851:
3848:
3847:
3845:
3844:
3839:
3834:
3829:
3824:
3819:
3814:
3809:
3804:
3799:
3794:
3789:
3784:
3779:
3774:
3769:
3764:
3759:
3754:
3749:
3744:
3739:
3734:
3729:
3724:
3719:
3714:
3709:
3704:
3699:
3694:
3689:
3684:
3679:
3674:
3669:
3664:
3659:
3654:
3649:
3644:
3639:
3633:
3631:
3627:
3626:
3624:
3623:
3618:
3613:
3608:
3603:
3597:
3595:
3589:
3588:
3586:
3585:
3580:
3575:
3570:
3565:
3560:
3555:
3550:
3545:
3540:
3535:
3530:
3524:
3522:
3516:
3515:
3510:
3508:
3507:
3500:
3493:
3485:
3476:
3475:
3473:
3472:
3464:
3457:
3452:
3447:
3446:
3445:
3435:
3429:
3427:
3423:
3422:
3420:
3419:
3414:
3413:
3412:
3402:
3400:Pepsi Invaders
3397:
3395:Open Happiness
3392:
3387:
3382:
3377:
3372:
3367:
3362:
3357:
3352:
3347:
3342:
3338:
3333:
3328:
3323:
3317:
3315:
3304:
3303:
3301:
3300:
3289:
3278:
3267:
3255:
3253:
3247:
3246:
3244:
3243:
3238:
3233:
3228:
3223:
3217:
3215:
3211:
3210:
3208:
3207:
3199:
3191:
3183:
3182:
3181:
3165:
3156:
3154:
3153:Joint ventures
3150:
3149:
3142:
3140:
3137:
3136:
3134:
3133:
3128:
3123:
3118:
3113:
3107:
3105:
3098:
3097:
3095:
3094:
3089:
3084:
3078:
3076:
3072:
3071:
3069:
3068:
3063:
3058:
3056:Dunkin' Donuts
3053:
3048:
3046:Caribou Coffee
3042:
3040:
3036:
3035:
3033:
3032:
3027:
3022:
3017:
3012:
3007:
3002:
2997:
2992:
2987:
2982:
2976:
2974:
2970:
2969:
2967:
2966:
2961:
2956:
2951:
2946:
2941:
2936:
2931:
2926:
2921:
2916:
2911:
2907:
2905:
2895:
2894:
2892:
2891:
2886:
2881:
2875:
2873:
2869:
2868:
2866:
2865:
2860:
2855:
2850:
2845:
2840:
2835:
2833:Peace Iced Tea
2830:
2825:
2820:
2815:
2810:
2809:
2808:
2798:
2793:
2788:
2783:
2778:
2773:
2768:
2763:
2758:
2753:
2748:
2743:
2738:
2736:Delaware Punch
2733:
2728:
2722:
2720:
2716:
2715:
2713:
2712:
2707:
2702:
2697:
2692:
2687:
2682:
2677:
2676:
2675:
2665:
2660:
2659:
2658:
2648:
2643:
2638:
2633:
2628:
2623:
2618:
2613:
2608:
2603:
2598:
2593:
2588:
2583:
2578:
2573:
2570:
2565:
2560:
2555:
2550:
2545:
2540:
2535:
2530:
2527:
2522:
2517:
2512:
2507:
2502:
2497:
2492:
2487:
2482:
2477:
2472:
2471:
2470:
2467:
2462:
2459:
2456:
2451:
2443:
2438:
2433:
2428:
2423:
2418:
2413:
2408:
2403:
2398:
2389:
2387:
2380:
2374:
2373:
2368:
2366:
2365:
2358:
2351:
2343:
2337:
2336:
2325:
2324:External links
2322:
2320:
2319:
2289:
2259:
2229:
2199:
2169:
2153:
2129:
2116:"why sparkle?"
2107:
2078:
2052:
2026:
2012:
1984:
1958:
1932:
1910:
1885:
1849:
1823:
1816:
1794:
1766:
1754:
1725:
1699:
1673:
1647:
1611:
1600:. May 26, 2007
1585:
1557:
1532:
1499:
1492:
1455:
1411:
1355:
1353:
1350:
1349:
1348:
1345:
1342:
1339:
1336:
1331:
1328:
1315:
1312:
1311:
1310:
1307:
1304:
1299:
1296:
1283:
1280:
1250:Main article:
1247:
1244:
1243:
1242:
1239:
1236:
1233:
1230:
1227:
1221:
1218:
1212:
1209:
1206:
1203:
1200:
1197:
1194:
1189:
1186:
1185:
1184:
1181:
1178:
1175:
1169:
1168:
1150:
1147:
1144:
1141:
1140:
1107:
1104:
1101:
1098:
1097:
1068:
1065:
1064:Power-C (Zero)
1062:
1059:
1058:
1045:
1042:
1039:
1036:
1035:
1018:
1015:
1010:
1007:
1006:
981:
978:
973:
970:
969:
948:
945:
942:
939:
938:
933:
930:
927:
924:
923:
920:
917:
912:
909:
908:
883:
880:
877:
874:
873:
864:
861:
858:
855:
854:
829:
828:tropical mango
826:
821:
818:
817:
808:
805:
800:
797:
796:
787:
784:
781:
778:
777:
764:
761:
758:
755:
754:
733:
730:
725:
722:
721:
704:
701:
696:
693:
692:
671:
668:
663:
660:
659:
650:
647:
644:
641:
640:
627:
624:
621:
618:
617:
600:
597:
594:
591:
590:
587:
584:
577:
574:
545:
542:
519:
516:
470:
467:
434:
431:
429:
428:Business model
426:
389:
388:Legal disputes
386:
365:
362:
297:
294:
258:enhanced water
230:
229:
220:
216:
215:
212:
206:
205:
202:
199:
196:
195:
189:
185:
184:
181:VitaminWater10
175:
171:
170:
146:
143:
140:
139:
136:
133:
130:
129:
124:
110:
108:
104:
103:
98:
94:
93:
90:
86:
85:
76:
72:
71:
58:
54:
53:
47:
43:
42:
37:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
3929:
3918:
3915:
3913:
3910:
3908:
3905:
3903:
3902:Sports drinks
3900:
3898:
3895:
3893:
3890:
3888:
3885:
3883:
3880:
3878:
3875:
3873:
3870:
3869:
3867:
3854:
3849:
3843:
3840:
3838:
3835:
3833:
3830:
3828:
3825:
3823:
3820:
3818:
3815:
3813:
3810:
3808:
3805:
3803:
3800:
3798:
3795:
3793:
3790:
3788:
3785:
3783:
3780:
3778:
3775:
3773:
3770:
3768:
3765:
3763:
3760:
3758:
3755:
3753:
3750:
3748:
3745:
3743:
3740:
3738:
3735:
3733:
3730:
3728:
3727:Krating Daeng
3725:
3723:
3720:
3718:
3715:
3713:
3710:
3708:
3705:
3703:
3700:
3698:
3695:
3693:
3690:
3688:
3685:
3683:
3682:Coolah Energy
3680:
3678:
3675:
3673:
3670:
3668:
3665:
3663:
3660:
3658:
3655:
3653:
3650:
3648:
3645:
3643:
3640:
3638:
3637:5-hour Energy
3635:
3634:
3632:
3628:
3622:
3619:
3617:
3614:
3612:
3609:
3607:
3604:
3602:
3599:
3598:
3596:
3594:
3590:
3584:
3581:
3579:
3576:
3574:
3571:
3569:
3566:
3564:
3561:
3559:
3556:
3554:
3551:
3549:
3546:
3544:
3541:
3539:
3538:Full Throttle
3536:
3534:
3531:
3529:
3526:
3525:
3523:
3521:
3517:
3513:
3512:Energy drinks
3506:
3501:
3499:
3494:
3492:
3487:
3486:
3483:
3470:
3469:
3465:
3463:
3462:
3458:
3456:
3453:
3451:
3448:
3444:
3441:
3440:
3439:
3436:
3434:
3431:
3430:
3428:
3424:
3418:
3415:
3411:
3408:
3407:
3406:
3403:
3401:
3398:
3396:
3393:
3391:
3388:
3386:
3383:
3381:
3378:
3376:
3373:
3371:
3368:
3366:
3363:
3361:
3358:
3356:
3353:
3351:
3348:
3346:
3339:
3337:
3334:
3332:
3329:
3327:
3324:
3322:
3319:
3318:
3316:
3314:
3309:
3305:
3295:
3294:
3290:
3284:
3283:
3279:
3273:
3272:
3268:
3262:
3261:
3257:
3256:
3254:
3252:
3248:
3242:
3239:
3237:
3234:
3232:
3229:
3227:
3224:
3222:
3219:
3218:
3216:
3212:
3203:
3200:
3195:
3192:
3187:
3184:
3177:
3174:
3173:
3169:
3166:
3161:
3158:
3157:
3155:
3151:
3146:
3132:
3129:
3127:
3124:
3122:
3119:
3117:
3114:
3112:
3109:
3108:
3106:
3104:
3099:
3093:
3090:
3088:
3085:
3083:
3080:
3079:
3077:
3073:
3067:
3064:
3062:
3059:
3057:
3054:
3052:
3049:
3047:
3044:
3043:
3041:
3037:
3031:
3028:
3026:
3023:
3021:
3018:
3016:
3015:Malvern Water
3013:
3011:
3008:
3006:
3003:
3001:
2998:
2996:
2993:
2991:
2988:
2986:
2983:
2981:
2978:
2977:
2975:
2973:Bottled water
2971:
2965:
2962:
2960:
2957:
2955:
2952:
2950:
2947:
2945:
2942:
2940:
2937:
2935:
2932:
2930:
2927:
2925:
2924:Full Throttle
2922:
2920:
2917:
2915:
2912:
2909:
2908:
2906:
2903:(17.9% stake)
2900:
2896:
2890:
2887:
2885:
2882:
2880:
2877:
2876:
2874:
2872:Sports drinks
2870:
2864:
2861:
2859:
2856:
2854:
2853:Tum-E Yummies
2851:
2849:
2846:
2844:
2841:
2839:
2836:
2834:
2831:
2829:
2826:
2824:
2821:
2819:
2816:
2814:
2811:
2807:
2804:
2803:
2802:
2799:
2797:
2794:
2792:
2789:
2787:
2784:
2782:
2779:
2777:
2774:
2772:
2769:
2767:
2764:
2762:
2759:
2757:
2754:
2752:
2749:
2747:
2744:
2742:
2739:
2737:
2734:
2732:
2729:
2727:
2724:
2723:
2721:
2717:
2711:
2708:
2706:
2703:
2701:
2698:
2696:
2693:
2691:
2688:
2686:
2683:
2681:
2678:
2674:
2671:
2670:
2669:
2666:
2664:
2661:
2657:
2654:
2653:
2652:
2649:
2647:
2644:
2642:
2639:
2637:
2634:
2632:
2629:
2627:
2624:
2622:
2619:
2617:
2614:
2612:
2609:
2607:
2604:
2602:
2599:
2597:
2594:
2592:
2589:
2587:
2584:
2582:
2579:
2577:
2574:
2571:
2569:
2566:
2564:
2561:
2559:
2556:
2554:
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235:Energy Brands
227:
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156:Mike Venuti,
154:
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126:United States
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31:Energy Brands
19:
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3532:
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3459:
3417:Share a Coke
3370:Max Headroom
3291:
3280:
3269:
3258:
3051:Costa Coffee
3039:Coffee-based
2918:
2858:VitaminWater
2770:
2525:Kola Inglesa
2310:. Retrieved
2306:the original
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1900:. 2023-03-07
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1688:. 5 May 2006
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1662:. 3 May 2006
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1435:
1403:. Retrieved
1399:the original
1388:
1344:Orange Mango
1318:
1317:
1291:energy drink
1286:
1285:
1266:
1256:
1255:
1146:Gutsy (Zero)
1013:Focus (Zero)
1000:electrolytes
976:Reset (Zero)
967:electrolytes
944:Shine (Zero)
936:antioxidants
906:electrolytes
860:Go-Go (Zero)
848:electrolytes
775:antioxidants
686:electrolytes
567:
555:
547:
539:
521:
518:vitaminwater
496:
479:electrolytes
472:
452:
445:
439:
436:
419:
406:
391:
382:
380:call them."
374:
367:
347:
339:natural food
321:
299:
278:
274:
241:
234:
233:
177:VitaminWater
107:Headquarters
36:Company type
18:VitaminWater
3822:Street King
3787:Rich Energy
3717:Hell Energy
3662:Beaver Buzz
3630:Independent
3471:(1961 film)
3075:Dairy-based
2801:Minute Maid
2596:Quwat Jabal
2568:Nordic Mist
2553:Mello Yello
2386:Soft drinks
2045:January 28,
2005:20 November
1808:McGraw Hill
1787:January 17,
1692:20 November
1666:20 November
1640:20 November
1525:January 16,
1448:January 17,
1309:Fruit Punch
1303:Dragonfruit
1067:dragonfruit
1044:fruit punch
879:Rise (Zero)
863:mixed berry
649:dragonfruit
626:fruit punch
487:soft drinks
459:Los Angeles
402:trade dress
327:fabrication
266:electrolyte
166:Rohan Oza,
83:Mike Repole
3866:Categories
3757:Pimp Juice
3752:Oronamin C
3747:Nae Danger
3573:Tab Energy
3568:Relentless
3533:Formula 50
3025:Topo Chico
3020:Smartwater
2980:Abbey Well
2959:Tab Energy
2954:Relentless
2919:Formula 50
2910:BPM Energy
2843:Sokenbicha
2796:Matte LeĂŁo
2786:Honest Tea
2751:Five Alive
2700:VegitaBeta
2548:Mare Rosso
2475:Fioravanti
2302:Fruitwater
2272:Fruitwater
2242:Fruitwater
2212:Fruitwater
2182:Fruitwater
2040:people.com
1904:2024-01-10
1551:2022-03-13
1405:2009-01-16
1393:. London:
1352:References
1341:Lemon-Lime
1319:fruitwater
1314:fruitwater
1257:Smartwater
1246:Smartwater
1223:Power-C â
1138:l-theanine
1103:Ice (Zero)
929:XXX (Zero)
512:monk fruit
504:Erythritol
463:BET Awards
433:Financials
377:autonomous
354:Tata Group
335:bankruptcy
305:health nut
289:Tata Group
270:Smartwater
250:Whitestone
179:SmartWater
144:Key people
112:Whitestone
40:Subsidiary
3817:Stacker 2
3732:Lipovitan
3642:Bacchus-F
3611:Kickstart
3583:Von Dutch
3455:Cola wars
3308:Campaigns
3116:Gold Spot
2964:Von Dutch
2776:Gold Peak
2756:Fruitopia
2746:Far Coast
2731:Capri-Sun
2646:Sparletta
2626:Seagram's
2611:Red Flash
2581:Pibb Xtra
2558:Mezzo Mix
2505:Iron Brew
2500:Inca Kola
2441:Coca-Cola
2312:March 13,
2282:March 13,
2252:March 13,
2222:March 13,
2192:March 13,
2118:. Glaceau
2097:March 13,
2071:March 13,
1977:March 13,
1925:13 August
1781:USA Today
1747:March 13,
1604:March 13,
1578:March 13,
1572:TheStreet
1390:The Times
1272:Gal Gadot
1264:bottles.
1216:guanabana
1134:chamomile
1056:potassium
1004:potassium
807:lemon tea
783:Essential
773:, triple
767:vitamin B
638:potassium
447:The Times
309:Vitamin C
248:based in
153:President
97:Successor
3772:Red Bull
3616:Rockstar
3126:Thums Up
3082:Fairlife
2995:Aquarius
2889:Powerade
2879:Aquarius
2791:Innocent
2761:Frutonic
2705:Victoria
2656:Chinotto
2586:Portello
2490:Frutonic
2485:Fruktime
2469:Tropical
2436:Cannings
2431:Blue Sky
1998:BBC News
1971:CBS News
1921:. Choice
1842:April 5,
1742:HuffPost
1260:20
1091:chromium
919:lemonade
803:"Vital-T
732:lemonade
728:Squeezed
690:caffeine
596:Breeze-E
469:Products
324:aluminum
264:with an
174:Products
120:New York
92:Acquired
75:Founders
50:Beverage
46:Industry
3872:50 Cent
3742:Man-new
3677:Cocaine
3672:Carabao
3652:Battery
3593:PepsiCo
3558:RAC 124
3543:Monster
3365:MagiCan
3313:slogans
3205:(23.0%)
3197:(23.2%)
3171:(19.5%)
3163:(66.5%)
3103:Bisleri
3061:Georgia
2949:RAC 124
2934:Monster
2848:Sparkle
2823:Odwalla
2771:Glaceau
2726:Ayataka
2641:Sparkle
2616:Santiba
2576:OK Soda
2515:Kia-Ora
2421:Beverly
2122:May 29,
1951:May 20,
1946:Reuters
1878:May 31,
1718:May 20,
1713:Reuters
1330:Flavors
1298:Flavors
1276:Zendaya
1225:acerola
1095:taurine
824:Refresh
794:calcium
752:calcium
678:guarana
657:taurine
646:Power-C
576:Flavors
455:50 Cent
394:PepsiCo
331:divorce
317:aquifer
296:History
281:50 Cent
242:Glacéau
237:, also
219:Website
188:Revenue
151:,
67:1996-05
65: (
57:Founded
3802:Semtex
3792:Rip It
3777:Reload
3712:G Fuel
3702:Emerge
3548:Mother
3385:MyCoke
3298:(2014)
3296:
3287:(2001)
3285:
3276:(1944)
3274:
3265:(1916)
3263:
3087:Swerve
3030:Valpre
3005:Dasani
2939:Mother
2813:Nestea
2741:Enviga
2685:Tanora
2663:Stoney
2651:Sprite
2631:Senzao
2606:RimZim
2591:Quatro
2520:Kinley
2480:Fresca
2450:Frutee
2411:Barq's
2406:Ameyal
2401:Ambasa
2378:Brands
2149:Page 2
2145:Page 1
1865:Truvia
1814:
1686:BevNET
1660:BevNET
1490:
1324:coffee
1289:is an
882:orange
871:ribose
666:Energy
623:Revive
586:Flavor
550:Choice
508:stevia
500:Truvia
441:Forbes
210:Parent
116:Queens
3842:Zevia
3837:Venom
3827:Tiger
3812:Speed
3807:Shark
3797:Rowdy
3767:Pussy
3762:Prime
3737:M-150
3722:Joose
3697:EJ-10
3687:Crunk
3667:Boost
3657:Bawls
3621:Sting
3606:Josta
3578:Vault
3563:Reign
3426:Other
3251:Legal
3202:Bambi
3189:(28%)
3179:(60%)
3131:Maaza
3121:Limca
3111:Citra
2929:Live+
2818:Oasis
2806:Cappy
2695:Vault
2668:Surge
2636:Smart
2621:Sarsi
2563:Moxie
2529:Krest
2465:Royal
2446:Fanta
2092:Slate
1872:(PDF)
1861:(PDF)
1634:(PDF)
1623:(PDF)
699:Focus
583:Label
491:water
3782:Revo
3707:Four
3647:Bang
3528:Burn
3311:and
3066:illy
3000:Ciel
2990:Arwa
2985:AdeS
2914:Burn
2863:Zico
2781:Hi-C
2766:Fuze
2710:Yoli
2690:Tiky
2673:Urge
2543:Lift
2533:Kuat
2510:Joya
2461:Kist
2416:Beat
2314:2022
2284:2022
2254:2022
2224:2022
2194:2022
2124:2013
2099:2022
2073:2022
2047:2018
2007:2015
1979:2022
1953:2009
1927:2015
1880:2010
1844:2009
1812:ISBN
1789:2009
1749:2022
1720:2009
1694:2015
1668:2015
1642:2015
1606:2022
1580:2022
1527:2009
1515:News
1488:ISBN
1450:2009
1130:iron
1087:zinc
748:zinc
510:and
489:and
398:SoBe
350:LVMH
285:LVMH
226:.com
192:US$
89:Fate
3601:Amp
3553:NOS
3092:Vio
2944:NOS
2828:Qoo
2680:Tab
2458:Icy
2454:Hit
1513:BBC
1165:B12
1136:,
1126:B12
1093:,
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1033:B12
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959:B12
898:B12
844:B12
760:XXX
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615:B12
613:,
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