804:"Chingâs is also targeted at people in the age group of 18-25 (as against Maggiâs target group of children only) who prefer spicy flavours and look at noodles as a full meal rather than just a snack....It was also felt that Chingâs needs to leverage the Chinese connection and one way to do that was through packaging. So the colour coding and the graphics were essentially meant to symbolize this" is only something a PR agent would care to add. The articles are essentially still about the company talking about itself like this and that's not substance.
743:- All of those are either trivial coverage links consisting of either interviews, news about their clients and customers (who wants to know about that....aside from investors and future clients), and other PR-speak such as talking about what their products are; regardless of those having "criticism" and being news publications, that's still not any actual substance for convincing the substantial improvements (
947:
The coverage is not great, but I believe there is just about enough to meet GNG. I previously cleaned this up so that it is no longer promotional. The fact that much of the coverage is negative is surely not a reason to delete: a corporation is not a living person, and if they are notable for failing
568:
Apart from variants and positioning, most players acknowledge that trial is the ultimate moment of truth. HUL have 'food ambassadors' at modern retails outlets to encourage sampling. Ching's Secret has gone the college route to get closer to its youth demographic. "We have sponsored a large number of
429:
no longer stood for 'ingredients for
Chinese cooking', but a do-it-yourself Chinese menu. The product range opened the door for any woman who wished to prepare a full Indian Chinese meal at home. No wonder the brand succeeded in the face of giants like Knorr and Maggi. The difference between them and
406:
To add to the charisma of the brand, Ajay decided to explore one more aspect of the middle-class Indian kitchen. While the woman of the house wanted to be adventurous in her cooking, she had no idea what this entailed. For instance, most women were aware of Hakka noodles as one of the chief dishes of
634:
Capital Foods, a newly set up company, has launched Ching's Secret range of
Chinese food ingredients all over the country. The brand was earlier selling only in Bombay. Capital Foods is promoted by American Dry Fruits, makers of Mother's Recipe pickles. Ching's Secret comprises of 14 products, made
603:
Consumer goods company
Capital Foods, which sells the Ching's Secret instant noodles and Smith & Jones ketchup and masala noodles, has officially exited the noodles category post the Nestle Maggi controvery. The company says it had a marginal contribution from the noodles category to its total
555:
Ching's Secret has a long, hoary history trying to take on the might of Maggi nearly a decade and a half ago with a more traditional
Chinese noodle offering. While this found no takers, it is still part of the arsenal at Capital Foods. The marketer is fielding both Ching's Secret as well as Smith
506:
But his critics say he may remain just a small niche player. Says a senior executive of an FMCG company: âItâs just another brand with some initial novelty value. The problem will be how to sustain it. Some years ago, Gold CafĂ©, a coffee brand from
Indodan Industries, had shocked Nestle by taking
392:
So here's a trick question: Which is the cuisine with a uniformly high pan-Indian appeal? In other words, which type of cuisine can now be found all across the country and has a uniform acceptance rate? ... Ajay Gupta, a food entrepreneur from Mumbai, had asked me the question about the truly
445:
was probably the first mainstream brand in India that was built in modern retail stores and then moved to traditional retail. It successfully tapped into the access and depth of the large, self-service supermarkets, and capitalized on the growth these offered to its advantage. The mantra of
490:
So Chingâs has been positioned differently. Sensing that 90 per cent of Maggiâs sales comes from its âmasalaâ-favoured pack, Chingâs went for the kill with
Chinese-flavoured noodles. Gupta says he has seen people lapping up âChinese pao bhajisâ and Manchurian sweet corn in Mumbaiâs Udupi
393:
pan-Indian cuisine. When he saw my confusion, his tongue-in-cheek but accurate answer was, 'Indian
Chinese. Indian Chinese is popular as street food, restaurant fare, and now also at home, across the country, from Aizawl to Jaisalmer and from Leh to Quilon,' he chuckled.
548:
Other brands that may not have the huge money power of the multinational giants but which are piggybacking on the opportunity afforded by modern trade are Ching's Secret and Smith & Jones from
Capital Foods and the Future Group's private label brand Tasty
415:
present itself as a total solution, Ajay knew exactly what he should do. And since this retailer was a brand partner as well, Ajay got the freedom to represent all
Chinese cuisine ingredients together on the shelf as a single section. Now the customer saw not
330:
started off highly promotional , was then reduced to a stub overbalanced by the one decently sourced iter available, a negative incident. There is no basis for either this article, a purely directory stub, or the article as submitted.
424:
soya sauce in another, but the entire range together, at one single place. The power of suggestion became a multiplier in itself. The supermarket shelves 'told' the customer to buy sweet corn soup to go along with the main meal.
202:
655:
100:
95:
562:
The masala flavour is being keenly contested by
Captial Foods as well via its Smith & Jones brand. Ching's Secret is aimed at youth between ages 16-25, where there is a demand for something spicier.
569:
college shows in the country last year and are also targeting the youth aggressively through Facebook," says Gupta. The Ching's Secret community on Facebook has over 118,000 fans following the brand.
497:
Chingâs is also targeted at people in the age group of 18-25 (as against Maggiâs target group of children only) who prefer spicy flavours and look at noodles as a full meal rather than just a snack.
500:
It was also felt that Chingâs needs to leverage the Chinese connection and one way to do that was through packaging. So the colour coding and the graphics were essentially meant to symbolize this.
871:
Some of these sources aren't trivial, some are substantive, and some aren't promotional. I don't feel strongly about it, but I'd like to give Cunard's argument the benefit of the doubt.
484:
When Ajay Gupta, promoter of Capital Foods, decided to sell instant noodles and soups under the brand name Chingâs Secret, many thought he wouldnât be able to digest the diversification.
524:
155:
441:
Today the brand advertises on TV, was a sponsor for the popular reality show, Indian Idol, sells in both urban and rural markets and has a huge presence in all kirana stores, but
267:
719:
196:
833:
article from establishing notability. It is valid, acceptable journalism to include discussion about a company's marketing practices in an article about the company.
90:
287:
162:
307:
786:
is not "trivial coverage links consisting of either interviews, news about their clients and customers" or "other PR-speak". Nor are the other sources.
586:
538:
53:
607:
The company's founder chairman and managing director, Ajaay Guptal told ET that the controversy had affected the growth prospects of the category.
948:
a quality test, well that's not our problem. Also, I'm curious as to why this is listed as the 4th nomination, but only three are linked above...
662:
353:
400:
brand of Chinese food products for fifteen years in India. When he launched the brand, he clearly saw the popularity of Chinese food in India.
937:
259:
128:
123:
411:
found itself in the position of not merely an innovator, but a mentor. When one of the largest retailers in the country suggested that
132:
957:
911:
879:
854:
822:
795:
769:
731:
707:
687:
651:
342:
319:
299:
279:
73:
604:
business and will restrict its focus to soups and sauces. The company has also shut down its Vapi plant which manufactured noodles.
115:
467:
217:
17:
374:
184:
674:
407:
a Chinese meal, but not what went with it. Was it enough to have a sweet and sour vegetable? Was something more required?
361:
901:). I wonder if more Middle-Eastern sources are available that I cannot access. Perhaps this could be someday merged to
635:
by importing technology from Singapore. The products are manufactured at the company's plant at Nashik in Maharashtra.
315:
295:
275:
920:
670:
178:
976:
40:
817:
764:
715:
254:
237:
article listed is again simply PR, none of it actually substantial and I myself had speedied this as G11 with
174:
617:
311:
291:
271:
233:
I honestly wish this had been relisted as I missed listing my comments analyzing the listed sources, the
972:
953:
907:
701:
645:
224:
36:
711:
119:
666:
69:
902:
805:
752:
242:
210:
846:
787:
723:
679:
581:
519:
829:
462:
371:
190:
29:
The following discussion is an archived debate of the proposed deletion of the article below.
971:
Subsequent comments should be made on the appropriate discussion page (such as the article's
35:
Subsequent comments should be made on the appropriate discussion page (such as the article's
949:
850:
791:
727:
697:
683:
641:
714:
so that it is no longer promotional. Regarding concerns about the article's imperfections,
111:
79:
66:
897:, a Pakistani "advertising, marketing and media magazine" that is published bi-monthly (
59:
890:
716:
Knowledge:Editing policy# Knowledge is a work in progress: perfection is not required
338:
931:
889:â from sources I was able to access above and the quotations, seems to weakly meet
836:
779:
367:
905:, for which I have found several sources that could be used to create an article.
149:
893:. AGF about the sources I was unable to access. Here's another source from
720:
Knowledge:Arguments to avoid in deletion discussions#Surmountable problems
827:
Material about the company's marketing practices does not invalidate the
333:
238:
613:
576:
514:
457:
894:
898:
241:
and I still consider this PR, none of this is actually convincing.
556:& Jones, with the former aimed at a more youthful demographic.
965:
The above discussion is preserved as an archive of the debate.
656:
Knowledge:Articles for deletion/Ching's Secret (2nd nomination)
54:
Knowledge:Articles for deletion/Ching's Secret (3rd nomination)
835:
And the several pages of coverage about Ching's Secret in the
923:
to generate a more thorough discussion and clearer consensus.
450:
success is now being replicated by other newage marketers ...
577:"Capital Foods' brand Chings's Secret exits noodles market"
515:"Instant noodles: Rivals turn the heat on Nestle's Maggi"
145:
141:
137:
209:
352:
per the significant coverage in multiple independent
101:
Articles for deletion/Ching's Secret (4th nomination)
96:
Articles for deletion/Ching's Secret (2nd nomination)
616:. India Business Insight. 1996-09-15. Archived from
929:Please add new comments below this notice. Thanks,
268:
list of Food and drink-related deletion discussions
841:Supermarketwala: Secrets To Winning Consumer India
784:Supermarketwala: Secrets To Winning Consumer India
363:Supermarketwala: Secrets To Winning Consumer India
667:Knowledge:Notability#General notability guideline
43:). No further edits should be made to this page.
979:). No further edits should be made to this page.
503:The article includes criticism of the company:
438:âthe Chinese expertâoffered a cuisine solution.
507:away market share. Today it is dead and goneâ.
396:He should know, for Ajay has been selling the
288:list of Business-related deletion discussions
223:
8:
306:Note: This debate has been included in the
286:Note: This debate has been included in the
266:Note: This debate has been included in the
751:a still substantially convincing article).
669:, which requires "significant coverage in
308:list of India-related deletion discussions
305:
285:
265:
747:the levels of both a non-advert article
52:. This was filed as the 4th nomination.
434:was that while they offered a product,
88:
366:. Haryana, India: Random House India (
7:
91:Articles for deletion/Ching's Secret
575:Vijayaraghavan, Kala (2015-07-25).
86:
843:book make it a very strong source.
513:Chamikutty, Preethi (2010-06-23).
24:
456:Dasgupta, Surajeet (2009-09-21).
665:to allow Ching's Secret to pass
661:There is sufficient coverage in
420:Hakka noodles in one aisle and
18:Knowledge:Articles for deletion
1:
537:I found the author name from
958:08:21, 17 August 2016 (UTC)
938:00:32, 16 August 2016 (UTC)
912:09:49, 13 August 2016 (UTC)
855:06:05, 10 August 2016 (UTC)
74:03:33, 23 August 2016 (UTC)
996:
880:16:52, 9 August 2016 (UTC)
823:06:30, 9 August 2016 (UTC)
796:06:22, 9 August 2016 (UTC)
770:06:15, 9 August 2016 (UTC)
732:05:24, 9 August 2016 (UTC)
712:has cleaned up the article
688:05:24, 9 August 2016 (UTC)
614:"Ching's SecretâReal Chow"
343:02:37, 9 August 2016 (UTC)
320:23:13, 8 August 2016 (UTC)
300:23:13, 8 August 2016 (UTC)
280:23:13, 8 August 2016 (UTC)
260:21:13, 8 August 2016 (UTC)
968:Please do not modify it.
458:"Chinese, made in India"
32:Please do not modify it.
637:
609:
571:
509:
502:
452:
360:Mall, Damodar (2014).
85:AfDs for this article:
78:
640:The sources found by
632:
601:
546:
504:
482:
390:
630:The article notes:
599:The article notes:
582:The Economic Times
544:The article notes:
520:The Economic Times
480:The article notes:
940:
830:Business Standard
463:Business Standard
322:
312:Shawn in Montreal
302:
292:Shawn in Montreal
282:
272:Shawn in Montreal
63:
60:non-admin closure
987:
970:
934:
928:
926:
924:
910:
877:
839:âpublished book
820:
815:
782:âpublished book
767:
762:
677:of the subject".
671:reliable sources
663:reliable sources
628:
626:
625:
597:
595:
594:
585:. Archived from
535:
533:
532:
523:. Archived from
478:
476:
475:
466:. Archived from
448:Ching's Secret's
386:
384:
383:
354:reliable sources
257:
252:
228:
227:
213:
165:
153:
135:
57:
56:does not exist.
34:
995:
994:
990:
989:
988:
986:
985:
984:
983:
977:deletion review
966:
941:
932:
919:
917:
906:
873:
818:
806:
765:
753:
623:
621:
612:
592:
590:
574:
530:
528:
512:
473:
471:
455:
388:The book notes:
381:
379:
377:
359:
255:
243:
170:
161:
126:
110:
107:
105:
83:
48:The result was
41:deletion review
30:
22:
21:
20:
12:
11:
5:
993:
991:
982:
981:
961:
960:
927:
916:
915:
914:
883:
882:
865:
864:
863:
862:
861:
860:
859:
858:
799:
798:
773:
772:
737:
736:
735:
734:
692:
691:
660:
659:
638:
610:
572:
510:
453:
443:Ching's Secret
427:Ching's Secret
422:Ching's Secret
418:Ching's Secret
413:Ching's Secret
409:Ching's Secret
398:Ching's Secret
375:
346:
345:
324:
323:
303:
283:
231:
230:
167:
112:Ching's Secret
106:
104:
103:
98:
93:
87:
84:
82:
80:Ching's Secret
77:
46:
45:
25:
23:
15:
14:
13:
10:
9:
6:
4:
3:
2:
992:
980:
978:
974:
969:
963:
962:
959:
955:
951:
946:
943:
942:
939:
936:
935:
925:
922:
913:
909:
908:North America
904:
903:Capital Foods
900:
896:
892:
888:
885:
884:
881:
878:
876:
870:
867:
866:
857:
856:
852:
848:
844:
842:
838:
832:
831:
826:
825:
824:
821:
816:
813:
809:
803:
802:
801:
800:
797:
793:
789:
785:
781:
777:
776:
775:
774:
771:
768:
763:
760:
756:
750:
746:
742:
739:
738:
733:
729:
725:
721:
717:
713:
709:
706:
703:
699:
696:
695:
694:
693:
690:
689:
685:
681:
676:
672:
668:
664:
657:
653:
650:
647:
643:
639:
636:
631:
620:on 2016-08-08
619:
615:
611:
608:
605:
600:
589:on 2016-08-08
588:
584:
583:
578:
573:
570:
566:
563:
560:
557:
553:
550:
545:
542:
540:
527:on 2016-08-08
526:
522:
521:
516:
511:
508:
501:
498:
495:
492:
488:
485:
481:
470:on 2016-08-08
469:
465:
464:
459:
454:
451:
449:
444:
439:
437:
433:
428:
423:
419:
414:
410:
404:
401:
399:
394:
389:
378:
373:
369:
365:
364:
358:
357:
355:
351:
348:
347:
344:
340:
336:
335:
329:
326:
325:
321:
317:
313:
309:
304:
301:
297:
293:
289:
284:
281:
277:
273:
269:
264:
263:
262:
261:
258:
253:
250:
246:
240:
236:
226:
222:
219:
216:
212:
208:
204:
201:
198:
195:
192:
189:
186:
183:
180:
176:
173:
172:Find sources:
168:
164:
160:
157:
151:
147:
143:
139:
134:
130:
125:
121:
117:
113:
109:
108:
102:
99:
97:
94:
92:
89:
81:
76:
75:
72:
71:
68:
61:
55:
51:
44:
42:
38:
33:
27:
26:
19:
967:
964:
944:
930:
918:
886:
874:
872:
868:
845:
840:
837:Random House
834:
828:
811:
807:
783:
780:Random House
758:
754:
748:
744:
740:
704:
678:
648:
633:
629:
622:. Retrieved
618:the original
606:
602:
598:
591:. Retrieved
587:the original
580:
567:
564:
561:
558:
554:
551:
547:
543:
539:this article
536:
529:. Retrieved
525:the original
518:
505:
499:
496:
493:
491:restaurants.
489:
486:
483:
479:
472:. Retrieved
468:the original
461:
447:
442:
440:
435:
431:
426:
421:
417:
412:
408:
405:
402:
397:
395:
391:
387:
380:. Retrieved
368:Random House
362:
349:
332:
327:
248:
244:
234:
232:
220:
214:
206:
199:
193:
187:
181:
171:
158:
65:
49:
47:
31:
28:
698:Vanamonde93
675:independent
642:Vanamonde93
197:free images
869:Weak Keep:
624:2016-08-08
593:2016-08-08
531:2016-08-08
474:2016-08-08
382:2016-08-08
376:8184006497
973:talk page
950:Vanamonde
945:Weak keep
899:more info
887:Weak Keep
875:Nha Trang
673:that are
37:talk page
975:or in a
921:Relisted
749:but also
708:contribs
652:contribs
156:View log
39:or in a
933:MBisanz
741:Comment
436:Ching's
432:Ching's
328:Delete.
203:WPÂ refs
191:scholar
129:protect
124:history
895:Aurora
891:WP:GNG
847:Cunard
814:wister
810:wister
788:Cunard
761:wister
757:wister
724:Cunard
680:Cunard
549:Treat.
251:wister
247:wister
175:Google
133:delete
70:Sailor
654:) in
339:talk
218:JSTOR
179:books
163:Stats
150:views
142:watch
138:links
16:<
954:talk
851:talk
819:talk
792:talk
778:The
766:talk
728:talk
718:and
702:talk
684:talk
646:talk
372:ISBN
350:Keep
316:talk
296:talk
276:talk
256:talk
211:FENS
185:news
146:logs
120:talk
116:edit
50:keep
565:...
559:...
552:...
494:...
487:...
403:...
370:).
334:DGG
239:DGG
225:TWL
154:â (
67:Sam
956:)
853:)
794:)
745:to
730:)
722:.
710:)
686:)
579:.
517:.
460:.
341:)
318:)
310:.
298:)
290:.
278:)
270:.
205:)
148:|
144:|
140:|
136:|
131:|
127:|
122:|
118:|
64:â
952:(
849:(
812:T
808:S
790:(
759:T
755:S
726:(
705:·
700:(
682:(
658:.
649:·
644:(
627:.
596:.
541:.
534:.
477:.
385:.
356:.
337:(
314:(
294:(
274:(
249:T
245:S
235:1
229:)
221:·
215:·
207:·
200:·
194:·
188:·
182:·
177:(
169:(
166:)
159:·
152:)
114:(
62:)
58:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.