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views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective
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It has been perceived to represent someone who would previously have voted
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rebranding. This electoral sector was particularly targeted in the
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CNN piece from 1997, makes comparison to 'soccer mom'
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woman in her 30s with two children who worries about
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303:. 5 November 2014
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130:See also
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