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they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In
December 2007, YouTube launched the Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform.
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In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in
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has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it
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rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and
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video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct
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made $ 5 million in just the first 3 months of 2021 and his YouTube analytics showed he made "several million" in ad revenue within the prior 12 months. By 2021, YouTuber earnings had expanded even more, with Forbes estimating that the highest earner that year was
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and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on the entire platform at once. When the ads were introduced in August 2006, YouTube CEO
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on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo
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digital prominence was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian
Youtuber
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During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In
December 2010,
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their own right that offered users the opportunity to view exclusive content by clicking on the ad. The first such ad was for the
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Beers Fägersten, Kristy (August 1, 2017). "The role of swearing in creating an online persona: The case of YouTuber PewDiePie".
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YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as
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ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as
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ranking as most influential. The survey was repeated in 2015, and found six YouTubers on the first ranks, with
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1100:"YouTube star MrBeast wants to plant 20 million trees. Elon Musk, Jack Dorsey, and more are helping him do it"
1030:"Nickelodeon Embarks on New Direction with Its Biggest, Most Wide-Ranging Content Slate Ever – New Shows Are
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Total annual earnings of the top ten YouTuber accounts, and the income of the single highest-earning account
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136:. Numerous studies in the late 2010s found that YouTuber was the most desired career by children.
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365:'s income during the previous fiscal year at $ 12 million, more than some popular actors such as
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678:"The Unwatched Life Is Not Worth Living: The Elevation of the Ordinary in Celebrity Culture"
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released its first list of the highest-earning YouTube personalities, estimating top earner
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903:"American kids want to be famous on YouTube, and kids in China want to go to space: survey"
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1860:"The Highest-Paid YouTube Stars: MrBeast, Jake Paul and Markiplier Score Massive Paydays"
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associate professor Robert Hovden argued for the creation of a new index similar to the
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1604:"Meet The YouTube Stars Making More Money Than EMTs, Cops, Firefighters, And Teachers"
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Hovden, Robert (September 12, 2013). "Bibliometrics for
Internet media: Applying the
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1342:"Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z"
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1763:"YouTuber Dilemma: Staying 'Authentic' Amid 4K Cameras, Studio Money, Ad Dollars"
1067:"Lilly Singh's NBC series debut proves late night TV and YouTube need each other"
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570:"'YouTuber' is a real word now because the Oxford English Dictionary says so"
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1159:"Felipe Neto: how a YouTuber became one of Jair Bolsonaro's loudest critics"
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773:"Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens"
527:"In the Time of the Microcelebrity: Celebrification and the YouTuber Zoella"
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199:, otherwise known as JusReign, released his half-hour comedy series titled
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estimated that the highest earner on YouTube during the previous year was
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Status Update: Celebrity, Publicity, and
Branding in the Social Media Age
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870:"The Most-Desired Career Among Young People Today Is 'YouTuber' (Study)"
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Journal of the
American Society for Information Science and Technology
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connection between artist and viewer using the medium of YouTube.
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804:"Digital Star Popularity Grows Versus Mainstream Celebrities"
967:"'Double Dare' Reboot Taps YouTube Star Liza Koshy as Host"
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1516:"Infographic: The History of Video Advertising on YouTube"
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Publications of the Modern
Language Association of America
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Watching YouTube: Extraordinary Videos by
Ordinary People
1000:"'Work It': How Did Liza Koshy Learn to Dance Like That?"
934:"Forget law school, these kids want to be a YouTube star"
284:. Additionally, they can supplement their income through
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355:, with an income of around $ 257,000. Five years later,
1409:"Will All of Us Get Our 15 Minutes On a YouTube Video?"
143:, who, among other pursuits, hosted the revival of the
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estimated that the tenth-highest earner that year was
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1697:"NME Investigation: Are YouTubers The New Pop Stars?"
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to evaluate a person's output and impact on YouTube.
1548:"YouTube Partner Program overview & eligibility"
292:, and 3rd party memberships using platforms such as
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1730:"The rise and fall of YouTube's celebrity pioneers"
104:. Since YouTube is widely conceived as a bottom-up
1664:Berg, Madeline; Brown, Abram (December 18, 2020).
1311:"Evan Edinger: The five ways YouTubers make money"
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326:channel. At the time, the channel was operated by
100:Influential YouTubers are frequently described as
459:estimated that the highest-earning YouTuber was
219:, who helped raise over $ 20 million with their
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463:at $ 29.5 million. The tenth-highest was
227:, who publicly criticized Brazilian president
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1635:"The World's Highest-Paid YouTube Stars 2015"
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249:of the world's 100 most influential people.
72:who uploads or creates videos on the online
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2370:Viacom International Inc. v. YouTube, Inc.
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1480:"YouTube Shuns Pre-Roll Video Advertising"
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1191:"Felipe Neto Is on the 2020 TIME 100 List"
427: – Streamers that use digital avatars
2339:Korean backdoor advertisement controversy
1820:"The Social-Media Stars Who Move Markets"
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252:Due to this level of influence, in 2013,
1666:"The Highest-Paid YouTube Stars Of 2020"
1221:"JoJo Siwa Is on the 2020 TIME 100 List"
415:List of most-subscribed YouTube channels
32:This is an accepted version of this page
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1728:Tufnell, Nicholas (November 27, 2013).
1554:from the original on September 16, 2014
1065:Alexander, Julia (September 17, 2019).
480:
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28:
1769:from the original on February 11, 2021
1444:"YouTube expands types of advertising"
1388:from the original on November 27, 2020
882:from the original on December 10, 2020
531:International Journal of Communication
499:from the original on November 11, 2020
1799:from the original on October 19, 2021
1709:from the original on January 28, 2020
1492:from the original on January 17, 2021
1231:from the original on February 7, 2021
1112:from the original on October 30, 2019
1010:from the original on October 23, 2020
998:Wright, Catherine (August 11, 2020).
783:from the original on February 7, 2015
752:from the original on February 3, 2016
716:from the original on October 19, 2021
657:from the original on October 19, 2021
580:from the original on October 20, 2020
549:from the original on October 24, 2020
304:, and others sought YouTube stars as
7:
1840:from the original on August 28, 2021
1789:"YouTubers: Money First, Fans Later"
1514:Jackson, Nicholas (August 3, 2011).
1478:Morrissey, Brian (August 22, 2006).
1421:from the original on October 2, 2020
1098:Williams, David (October 31, 2019).
635:. New Haven: Yale University Press.
420:List of most-viewed YouTube channels
322:and solely appeared above videos on
1695:Bassett, Jordan (August 13, 2015).
1676:from the original on August 6, 2021
1645:from the original on August 6, 2021
1633:Berg, Madeline (October 14, 2015).
1614:from the original on August 6, 2021
1528:from the original on March 10, 2021
1454:from the original on August 6, 2021
1358:from the original on August 6, 2018
1171:from the original on March 14, 2021
1157:Phillips, Dom (November 12, 2020).
979:from the original on April 14, 2021
932:Dzhanova, Yelena (August 3, 2019).
742:"Why are YouTube stars so popular?"
740:Dredge, Stuart (February 3, 2016).
59:Creator who produces YouTube videos
1895:Burgess, Jean (October 28, 2011).
1872:from the original on April 5, 2022
1818:Whelan, Robbie (August 27, 2021).
1742:from the original on March 9, 2021
1378:"YouTube hits 100m videos per day"
1340:Jones, Charisse (August 6, 2018).
1321:from the original on July 10, 2020
1201:from the original on March 3, 2021
1042:(Press release). February 14, 2019
965:Nordyke, Kimberly (May 22, 2018).
946:from the original on March 2, 2021
913:from the original on March 5, 2021
568:Hamedy, Saba (December 28, 2016).
525:Jerslev, Anne (October 14, 2016).
381:at $ 2.5 million. That year,
57:
1138:from the original on May 17, 2020
1079:from the original on May 21, 2021
213:James Stephen "MrBeast" Donaldson
114:University of Southern California
68:is a type of content creator and
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2450:CNN/YouTube presidential debates
814:from the original on May 1, 2018
771:Ault, Susanne (August 5, 2014).
280:YouTubers can earn revenue from
116:surveyed 13–18-year-olds in the
1602:Wei, Will (December 29, 2010).
901:Leskin, Paige (July 17, 2019).
802:Ault, Susanne (July 23, 2015).
241:named Neto and fellow YouTuber
1909:10.1093/OBO/9780199791286-0066
1407:Gomes, Lee (August 30, 2006).
835:Discourse, Context & Media
184:A Little Late with Lilly Singh
1:
2364:Slovenian government incident
2345:Lenz v. Universal Music Corp.
1761:Bloom, David (July 3, 2014).
1573:Strangelove, Michael (2010).
868:Weiss, Geoff (May 24, 2017).
629:Marwick, Alice Emily (2013).
2322:Fantastic Adventures scandal
1901:Oxford Bibliographies Online
694:10.1632/pmla.2011.126.4.1061
349:, creator of the web series
1579:University of Toronto Press
211:. Notable examples include
2722:
209:speak out on social issues
93:
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1953:
847:10.1016/j.dcm.2017.04.002
600:"Person of the Year 2006"
2080:Most-subscribed channels
231:for his response to the
96:Social impact of YouTube
39:latest accepted revision
2535:Internet Symphony No. 1
1825:The Wall Street Journal
1414:The Wall Street Journal
676:Gamson, Joshua (2011).
166:Ryan's Mystery Playdate
83:Time Person of the Year
70:social media influencer
2328:Garcia v. Google, Inc.
1227:. September 22, 2020.
1197:. September 22, 2020.
972:The Hollywood Reporter
431:YouTube Creator Awards
399:at $ 51 million.
277:
254:University of Michigan
173:, began airing on the
2593:Headquarters shooting
2571:Censorship of YouTube
2169:PewDiePie vs T-Series
2090:Multi-channel network
1317:. December 18, 2017.
467:at $ 15 million.
275:
2407:original programming
2358:Innocence of Muslims
2273:Most-disliked videos
2085:Most-viewed channels
1254:-index to YouTube".
493:Cambridge Dictionary
328:Warner Bros. Records
2608:YouTube downloaders
2583:Channel suspensions
2509:Project for Awesome
2334:Kohistan video case
2251:French music videos
2246:Arabic music videos
2022:(founder & CEO)
1450:. August 22, 2006.
537:(2016): 5233–5251.
197:Jasmeet Singh Raina
177:; later that year,
153:and starred in the
29:Page version status
2529:Symphony Orchestra
2514:Social in the City
2241:Most-viewed videos
1004:Showbiz CheatSheet
455:In December 2020,
278:
157:dance-comedy film
35:
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2465:KSI vs Logan Paul
2380:Apps and services
2281:
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2268:Most-liked videos
2105:Original channels
2068:
2067:
1588:978-1-4426-8703-5
1384:. July 17, 2006.
1278:10.1002/asi.22936
1262:(11): 2326–2331.
642:978-0-300-19915-4
410:List of YouTubers
347:Dane Boedigheimer
233:COVID-19 pandemic
47:14 September 2024
16:(Redirected from
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2706:2000s neologisms
2701:Internet culture
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286:affiliate links
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187:in its 1:35 am
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2184:Viral video
2114:Culture and
2038:Jawed Karim
2020:Chad Hurley
1713:January 28,
1039:Nickelodeon
333:Chad Hurley
306:influencers
247:annual list
235:. In 2020,
225:Felipe Neto
191:time slot.
163:. In 2019,
150:Double Dare
145:Nickelodeon
2690:Categories
2542:Mothership
2499:Open Sauce
2305:Content ID
2295:Censorship
2174:Reply girl
2157:Let's Play
2055:Udi Manber
2014:Steve Chen
1998:Lyor Cohen
1992:Neal Mohan
1844:August 28,
875:Tubefilter
614:August 10,
489:"YouTuber"
475:References
221:Team Trees
217:Mark Rober
141:Liza Koshy
94:See also:
2696:YouTubers
2668:Biography
2524:Space Lab
2287:Criticism
2179:StudyTube
2142:BreadTube
2040:(founder)
2016:(founder)
1897:"YouTube"
1834:0099-9660
1362:August 7,
1286:1532-2882
1269:1303.0766
1072:The Verge
855:2211-6958
787:August 6,
702:0030-8129
651:862745861
543:1932-8036
461:Ryan Kaji
363:PewDiePie
302:Nordstrom
243:JoJo Siwa
134:PewDiePie
90:Influence
2680:Internet
2641:Category
2317:Elsagate
2213:YouTuber
2137:BookTube
2073:Channels
1960:(parent)
1876:April 5,
1870:Archived
1838:Archived
1797:Archived
1767:Archived
1740:Archived
1707:Archived
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1643:Archived
1612:Archived
1552:Archived
1526:Archived
1490:Archived
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1419:Archived
1386:Archived
1382:BBC News
1356:Archived
1325:July 10,
1319:Archived
1294:38708903
1235:March 2,
1229:Archived
1205:March 2,
1199:Archived
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1032:All That
1014:March 2,
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886:March 2,
880:Archived
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812:Archived
781:Archived
750:Archived
720:June 27,
714:Archived
710:59355773
661:July 17,
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553:June 11,
547:Archived
497:Archived
403:See also
387:vlogging
181:debuted
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43:reviewed
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2654:Portals
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2470:rematch
2402:Premium
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2127:Apology
1985:Current
1964:History
1947:YouTube
907:Insider
808:Variety
777:Variety
584:July 7,
503:July 7,
397:MrBeast
298:Walmart
294:Patreon
262:h-index
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245:to its
205:charity
193:Singh's
160:Work It
155:Netflix
86:issue.
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2116:videos
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1978:People
1958:Google
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425:VTuber
375:Forbes
358:Forbes
132:, and
130:Zoella
2397:Music
2234:Lists
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2034:(CEO)
2028:(CEO)
1994:(CEO)
1735:Wired
1290:S2CID
1264:arXiv
706:S2CID
443:Notes
316:show
147:show
122:Smosh
2603:Vevo
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2487:2013
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