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The
Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. Also the "Wow" of the campaign slogan is meant to be capitalized
54:
conceptualized the tagline "Wow
Philippines" himself in 2002. The government agency then has a limited budget allotted for advertising. The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the
67:
which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slogan according to the government agency. The following are some possible meanings given by the DOT are the following:
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In 2003, the Wow
Philippines campaign was named as the Best Marketing Effort of a National Tourism Organization in the overall category in 2002 at the Internationale Tourismus Bourse.
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901:
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A remake of "Biyahe Tayo" was produced in 2011 and was re-titled as "Pilipinas, Tara Na!" and also had expanded lyrics with the addition of other artists including
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978:
121:). The following personalities from the entertainment and political field lent their popularity to promote tourism to mainstream audiences during that time:
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Between 2007 and 2012, foreign visits in the
Philippines increased from about 3 million to 4.27 million. The campaign also generated 2800-4000 jobs.
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Cruz, Reil; Bersales, Grace (2003). "Tourism as
Political Platform:Residents' Perception of Tourism and Voting Behaviour".
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From 2003 to 2005, several tourism campaigns were conceptualized which include "Biyahe Tayo" (
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863:. By Turner, Lindsay; Reisinger, Yvette (Repr. ed.). Oxford : Elsevier.
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Cross cultural behaviour in tourism : concepts and analysis
697:"'It's more fun in the Philippines' - Spread the word, says DOT"
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from 2002 to 2012. The name of the campaign also served as its
737:(Repr. ed.). Oxford : Butterworth Heinemann. p. 20.
639:"'Wow Philippines' not a failure, ex-DOT chief of staff says"
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Cross-cultural
Behaviour in Tourism: Concepts and Analysis
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and
Perceptions Inc.), "I Love Philippines Biyahe Na!" (
892:"57 artists perform for 'Pilipinas, Tara Na!' campaign"
810:"Explore The Philippines, Music Video Tells Pinoys"
582:among others, with additional spoken parts from
80:Wacko Over Wildlife - indigenous flora and fauna
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16:Tourism marketing campaign of the Philippines
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764:: CS1 maint: multiple names: authors list (
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63:to visit tourism sites in the Philippines.
831:Shahani, Lila Ramos (September 20, 2015).
731:Turner, Yvette Reisinger, Lindsay (2003).
598:(of the APO Hiking Society) and Villegas.
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77:Wild Over Water - water-based adventures
904:from the original on February 15, 2022.
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71:Wealth of Wonders - tourist attractions
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384:Robert Dean S. Barbers (speaking only)
109:) and "Pilipino sa Turismo'y Aktibo" (
969:Presidency of Gloria Macapagal Arroyo
669:Bulacan, Annabella (April 30, 2002).
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979:Department of Tourism (Philippines)
812:. The Manila Times. April 19, 2005
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780:"WOW Magic Sing Magic Microphone"
974:Presidency of Benigno Aquino III
833:"Tourism and its many paradoxes"
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59:which aimed to encourage the
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74:Warm Over Winter - beaches
57:World Tourism Organization
32:tourism in the Philippines
214:Regine Velasquez-Alcasid
939:2002 in the Philippines
388:Gloria Macapagal Arroyo
964:2012 disestablishments
48:Department of Tourism
959:2002 establishments
897:ABS-CBN Corporation
837:The Philippine Star
671:"'More than usual'"
616:Pilipinas Kay Ganda
373:Charo Santos-Concio
900:. August 9, 2011.
790:on January 3, 2006
301:Dianne dela Fuente
157:APO Hiking Society
28:marketing campaign
645:. January 9, 2012
361:Claudine Barretto
239:Heart Evangelista
97:Impact and legacy
89:Walk Our Walls -
61:Filipino diaspora
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187:April Boy Regino
177:Francis Magalona
162:Jolina Magdangal
86:Watch Our Whales
30:used to promote
26:) was a tourism
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308:Michelle Ayalde
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20:Wow Philippines
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794:February 22,
792:. Retrieved
788:the original
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748:. Retrieved
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647:. Retrieved
643:ABS-CBN News
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427:Ogie Alcasid
400:
330:Michael Cruz
315:Josh Santana
311:Aliyah Parcs
254:Sheryn Regis
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191:Paolo Santos
182:Rico J. Puno
137:Ogie Alcasid
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263:Frenchie Dy
249:Erik Santos
207:Jong Cuenco
203:Rico Blanco
199:John Lesaca
167:Lea Salonga
142:Janno Gibbs
933:Categories
925:(Archived)
744:0750656689
622:References
536:Pepe Smith
439:Rey Valera
394:Ted Failon
343:Jiro Manio
319:Divo Bayer
152:Rey Valera
147:Joey Ayala
119:Star Music
91:Intramuros
50:secretary
42:Background
760:cite book
602:Reception
572:Nikki Gil
294:Akafellas
275:Lito Camo
266:Raki Vega
902:Archived
610:See also
285:Sandwich
876:May 24,
842:May 24,
816:May 24,
750:May 25,
703:May 24,
680:May 24,
649:May 24,
115:ABS-CBN
36:tagline
867:
741:
584:Dolphy
379:Dolphy
290:Gloc-9
103:Pfizer
560:Jay R
107:Smart
46:Then
878:2016
865:ISBN
844:2016
818:2022
796:2022
766:link
752:2016
739:ISBN
705:2016
682:2016
651:2016
594:and
586:and
578:and
556:Kyla
548:Jaya
475:Nina
323:King
195:Nina
117:and
935::
894:.
835:.
782:.
762:}}
758:{{
713:^
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