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during the
Christmas season; in fact, the consumption of Coca-Cola drops by as much as 50% over the holiday. This was quoted as one of the main reasons that The Coca-Cola Company broke away from their contract with the local brewer
196:. The syrup is sold to different soft drink manufacturers who then make the final product in their own way. This means that the must from different companies does not taste the same, although they are made of the same syrup.
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are consumed during
December, which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales. Must was created by
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164:. The content is the same regardless of the marketing name, and the drink is most closely associated with Christmas. 45 million litres of
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restaurants and it had completely disappeared from Coca-Colas range of products by
Christmas 2008, only to return for Christmas 2011.
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would ban julmust due to a directive banning the selling of malt beverages containing caramel colouring. The rumour however
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under the brand "Bjäre julmust", but they bought the syrup from
Roberts AB. By 2007, the "Bjäre julmust" was only sold at
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and started Coca-Cola
Drycker Sverige AB instead. Coca-Cola Drycker Sverige AB produced its own
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in
December only to store it a year before drinking it. In 2013, a rumour occurred that the
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291:, with The Coca-Cola Company's name occupying only a small space on the label. Their
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160:, "Easter"). During the rest of the year, it is sometimes sold under the name
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235:. It can be aged provided it is stored in a glass bottle. Some people buy
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was never advertised until 2004, when Coca-Cola started marketing their
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16:
Swedish soft drink mainly consumed around
Christmas or Easter
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223:. The hops and malt extracts give the must a somewhat
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386:Expressen: Hot mot julmusten efter EU-direktiv
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231:– or British/Caribbean malt drinks such as
176:in 1910 as a non-alcoholic alternative to
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251:and hence not affected by the directive.
126:' "not-yet-fermented fruit juice") is a
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188:The syrup is still made exclusively by
355:Aftonbladet: Julmust eller Coca-Cola?
7:
14:
440:Swedish Knowledge (XXG): Julmust
211:extract, malt extract, spices,
328:List of soft drinks by country
1:
426:Metro: Med julmust i blodet
130:that is mainly consumed in
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476:Soft beers and malt drinks
401:"Julmust eller Coca-Cola?"
486:Swedish words and phrases
43:Non-alcoholic mixed drink
26:
227:-like taste without the
247:since julmust is not a
50:Country of origin
369:SvD: Bästa musten 2009
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245:turned out to be false
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323:Dandelion and burdock
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481:Non-alcoholic drinks
270:offered at a buffet.
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407:. 20 December 1999
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249:fermented beverage
33:A glass of Julmust
213:caramel colouring
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201:carbonated water
199:Must is made of
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114:"Christmas" and
63:Region of origin
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172:and his father
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471:Swedish drinks
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174:Robert Roberts
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258:and Coca-Cola
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221:preservatives
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170:Harry Roberts
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443:(in Swedish)
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409:. Retrieved
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372:(in Swedish)
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358:(in Swedish)
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466:Soft drinks
405:Aftonbladet
274:In Sweden,
266:Bottles of
217:citric acid
184:Ingredients
455:Categories
339:References
333:Svagdricka
313:Malt drink
301:McDonald's
128:soft drink
122:English: '
83:Proof (US)
74:Introduced
280:Coca-Cola
278:outsells
233:Supermalt
229:sassafras
225:root beer
138:. During
136:Christmas
307:See also
147:påskmust
69:, Sweden
411:9 March
297:julmust
293:julmust
289:julmust
276:julmust
268:julmust
256:Julmust
237:julmust
190:Roberts
166:julmust
134:around
108:Swedish
103:Julmust
22:Julmust
285:Pripps
219:, and
194:Örebro
152:(from
140:Easter
132:Sweden
92:Colour
67:Örebro
56:Sweden
318:Kvass
205:sugar
95:Brown
413:2017
178:beer
162:must
156:påsk
124:must
118:must
77:1910
39:Type
209:hop
192:in
112:jul
457::
403:.
378:^
347:^
241:EU
215:,
207:,
203:,
180:.
110::
415:.
106:(
87:0
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