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Beamly

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In the 12 months from its relaunch in 2014, Beamly went from 2 million active users to over 10 million. Trials lifted audience engagement by 72 per cent month on month. Usage data showed that Beamly helped turn fans into super users, who on average visited the platform for more than 500 minutes and
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and other Beamly users, before serving them up a feed of activity and show recommendations. Shows each had their own "TV rooms" within the app where fans can chat throughout the day, and interact live with games, polls and other features when they're on air. The relaunch was also an attempt to
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shows. For Comcast customers, the Zeebox app was available as a universal remote control, allowing users to quickly switch over to shows that they discover in the app. Zeebox contained enhanced pages for 307 shows across 28 different NBC Universal networks.
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rather than the standard television viewing format. The platform allowed users to follow and interact with their favourite TV shows, as well as play games and take part in polls. It expanded to the US in September 2012 and into Australia in November.
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in the world. Coty used Beamly's technology to accelerate growth of its eCommerce business, while emerging as a digital beauty brand. In December 2019 it was announced that Coty was overhauling Beamly, with the possibility of dissolving the company.
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account, the service let the user pick what they were watching, as well as see what their Zeebox-using Facebook friends were watching, invite them to watch something "with" the user, instant message them or hide what you're watching with them.
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The company had 2 million active users by 2014, when it relaunched its website and iOS and Android apps on 14 April as Beamly, using further features that aimed to get people logging in throughout the day to chat about their favourite shows.
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bought a 10% stake in Zeebox and announced plans to integrate the software with its offering. This stake was reportedly worth upwards of $ 15M, valuing the company at over $ 150M. In September 2012, Zeebox announced expansion into the
2011: 1455: 1507: 2858: 2168: 2843: 344:(CTO), Max Bleyleben (COO), and Alex Nunes. The company was renamed to "Zeebox" in August 2011 prior to its public launch in November of that year. It launched in IOS in December. 2469: 2439: 750: 368:
rather than the standard television viewing format. At first glance, the showed the user what's currently on TV (taking in all the Freeview channels and some premium Sky and
1856: 417:. It launched with strategic investments from Comcast, as well as from NBC Universal. The startup also partnered with HBO to provide customised experiences around its own 2813: 2823: 470:". Featuring three 30 second TV ads, the campaigns featured Zeebox as TV's new sidekick, with TV sulking because ‘little brother’ zeebox is getting all the attention. 2848: 1122: 1004: 894: 2853: 2746: 2037: 2616: 1805: 2412: 1984: 454:., In Australia, the app had been downloaded more than 350,000 times in 3 months, according to Network Ten's chief operating officer, Jon Marquard. 1831: 2828: 1402: 2591: 1163: 496:
respond to shifting TV habits, as people watch more shows on-demand, including from providers like Netflix as well as traditional broadcasters.
2838: 1300: 1215: 2720: 979: 1439: 2477: 775: 2447: 2645: 2360: 1482: 1605: 1959: 418: 2386: 2169:"On Back of Record Growth, Beamly Unveils 'Frictionless Fun' to Give TV Fans Easy Ways to Engage with Their Favorite Shows 24x7" 2012:"On Back of Record Growth, Beamly Unveils 'Frictionless Fun' to Give TV Fans Easy Ways to Engage with Their Favorite Shows 24x7" 2818: 2314: 2193: 1429: 2063: 816: 2300: 2116: 1326: 1019: 1044: 790: 2750: 1137: 322: 259: 2774: 1732: 1097: 1071: 2491: 1351: 414: 1583: 542: 294: 1753: 952: 927: 113: 2335: 2141: 1907: 1377: 869: 2539: 2574: 2513: 663: 1882: 1630: 1707: 908: 302: 167: 2249: 262:. It was started as a social discovery and engagement platform with 2nd-screen TV, creating the concept of 2275: 365: 274: 59: 843: 581:
for an undisclosed amount. Through this acquisition, Beamly – now headed by Jason Forbes, evolved into a
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Beamly, then called Zeebox, aimed to provide the optimal platform for connected television, making it a
1558: 2793: 593: 2695: 2670: 2221: 1857:"Zeebox TV Companion App Rebranded As Beamly, Adds Chat Rooms Hosted By Reality And YouTube Stars" 1656: 724: 2833: 2617:"Coty's digital transformation EVP Chris Chesebro on DTC relationships, digital media and Amazon" 2336:"Zeebox second screen TV companion app crosses over to the US, with a boost from Comcast and HBO" 1933: 1378:"Zeebox second screen TV companion app crosses over to the US, with a boost from Comcast and HBO" 467: 341: 2038:"Beamly reaches 10.4 million users in 12 months, unveils new easy way to engage with TV shows |" 2549: 1435: 1223: 1116: 998: 888: 699: 582: 691: 585:
and technology business with gross revenues exceeding $ 120M and a global team of over 180.
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21 times per week. In 2012, the app was opened about 27 times each month per user in the
506: 463: 389: 206: 141: 1832:"Zeebox rebrands its 'new-fangled social TV guide' to Beamly, a social network for TV" 1188: 2802: 530: 512:
During this time, Beamly was surpassing television chatting figures on sites such as
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Zeebox aimed to provide the optimal platform for connected television, making it a
290: 270: 239: 72: 1327:"TV's second screen heats up: Zeebox comes to the US with investment from Comcast" 1275: 566: 254:. The company was founded in April 2011 as tBone TV, later renamed to Zeebox, by 2470:"COTY Announces Acquisition of Leading Global Digital Marketing Platform Beamly" 492: 447: 589: 578: 570: 425: 310: 211: 48: 2553: 1883:"Beamly teams up with Android TV to drive media innovation | Mobile Marketer" 1227: 1189:"Zeebox Is Coming To Shake Up Social TV In The US: Here's What It Looks Like" 703: 199:
Based on suggested 2019 figures. In 2012, the employee figure was around 150.
2544: 597: 443: 439: 337: 146: 2413:"zeebox Extends Industry Momentum; Forms Strategic Partnership With Viacom" 1250:"zeebox Extends Industry Momentum; Forms Strategic Partnership With Viacom" 2315:"BSkyB buys 10% stake in social TV startup Zeebox for $ 15m+ | Music Ally" 488: 381: 376: 1352:"Comcast, NBCUniversal Take Stake in U.K. TV Companion App Maker Zeebox" 509:, with each session lasting somewhere between 20 and 30 minutes apiece. 39: 2775:"So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing?" 1533: 534: 513: 405:
In August 2012, it was announced that Zeebox would be expanding to the
352: 329: 286: 1754:"Social TV app Zeebox relaunches as Beamly to lose 'male geeky' image" 1483:"NBCU, Comcast buy in to Zeebox to take 'second screen' to prime time" 953:"Social TV app Zeebox relaunches as Beamly to lose 'male geeky' image" 17: 2492:"Coty Acquires Content Agency Beamly As It Gears Up for P&G Deal" 451: 243: 124: 1249: 638:"Lovie Award Winner / Entertainment: Tablet" The Lovie Awards, 2013 1403:"NBCUniversal, Comcast and HBO partner with Zeebox on U.S. launch" 565: 525: 351: 301:. Its first round valued it at above US$ 150M. It was sold to the 282: 385: 2646:"Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly" 1960:"Double vision: why Netflix wants you to watch an extra screen" 1733:"Second-screen TV app Zeebox relaunches as Beamly - Music Ally" 183: 2721:"Coty Completes Merger with P&G Specialty Beauty Business" 549:. Viacom took a stake in October 2012, as well as Comcast and 546: 410: 326: 298: 617:"The companion screen prize" at the Connected TV Awards, 2012 487:
The Beamly platform encouraged people to "follow" individual
2387:"Zeebox adds Viacom to its growing list of TV partnerships" 2361:"Viacom and Zeebox Help Social TV Enhance Live Commercials" 1216:"Ernesto Schmitt: focusing on the second screen experience" 980:"iPlayer creator launches Zeebox app for social TV viewing" 626:"Most Innovative Design Or User Interface" 1TVT Awards 2012 2696:"Coty takes near $ 1bn writedown on P&G beauty brands" 2250:"BSkyB takes a 10 per cent stake in social TV site Zeebox" 1164:"Zeebox iOS App Update, Adds Twitter and Smart TV Support" 1508:"Zeebox launches second-screen ad offering in Australia" 321:
Zeebox was founded in April 2011 as tBone TV Limited by
222: 1301:"British Invasion Of The Second Screen: Zeebox Arrives" 1456:"zeebox Makes U.S. Debut with TV Companion Experience" 1072:"Zeebox's click-to-buy will get tills ringing for Sky" 641:"Award for Technical Innovation" The DADI Awards, 2019 635:"Best Social Mobile or Apps startup" The Europas, 2013 372:
ones too), as well as displaying upcoming programmes.
1631:"Social TV app zeebox Australia partners with Foxtel" 462:
Zeebox had extensive advertising campaigns including
2788: 2194:"BSkyB buys 10 per cent stake in Zeebox application" 646:
In 2012, Zeebox was named amongst the Startups 100.
2671:"Coty picks L'Oréal veteran as new chief executive" 1428:Grainge, Paul; Johnson, Catherine (27 March 2015). 868:November 2011, Philip Hunter 07 (7 November 2011). 632:
Number 5 in the top 50 best iPhone apps, Time, 2013
217: 205: 190: 174: 160: 131: 119: 105: 87: 65: 55: 2220: 1934:"Digital media + Media | Page 217 of 1123 | Media" 2859:Digital marketing companies of the United Kingdom 1584:"Foxtel signs Zeebox deal in second screen first" 620:"Overall Winner" at the Connected TV Awards, 2012 2142:"Beamly beats Twitter for Eurovision engagement" 1985:"Why Netflix wants you to watch an extra screen" 1908:"Beamly beats Twitter for Eurovision engagement" 978:November 2011, Kate Solomon 01 (November 2011). 2301:"Zeebox strikes major investment deal with Sky" 725:"Ernesto Schmitt, CEO & co-founder, Zeebox" 614:"App of the year" at the T3 Gadget Awards, 2012 2844:Privately held companies of the United Kingdom 2514:"Why Coty bought social content agency Beamly" 2276:"Sky remote control comes to your smart phone" 1214:Smith, Interview by Chris (16 February 2012). 817:"Vevo CTO exits in latest executive departure" 928:"Zeebox Becomes Beamly to Focus on Social TV" 870:"BBC iPlayer architect zooms in on social TV" 8: 1276:"Zeebox makes second-screen TV watching fun" 32: 1780:"Social TV App Zeebox Relaunches As Beamly" 1559:"Zeebox lands in Aus with a click from Ten" 1121:: CS1 maint: numeric names: authors list ( 1096:January 2012, Joe Cox 09 (9 January 2012). 1003:: CS1 maint: numeric names: authors list ( 893:: CS1 maint: numeric names: authors list ( 2064:"Zeebox Rebranded as Social TV App Beamly" 1606:"Ten brings Zeebox social TV to Australia" 609:The company has won the following awards: 47: 31: 2639: 2637: 2167:Association, Media Financial Management. 1708:"zeebox campaign by Mother set to launch" 2814:Software companies of the United Kingdom 577:In October 2015, Beamly was acquired by 424: 375:Through connecting Zeebox to the user's 336:, entrepreneur and ex-Board Director of 2824:Internet properties established in 2011 1657:"Zeebox Australia partners with Foxtel" 655: 2849:Software companies established in 2011 1114: 996: 886: 629:"Best iPad app of 2012" Mashable, 2012 442:. This was part of a joint venture in 2854:British companies established in 2011 2438:Andrews, Robert (27 September 2012). 2222:"BSkyB buys stake in Zeebox start-up" 2117:"Zeebox: The App For The TV Obsessed" 1020:"Zeebox: The App For The TV Obsessed" 596:beauty brands, making it the largest 438:In November 2012, Zeebox launched in 7: 2512:Roderick, Leonie (21 October 2015). 1481:Robert Andrews (26 September 2012). 844:"'Madman' or pioneer for social TV?" 1683:"Zeebox Ad. Mom. | Mom, Ads, Style" 1136:Bryant, Martin (26 November 2011). 1070:O'Reilly, Lara (10 February 2012). 909:"Campaign Live - Zeebox IOS launch" 533:with a commercial partnership with 2644:Shields, Ronan (3 December 2019). 2540:"Beamly up, Coty, the deal's done" 340:. The founding team also included 27:Software company in United Kingdom 25: 2476:. 18 October 2015. Archived from 1325:Popper, Ben (27 September 2012). 2440:"NBCU, Comcast buy in to Zeebox" 2219:Bradshaw, Tim (8 January 2012). 842:Jones, Derek (21 October 2011). 690:Chibber, Kabir (15 April 2009). 409:. It launched that September on 396:Entry into international markets 348:Concept & Social integration 313:in 2015 for an undisclosed sum. 179: 178: 38: 1610:The Australian Financial Review 1138:"Zeebox: Social TV Done Right?" 2829:2011 establishments in England 1534:"Zeebox launches in Australia" 791:"zeebox Launches Augmented TV" 466:; many of which poked fun at " 366:interactive viewing experience 275:interactive viewing experience 1: 2839:2015 mergers and acquisitions 1431:Promotional Screen Industries 429:The Zeebox homepage from 2013 2747:"Startups 100 2012 - zeebox" 1604:Smith, Paul (11 July 2012). 1162:Brian, Matt (6 March 2012). 384:integration made use of the 281:Beamly took on funding from 2090:"Zeebox rebrands as Beamly" 692:"The man who saved the BBC" 93:; 13 years ago 2875: 623:Netexplo award winner 2012 46: 37: 1512:www.theaustralian.com.au 1248:CNBC (4 October 2012). 401:United States expansion 303:New York Stock Exchange 2819:Social media companies 2068:The Hollywood Reporter 1887:www.mobilemarketer.com 1356:The Hollywood Reporter 598:fragrance manufacturer 594:Procter & Gamble's 574: 430: 357: 1460:corporate.comcast.com 751:"Single Video Player" 569: 428: 355: 2725:www.businesswire.com 2480:on 26 December 2016. 2417:www.businesswire.com 2254:www.newstatesman.com 592:acquired $ 12.5B of 434:Australian expansion 356:Zeebox original logo 325:, the ex-CTO of the 2773:Richard Kastelein. 2274:Trenholm, Richard. 1563:www.theregister.com 1462:. 27 September 2012 1409:. 26 September 2012 1358:. 27 September 2012 755:link.brightcove.com 553:in September 2012. 192:Number of employees 186:120 million (2019) 34: 2768:Additional source 2367:. 11 February 2013 2016:www.prnewswire.com 795:www.prnewswire.com 575: 431: 358: 2450:on 1 October 2012 2094:Digital TV Europe 1441:978-1-317-51372-8 1407:Los Angeles Times 1305:www.mediapost.com 1051:. 2 November 2011 1045:"What is Zeebox?" 821:Digital TV Europe 731:. 5 December 2011 588:In October 2016, 583:digital marketing 524:In January 2012, 264:social television 233: 232: 16:(Redirected from 2866: 2778: 2762: 2761: 2759: 2758: 2749:. 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