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sister, WKLH. Another slogan used to help change the station's image was "Not Just the 80's, Everything That Rocks". The results of the image and playlist changes were immediate. "The Hog" soon eclipsed "The Brew" in the local ratings, eventually hastening the 97.3 FM May 2010 conversion to
613:
format). The next day, just after 10 a.m., Bob and Brian ended their morning show by signing on a new radio station: WHQG, known as "102-9 The Hog". The station re-imaged itself, dropped much of the younger-skewing rock music from bands like
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During Lazer 103's last few years, the aging audience of Bob and Brian's show was at odds with the station's younger-skewing active rock format the rest of the day. Also in 2004,
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debuted in July 1987. The station ran a simulcast on sister station 1340 AM beginning in the WBCS era, sporadically until 1997, when 1340 AM became
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with wide-ranging music and teasers. The station even played songs with the word "Jack" in them (in reference to the rapidly growing
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was changed to WBCS. WBCS found success with the format, as the only country station in the market at the time. Rival country outlet
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597:(a sister station to WLZR). Management decided to rebuild WLZR around the demographic of the popular Bob and Brian morning show.
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536:(106.1) launched a country format, putting WMIL and WBCS in competition for Milwaukee country music fans.
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The new slogan was "Everything That Rocks". The station served as a harder rocking counterpart to its
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In recent years, WHQG's format shifted back towards active rock, similar to the former WLZR.
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On
February 16, 1987, WBCS's country format ended. FM 102.9 became "Lazer 103" WLZR with a
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In 1971, 102.9 split from the simulcast, becoming WFWO-FM ("For Women Only"). It played
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and is owned by Saga
Communications, operating as part of its Milwaukee Radio Group.
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tower, are on West McKinley Avenue, on the city's west side.
872:"The Hog offers no sentiment for Lazer" (JSonline.com)
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2967:Radio stations in the Milwaukee metropolitan area
867:"Lazer 103 to change music format" (JSonline.com)
927:This region also includes the following cities:
2972:Active rock radio stations in the United States
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1969:
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837:Facility details for Facility ID 36372 (WHQG)
8:
761:. Nielsen Business Media, Inc. May 25, 1968.
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18:Radio station in Wisconsin, United States
661:changing its branding to mirror WHQG's.
673:
1761:WPTJ444 & WPZK577 (WISDOT Traffic)
601:Hard-edged classic rock (2005–present)
7:
1944:1. Under a "Shared Time" agreement.
1934:List of radio stations in Wisconsin
704:"WHQG-FM 102.9 MHz - Milwaukee, WI"
2977:Radio stations established in 1962
1914:Janesville-Beloit/Jefferson County
682:"Facility Technical Data for WHQG"
532:as WZUU the year before. In 1983,
14:
690:Federal Communications Commission
605:On August 15, 2005, WLZR started
508:music, which only lasted a year.
2982:1962 establishments in Wisconsin
862:Milwaukee radio: a retrospective
857:Bob and Brian's official website
563:WLZR's longtime morning show of
548:format. Lazer 103 dominated the
27:
1987:radio stations in the state of
843:Licensing and Management System
686:Licensing and Management System
552:market. Competing station 93.3
167:(Lakefront Communications, LLC)
832:102.9 The Hog official website
481:Top 40 and soft AC (1962–1972)
144:United Stations Radio Networks
1:
1360:by frequency & subchannel
2936:Minnesota Farm Radio Network
653:". The Hog's success led to
2926:Michigan Farm Radio Network
2270:radio stations in Wisconsin
540:Mainstream rock (1987–2005)
373:Public license information
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2338:Saga Communications, Inc.
2199:
1896:
923:
26:
808:americanradiohistory.com
780:americanradiohistory.com
736:americanradiohistory.com
520:on October 1, 1972. The
458:effective radiated power
431:, "102.9 The Hog") is a
323:130 meters (430 ft)
583:soft adult contemporary
516:The station flipped to
506:soft adult contemporary
329:Transmitter coordinates
2941:Minnesota News Network
2931:Michigan Radio Network
2921:Illinois Radio Network
907:Radio stations in the
853:'s FM station database
213:; 62 years ago
139:Compass Media Networks
655:Evansville, Wisconsin
268:Technical information
456:FM station, with an
440:Milwaukee, Wisconsin
40:Milwaukee, Wisconsin
1924:Sheboygan-Manitowoc
550:album-oriented rock
512:Country (1972–1987)
347: /
274:Licensing authority
243:WLZR-FM (1987–2005)
240:WBCS-FM (1972–1987)
234:WRIT-FM (1962–1971)
211:April 22, 1962
164:Saga Communications
23:
2208:adult contemporary
2176:Mishicot/Green Bay
1327:NOAA Weather Radio
585:format with 1980s
2962:HD Radio stations
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1951:
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1889:(40s/50s version)
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917:metropolitan area
708:radio-locator.com
468:, along with the
422:
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351:43.047°N 87.981°W
227:Former call signs
56:Greater Milwaukee
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528:had switched to
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460:(ERP) of 50,000
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2291:mainstream rock
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801:"RR-1987-02-20"
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773:"RR-1987-02-06"
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569:Christian radio
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444:mainstream rock
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826:External links
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207:First air date
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851:Nielsen Audio
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588:
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581:replaced its
580:
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565:Bob and Brian
561:
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89:102.9 The Hog
88:
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44:United States
43:
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2286:classic rock
2213:classic hits
2165:
2079:
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1461:
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1044:FM frequency
945:AM frequency
811:. Retrieved
807:
795:
783:. Retrieved
779:
767:
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739:. Retrieved
735:
723:
711:. Retrieved
707:
698:
685:
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663:
651:Dr. Feelgood
644:
635:classic rock
632:
604:
587:classic rock
576:
562:
556:switched to
543:
515:
503:
485:The station
484:
451:
447:radio format
442:. It airs a
424:
423:
132:Affiliations
15:
2296:modern rock
2281:active rock
2161:Lake Hallie
1985:Active rock
1240:Translators
813:January 28,
785:January 28,
741:January 28,
713:January 28,
647:Mötley Crüe
624:Linkin Park
558:smooth jazz
470:transmitter
414:.1029thehog
401:Listen live
381:Public file
354: /
286:Facility ID
120:simulcast (
112:Subchannels
94:Programming
2956:Categories
2181:Shell Lake
2146:Dodgeville
729:"Page 105"
668:References
657:, station
452:WHQG is a
433:commercial
342:87°58′52″W
339:43°02′49″N
218:1962-04-22
2685:WNND/WNNP
2510:WGAN/WGIN
2243:religious
2228:news/talk
2186:Watertown
2166:Milwaukee
2156:La Crosse
1998:frequency
1989:Wisconsin
1518:call sign
1330:frequency
913:Wisconsin
909:Milwaukee
758:Billboard
642:as WRNW.
560:in 1996.
522:call sign
495:simulcast
487:signed on
253:Call sign
153:Ownership
125:Christian
63:Frequency
2277:See also
2204:See also
2067:callsign
1930:See also
934:Waukesha
628:playlist
620:Mudvayne
616:Slipknot
607:stunting
501:format.
122:Brokered
86:Branding
79:HD Radio
2870:WYND-FM
2815:WTAX-FM
2801:/W261DG
2725:WPVQ-FM
2715:WOXL-FM
2670:WNAX-FM
2661:/W257BQ
2639:WLZX-FM
2609:WKVT-FM
2579:WJMR-FM
2555:WINQ-FM
2485:WCVL-FM
2386:KICD-FM
2223:country
2218:college
2191:Waupaca
2171:Mosinee
2151:Kenosha
2134:By city
1919:Madison
1887:WTMJ-FM
1865:Defunct
1841:WXRW-LP
1826:WVCY-FM
1811:WTKM-FM
1801:WSJP-FM
1771:WRIT-FM
1756:WPJQ-LP
1741:WMYX-FM
1731:WMWG-LP
1721:WMIL-FM
1706:WLUM-FM
1681:WKKV-FM
1676:WKJJ-LP
1661:WJMR-FM
1656:WIWI-LP
1611:WBQR-LP
1507:106.9-1
1502:106.1-3
1497:106.1-2
1492:106.1-1
1487:104.7-2
1482:104.7-1
1477:103.7-3
1472:103.7-2
1467:103.7-1
1462:102.9-1
1457:100.7-2
1452:100.7-1
1347:162.525
1218:WPJQ-LP
1213:WKJJ-LP
839:in the
649:song: "
611:Jack FM
534:WMIL-FM
476:History
454:Class B
427:(102.9
407:Website
396:Webcast
310:50,000
255:meaning
216: (
201:History
183:WJMR-FM
2860:W257BQ
2754:W261CV
2569:W245DP
2395:K260AM
2258:top 40
2253:sports
2238:oldies
2141:Berlin
1601:W297BY
1596:W293CX
1591:W289CB
1586:W277CV
1581:W273DQ
1576:W269DL
1571:W262CJ
1566:W260CV
1561:W254CU
1556:W250BN
1551:W241CI
1546:W230DJ
1541:W230CI
1536:W225CP
1447:99.1-2
1442:99.1-1
1437:98.3-2
1432:98.3-1
1427:97.3-2
1422:97.3-1
1417:96.5-1
1412:95.7-2
1407:95.7-1
1402:94.5-2
1397:94.5-1
1392:93.3-2
1387:93.3-1
1382:90.7-2
1377:90.7-1
1372:88.9-2
1367:88.9-1
1342:162.45
1209:101.3
929:Racine
640:Top 40
530:Top 40
499:Top 40
100:Format
2268:other
2263:urban
2056:104.7
2051:102.9
1941:Notes
1836:WWG91
1531:KZZ76
1526:KEC60
1337:162.4
1313:107.3
1308:106.5
1303:105.7
1298:103.3
1293:102.5
1288:101.7
1283:100.3
1230:104.3
1225:104.1
1182:107.7
1177:106.9
1172:106.1
1167:105.3
1162:104.9
1157:104.7
1152:103.7
1147:102.9
1142:102.1
1137:100.7
1132:100.1
804:(PDF)
776:(PDF)
732:(PDF)
462:watts
367:Links
312:watts
296:Class
290:36372
158:Owner
116:HD2:
69:102.9
2905:WZZP
2900:WZID
2895:WZBK
2890:WZAN
2885:WYXY
2880:WYXL
2875:WYNZ
2865:WYMG
2856:WXST
2851:WWWV
2846:WWRE
2841:WVVR
2835:WVSC
2830:WVMX
2825:WVAX
2820:WTMT
2810:WTAX
2805:WSVA
2799:WSPO
2794:WSNY
2789:WSNI
2784:WSIG
2779:WRXS
2774:WRSY
2769:WRSI
2764:WRND
2759:WREE
2750:WQPO
2745:WQNY
2740:WQMZ
2735:WQEZ
2730:WQEL
2720:WPOR
2710:WOGK
2705:WOEZ
2700:WNZE
2695:WNYY
2690:WNOR
2680:WNDN
2675:WNDD
2665:WNAX
2659:WMXZ
2654:WMQR
2649:WMLL
2644:WMGX
2634:WLZX
2629:WLVQ
2624:WLRW
2619:WLHH
2614:WLFZ
2604:WKNE
2599:WKLH
2594:WKFN
2589:WKBK
2584:WJOI
2574:WIZZ
2565:WIXY
2560:WISE
2550:WINQ
2545:WIII
2540:WINA
2535:WHQG
2530:WHMP
2525:WHCU
2520:WHBG
2515:WHAI
2505:WFIZ
2500:WFEA
2495:WDBR
2490:WCVQ
2480:WCNR
2475:WCLZ
2470:WCKN
2465:WBCO
2460:WBAE
2455:WAVF
2450:WAQY
2445:WAFX
2440:KUQL
2435:KSTZ
2430:KRNT
2425:KPUG
2420:KPSZ
2415:KOEZ
2410:KMRR
2405:KMIT
2400:KJBX
2391:KIOA
2381:KICD
2376:KISM
2371:KGMI
2366:KEGI
2361:KDXY
2356:KAZR
2351:KAFE
2248:rock
2125:WZRK
2120:WZOS
2115:WZOR
2110:WXNK
2105:WRQT
2100:WPCA
2095:WOZZ
2090:WJJO
2085:WIIL
2080:WHQG
2075:WECL
2046:95.7
2041:95.1
2036:94.7
2031:94.7
2026:94.1
2021:92.9
1882:WFMR
1877:WCCX
1872:WAWA
1856:WZTI
1851:WYMS
1846:WXSS
1831:WVTY
1821:WUWM
1816:WTMJ
1806:WSSP
1796:WSJP
1791:WRYU
1786:WRXS
1781:WRNW
1776:WRJN
1766:WPTT
1751:WOKY
1746:WNOV
1736:WMWK
1726:WMSE
1716:WMBZ
1711:WLVE
1701:WLKG
1696:WLDB
1691:WKTI
1686:WKLH
1671:WJTI
1666:WJOI
1651:WISN
1646:WHQG
1641:WHAD
1636:WGLB
1631:WGTD
1626:WGKB
1621:WFAW
1616:WDDW
1606:WAUK
1278:99.9
1273:98.7
1268:97.9
1263:96.1
1258:93.9
1253:93.7
1248:92.9
1205:99.7
1200:89.3
1192:LPFM
1127:99.1
1122:98.3
1117:97.3
1112:96.5
1107:96.1
1102:95.7
1097:94.5
1092:93.3
1087:92.5
1082:92.1
1077:91.7
1072:91.1
1067:90.7
1062:89.7
1057:88.9
1052:88.1
1033:1640
1028:1610
1023:1560
1018:1540
1013:1510
1008:1470
1003:1460
998:1400
993:1340
988:1290
983:1250
978:1130
847:WHQG
815:2024
787:2024
743:2024
715:2024
659:WWHG
622:and
595:WKLH
589:as "
579:WLTQ
572:WJYI
554:WQFM
491:WJOI
425:WHQG
416:.com
319:HAAT
195:WRXS
191:WKLH
187:WJOI
118:WJOI
22:WHQG
2233:NPR
2065:By
2016:940
2011:810
2006:800
1996:By
1516:By
1042:By
973:940
968:920
963:860
958:620
953:540
943:By
849:in
841:FCC
438:in
412:www
386:LMS
306:ERP
279:FCC
261:Hog
73:MHz
2958::
915:,
911:,
806:.
778:.
734:.
706:.
688:.
684:.
630:.
618:,
574:.
497:a
429:FM
193:,
189:,
185:,
2858:/
2752:/
2567:/
2393:/
2331:e
2324:t
2317:v
1977:e
1970:t
1963:v
900:e
893:t
886:v
817:.
789:.
745:.
717:.
692:.
300:B
263:"
259:"
220:)
127:)
81:)
77:(
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