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Wieden+Kennedy

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Dan Wieden met David Kennedy in 1980 at the William Cain advertising agency while working on the Nike account. They took Nike on as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were
801:" which was first featured in an ad titled "Banquet" launch in August 2017 and subsequently became a catchphrase. The campaign was well received by the public and led to a total of 16 advertisements which used the catchphrase. 521:"The Coke Side of Life" campaign, including "Video Game", featuring a tough-guy video game character who experiences a change of heart after drinking a Coke (thematically centered upon the video game series 399:
puts on a new pair of Nike shoes and subsequently begins juggling the ball and kicking it off the crossbar of the goalpost several times, not letting it touch the ground. This commercial went
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WK Radio exists to inspire creativity through provocative conversations, interviews, and artistic expression relating to the arts, culture, music and media.
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Wieden+Kennedy's exploration into original programming was started in late 2008 with WK Radio, and subsequently in Fall 2009 with WKEntertainment.
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titles that combine music, graphics, and film. Tokyo Lab's current roster features local hip-hop and electronic artists including
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Nike Battlegrounds is a Nike, Wieden + Kennedy Entertainment and @radical.media production in partnership with MTV2.
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Bob Garfield, And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All,
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The "Just Do It." tagline, coined by Dan Wieden, and inspired by the final words of executed murderer
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The "If You Let Me Play" campaign, empowering girls to participate in character-building team sports.
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and creative workshop based out of the agency's Tokyo office. Since 2003, W+K Tokyo Lab has released
312: 1851: 1505: 1434: 747: 711: 699: 683: 600: 58: 1284: 1736: 1116: 617:"Impossible Dream II", a re-released, extended version of the original "Impossible Dream" advert. 266: 194: 1211: 1841: 1801: 1751: 1706: 1685: 1640: 1545: 976: 972: 965: 1680: 1650: 1520: 1359: 1166:"The making of 'The Man Your Man Could Smell Like' - Bill Barol - Buzz, Boom & Sizzle -" 1045:...Ginga is a dynamic documentary that explores Brazil through the country's favorite sport. 774: 593: 523: 487: 392: 351: 347: 210: 166: 101: 37: 1901: 1856: 1675: 1600: 1575: 1394: 751: 477: 462: 424: 320: 1811: 1610: 1535: 1836: 1776: 1766: 1716: 1595: 1570: 1152: 1138: 802: 743: 739: 687: 676: 665: 641: 535: 452: 438: 324: 754:. It featured the same slogan, "Imported from Detroit", and was also two minutes long. 1982: 1081: 893: 778: 771: 735: 604: 506: 418: 234: 1069:
W&K created a film around Nike endorser Lance Armstrong entitled "Road to Paris"
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Staff report (July 29, 1987). Beatles Company Sues Over Use of Song in Ad.
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Pareles, Jon (August 5, 1987). Nike Calls Beatles Suit Groundless.
569:" campaign, a satirical look behind the scenes at ESPN headquarters 581: 288: 254: 250: 1058:"Wieden & Kennedy Looks To Branch Into Other Creative Areas" 558: 300: 1298: 889:"Profile: David Kennedy of Portland's Wieden+Kennedy ad agency" 614:", a two-minute long showcase of the variety of Honda vehicles. 573: 469:" yellow bracelet campaign to raise funds for cancer research. 339: 181: 917:"W+K Finds Its First Ads Ever, for Nike, on Dusty Old Tapes" 767: 407:
and was the first YouTube video to reach one million views.
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Wieden+Kennedy has created original content for various
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MTV2, Nike Take to the Streets for 'Battlegrounds.'
169: 138: 126: 112: 96: 82: 64: 54: 44: 964: 620:"Hands", the most successful Honda advert to date. 261:. W+K's turbulent relationship with former client 1112:"The Birth of 'Just Do It' and Other Magic Words" 607:-esque assembly of the separate parts of a Honda. 330:In 2003, Wieden+Kennedy created W+K Tokyo Lab, a 706:"Thanks, Mom", featuring a version of the song " 233:Over the years, the agency has added offices in 742:. An ad with a similar production, featuring 1310: 8: 1847:Portland Thirteenth Avenue Historic District 1212:"Campaigns Big Enough to Open With Olympics" 1034:"Nike Ginga: The Soul Of Brazilian Football" 30: 942:"Company Overview of Wieden + Kennedy, Inc" 1696: 1317: 1303: 1295: 805:featured "Dilly Dilly" ads from Bud Light. 430:"Revolution", featuring the Beatles song " 29: 1994:Advertising agencies of the United States 1249:"Bud Light: Dilly Dilly | Wieden+Kennedy" 868:. Oregon Public Broadcasting. May 8, 2013 2019:Privately held companies based in Oregon 2009:Marketing companies established in 1982 1190:"Never Walk Alone (P&G Commercial)" 814: 27:Independent American advertising agency 835:Thampi, Praveen S (November 7, 2007). 1229:Dzwonkowski, Ron (February 7, 2011). 1210:Elliott, Stuart (February 11, 2010). 1110:Peters, Jeremy W. (August 19, 2009). 750:", aired during the next Super Bowl, 437:"Instant Karma", featuring the song " 7: 295:since 2001. Its productions include 226:for Nike that were aired during the 1999:Companies based in Portland, Oregon 451:Noted Nike basketball ads starring 534:campaign, as seen during the 2007 490:", for Nike Football, Summer 2010. 25: 1581:Mediterranean Exploration Company 1280:Portland Business Journal article 673:The Man Your Man Could Smell Like 549:. This was rerun during the 2017 2004:Pearl District, Portland, Oregon 1963: 1962: 1606:Pacific Northwest College of Art 1326:Pearl District, Portland, Oregon 427:'s "'I Am Not a Role Model'" ad. 311:, a documentary about Brazilian 165: 36: 1636:Portland International Beerfest 1345:Albers Brothers Milling Company 730:", a two-minute spot featuring 1290:Adweek Agency of the Year 2007 1060:. Business 2.0. September 2009 1019:Staff report (June 16, 2004). 887:Row, D.K. (January 30, 2010). 634:Where do you want to go today? 391:An iconic commercial in which 1: 2014:1982 establishments in Oregon 1631:Portland Incubator Experiment 1465:Pacific Coast Biscuit Company 971:. New York: Vintage. p.  837:"Wieden+Kennedy just does it" 505:"Facebook Home" campaign for 1586:Museum of Contemporary Craft 963:Rothenberg, Randall (1995). 862:"Dan Wieden Talks About W+K" 734:and an excerpt of his song " 197:best known for its work for 1380:First Regiment Armory Annex 999:(Press release). PRNewsWire 915:Nudd, Tim (25 March 2014). 476:", featuring tennis player 2035: 361:Selected notable campaigns 280: 1958: 1888:Da Tung and Xi'an Bao Bao 1556:The Fields Bar and Grill‎ 1511:Art Institute of Portland 1480:United States Customhouse 1410:Honeyman Hardware Company 1082:"WK Radio Facebook Group" 553:as "TogetherIsBeautiful". 35: 1490:Weinhard Brewery Complex 1475:Portland Cordage Company 1470:Portland Buddhist Church 1365:Cosmopolitan on the Park 738:", aired in 2011 during 1551:Elizabeth Leach Gallery 1455:Oregon Transfer Company 708:You'll Never Walk Alone 209:, and headquartered in 1440:Natural Capital Center 315:(soccer) players; and 228:New York City Marathon 224:television commercials 70:; 42 years ago 1950:Ned Flanders Crossing 1817:Vault Cocktail Lounge 1757:Irving Street Kitchen 1460:Otis Elevator Company 1192:. YouTube. 2010-02-19 770:campaign featuring a 323:'s path to his third 283:WKE (WKEntertainment) 1923:Tikitotmoniki Totems 1561:Fuller's Coffee Shop 710:", as part of their 700:Procter & Gamble 686:", featuring actors 567:This is SportsCenter 547:2014 Winter Olympics 313:association football 191:Wieden & Kennedy 18:Wieden & Kennedy 1852:Tanner Springs Park 1435:Metropolitan Condos 1036:. December 14, 2005 748:Halftime in America 712:2010 Winter Olympic 684:Make a Smellmitment 32: 1742:Fat Head's Brewery 1526:BridgePort Brewing 1419:Meier & Frank 1415:Lombard Automobile 1235:Detroit Free Press 1216:The New York Times 1117:The New York Times 841:The Economic Times 675:" featuring actor 455:(Li'l Penny), and 303:series showcasing 291:under the moniker 267:Randall Rothenberg 257:and in late 2010, 195:advertising agency 68:April 1, 1982 1976: 1975: 1842:North Park Blocks 1825: 1824: 1686:Von Ebert Brewing 1546:Deschutes Brewery 1285:USA Today article 982:978-0-679-74042-1 327:victory in 2001. 293:W+K Entertainment 230:in October 1982. 193:) is an American 154: 153: 59:Business Services 16:(Redirected from 2026: 1966: 1965: 1697: 1651:River Pig Saloon 1521:Blue Sky Gallery 1445:North Bank Depot 1360:Centennial Mills 1355:Canopy by Hilton 1319: 1312: 1305: 1296: 1275:Official website 1263: 1262: 1260: 1259: 1245: 1239: 1238: 1226: 1220: 1219: 1207: 1201: 1200: 1198: 1197: 1186: 1180: 1179: 1177: 1176: 1162: 1156: 1148: 1142: 1134: 1128: 1127: 1125: 1124: 1107: 1101: 1100: 1095: 1094: 1078: 1072: 1071: 1066: 1065: 1054: 1048: 1047: 1042: 1041: 1030: 1024: 1017: 1011: 1010: 1005: 1004: 993: 987: 986: 970: 960: 954: 953: 951: 949: 938: 932: 931: 929: 927: 912: 906: 905: 903: 901: 884: 878: 877: 875: 873: 858: 852: 851: 849: 847: 832: 826: 819: 612:Impossible Dream 594:Garrison Keillor 524:Grand Theft Auto 488:Write the Future 352:Takagi Masakatsu 265:is the basis of 211:Portland, Oregon 188: 187: 184: 183: 180: 177: 174: 171: 150: 147: 145: 102:Portland, Oregon 78: 76: 71: 40: 33: 21: 2034: 2033: 2029: 2028: 2027: 2025: 2024: 2023: 1979: 1978: 1977: 1972: 1954: 1940:Broadway Bridge 1928: 1916:Never Look Away 1902:Lovejoy Columns 1861: 1857:The Fields Park 1821: 1695: 1676:Teardrop Lounge 1601:Oven and Shaker 1576:Low Brow Lounge 1494: 1328: 1323: 1271: 1266: 1257: 1255: 1247: 1246: 1242: 1228: 1227: 1223: 1209: 1208: 1204: 1195: 1193: 1188: 1187: 1183: 1174: 1172: 1164: 1163: 1159: 1149: 1145: 1135: 1131: 1122: 1120: 1109: 1108: 1104: 1092: 1090: 1080: 1079: 1075: 1063: 1061: 1056: 1055: 1051: 1039: 1037: 1032: 1031: 1027: 1018: 1014: 1002: 1000: 995: 994: 990: 983: 962: 961: 957: 947: 945: 940: 939: 935: 925: 923: 914: 913: 909: 899: 897: 886: 885: 881: 871: 869: 860: 859: 855: 845: 843: 834: 833: 829: 820: 816: 812: 794: 763: 752:Super Bowl XLVI 723: 703: 661: 645: 629: 585: 562: 518: 502: 478:Maria Sharapova 463:Lance Armstrong 425:Charles Barkley 370: 363: 346:, DJ Uppercut, 321:Lance Armstrong 285: 279: 219: 189:earlier styled 168: 164: 142: 108: 104: 89: 74: 72: 69: 28: 23: 22: 15: 12: 11: 5: 2032: 2030: 2022: 2021: 2016: 2011: 2006: 2001: 1996: 1991: 1989:Wieden+Kennedy 1981: 1980: 1974: 1973: 1971: 1970: 1959: 1956: 1955: 1953: 1952: 1947: 1945:Fremont Bridge 1942: 1936: 1934: 1933:Transportation 1930: 1929: 1927: 1926: 1919: 1912: 1905: 1898: 1891: 1884: 1877: 1869: 1867: 1863: 1862: 1860: 1859: 1854: 1849: 1844: 1839: 1837:Jamison Square 1833: 1831: 1827: 1826: 1823: 1822: 1820: 1819: 1814: 1809: 1804: 1799: 1794: 1789: 1784: 1779: 1777:NOLA Doughnuts 1774: 1769: 1764: 1759: 1754: 1752:Henry's Tavern 1749: 1744: 1739: 1737:Everybody Eats 1734: 1729: 1724: 1719: 1717:Botanist House 1714: 1709: 1703: 1701: 1694: 1693: 1691:Wieden+Kennedy 1688: 1683: 1678: 1673: 1668: 1663: 1658: 1653: 1648: 1643: 1641:Powell's Books 1638: 1633: 1628: 1623: 1618: 1613: 1608: 1603: 1598: 1596:Olive or Twist 1593: 1588: 1583: 1578: 1573: 1571:Lovejoy Bakers 1568: 1563: 1558: 1553: 1548: 1543: 1538: 1533: 1528: 1523: 1518: 1513: 1508: 1502: 1500: 1496: 1495: 1493: 1492: 1487: 1482: 1477: 1472: 1467: 1462: 1457: 1452: 1447: 1442: 1437: 1432: 1431: 1430: 1425: 1423:Delivery Depot 1417: 1412: 1407: 1402: 1397: 1392: 1387: 1382: 1377: 1372: 1367: 1362: 1357: 1352: 1347: 1342: 1336: 1334: 1330: 1329: 1324: 1322: 1321: 1314: 1307: 1299: 1293: 1292: 1287: 1282: 1277: 1270: 1269:External links 1267: 1265: 1264: 1240: 1221: 1202: 1181: 1157: 1153:New York Times 1143: 1139:New York Times 1129: 1102: 1073: 1049: 1025: 1012: 988: 981: 955: 933: 907: 879: 866:Think Out Loud 853: 827: 825:, 2003, p. 173 813: 811: 808: 807: 806: 803:Super Bowl LII 793: 788: 787: 786: 762: 757: 756: 755: 744:Clint Eastwood 740:Super Bowl XLV 722: 717: 716: 715: 702: 697: 696: 695: 688:Isaiah Mustafa 680: 677:Isaiah Mustafa 669: 666:Bruce Campbell 660: 655: 654: 653: 644: 642:Miller Brewing 639: 638: 637: 632:The tagline, " 628: 623: 622: 621: 618: 615: 608: 597: 584: 579: 578: 577: 570: 561: 556: 555: 554: 539: 536:Academy Awards 528: 517: 512: 511: 510: 509:, Spring 2013. 501: 496: 495: 494: 491: 484: 481: 470: 460: 459:(the LeBrons). 453:Penny Hardaway 449: 446: 439:Instant Karma! 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Index

Wieden & Kennedy

Private
Business Services
Dan Wieden
David Kennedy
Portland, Oregon
Advertising
Marketing
Subsidiaries
WKE
www.wk.com
/ˈwdən-/
advertising agency
Nike
Dan Wieden
David Kennedy
Portland, Oregon
television commercials
New York City Marathon
New York City
London
Amsterdam
Shanghai
Tokyo
Delhi
São Paulo
Subaru
Randall Rothenberg
WKE (WKEntertainment)

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