256:. They turned out to be of a brand called Pompei from France made in 1910 and no longer produced. When he placed them on a table in his room, visitors were attracted by them. He moved on to old shaving supplies, then to advertisements. He bought things no one else wanted as most collectors wanted old books, colonial pieces and documents. Over the years the collection filled his house, his office and then three warehouses. In the mid-2000s, Newman began the process to found the museum so that the collection would be preserved and studied, especially as it relates to the development of package design, publicity and the graphic arts. The permanent collection is divided into 37 sections based on theme, such as soda bottles, cigarettes, music, stationery, printing material, pharmaceuticals, clothing and textiles and more.
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3,200 pieces entitles "Nostalgia for the ordinary." Most items are related to packaging, especially bottles, advertising and the graphic arts and are from everyday life. Other items include presses, some of which are over 100 years old, soda bottles from defunct brands, utensils, cosmetics, food containers, clothing items and domestic appliances. Some notable items include old paper grocery bags from the
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collections included toy robots belonging to
Barbara Berger, antique lamps belonging to Alexandre Lamaire and hats from the 1920s to 1950s part of Rodrigo Flores' collection. Another room is dedicated to Patricia Agraz's hands collection and one room dedicated a set of domestic appliances which were part of the original donation to the museum by Newman.
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books include Mexténcil, Calcomanías, Black Book México and Arte Urbe, which relates to graffiti in Mexico as a communication mode. Recorrido con
Recordaciones y Encuentros con Conocidos are guidebooks to parts of Mexico and its capital, and El Objeto Insólito, o Solito and Una Gruesa de Colecciones both discuss collecting.
206:. The last was done not only for conservation purposes, but also to allow access to the pieces electronically. The building, a former mansion in Colonia Roma, was restored for the museum. The museum was inaugurated in October 2010. The opening of the museum drew a number of international diplomats, including those from
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dedicated to the support of collectors of every day objects, promoting formal arrangement and study of the objects collected. One reason the museum promotes collecting is that very often items related to design and communication are simply thrown away as junk, such as 1980s sneakers and 1970s skateboards.
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The place was inaugurated on
February 11, 2011 to celebrate Valentine's Day. MODO invited Mexican couples to show their love by hanging locks in the fences at one side of the building. The practice is part of a worldwide phenomenon called "Moccia phenomenon", which is a massive placing of love locks
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was the museum's first major temporary exhibit after its opening, staged as part of the foundation's mission to promote collecting. The idea was to expand what is worthy of a museum exhibit, focusing on what the museum calls "urban collecting" about everyday objects not necessarily all that old. The
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In August and
September 2011, the museum and the Universidad Nacional Autónoma de México co-sponsored talks and workshops centered on design, communication and the collecting. These events invite academics from the university along with other specialists on design and collection. In September 2011,
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The entire collection consists of over 30,000 items dating from 1810 to the present. This collection is too large to be shown in its entirety at the physical museum, so items on display rotate, presented in shows with themes or contexts. The first museum exhibit of the collection was a selection of
324:. The total exhibit consisted of over 500 pieces with each collection given its own room. Postcard collection of Carlos Villasana and Raul Torres, who are well known Mexico City collectors. The exhibit only has about sixty of the over 15,000 which include rare ones by famous photographers such as
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The museum holds regular temporary exhibits related to its collection and purpose, including the work of artists. During its opening in 2010, there was a temporary art exhibit by Carlos
Aguirre named "ODA a la Mujer" (Ode to a Woman). The exhibit consisted of five pieces created with phrases taken
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La
Gunilla Editores is the publishing branch of the MODO organization. It is dedicated to the research and publication of materials related to design and communications. Much of its work complements that of the museum producing books and magazine in both print and electronic forms. Its first eight
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The
Collection of Collections consisted of seven collections belonging to private hands and one selected from the permanent collection of MODO. It is set up to show the wide range of collecting activities that occur in Mexico. Along with the display, the museum has co sponsored talks and meeting
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MODO is considered to be the first of its kind, with many of its objects not normally displayed in museums in the country. It focuses on the analysis of its collection and similar objects using the principles of design and communications as well as the use of new technologies. The museum is also
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The love locks fence at the MODO is a place in Mexico City where people hang locks with their couple's name as it has been done in other cities in the world, such as
Florence and Paris. The installation consists of two fences that surround the trees and plants in the front of the museum, on the
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The Museo del Objeto del Objeto is a private foundation begun by Bruno Newman, a collector and founder/director of Zimat
Communications in Mexico City. The museum is part of a long tradition in Mexico City of collectors who donate their collections to found new or expand existing museums. Art
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who documented aspects of Mexico from the late 1800s to the early 20th century. The 1980s tennis shoe ( belonging to Edgar
Alejandro Cortes) and 1970s skateboard collections (belonging to Perseo Medrano) were arranged by Pablo Romo Molina, director of Street Active Lifestyle magazine. Other
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and others. Collectors have also been important to the development of state museums in the country as well. The museum is one of several efforts in the country to promote and consolidate information about the history and culture of commercial design in Mexico.
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from a songbook series called Cancionero Picot. Aguirre selected portions of lyrics from these books, which are in the museum's collection and include the first published in 1928. The selected lyrics were chosen as being depreciative to women to show
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which still remain in Mexico City. It was built in 1906 and served for a time as Newman's personal residence. It is located in Colonia Roma, just west of the historic center on Colima Street, known for its art galleries, restaurants and bars.
769:"El MODO y la UNAM firman alianza para reflexionar sobre la cotidianidad y los objetos" [MODO and UNAM sign agreement to reflect on the ordinary and objects] (Press release) (in Spanish). Zimat Communications. August 1, 2011.
280:. The museum space does not meet international standards of preservation. The collection is a starting point for the museum which aims to be a center of culture, exchange of ideas and research for communication and design.
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dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by
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over more than 40 years. The museum is dedicated to the preservation of its collection of more than 30,000 items from two centuries and to the research in the history of design and communications.
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MODO's gift shop promotes young, mostly Mexican designers to distribute their work. Another line of products are those based on the museum's permanent collection and temporary exhibits.
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The museum's permanent collection is based on the private collection of Bruno Newman, amassed over 40 years. Newman began collecting when he was 13 years old, fascinated by his uncle's
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Work to establish the museum started in 2004, with the inventorying, cataloging and photographing of each of the pieces. The first cataloging process was directed by artist
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574:[MODO opens its doors, first museum dedicated to expressions of design and communication] (Press release) (in Spanish). CONACULTA. October 21, 2010
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Tania Ortega García (October 2, 2011). "Gonzalo Tassier, diseñando el objeto del objeto" [Gonzalo Tassier, designing the object of the object].
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500:[Museo Objeto del Objecto opens exhibit called "Colección de colecciones" with over 500 objects from everyday life] (in Spanish). Mexico:
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252:. He says it was his first knowledge of other countries. He began collecting by purchasing five toiletry containers that he liked from the
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Maria Eugenia Sevilla (March 8, 2011). "Un museo para el diseño y la comunicación" [A museum for design and communication].
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the museum inaugurated an exhibit called "El MODO de Tassier" based on the pencil collection and drawings of graphic designer
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The museum offers workshops, seminars, conferences and other activities designed to promote design and communication.
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at bridges. The "Moccia phenomenon" is based on the book "I want you" by the Italian author
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Lukaz Sute (January 21, 2011). "Recuerdo Internacional" [International Souvenir].
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RSVP Staff (January 21, 2011). "Cosas del Pasado" [Things from the Past].
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idea behind it is that these objects have something to say about Mexican society.
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supermarket chain, a beer advertisement from 1890 and commercial packaging from
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668:[Museum dedicated to graphic design and communication is inaugurated].
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878:""Candados de amor" en el Museo del Objeto para celebrar Día de San Valentín"
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535:[What is the Object of the Object Museum. Will open this Saturday].
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Morley's Prickly Pear Soap. Paper wrapping, beginning of the 20th century.
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collectors and other kinds of collectors have been behind museums such as
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904:"El Puente de las Artes de París, 'herido' por los 'candados del amor'"
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corner of Colima and Córdob streets, in Colonia Roma, Mexico City.
454:"A Collector of Everyday Objects On His New Museum in Mexico City"
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Washing machine and carpet sweeper from the permanent collection
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Part of the 1980s sneakers collection of Edgar Alejandro Cortes
666:"Inauguran Museo dedicado al diseño gráfico y la comunicación"
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MODO is located in one of only eight buildings classified as
533:"¿Qué es el Museo del Objeto del Objeto? Abrirá este sábado"
672:(in Spanish). Mexico City. October 22, 2010. Archived from
631:(in Spanish). Museo Objeto del Objeto. 2010. Archived from
539:(in Spanish). Mexico City. October 20, 2010. Archived from
698:"Collecionista de Corazón" [Collector by Heart].
415:"Mexico City's Modo Museum whets the collecting appetite"
702:(in Spanish). Mexico City. January 21, 2011. p. 21.
475:(in Spanish). Mexico City. January 21, 2011. p. 17.
754:"Recuerdos Colectivos" [Collective Memories].
758:(in Spanish). Mexico City. July 20, 2011. p. 82.
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Glendora coffee can, first half of the 20th century
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801:. Museo Objeto del Objeto. 2010. Archived from
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743:(in Spanish). Mexico City. pp. 72–73.
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852:"On Bridges in Paris, Clanking With Love"
320:about collecting with academics from the
1286:Art museums and galleries in Mexico City
597:(in Spanish). Mexico City. pp. 4–5.
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1291:Art Nouveau architecture in Mexico City
826:"The lock of love: padlocks on bridges"
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931:"Cuelga tu candado de amor en la Roma"
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824:Elizabeth Day (February 14, 2016).
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929:Diana Reyes (February 9, 2011).
413:Anthony Wright (July 26, 2011).
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1178:Salón de la Plástica Mexicana
1098:Casa Museo Leonora Carrington
284:Temporary exhibits and events
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1230:Trolleybuses of Roma–Condesa
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20:Museo del Objeto del Objeto
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1204:Chilpancingo metro station
1138:Jardín Ramón López Velarde
910:(in Spanish). June 9, 2014
784:(in Spanish). Mexico City.
617:(in Spanish). Mexico City.
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305:Collection of Collections
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1311:Houses completed in 1906
1271:Communications in Mexico
1266:History of communication
148:and the first museum in
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460:. New York. p. 27.
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1183:Universidad de Londres
1103:Centro Cultural Border
1088:Avenida Álvaro Obregón
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68:19.42027°N 99.15914°W
16:Museum in Mexico City
1163:Plaza Río de Janeiro
1055:Francisco J. Serrano
805:on November 16, 2011
720:on November 16, 2011
635:on November 16, 2011
471:"Ana Elena Mallet".
236:Permanent collection
1153:Mexico City College
1035:Condesa pocket park
676:on October 15, 2012
263:Metal box from the
254:La Lagunilla Market
126:(publishing branch)
73:19.42027; -99.15914
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882:Aristegui Noticias
543:on January 4, 2013
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912:. Retrieved
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884:(in Spanish)
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861:30 September
859:. Retrieved
855:
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833:. Retrieved
830:The Guardian
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803:the original
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161:Organization
155:Bruno Newman
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1009:Mexico City
799:"The space"
782:Mil Mesetas
355:Art Nouveau
330:Hugo Brehme
180:Franz Mayer
146:Mexico City
71: /
46:Coordinates
1245:Categories
1209:Cuauhtémoc
809:August 14,
724:August 14,
680:August 14,
639:August 14,
578:August 14,
547:August 14,
508:August 14,
428:August 14,
387:References
362:Love locks
204:Maria Alos
59:99°09′33″W
56:19°25′13″N
1168:La Romita
1093:Casa Lamm
756:Gatopardo
700:Gatopardo
595:Excelsior
502:CONACULTA
473:Excelsior
423:1028-9089
212:Guatemala
856:NY Times
349:Building
291:misogyny
220:Slovenia
140:, is a
84:Director
1173:Rosetta
1017:Condesa
1005:Condesa
908:El País
741:Hábitat
670:Milenio
615:Reforma
537:Milenio
265:Braniff
176:Soumaya
100:Website
92:Curator
421:
274:Sumesa
208:Russia
150:Mexico
142:museum
105:elmodo
216:Haiti
1080:Roma
1001:Roma
943:2016
916:2016
890:2016
863:2016
837:2016
811:2011
726:2011
682:2011
641:2011
580:2011
549:2011
510:2011
430:2011
419:ISSN
332:and
218:and
138:MODO
132:The
121:.com
144:in
123:.mx
109:/en
107:.mx
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1113:Em
1007:,
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