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264:, which Taylor observes. Eventually one of the men finds himself with insufficient funds to call a bet. Taylor tells the man "Not so fast", and removes one of her diamond earrings, tossing it into the pot and adding "These have always brought me luck". Richard Allison provided the voice over.
237:. The full film, with a duration of 2 minutes and 45 seconds, was screened in department stores, which served popcorn to customers to enhance the theatrical effect. It was also played in movie theatres before pre-show trailers. A 60-second cut was shown as a
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The film begins with Taylor, wearing a great deal of diamond jewelry, sitting in a convertible car, watching a small airplane touch down on the beach. Some well-dressed men exit the plane and begin to play a high-stakes
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The sales of Taylor's perfumes, particularly White
Diamonds, were her principal source of income during her later life. She purportedly earned more from White Diamonds than from any of her roles in Hollywood films.
202:. According to an executive at Elizabeth Arden who worked with Taylor on White Diamonds, the perfume used a higher-than-normal concentration of oil (25% rather than the usual 12%) to create a heavier scent.
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White
Diamonds was released at a time when Taylor was making a comeback in the public eye. She had recently lost weight and completed a second round of treatment at the
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in 1992, and inducted in the foundation's Hall of Fame in 2009. Taylor followed up White
Diamonds with several other fragrances, including a number of
221:, which included a national tour of department stores by Taylor (beginning September 12, 1991), magazine advertisements, and, most notably, use of a
124:. The perfume, advertised with a cinematic TV commercial starring Taylor, was an enormous and enduring commercial success, with total sales of
132:, the unprecedented success of White Diamonds popularised the trend of celebrity-branded perfumes which accelerated in the following decades.
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As of 2018, its total sales were estimated at US$ 1.5 billion. Sales in 1993 were estimated at $ 48 million, and at $ 60 million in 2010.
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330:"Michelle Pfeiffer Redefines Celebrity Perfume for the Wellness Era—And Her Name's Not Even on the Bottle"
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Beginning in 2011, Taylor stipulated that 20% of all sales in perpetuity be directed to her charity, the
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In 2021, White
Diamonds Legacy was released to mark the 30th anniversary of its first release.
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Hijacking the Runway: How
Celebrities Are Stealing the Spotlight from Fashion Designers
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scents such as
Sparkling White Diamonds in 1999 and Brilliant White Diamonds in 2001.
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White
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364:"Why celebrity fragrances wouldn't exist without Elizabeth Taylor"
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The film was intended to have a cinematic feel, and was shot in
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White diamonds is a floral perfume with notes of rose, jasmine,
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Taylor partnered with
Elizabeth Arden Inc., then a division of
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for substance abuse, where she had met construction worker
493:"White Diamonds Legacy Elizabeth Taylor for Women (2021)"
474:"This Is the Big Week in the Battle of the Fragrances"
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The perfume is sold in a bottle decorated with small
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White
Diamonds was named "Fragrance of the Year" by
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262:poker game
250:soft focus
229:Commercial
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91:Flanker(s)
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502:2 August
254:Acapulco
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
