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In 1974, under the aegis of Henson
Broadcasting, Henson's daughter Louisa Henson became more involved in the family station, WLRS, and the music became hit or album-oriented rock. This format brought them top ratings in 1978 and some said it marked the first time in the nation an FM rock station had
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WLRS began using a "walrus" mascot to personify its call letters in the 1970s. The station hired local artists Danny Messex and Victor
Troutman Jr. to make the walrus art. Under the helm of manager Louisa Henson, the station began a series of memorable promotions that lasted over a decade. In 1981,
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102.3 FM signed on as WLRS in 1964 as a stand-alone FM station for
Louisville Radio School (hence the call-letters for the station). The station was used as a training ground for the school's broadcast students in its early years and had a studio at the school's premises on 1701 S. 3rd Street in
581:) battled each other for the next few years before WLRS evolved back to their album rock format in 1986, because, at that time, LRS' ratings were poor. The station would later flip back to Top 40/CHR in 1988 before being sold to Toney Brooks' One Broadcasting.
605:. The station still used the legal calls of WLRS, but despite this, complemented its branding with the fake calls, "WMIX". However, the "WMIX" branding was dropped by June 1991, as Withers Broadcasting, which owns two actual WMIX stations in
446:. Henson Broadcasting later hired high-spirited disc jockeys Ron Clay and Terry Meiners, although in 1983 both were hired away by competitor WQMF after a brief legal dispute. The duo's show "Morning Sickness" was broadcast from the
621:, and had threatened WLRS with a Cease and Desist letter for use of a trademark without permission. The format was unpopular, with local press complaining that it was hard to differentiate from other big FM stations in the market.
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For ten years, the station conducted the
Christmas toy drive, Bridge the Gap, distributing as many as 50,000 toys to the needy each year, and would broadcast from Louisville's
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in the ratings, and in 1984, the station switched to a Top 40/AOR format or CHR for short as "The
Flamethrowing LRS 102". The station was adding pop and urban artists like
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counting down from 70,000 to 1. On
January 1, 1991, at approximately 9:27 a.m., WLRS flipped to adult contemporary as "Mix 102". The first song on "Mix" was "
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dropped Top 40 for urban contemporary in 1984. Eventually, WKJJ switched back to CHR as WDJX, and both WLRS and WDJX (which leaned more toward R&B and
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DJ Terry
Meiners memorably promoted "sex with Mick Jagger" during the Rolling Stones' only regional appearance in a WLRS-promoted concert.
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daily, and the when the pair left, a judge ruled that the name of the show and their sketches would remain WLRS's intellectual property.
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for the event. Louisa Henson continued charity work after the station folded, and spun Bridge the Gap off as a nonprofit.
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placed first in an
Arbitron survey, a trend that would continue as the era of FM dominance got under way.
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862:"Terry Meiners promo on WLRS promises Sex With Mick Jagger at Louisville Rolling Stones concert, 1981"
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On August 30, 2022, at Noon, WXMA flipped back to soft AC, this time branded as "102.3 The Rose".
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as "Love 102.3" under the WULV call letters. (The WLRS call letters would be resurrected on
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as "Hot
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947:"Welcome to LKYRadio - Classic Louisville, Kentucky Radio - WLRS Page"
911:"Welcome to LKYRadio - Classic Louisville, Kentucky Radio - WLRS Page"
442:, known then as Lee Masters, who went on to become general manager of
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754:"WLRS -- EARLY DAYS 1967 -- 69 | LKYRadio.com Message Board"
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The WLRS program director during the 1970s and early 80s was
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Soft adult contemporary radio stations in the United States
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On
December 26, 1990, at 2 a.m., WLRS began stunting with
868:. October 31, 1981. p. 6 – via newspapers.com.
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entered into an agreement to sell WLRS to crosstown AM
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On August 31, 2017, at Noon, WXMA changed formats to
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By 1981, WLRS was beaten by rival album rock station
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675:in February 2000, with that station featuring an
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114:(Alpha Media Licensee LLC Debtor in Possession)
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1067:Facility details for Facility ID 37236 (WXMA)
667:On July 30, 1999, at 3 p.m., WLRS flipped to
656:as "LRS 102.3". The first song on "LRS" was "
410:Louisville. In the late 1960s, station owner
8:
19:
894:"BRIDGE THE GAP, INC. - 0143186 - Kentucky"
830:"Meiners, Terry - UofL Oral History Center"
632:On May 19, 1997, at 6 p.m., after playing "
521:. Unsourced material may be challenged and
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541:Learn how and when to remove this message
401:building, a few blocks from the studios.
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617:), registered the "WMIX" branding as a
378:and offices are on South 4th Street in
3604:Radio stations in Louisville, Kentucky
810:
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640:, WLRS began stunting with a loop of "
964:Heaven's Gate Opens For Lex And Terry
16:Radio station in Louisville, Kentucky
7:
1032:Max Out; Jack In at 102.3 Louisville
980:WLRS/Louisville Flips To Alternative
736:"WXMA-FM 102.3 MHz - Louisville, KY"
519:adding citations to reliable sources
996:WLRS/Louisville's In `Love' With AC
374:known as "102.3 The Rose". WXMA's
3609:Radio stations established in 1964
2160:List of radio stations in Kentucky
714:"Facility Technical Data for WXMA"
483:Ratings struggle and eventual sale
14:
2165:List of radio stations in Indiana
722:Federal Communications Commission
682:On May 17, 2002, WULV flipped to
491:
3619:1964 establishments in Kentucky
2209:radio stations in the state of
1073:Licensing and Management System
1060:102.3 The Rose official website
718:Licensing and Management System
1046:RadioInsight - August 30, 2022
1034:Radioinsight - August 31, 2017
816:"Columns and bio – Hey Terry!"
693:, branded as "102.3 Jack FM".
462:An LRS 102 promotional vehicle
1:
1585:by frequency & subchannel
42:Louisville metropolitan area
1044:A Rose Blooms in Louisville
434:Media personalities at WLRS
300:Public license information
3640:
3614:Alpha Media radio stations
2591:radio stations in Kentucky
834:ohc.library.louisville.edu
3579:
2520:
2217:
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780:Nash, Francis M. (1995).
686:as "102.3 The Max" WXMA.
387:effective radiated power
669:soft adult contemporary
369:soft adult contemporary
256:Transmitter coordinates
82:Soft adult contemporary
1117:Radio stations in the
1083:'s FM station database
1022:, 05/24/2002, page 26)
1002:, 08/06/1999, page 20)
986:, 06/06/1997, page 10)
970:, 05/23/1997, page 31)
782:"Towers Over Kentucky"
758:lkyradio.proboards.com
629:
607:Mount Vernon, Illinois
463:
933:trademarks.justia.com
628:Logo as 102.3 Jack FM
627:
569:abandoned Top 40 for
461:
278:38.24361°N 85.75944°W
195:Technical information
619:registered trademark
515:improve this section
361:Louisville, Kentucky
250:87 meters (286 feet)
190:(A previous moniker)
29:Louisville, Kentucky
1020:Radio & Records
1000:Radio & Records
984:Radio & Records
968:Radio & Records
866:The Courier-Journal
477:Phoenix Hill Tavern
380:Downtown Louisville
283:38.24361; -85.75944
274: /
201:Licensing authority
21:
2529:adult contemporary
2207:Adult Contemporary
1547:NOAA Weather Radio
818:. January 8, 2012.
630:
571:adult contemporary
464:
454:Creative marketing
399:The 800 Apartments
363:. It is owned by
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3585:alphamediausa.com
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2104:WXBH-LP (92.7 FM)
2099:WFHS-LP (92.7 FM)
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1127:metropolitan area
801:. August 2, 2012.
740:radio-locator.com
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425:WLRS moves to AOR
367:and broadcasts a
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167:Former call signs
92:Premiere Networks
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171:WLRS (1964–2000)
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405:Station history
389:(ERP) of 6,000
338:1023therose.com
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1582:Digital radio
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1081:Nielsen Audio
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1012:Clowning For
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634:The Last Song
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603:Kenny Loggins
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595:Talking Moose
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585:Later history
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500:This section
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397:site is atop
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2534:classic hits
2466:Springfield
2456:Scottsville
2409:
2376:Leitchfield
2140:Indianapolis
2062:
1336:
1239:FM frequency
1140:AM frequency
1039:
1027:
1019:
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1007:
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951:lkyradio.com
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631:
588:
573:in 1982 and
552:
537:
528:
513:Please help
501:
474:
465:
448:800 Building
437:
428:
408:
385:WXMA has an
384:
372:radio format
345:
344:
187:
88:Affiliations
64:
2633:Alpha Media
2506:Winchester
2496:Whitesburg
2406:Louisville
2336:Horse Cave
2120:Bloomington
1450:Translators
1131:Kentuckiana
677:active rock
662:Soundgarden
646:The Beatles
638:Edward Bear
531:August 2024
395:transmitter
365:Alpha Media
328:Listen live
308:Public file
281: /
213:Facility ID
110:Alpha Media
71:Programming
3598:Categories
2486:Vanceburg
2436:Pineville
2426:Maysville
2386:Lexington
2366:Lancaster
2306:Frankfort
2135:Evansville
2130:Cincinnati
1119:Louisville
700:References
691:adult hits
599:This Is It
354:commercial
269:85°45′34″W
266:38°14′37″N
2564:religious
2549:news/talk
2150:Owensboro
2145:Lexington
1678:call sign
1550:frequency
679:format.)
591:Macintosh
502:does not
440:Jarl Mohn
180:Call sign
161:(as WLRS)
98:Ownership
49:Frequency
3582:Website:
2929:stations
2926:FM radio
2644:stations
2641:AM radio
2525:See also
2356:Jenkins
2316:Grayson
2271:Clinton
2261:Campton
2211:Kentucky
2156:See also
1123:Kentucky
673:105.1 FM
658:Spoonman
61:Branding
3526:WSGW-FM
3516:WROU-FM
3491:WKXI-FM
3471:WIBW-FM
3461:WHBC-FM
3456:WGZB-FM
3431:WFXH-FM
3426:WFLS-FM
3421:WERV-FM
3401:WCLI-FM
3396:WCEN-FM
3321:KWIX-FM
3316:KWIQ-FM
3271:KTAL-FM
3266:KSAJ-FM
3261:KSAH-FM
3246:KPSI-FM
3241:KOZQ-FM
3221:KNZR-FM
3201:KMAD-FM
3196:KLSS-FM
3186:KLLL-FM
3171:KLEY-FM
3131:KKFD-FM
3106:KJAM-FM
3066:KGNC-FM
3056:KFBD-FM
3046:KEEZ-FM
3036:KDUX-FM
3026:KDLO-FM
3021:KDKS-FM
3011:KDES-FM
2996:KCOB-FM
2986:KCLB-FM
2971:KBRK-FM
2941:KAUS-FM
2936:KAAN-FM
2544:country
2539:college
2500:WXKQ-FM
2490:WKKS-FM
2430:WFTM-FM
2420:WTTL-FM
2396:London
2360:WIFX-FM
2350:WHOP-FM
2326:Harlan
2251:Burgin
2092:Defunct
2073:WXOX-LP
2068:WXND-LP
2043:WUOL-FM
2026:WTFX-FM
1972:WPMQ-LP
1885:WJIE-FM
1880:WJHI-LP
1875:WIOP-LP
1870:WHBE-FM
1855:WGZB-FM
1823:WFMP-LP
1813:WFBR-LP
1776:WAKY-FM
1667:106.9-1
1662:103.1-1
1657:100.5-2
1652:100.5-1
1562:162.475
1069:in the
1016:Tickets
848:"x.com"
799:"About"
650:country
615:WMIX-FM
611:WMIX AM
523:removed
508:sources
393:. The
352:) is a
348:(102.3
334:Website
323:Webcast
182:meaning
148:History
138:WGZB-FM
3381:W242BY
3376:W228CI
3346:KXL-FM
2579:top 40
2574:sports
2559:oldies
2231:Berea
2083:WZ2523
1960:98.9-2
1766:W292FS
1761:W291CU
1756:W284AD
1751:W274AM
1746:W274AD
1741:W270CR
1736:W261CO
1731:W250BD
1726:W241CK
1721:W236AN
1716:W231DB
1711:W222CD
1706:W205BT
1701:W204CP
1691:KIH43A
1647:98.9-2
1642:98.9-1
1637:97.5-2
1632:97.5-1
1627:95.7-2
1622:95.7-1
1617:93.1-2
1612:93.1-1
1607:91.9-2
1602:91.9-1
1597:90.5-1
1592:89.3-1
1572:162.55
1557:162.45
1511:W274AM
1506:W274AD
1502:102.7
1014:Clones
684:Hot AC
416:Top 40
237:6,000
77:Format
53:102.3
2589:other
2584:urban
1696:KZZ64
1686:KIH43
1567:162.5
1533:107.3
1528:106.3
1523:106.1
1518:104.7
1498:101.9
1493:100.1
1440:106.5
1435:106.3
1430:100.9
1392:107.7
1387:106.9
1382:105.9
1377:105.7
1372:105.5
1367:105.3
1362:105.1
1357:104.3
1352:103.9
1347:103.5
1342:103.1
1337:102.3
1332:101.7
1327:101.3
1322:100.5
785:(PDF)
660:" by
644:" by
636:" by
601:" by
579:dance
391:watts
294:Links
239:watts
223:Class
217:37236
103:Owner
3571:WZSR
3566:WXMA
3561:WXLC
3556:WWUZ
3551:WWDM
3546:WVBX
3541:WUBB
3536:WTLZ
3531:WSSR
3521:WSCZ
3511:WRKS
3506:WQCM
3501:WMJM
3496:WMFX
3486:WJMI
3481:WIKZ
3476:WIIL
3466:WHXT
3451:WGTZ
3446:WGHL
3441:WGER
3436:WGCO
3416:WDLD
3411:WDJX
3406:WDHT
3391:WCCQ
3386:WARQ
3371:KZLB
3366:KZEN
3361:KYTC
3356:KYKX
3351:KXXK
3341:KXGL
3336:KXFT
3331:KVWE
3326:KWLN
3311:KWHL
3306:KUPL
3301:KUIC
3296:KTPK
3291:KTLH
3286:KTJJ
3281:KTFM
3276:KTCM
3256:KRTI
3251:KRES
3236:KOYE
3231:KOOI
3226:KONE
3216:KMXS
3211:KMMX
3206:KMKT
3191:KLLY
3181:KLKL
3176:KLIR
3166:KLAK
3161:KKWK
3156:KKUU
3151:KKUS
3146:KKRV
3141:KKOT
3136:KKIQ
3126:KKDV
3121:KKBB
3116:KJXK
3111:KJEL
3101:KIXX
3096:KIRK
3091:KINK
3086:KIBZ
3081:KIAQ
3076:KIAI
3071:KGNZ
3061:KFRX
3051:KEZR
3041:KEAG
3031:KDUT
3016:KDGL
3006:KDBX
3001:KCPI
2991:KCLZ
2981:KBTT
2976:KBTE
2966:KBRJ
2961:KBMG
2956:KBFF
2951:KBAY
2946:KAYO
2916:WSGW
2911:WOAD
2906:WNTX
2901:WLIP
2896:WKRS
2891:WJQS
2886:WJOL
2881:WJNT
2876:WING
2871:WIBW
2866:WHHW
2861:WHBC
2856:WHAG
2851:WCHA
2846:KZDC
2841:KXTG
2836:KXRO
2831:KWOK
2826:KWIX
2821:KWIQ
2816:KUFO
2811:KTUB
2806:KTTT
2801:KTSA
2796:KSAH
2791:KRIB
2786:KREI
2781:KOKA
2776:KNZR
2771:KNWZ
2766:KNWQ
2761:KNWH
2756:KMRN
2751:KMCD
2746:KLMS
2741:KKRT
2736:KJSK
2731:KJPW
2726:KJJQ
2721:KJFF
2716:KJAM
2711:KIIK
2706:KHAR
2701:KGRN
2696:KGNC
2691:KGLO
2686:KFQD
2681:KFOR
2676:KCOB
2671:KBRK
2666:KBNN
2661:KAUS
2656:KATE
2651:KAAN
2569:rock
2510:WWKY
2480:WVEZ
2470:WOKH
2460:WVLE
2450:WYKY
2440:WQJM
2410:WXMA
2400:WWEL
2390:WMXL
2380:WKHG
2370:WRNZ
2340:WOVO
2330:WHLN
2320:WUGO
2310:WKYW
2300:WQEZ
2295:WCVQ
2285:WQXE
2275:WZYK
2265:WCBJ
2255:WNJK
2245:WMTA
2235:WLFX
2225:WKKQ
2078:WXVW
2063:WXMA
2058:WXGO
2053:WVKY
2048:WVEZ
2038:WULF
2021:WSLM
2016:WSFR
2004:WSDF
1999:WRKA
1994:WQXE
1989:WQNU
1977:WQMF
1967:WOCC
1955:WNRW
1950:WNAS
1945:WMPI
1940:WMJM
1935:WLVK
1930:WLUE
1925:WLRS
1920:WLOU
1915:WLLV
1910:WLGK
1905:WLCR
1900:WLCL
1895:WKRD
1890:WKJK
1865:WHBE
1860:WHAS
1850:WGTK
1845:WGHL
1840:WFPL
1828:WFPK
1818:WFIA
1808:WDJX
1803:WCND
1798:WAYK
1793:WAYI
1781:WAMZ
1771:WAKY
1488:97.9
1483:96.1
1478:95.1
1473:94.1
1468:92.3
1463:88.9
1458:88.7
1425:99.3
1420:98.5
1415:97.1
1410:95.3
1402:LPFM
1317:99.7
1312:98.9
1307:98.3
1302:97.5
1297:96.5
1292:95.7
1287:94.7
1282:94.3
1277:93.9
1272:93.1
1267:91.9
1262:90.5
1257:89.3
1252:88.5
1247:88.1
1228:1600
1223:1570
1218:1550
1213:1450
1208:1350
1203:1270
1198:1240
1193:1220
1188:1080
1183:1040
1129:and
1077:WXMA
613:and
575:WJYL
567:WKJJ
561:and
555:WQMF
506:any
504:cite
419:WAKY
346:WXMA
246:HAAT
159:1964
142:WMJM
134:WGHL
130:WDJX
20:WXMA
2554:NPR
2031:HD2
2009:HD2
1982:HD2
1833:HD2
1786:HD2
1676:By
1237:By
1178:970
1173:940
1168:900
1163:840
1158:790
1153:680
1148:620
1138:By
1079:in
1071:FCC
593:'s
517:by
444:MTV
359:in
313:LMS
233:ERP
206:FCC
188:MAX
55:MHz
3600::
1125:,
1121:,
949:.
931:.
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902:^
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832:.
807:^
766:^
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350:FM
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227:A
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