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system alerts the company when a known property is changed, allowing for the property to be reviewed and amended so that it follows the proper standards. . A web presence monitoring system helps alert the company when a known property is changed, so it can be reviewed and brought back, if necessary, into compliance with the appropriate standards.
259:
of presence on the web. For example, a retail chain may allow each local store to create and manage their web presence to market to and communicate with their local customer base. Similarly, a global business may have teams in each country or region who create and manage a web presence to adapt to local languages or cultures.
284:
The widespread growth of social media has seen a rise in the number of fraudulent corporate impersonations. It has become much easier for a new web presence to be created on these platforms, and so these are much more prevalent than they used to be. As a preventive measure, a web presence monitoring
280:
Many companies ensure that certain standards are met for a property on the web that represents their business. For companies in regulated industries, such as finance and healthcare, the company may be required by law to ensure that all publicized content, regardless of platform or technology, follow
258:
A web presence monitoring system can be used by a business to associate a new web property with its corporate inventory. It is designed to address autonomous, distributed behaviors. This usually applies to larger businesses whose geographically diverse employees are more prone to creating new points
73:
exists when a single person or group can control the content that is published on its web presence (e.g. a corporate website or a personal
Twitter account). However, when a single person or group cannot solely control the content, the creator is different from the owner. This is considered unowned
271:
It is important to note that presence monitoring differs from content listening. The former involves monitoring the properties (e.g. branding) of a web property in an established inventory, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen
236:
However, the modern day growth of social media has seen a rise in the number of fraudulent brand impersonations. It has become much easier for a new web presence to be created on those platforms, which results in a greater frequency of them today. As a preventive measure, online brand protection
356:
Both systems offer some similar degree of remediation. For web presence management systems, remediation would include finding counterfeit properties that infringe on a brand or trademark. For reputation management systems, remediation would include identifying and eliminating misleading reviews
329:
in greater frequency. A social media audit is similar to a web presence audit, but may also include the purposes of maintaining an accurate inventory of all business social media points of presence. Alternatively, the business may choose to employ automated web presence discovery and compliance
267:
Web presence monitoring is the process of monitoring a known inventory of web presence to detect any changes that are made. Web presence monitoring is often included in a web presence management system and can serve multiple purposes for both larger corporations and certain individuals, such as
203:
It is important to note that web presence discovery differs from content listening. The former involves looking for new properties on the web, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Examples of content
316:
A web presence audit usually includes web presence discovery and a review of all web-based content in the business’ inventory of web presence. Even though web presence monitoring is not performed in a web presence audit, a review of the nature and scope of the company's web presence monitoring
149:
The purpose of a web presence management system is to manage the web presence of a person or business. This includes the collection of domain names, websites, social media, and other web pages where he, she, or it is being represented. The tool generally offers the following key functions: new
360:
Even though a web presence monitoring tool can help identify unowned web properties where people are talking about a person, product, or brand, it is only part of the solution. A reputation management system often includes a content listening system to monitor the stream of messages about a
199:
Web presence discovery is the process of monitoring the web for a new point of presence about a person or business. Web presence discovery is often included in a web presence management system. Whether a new domain is registered, a new website is published, or a new social media account is
153:
A web presence management system is meant to have a broader reach so that it emphasizes where a presence has been established, will be established, must be maintained, or must be remediated. An example of a web presence management system is the
Brandle Presence Manager.
81:
Occasionally, a first form of media known as "paid media" is often included in the discussion of media types: "earned vs. owned vs. paid". Paid media is commonly found in the form of advertisements, but it is not considered a form of web presence.
220:
A person or business may choose to watch for a new web presence that might appear to misrepresent or mislead an audience, such as counterfeiters, spoofers, or malicious hackers. One of the early software in the online
191:, possibly a result of organizational or geographical requirements. Consequently, a web presence management system can be used to monitor all domain names registered by the business, regardless of the registrars used.
184:, aliases, brands, or products to the same website. Similarly, negative or derogatory domain names may also be registered. This is done to prevent certain domain names from being used against the person or business.
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The widespread growth of social media has also made it easier for unauthorized individuals to impersonate an employee. Consequently, social media has now become a recognized threat vector in that it can be used to
578:
250:
an attack on a business. To counter this, companies are able to use web presence monitoring tools to detect new points of presence on the web and thereby defend against socially engineered attacks.
54:, a page on a review site, a wiki page, or a social media point of presence (e.g., a LinkedIn company page and/or group, a Facebook business/brand/product page, or a Twitter account).
361:
particular subject which may be coming from any point of presence on the web (e.g. a comment about a product by a customer on her personal
Twitter account). For examples of some
556:
200:
established, it occurs outside of the person's or business’ control. As a result, its purpose is to assess a new point of presence and appropriately handle any violations.
469:
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registered to the person or business. Any entity may register multiple domain names for the same property. As a result, they can link alternative spellings, different
50:(e.g. a LinkedIn profile, a Facebook account, or a Twitter account). Examples of a web presence for a business or some other entity could be a corporate website, a
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agency or an internal audit team. However, a less formal web presence audit is often performed by internal members as a routine to meet GRC objectives.
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people are saying about an individual or business. Web presence management handles owned media, while reputation management systems with earned media.
912:
362:
992:
78:). A Knowledge (XXG) page or a Yelp page about a person, company, or product would be an example of a known (or "earned") web presence.
717:
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are often used. The primary focus of most content and social media management systems is limited to their specific web platforms.
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presence discovery, inventory management, change detection, access control, stakeholder coordination, and compliance workflow.
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Due to the emerging challenges introduced by the dynamic nature of social media, a business may choose to perform specific
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often in near real time. Additionally, presence monitoring focuses on owned media and content listening on earned media.
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new web properties which are not in the personal or corporate inventory (e.g. someone creates a new presence)
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It is common for a larger business to have domain names registered by multiple employees at multiple
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systems to keep the corporate social media inventory up-to-date and compliant with GRC needs.
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which platforms are most appropriate (e.g. internal vs. external blog, YouTube vs. Vimeo)
557:"BoardMatters Quarterly, April 2014 - The business of social media - EY - United States"
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the single inventory of personal or corporate web presence (e.g. partners or advocates)
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are often associated with web presence management. Web presence management is knowing
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providers are now adding social media to their domain and website discovery options.
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authorized and unauthorized changes to the creation (e.g. branding) of a web presence
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305:(GRC) needs. To ensure neutrality, these audits are often conducted as part of an
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where on the web a business and any relatable assets are impersonated or pirated
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In order to publish content to the various points of web presence, multiple
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a workflow for creating a web property that follows its corporate standards
448:"Social Content vs. Social Presence - Don't neglect your social footprint"
579:"Board Matters Quarterly - Critical insights for today's audit committee"
425:
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on the web. The three factors that are considered include the following:
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Web presence management is the process of establishing and maintaining a
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Another aspect of web presence management is managing the collection of
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Web presence management is the discipline of determining and governing:
24:
where a person, business, or some other entity is represented (see also
205:
36:
939:"EMERGING TECHNOLOGY RISKS - Social Media - Internal Audit's response"
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where on the web a business and any relatable assets are represented
748:"Social Media for the Retail Industry - Going Local and Liking It!"
40:
913:"Social Media Risks Create an Expanded Role for Internal Audit"
525:
523:
233:. This software helped detect rogue domain names and websites.
800:"Social Media: Consumer Compliance Risk Management Guidance"
35:
Examples of a web presence for a person could be a personal
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and/or encouraging the contribution of authentic comments.
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web properties with the particular entities they represent
470:"Reputation@Risk - 2014 global survey on reputation risk"
830:"Social Media Compliance Isn't Fun, But It's Necessary"
632:"Think twice before you accept that 'friend' request"
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is performed by an enterprise to determine that all
61:to distinguish one point of presence from another.
345:an individual or business is represented, whereas
102:each web presence represents its enterprise; and
718:"Managing Risk in a Social Media-Driven Society"
662:"A CISO's Nightmare: Digital Social Engineering"
605:"Social Media Makes Way for Social Engineering"
317:policies, procedures, and tools is considered.
57:Every web presence is associated with a unique
69:Web presence can either be owned or unowned.
8:
363:reputation management companies, click here
303:governance, risk management, and compliance
276:Corporate, brand, and regulatory compliance
334:Web presence vs. web reputation management
301:on the web meet the objectives as well as
208:and Radian6, which is now a subsidiary of
774:"2015 Survey of Bank Compliance Officers"
131:who has control over which web properties
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98:a person or business has web presence;
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106:is published at a point of presence.
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836:. Harvard Business School Publishing
502:"Global Risk Management Survey 2015"
113:the distribution of policy documents
43:, a profile page, a wiki page, or a
603:Hinkley, Chris (10 November 2011).
14:
660:Foster, James (12 January 2015).
630:Bradley, Tony (31 October 2013).
886:"Social Media Risks and Rewards"
688:"Security for social networking"
254:Distributed inventory management
884:Church, Janet; Roberson, Chip.
828:Holmes, Ryan (23 August 2012).
531:"17th Annual Global CEO Survey"
386:Earned vs. Owned vs. Paid media
780:. American Bankers Association
1:
339:Reputation management systems
993:Information technology audit
716:Andreesen, Tom; Slemp, Cal.
411:Online reputation management
391:Internet presence management
307:information technology audit
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406:Online presence management
401:Online identity management
204:listening systems include
159:content management systems
856:"Regulatory Notice 10-06"
421:Social networking service
416:Social media measurement
834:Harvard Business Review
584:. Ernst & Young LLP
281:specific requirements.
892:. Scotsman Guide Media
668:. Wired Business Media
611:. Wired Business Media
189:domain name registrars
347:reputation management
311:professional services
20:is a location on the
983:Corporate governance
917:Wall Street Journal
911:Juergens, Michael.
327:social media audits
161:and sometimes even
381:Domain name system
321:Social media audit
299:points of presence
295:web presence audit
166:management systems
998:Business software
973:Digital marketing
376:Digital footprint
248:socially engineer
182:top-level domains
145:Management system
92:digital footprint
65:Owned vs. unowned
48:point of presence
30:point of presence
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349:is knowing
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967:Categories
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479:. Deloitte
433:References
263:Monitoring
86:Management
951:10 August
922:10 August
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813:12 August
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195:Discovery
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426:Web page
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862:. FINRA
809:. FFIEC
752:Brandle
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