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In 2009, TokenAds launched a concept to enable local brands to advertise to local audiences, and to provide real-time optimization based on game traits. In 2011, it moved away from integrating ad formats into payment sections in favor of integrating them into gameplay.
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Between the opportunities in online advertising and its own shift towards branded video advertising strategies, Woobi launched its own supply-side platform and real-time bidding exchange in 2016. The company also used its own
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and the user's gameplay. The DMA-based monetization technology attempted to identify moments where a user was more receptive to engage with brands before their ads were displayed.
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Later, Woobi launched its cross-game tracking technology aimed at improving user targeting capabilities. This led to its investment in developing wider
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In 2014, the company submitted a patent for its
Dynamic Mindset Advertising (DMA) technology, which was based on an
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Woobi was founded in 2009 under the name TokenAds. Its first product was a monetization solution for
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Nominated for the Drum
Digital Trading Awards for Best Overall Technology for Programmatic Trading
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before it began to produce technologies that allowed in-game advertising, monetizing
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technologies and the release of its cross-data, profiling-based platform in 2013.
322:"Woobi Game Ads: Would You Like a Pizza With Your Bazooka? - Bloomberg Business"
436:"Woobi Shortlisted for The Drum's Digital Trading Award /PR Newswire Israel/"
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In May 2020, Woobi as well as its official website shut down all operations.
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417:"Woobi Shortlisted for European Digiday Video Awards /PR Newswire Israel/"
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Nominated for the
Digiday Europe Awards for Best Video Adtech Innovation.
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In 2017, Woobi saw recognition for its services in numerous categories:
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Won the
Digiday Video Awards for Best Video Distribution Platform.
391:"Woobi Wins Best Video Distribution Platform at Digiday Awards"
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to serve as a gateway to online games for brand advertisers.
365:"Woobi launches new mobile in-game programmatic video SSP"
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Won the White Bull Awards for the second year in a row.
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460:Online advertising services and affiliate networks
279:. In September 2014, TokenAds rebranded as Woobi.
344:"Game ad tech turns brands into players' 'pals'"
271:Between 2014 and 2016, Woobi opened offices in
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145:Ben Naftali (Co-Founder & Product Lead)
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470:Technology companies established in 2009
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480:Digital marketing companies of Israel
210:services for online games, including
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142:Chaya Soggot (CEO & Co-Founder)
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256:integrated into free-to-play
342:Shamah, David (2014-12-18).
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324:. Bloomberg.com. 2014-10-28
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475:Online advertising methods
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286:Awards and nominations
212:supply-side platforms
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421:www.prnewswire.co.il
236:targeted advertising
346:. Timesofisrael.com
266:buyer-side platform
208:in-game advertising
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395:www.prnewswire.com
232:free-to-play games
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54:for suggestions.
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399:. Retrieved
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371:. 2016-09-29
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168:Headquarters
93:Company type
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110:Advertising
454:Categories
401:2017-01-23
375:2017-01-23
350:2015-03-13
328:2015-03-13
308:References
258:game loops
96:For-profit
59:March 2017
50:; try the
37:link to it
254:algorithm
107:Marketing
40:. Please
200:Tel Aviv
194:, was a
192:TokenAds
173:Tel Aviv
136:Founders
101:Industry
88:TokenAds
85:Formerly
434:Woobi.
415:Woobi.
389:Woobi.
222:History
160:2020-05
158: (
153:Defunct
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121:Founded
273:London
234:using
204:Israel
188:Woobi,
179:Israel
33:orphan
31:is an
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275:and
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128:2009
124:2009
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
