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The 2010 production focused on science education and emergency preparedness. Having episodes focus primarily on science allowed creators to explore a topic with more depth than would be possible in a shorter segment. Episodes started with characters posing a question, followed by an explanation using
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The 1998 production had compassion as one of the primary themes for the first season. It also included segments showing cultural diversity within China and reminding children that failure is okay. The show also had bumpers lasting thirty seconds which aimed to teach specific scientific concepts, like
191:, Da Niao, rather than a new full-body mascot unique to their iteration. This was due to Big Bird's already existing popularity in China. Caroll Spinney, who originated the character on the American production, had final say on who would play the character.
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The program focused on teaching basic skills, such as literacy, numeracy, and an appreciation of the arts, and was funded in part by the
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General
Electric sponsored the show from 1998 to 2001. There was an unsuccessful attempt to revive it for the 2004 season.
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Pre-production on the show was headed in part by a team of eighteen
Chinese child education specialists, led by
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The wisdom of Big Bird (and the dark genius of Oscar the Grouch) : lessons from a life in feathers
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examples or videos, and ending with children in the studio performing related activities on their own.
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Like other international co-productions, Zhima Jie covered the four broad curriculum categories of
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Lynch Street, Nancy; Matelski, Marilyn J. (2003). "Chapter 6: Case Study: General
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Hsueh, Yeh; Zhou, Zongkui; Su, Guimin; Lee, June; Kitzmann, Katherine (June 2017).
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Unlike other international co-productions, Zhima Jie would have its own version of
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As with the 1998 version, the 2010 version filmed original segments in
Shanghai.
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Storm, Jonathan (17 November 1996). "Showing China How to Get to Sesame St".
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who is 3 years old and enjoys reading books and listening to stories.
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American
Businesses in China: Balancing Culture and Communication
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Sesame Street unpaved : scripts, stories, secrets, and songs
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ran the auditions and training for the production's puppeteers.
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Shalom M. Fisch; Rosemarie T. Truglio, eds. (8 April 2014).
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Old Lady Wang, owner of a noodle shop and practitioner of
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533:"BIG BIRD HAS BEEN SHANGHAIED"
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531:Mufson, Steven (1998-02-09).
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208:Zhima Jie: Da Niao Kan Shijie
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257:. He loves arts, especially
720:Big Bird Looks at the World
327:(reading and numeracy) and
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572:(2nd ed.). McFarland.
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568:-A True Joint Venture".
162:China Central Television
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583:Keane, Michael (2007).
401:(拜年啦), broadcast every
339:, experiencing nature,
325:Symbolic Representation
726:Global Media and China
351:of different objects.
329:Cognitive Organization
793:. pp. 159, 166.
621:Philadelphia Inquirer
1260:The Furchester Hotel
1148:Monstruos Supersanos
791:Taylor & Francis
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337:Chinese calligraphy
333:Aesthetics and Arts
142:Shanghai Television
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1057:Sabai Sabai Sesame
478:. 25 November 2005
321:Family and Society
253:who is similar to
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766:Project in China"
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1252:Open Sesame
1181:Sesamstraße
1173:Sesamstraat
1165:Sesame Tree
1084:(Palestine)
1044:(Indonesia)
974:Vila Sésamo
966:Sesame Park
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900:adaptations
472:"Zhima Jie"
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182:Kevin Clash
45:of episodes
1303:Categories
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1213:Rua Sésamo
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887:Characters
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409:References
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359:Episodes
349:buoyancy
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189:Big Bird
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138:Shanghai
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1009:Sesame!
918:(Egypt)
692:Reuters
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148:History
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116:芝麻街
43:No.
29:芝麻街
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