452:, which FX Networks had already owned the rights to air. The first day of the marathon was the highest-rated broadcast day in the history of the network so far, the ratings more than tripled those of regular prime-time programming for FXX. Ratings during the first six nights of the marathon grew night after night, with the network ranking within the top 5 networks in basic cable each night.
92:). Marathons can be user-created: one person decides to undertake a marathon solo or to organize a group marathon. Marathons may also be producer-created. Producer-created marathons are usually orchestrated by movie theaters, fan sites, or by cable channels that show already-run seasons, and, more recently, with original first-run programming through streaming services (such as Netflix's
182:
Plus-Sized Show, (5) Plus-Sized Series, and (6) Plus-Sized
Programming. “TV marathon” remained associated with live fundraising events through the early 1950s. This remained the most frequent journalistic usage of “marathon” until the 1980s, though the frequency really began falling in 1952, as journalists and style guides began using
399:
Marathon (which lasted 86 hours and 37 minutes), the viewing time can last an exceptionally long time. A marathon generally has to have at least five episodes in a row to be considered as such; as writer
Patrick Hipes noted, "some networks (promote) 3–4 episodes as a 'marathon,' but that's more like
395:
books from the same series in a month or less". A Netflix-commissioned study defined "binge-watching" as viewing 2 to 6 episodes of the same show in one sitting. A 2014 TiVo survey defined binge-watching as watching 3 or more episodes of the same show in one day. In extreme media marathons, such as
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Researchers have operationally defined media marathoning and binge-watching in different ways. Perks provides medium-specific definitions. Marathoners must have "viewed a television season in a week or less, watched three or more films from the same series in a week or less, or read three or more
181:
Starting in the late 1940s, Journalists began using "marathon" in association with television events, according to archival research by media scholar Emil
Steiner. "TV marathon" usages from 1949-1959 adhered to these categories: (1) Telethon, (2) Political Stunt/Punditry, (3) Lengthy Oratory, (4)
187:
becoming common in the 1970s, journalists modified marathons by the content’s original medium. Films and TV shows were separated, and journalists stuck to these six usages. “TV marathon” was used nearly 10 times more frequently than “TV binge” in
English language periodicals from 1948 to 2011.
186:
instead. The portmanteau saved typesetters between two and 10 letters per mention of the most common usage of “television/TV marathon.” The While “movie marathon” appeared as early as 1948, journalists did not describe viewing them as “TV marathons.” Even when televised movie marathons began
340:
Marathons have proven to be a viable way of rerunning reality television contests, which have otherwise been relatively difficult to rerun in traditional forms (e.g. daily "strip" syndication) because of the loss of the element of surprise. In
December 2012, MTV announced that it would air a
68:
Lisa Perks describes media marathoning as a "comprehensive and complimentary phrase" that "connotes a conjoined triumph of commitment and stamina. This phrase also captures viewers' or readers' engrossment, effort, and sense of accomplishment surrounding their media interaction."
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videotapes became commonly available in the late 1970s, allowing fans to import anime shows from Japan; she noted that a friend "would record the episodes" and then "a group of us would gather at his apartment and watch a marathon of the episodes." At
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of episodes already previously broadcast, although one may be used to lead into the premiere of a new episode. To compete with the then-typical practice of streaming services releasing entire seasons of original productions all at once,
446:, which aired non-stop from August 21, 2014 until September 2, 2014. The marathon featured the first 552 episodes of the series (every single episode that had already been released at the time) aired chronologically, including
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While early marathons were rare and special, in modern time it is common for some networks to air a television series in three- to four-hour blocks, sometimes on a daily basis, mainly to appeal to and compete with subscription
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is considered a staple for movie marathons. Some people prefer to provide multiple flavors of popcorn, while others prefer to provide plain popcorn and flavoring separate so that participants can flavor it themselves.
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Another content trend to be aware of is what are known as single-show channels. These consist solely of episodes for one show, just like when cable networks would program marathon blocks.
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Perks attributes the contemporary marathoning trend to three factors: advances in content-delivery technologies, active audience behaviors, and increasing complexity of storytelling.
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Movie marathons may be hosted in a private residence or in movie theaters. One guide for hosting them notes that viewers should be able to come and go as they please.
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481:), a block of the program's retrospective episodes on February 15, as well as Saturday-night airings of films featuring alumni of the series (such as
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executive Todd Yellin is quoted as saying "I don't like the term 'binge,' because it sounds almost pathological. 'Marathon' sounds more celebratory."
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was based on a similar concept that radio stations used, in which songs by one particular artist would be played for a prolonged period of time.
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in that it incorporates other media (not just television) and it reduces the negative connotations associated with bingeing. In the 2014 book
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which program heavy infomercial schedules on weekends or financially struggling stations which schedule them in high-profile time periods.
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in the 1980s, fans brought video tapes to hold marathon anime screenings; BayCon 1986, for example, held an 80-hour long anime marathon.
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to honor the retirement or death of a person associated with the series (this is particularly popular on networks that specialize in
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to mark a milestone associated with that series (such as the anniversary of its premiere, or reaching a certain number of episodes)
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Marathons are attractive to genre movie fans, or families that like watching their favourite movies/TV shows in blocks at a time.
422:
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606:
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967:
255:, Karen Schnaubelt, Japanese anime were "incredibly difficult to come by" with "nothing available except broadcast TV until"
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on NBC). The marathon primarily featured the series' most notable episodes in a reverse chronological order (beginning with
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developed a successful formula of publishing individual manga chapters and then compiling them into separate standalone
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and concluding with its
October 11, 1975 series premiere), along with blocks focusing on specific celebrities (such as
693:"Family Life, 1948 A.T. (After Television); Privacy goes out the window when the video party enters through the door"
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as a marathon, running the 10 episodes on a loop for 25 hours. In a few cases, especially with classic television,
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before the series finale on
December 20, 2012; this marked one of the longest marathons in television history.
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from
January 28 to February 15, in honour of the program's 40th season (with its end date coinciding with the
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386:, known as "Your Month of Zen", running between June 26 and August 6, 2015, in honor of his retirement.
53:
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429:, each run for roughly three days straight. Holidays are a common time for marathons; for instance, on
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For a time, the longest continuous marathon in the history of television was a twelve-day marathon of
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blocks are generally not considered marathons beyond jocular mentions of such for networks such as
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likewise to allow viewers to catch up on a series before a season finale or a series finale,
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to lead into a highly anticipated episode of a series (such as a return from a hiatus or a
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for decades, dating back to the late 1970s to 1980s. According to an early
American anime
1080:"VH1 Classic will run the "longest-ever" TV marathon with 19 days of Saturday Night Live"
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services, which operate channels devoted to a single television series that operate as
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videos etc.) in a condensed time period. This phrase represents a two-fold shift from
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Media marathons can be organized around particular series, particular artists (e.g.,
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It has been speculated in the early 2010s that marathon television viewing or
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Planning Your Family
Staycation: Fun Ideas for Your At-Home Summer Vacation
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1024:"'The Simpsons' Marathon More Than Triples Primetime Audience for FXX"
996:"'The Simpsons' Launches On FXX With Longest Continuous Marathon Ever"
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Consuming Japan: Popular Culture and the Globalizing of 1980s America
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Some marathons offer story-specific food choices, such as lembas and
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announced that it would stream a marathon online of every episode of
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in 2010, over 40 cable networks aired marathons of various lengths.
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presaged the way the world consumes streaming entertainment today."
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is an event in which viewers or readers engage many hours' worth of
1221:"Elevenses And Then Some: How To Prepare A Feast Fit For A Hobbit"
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968:"How Not To Watch The Super Bowl: Sunday's TV Counterprogramming"
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signal the end of a channel format and/or the start of a new one
151:
a contract for a television series that has proved unprofitable,
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On broadcast TV, the first TV marathons aired on Nickelodeon's
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to celebrate (or to take advantage of additional viewers on) a
98:). In television, a marathon is an extension of the concept of
496:
Such records effectively became obsolete with the creation of
443:
256:
110:
The most common reasons for a network to run a marathon are:
1105:"VH1 Classic To Run 433-Hour 'Saturday Night Live' Marathon"
916:,” CNN Money, December 13, 2013, accessed December 16, 2013.
873:"Jon Stewart to Get Month-Long Send Off From Comedy Central"
1130:"The FAST Approach to Streaming Content: A Special Report"
945:"Simpsons Marathon Winners: Tied at 86 Hours, 37 Minutes"
607:"Football not your thing? Tee up these televised 'bowls'"
927:“Breaking Bad, House of Cards Most Binge-Watched Shows,”
914:
Netflix Finds Plenty of Binge Watching, but Little Guilt
668:
Binge TV: The Rise and Impact of the Viewing Revolution
275:, on July 1, 1985, presenting multiple episodes from
831:"TBS wants you to spend 25 hours with Angie Tribeca"
37:For the overlapping concept of binge-watching, see
1160:"The 24 Hour Annual Ohio Science Fiction Marathon"
712:""Demon Slayer": The Viral Blockbuster from Japan"
407:Some of the longest-running marathons are the two
204:volumes that could be "binged" all at once. This
247:television series have been a common trend in
459:, which broadcast a nineteen-day marathon of
117:to commemorate the loss of rights to a series
8:
1192:. American Library Association. p. 44.
27:Engagement with media for a long time period
805:"CLASSIC MOVE: NICK AT NITE MARKS A DECADE"
586:Quoted in John Jurgensen. (July 13, 2013).
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165:against more popular programs such as the
144:, especially with holiday-themed episodes,
66:Media Marathoning: Immersions in Morality,
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901:Media Marathoning: Immersions in Morality
858:Media Marathoning: Immersions in Morality
575:Media Marathoning: Immersions in Morality
114:to celebrate the acquisition of a series,
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768:
934:, June 25, 2014, accessed July 2, 2014.
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314:Almost all marathons primarily feature
230:(1999 debut). According to Matt Alt of
777:"Early Anime Fans Were Tough Pioneers"
741:McKevitt, Andrew C. (31 August 2017).
498:free ad-supported streaming television
243:Marathon viewing sessions of Japanese
1050:"FXX Paints Labor Day Weekend Yellow"
323:premiered the entire first season of
7:
1186:Alessio, A.J.; Patton, K.A. (2007).
455:The record was surpassed in 2015 by
966:Hipes, Patrick (February 1, 2019).
947:. cinemablend.com. 14 February 2012
775:Plunkett, Luke (22 November 2016).
605:Schwartz, Bruce (30 January 2009).
588:Binge Viewing: TV's Lost Weekends.
25:
341:seven-day (168-hour) marathon of
1238:Kavulla, Katie (July 11, 2011).
1022:Kissell, Rick (22 August 2014).
467:40th-anniversary special episode
1103:Steinberg, Brian (2015-01-14).
358:, is increasing in popularity.
307:) that have enabled voluntary "
1128:Bridge, Gavin (July 1, 2022).
994:Bradley, Bill (9 April 2014).
862:Lexington Books, pp. xv–xxxix.
631:Witmer, D.D. (17 March 2012).
1:
1264:Television programming blocks
425:; not counting early-morning
1189:A Year of Programs for Teens
1285:
903:. Lexington Books, p. xii.
710:Alt, Matt (18 June 2021).
56:(film, television, books,
36:
29:
637:. Lulu.com. p. 126.
577:. Lexington Books, p. ix.
546:Doubleheader (television)
417:in the United States on
311:" of television series.
30:Not to be confused with
592:The Wall Street Journal
208:formula produced major
1259:Television terminology
1240:"Watch all the movies"
665:Steiner, Emil (2023).
413:marathons that air on
899:Perks, Lisa. (2014).
573:Perks, Lisa. (2014).
1269:Entertainment events
855:Perks, Lisa (2014).
803:Slevinski, Christy.
504:infinite marathons.
333:, originally unseen
210:Japanese pop culture
161:or to inexpensively
84:), or genres (e.g.,
1162:. scifimarathon.com
1060:on 6 September 2014
1048:Kondolojy, Amanda.
1001:The Huffington Post
809:New York Daily News
551:Omnibus (broadcast)
462:Saturday Night Live
973:Deadline Hollywood
751:. pp. 194–5.
697:The New York Times
449:The Simpsons Movie
372:On June 25, 2015,
299:services (such as
266:sci-fi conventions
197:Weekly ShĹŤnen Jump
1054:TV by the Numbers
758:978-1-4696-3448-7
678:978-1-4766-8407-9
479:Justin Timberlake
335:television pilots
262:comic conventions
224:(1997 debut) and
100:block programming
16:(Redirected from
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881:. 25 June 2015
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442:that aired on
419:New Year's Day
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352:binge-watching
309:binge-watching
283:. The idea by
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218:(1984 debut),
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431:Thanksgiving
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285:Alan Goodman
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86:horror films
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1064:2 September
979:February 3,
484:Black Sheep
457:VH1 Classic
384:Jon Stewart
360:Infomercial
215:Dragon Ball
62:binge-watch
1253:Categories
1114:2018-05-27
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364:CNBC
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301:Hulu
287:and
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264:and
238:Jump
206:Jump
493:).
487:and
444:FXX
404:."
321:TBS
257:VHS
236:, "
154:to
147:to
88:or
80:or
48:or
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