Knowledge (XXG)

2SM

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416:. During 1970 2SM established itself as one of the most promotionally active and innovative commercial stations. Rod Muir successfully transplanted the American "More Music" format to Sydney, making minor adaptations for the Australian market. With stringent format policies applying to music flow, commercial content, what announcers said and the placement of jingles, 2SM redefined the whole premise of music based radio in Australia. Key to the More Music philosophy was a strictly limited, high rotation play list of around 30 songs and which at peak times reputedly included as few as 15 songs in one three-hour shift. The new format had several significant effects. First and foremost, it brought to an abrupt end the days of the true "personality" DJs, as exemplified by 2UW's Ward "Pally" Austin and 3XY's legendary Stan "The Man" Rofe. The rigid formatting restricted the on-air presentation, replacing it with a highly affected, American-style presented by a largely faceless and interchangeable roster of "rock jocks". But even more significantly, the "More Music" format took programming decisions out of the hands of DJs and put them into the hands of consultants and back room programming executives. 355: 324: 447:, who sacked the entire on-air staff and put the station into automation. Wesgo relaunched the station with a country music format in October. With the station still last place in the ratings, it went back to easy listening in May 1994, adopting the new name Gold 1269 and by Survey 8 1994 hit the heights of 7.1%. In late 1994 Wesgo was purchased by 419:
From around 1970 until the mid-1980s, 2SM dominated Sydney commercial radio. At its peak in the late-1970s it was the highest rating and most profitable station in the history of Australian radio. It epitomised and defined commercial AM Top 40 radio practice around the country for fifteen years and
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at the start of the 1980s saw 2SM's glory days end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "More Music", "Rock of the 80s" and "The Power". In 1988 the station dropped its Top 40 format as well as the 2SM brand when it became
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Then in early 1967 2SM became the first station in the country to adopt the new "talkback" technology which enabled presenters for the first time to broadcast phone conversations with members of the public. In November 1968 2SM reverted to an all music format. In 1969 2SM aggressively fought to
436:"Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%. 471:
In 2002 the night time show, hosted by Graeme Gilbert, scored a rating of just 0.1%, the lowest rating ever recorded for a commercial program in a metro market in Australia. 2SM subsequently withdrew from the Sydney radio ratings.
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bought a 40% stake in February 1996. By the end of 1996 the station still had low ratings, causing the owners to relaunch it on Christmas Eve 1996 as The New 2SM, with a format of hits from the 60s to 80s.
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In the 1990s, the station regained its original callsign (2SM) and recorded some of the lowest ratings ever by a Sydney commercial radio station. In February 1992 a commercial syndicate headed by
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2SM unveiled its denim zipper logo in 1975. Although the logo is inextricably linked to 2SM, it was, according to radio historian Wayne Mac, actually created for Brisbane pop station
713: 381:, religious content was, for most part, not its focus; but for most of its life 2SM followed a conservative line in its programming, and it was promoted as "The Family Station". 2345: 392:
in the 1940s before moving to 2SM in the 1950s. In September 1963 Stephenson oversaw a radical overhaul of 2SM's format. It started 24-hour service, and was relaunched as a
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2SM's programs are heard across the 2SM Super Radio Network in regional New South Wales, the Northern Territory and Queensland, consisting of over 60 AM and FM stations.
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in March 1995, requiring some stations to be sold due to media ownership rules. The station was sold to Kick Media, headed by former
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station. It had Australia's first team of disc jockeys, dubbed "The Good Guys"—a US-radio inspired format subsequently copied by
388:, maintaining its style. At the time, the station was run by General Manager Bill Stephenson, who started his radio career at 354: 749: 2312: 2207: 408:
and others. It relied heavily on adaptations of formulaic programming strategies sourced from American commercial radio.
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long after 2SM itself lost popularity, its successful programming formula was still influencing its FM band successors.
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to form the Catholic Broadcasting Co. Ltd, and it obtained a licence for radio 2SM in 1931. The station, owned by the
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by a company called Eagle Marketing and subsequently adopted by other stations including 2SM,
994:"Sydney station takes the country road. (2SM radio station features country music) (Radio)". 2227: 2186: 2170: 2032: 2004: 1936: 1920: 1915: 1878: 1378: 1368: 1358: 1329: 1283: 1265: 463:. It was rebranded Kick AM in mid-October with a format comprising country, rock and blues. 2602: 2596: 2590: 2578: 2572: 2548: 2542: 2536: 2080: 2069: 2048: 1747: 1742: 1474: 1438: 1349: 756: 432: 43: 2477: 2453: 2441: 2435: 2129: 2113: 2103: 1925: 1573: 1555: 1402: 1253: 1173: 1160: 1156: 1113: 119: 28: 323: 2735: 2530: 2086: 1532: 1259: 807: 378: 845: 2608: 82: 2387: 2108: 2092: 2054: 2010: 1873: 1828: 1823: 1818: 1813: 1808: 1798: 1793: 1788: 1765: 1675: 1420: 1408: 1324: 1050: 2222: 2175: 2164: 1953: 1947: 1752: 1720: 1615: 1543: 1521: 1486: 1462: 1450: 784: 464: 424: 413: 304: 2323: 1005: 863: 802: 770: 235: 222: 2560: 2152: 2134: 1976: 1970: 1773: 1432: 1426: 1414: 1313: 1289: 522: 362: 282: 176: 87: 61: 1197: 785:"31 Dec 1931 - New Catholic Broadcasting Station (2SM) Inaugurated - Trove" 443:
attempted to purchase the station. In July the station was finally sold to
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2SM airs news bulletins every hour and half-hourly during breakfast.
393: 278: 39: 2016: 1931: 1645: 1603: 444: 373:, was opened by Kelly on 24 December 1931. Apart from the regular 353: 2643: 2524: 2140: 2124: 2119: 2098: 2074: 2064: 2037: 2027: 1988: 1896: 1633: 1609: 1585: 1567: 1549: 1537: 1509: 1492: 1444: 1396: 1301: 500:
Talk Overnight with David Gubbay Thursday and Friday 12pm to 5am
456: 206: 2647: 2327: 1201: 852:. National Centre of Biography, Australian National University. 497:
Talk Overnight with Rick Dunlop Monday to Wednesday 12pm to 5am
293:. The SM call sign is taken from the initials of Saint Mary's. 2518: 2489: 2483: 2471: 2459: 2447: 2429: 2423: 2417: 2411: 2405: 2399: 2393: 2381: 2375: 2212: 2158: 2043: 1982: 1958: 1863: 1334: 1277: 1271: 480: 405: 397: 389: 318: 300: 164: 67: 334: with: pre-1992 & post-1996 history. You can help by 1094:
Freeman, Jane (11 September 1995). "Kick Radio". The Guide.
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Biography - James Meany - Australian Dictionary of Biography
1130:"Sultan of Breakfast Swing Puts His Zing into 2SM's Zipper" 1000:. Vol. 104, no. 45. 7 November 1992. p. 72. 1238:
AM and FM stations with an asterisk are also available on
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Talk Overnight With Dave Sutherland Saturday 12pm to 4am
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is an Australian radio station, licensed to and serving
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From 1980 until 1984, 2SM owned a 34% shareholding in
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Journal of the Australian Catholic Historical Society
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Strickland, Katrin (1 October 1996). "Spin Master".
1021:"2SM Lights Out as City Station Gives up on Country" 633:
Saturday Night Live with Dave Sutherland 6pm to 12pm
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Broadcasting Station - Trove" 721:Australian Communications & Media Authority 826: 824: 822: 820: 818: 2659: 2339: 1213: 8: 938:"Church Ends Talks on Sale of Radio Station" 771:"26 Dec 1931 - Broadcasting Station - Trove" 21: 1048:"O'Reilly Link Firm Sells Radio Stations". 636:Talk Overnight with Tony Vidray 12pm to 4am 583:Hi-Tide Fishing Show (Saturday and Sunday 4 2666: 2652: 2644: 2346: 2332: 2324: 1220: 1206: 1198: 750:Radio and Television Broadcasting Stations 361:James Meany, a parish priest at St Mark's 27: 20: 2752:News and talk radio stations in Australia 1157:ABT told of plans to warehouse TVQ shares 412:regain the youth audience it had lost to 2208:Community Development Radio Service 5.03 714:"Commercial Radio Broadcasting Licences" 18:Radio station in Sydney, New South Wales 702: 1174:Qld TV channel pursuing media interest 864:"Broadcasting Station 2SM (St Mary's)" 708: 706: 967:"DJs Fired as 2SM Turns up the Muzak" 384:In 1958 2SM moved to premises at 257 7: 907:Watson, Bronwyn (14 February 1992). 423:The introduction of new AM station, 2308:List of radio stations in Australia 1067:"Ex-INXS Manager Is Going For Gold" 365:, raised funds to allow Archbishop 2742:Radio stations established in 1931 2363:Branded as the Super Radio Network 723:. 21 November 2007. Archived from 289:band. It is owned and operated by 14: 909:"New Boss Silent on 2SM's Future" 832:"MilesAgo - Radio - 2SM (Sydney)" 562:Talk Tonight with Gary Stewart (8 2762:1931 establishments in Australia 1592:Radio Northern Beaches 88.7/90.3 1524:(Penrith, Hawkesbury and Camden) 1128:Freeman, Jane (6 January 1997). 449:Australian Provincial Newspapers 322: 2213:Cool Country 2KA 1476/88.0/88.7 1: 2313:List of Sydney radio stations 1065:Lecky, Sue (11 August 1995). 886:, Monsignor James Meany, the 872:. 26 December 1931. p. 6 1397:Muslim Community Radio 92.1 1320:Vision Christian Radio 1611 427:, in 1978, and FM stations 2778: 2757:Broadcast Operations Group 2355:Broadcast Operations Group 2218:Macquarie Sports Radio 954 965:Lecky, Sue (4 July 1992). 936:Lecky, Sue (22 May 1992). 846:"Meany, James (1879–1953)" 608:Off The Bench (Saturday 12 451:, who later purchased the 291:Broadcast Operations Group 146:24 December 1931 106:Broadcast Operations Group 2682: 2361: 2246: 1636:(Campbelltown and Camden) 1562:Radio Blue Mountains 89.1 1236: 1019:Lecky, Sue (9 May 1994). 639:Reel Adventures (Sunday 7 26: 2747:Radio stations in Sydney 2252:Australian radio markets 1889:Sky Thoroughbred Central 755:31 December 2010 at the 453:Australian Radio Network 1711:Chemist Warehouse Remix 386:Clarence Street, Sydney 281:, broadcasting on 1269 214:Transmitter coordinates 1622:SWR Triple 9 FM (99.9) 1254:ABC Radio National 576 358: 1849:Triple M Hard n Heavy 1839:Triple M Classic Rock 1663:Digital-only stations 1330:2ME Radio Arabic 1638 1284:Sky Sports Radio 1017 1164:9 August 1980 page 21 1135:Sydney Morning Herald 1132:. 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News and Features. 884:Bridget Griffen-Foley 869:Sydney Morning Herald 371:Roman Catholic Church 357: 195:Technical information 2238:Radio Symban 2.36847 2228:Ozy Radio 3.21/5.045 1522:Vintage FM 88.0/88.7 1510:Northside Radio 99.3 1240:digital (DAB+) radio 236:33.8336°S 151.0700°E 1574:Eastside Radio 89.7 1528:Voice of Islam 87.6 1503:FM stations (local) 1403:ABC Classic FM 92.9 1374:3.21 (Unique Radio) 1340:Hellenic Radio 1683 811:. 17 November 1931. 791:. 31 December 1931. 479:television station 232: /  110:(Radio 2SM Pty Ltd) 23: 2619:DAB+ digital radio 1884:Sky Sports Radio 2 1854:Triple M Soft Rock 1736:Gorilla Dance Hits 1701:Triple J Unearthed 1556:Radio SkidRow 88.9 1533:Radio Austral 87.8 1228:Radio stations in 359: 241:-33.8336; 151.0700 159:Former frequencies 2729: 2728: 2641: 2640: 2496:Radio 531/FM 93.5 2321: 2320: 2198:aspirant stations 1829:Oldskool 90s Hits 1739:Zoo Music Variety 1654:(Wentworth Falls) 1379:Yolŋu Radio 5.045 1179:6 May 1984 page 3 1054:. 11 August 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92: 89: 86: 84: 80: 75: 72: 69: 65: 63: 59: 55: 51: 45: 41: 38: 37: 34: 30: 25: 16: 2686:John Brennan 2674: 2609:ZZZ FM 100.9 2591:The Rok 95.5 2579:Real FM 93.1 2567:New FM 105.3 2555:Hill FM 96.5 2504:Murwillumbah 2465: 2233:Radio 2 1611 2204:Apna Digital 2196:Previous and 2146: 1834:Triple M 90s 1779:SBS Arabic24 1770:Smooth Chill 1640:WOW FM 100.7 1618:* (Richmond) 1612:* (Katoomba) 1600:(Cumberland) 1582:(Hawkesbury) 1558:(Inner West) 1307: 1260:ABC News 630 1176: 1169: 1159: 1152: 1140:. Retrieved 1133: 1123: 1112: 1106: 1100:. p. 6. 1095: 1089: 1077:. Retrieved 1070: 1060: 1049: 1043: 1031:. Retrieved 1024: 1014: 995: 989: 977:. Retrieved 970: 960: 948:. Retrieved 946:. p. 27 941: 940:. Business. 931: 919:. Retrieved 912: 902: 892: 887: 874:. Retrieved 867: 858: 849: 840: 806: 797: 788: 779: 765: 748: 744: 732:. Retrieved 725:the original 692: 574: 573: 505:Richard King 491: 490: 474: 470: 461:Chris Murphy 438: 422: 418: 410: 383: 375:Question Box 374: 360: 340: 336:adding to it 331: 298: 295: 274: 273: 187: 183: 15: 2709:Tony Murphy 2695:Phil Hunter 2603:Zoo FM 92.7 2573:Now FM 98.3 2557:Broken Hill 2549:Gem FM 95.1 2384:Broken Hill 1874:Rete Italia 1824:RnB Fridays 1799:SBS Radio 3 1794:SBS PopDesi 1789:SBS PopAsia 1766:Coles Radio 1676:ABC Country 1648:(Bankstown) 1624:(Blacktown) 1610:CADA (96.1) 1570:(Liverpool) 1439:2000FM 98.5 1421:Smooth 95.3 1388:FM stations 1247:AM stations 1138:. p. 5 1075:. p. 3 1051:Irish Times 1029:. p. 2 975:. p. 1 917:. p. 4 734:24 December 622:(Saturday 2 597:(Saturday 7 377:program of 239: / 227:151°04′12″E 170:(1931–1978) 131:Zoo Digital 77:Programming 2736:Categories 2721:Mike Walsh 2713:Bob Rogers 2706:John Mahon 2698:Sam Kronja 2689:John Fryer 2512:FM Network 2369:AM Network 2277:Gold Coast 2223:NovaNation 1819:Dance Hits 1634:2MCR 100.3 1598:Alive 90.5 1580:Pulse 89.9 1564:(Katoomba) 1546:* (Camden) 1493:2SER 107.3 1487:KIIS 106.5 1463:Hope 103.2 1451:WSFM 101.7 1445:2RPH 100.5 1193:2SM 1269AM 697:References 681:( Sunday 6 667:(Sunday 12 651:Pete Davis 620:Barry Hill 595:Pete Davis 465:RG Capital 441:John Brown 224:33°50′01″S 150:1931-12-24 2677:Good Guys 2569:Newcastle 2561:Max 107.3 2420:Newcastle 2287:Melbourne 1908:call sign 1893:Community 1784:SBS Chill 1774:SBS Radio 1686:ABC Extra 1652:2LT 101.1 1646:BFM 100.9 1642:(Penrith) 1630:(Hornsby) 1616:WSFM 99.1 1586:2NBC 90.1 1576:(Waverly) 1568:2GLF 89.3 1550:2RRR 88.5 1544:WSFM 88.3 1540:(Burwood) 1538:2RDJ 88.1 1518:(Penrith) 1427:Nova 96.9 1302:2RPH 1224 1006:0006-2510 997:Billboard 895:34 (2013) 890:and 2SM, 653:(Sunday 8 523:John Laws 459:manager, 379:Dr Rumble 363:Drummoyne 283:kilohertz 177:Call sign 94:Ownership 88:News talk 62:Frequency 2599:Gunnedah 2551:Inverell 2539:Armidale 2533:Bathurst 2527:Tamworth 2519:4AK 1242 2478:2VM 1530 2474:Tamworth 2472:2TM 1287 2466:2SM 1269 2460:2RE 1557 2454:2PK 1404 2450:Inverell 2448:2NZ 1188 2444:Gunnedah 2442:2MO 1080 2436:2MG 1449 2424:2LF 1350 2418:2HD 1143 2406:2GF 1206 2400:2EL 1089 2394:2DU 1251 2390:Bathurst 2388:2BS 95.1 2378:Armidale 2376:2AD 1134 2304:See also 2267:Canberra 2262:Brisbane 2257:Adelaide 1721:WSFM 80s 1716:KIIS 90s 1696:Double J 1691:ABC Jazz 1588:(Narwee) 1415:FBi 94.5 1352:stations 1335:2MM 1665 1308:2SM 1269 1296:1170 SEN 1142:26 April 1079:26 April 1033:26 April 979:26 April 950:26 April 921:26 April 897:, 58-71. 876:26 April 753:Archived 685:pm to 12 657:am to 12 601:am to 12 575:Weekends 566:pm to 12 529:am to 12 519:Mornings 477:Brisbane 433:Triple M 343:May 2010 2702:Mad Mel 2611:Lismore 2545:Grafton 2543:FM104.7 2537:FM100.3 2498:Kempsey 2492:Warwick 2490:4WK 963 2484:4GY 558 2432:Lismore 2430:2LM 900 2412:2HC 639 2408:Grafton 2382:2BH 567 1869:SEN Vic 1594:(Manly) 1278:2UE 954 1272:2GB 873 671:pm to 6 643:am to 8 626:pm to 6 612:pm to 2 587:am to 7 555:pm to 6 544:pm to 4 511:am to 9 487:Line-up 315:History 285:on the 257:Website 179:meaning 148: ( 136:History 2593:Parkes 2581:Mudgee 2486:Gympie 2468:Sydney 2456:Parkes 2438:Mudgee 2402:Orange 2297:Sydney 2282:Hobart 2272:Darwin 2135:2SBSFM 1926:2ABCFM 1921:AXA225 1916:AXA222 1552:(Ryde) 1364:2.3685 1230:Sydney 1004:  687:  683:  673:  669:  659:  655:  645:  641:  628:  624:  614:  610:  603:  599:  589:  585:  568:  564:  557:  553:  546:  542:  531:  527:  513:  509:  394:Top 40 279:Sydney 83:Format 56:Sydney 40:Sydney 2605:Dubbo 2587:Young 2575:Moree 2563:Taree 2521:Oakey 2480:Moree 2462:Taree 2426:Young 2396:Dubbo 2292:Perth 2055:2MORO 1604:C91.3 1359:2.355 728:(PDF) 717:(PDF) 521:with 445:Wesgo 252:Links 201:Power 163:1270 99:Owner 66:1269 2525:92.9 2182:2WOW 2176:2WFM 2171:2VTR 2165:2UUS 2153:2SYD 2141:2SER 2130:2RSR 2125:2RRR 2120:2RPH 2104:2RES 2099:2RDJ 2093:2PTV 2081:2OOO 2075:2ONE 2070:2NSB 2065:2NBC 2060:2MWM 2049:2MMM 2038:2MFM 2028:2MCR 2022:2MBS 2017:2MAC 2011:2LND 1999:2JJJ 1994:2HHH 1989:2GLF 1977:2FBI 1965:2DAY 1954:2CCR 1948:2CBA 1943:2BLU 1932:2BCR 1761:Nova 1753:Nine 1144:2010 1081:2010 1035:2010 1002:ISSN 981:2010 952:2010 923:2010 878:2010 736:2007 457:INXS 431:and 429:2Day 307:and 264:.com 2675:2SM 2159:2UE 2147:2SM 2114:2RN 2109:2RI 2087:2PB 2044:2MM 2033:2ME 2005:2KY 1983:2GB 1971:2EA 1959:2CH 1937:2BL 1906:By 1864:2CH 1859:SEN 1804:SCA 1726:BOG 1706:ARN 1671:ABC 689:am) 675:pm) 661:pm) 647:am) 630:pm) 616:pm) 605:pm) 591:am) 570:am) 559:pm) 548:pm) 540:(12 533:pm) 515:am) 481:TVQ 425:2WS 414:2UW 406:6PR 402:5KA 398:3AK 390:2UE 338:. 309:2NX 305:3XY 301:4IP 275:2SM 266:.au 262:2sm 165:KHz 68:kHz 22:2SM 2738:: 1350:SW 882:; 866:. 848:. 817:^ 805:. 787:. 719:. 705:^ 525:(9 507:(5 483:. 404:, 400:, 311:. 287:AM 207:kW 186:t 168:AM 71:AM 42:, 2667:e 2660:t 2653:v 2347:e 2340:t 2333:v 2178:* 2167:* 2161:* 2155:* 2149:* 2143:* 2137:* 2116:* 2095:* 2089:* 2083:* 2077:* 2051:* 2040:* 2024:* 2013:* 2007:* 2001:* 1985:* 1979:* 1973:* 1967:* 1961:* 1950:* 1939:* 1928:* 1495:* 1489:* 1483:* 1477:* 1471:* 1465:* 1459:* 1453:* 1447:* 1441:* 1435:* 1429:* 1423:* 1417:* 1411:* 1405:* 1399:* 1316:* 1310:* 1304:* 1298:* 1292:* 1286:* 1280:* 1274:* 1268:* 1262:* 1256:* 1221:e 1214:t 1207:v 1146:. 1083:. 1037:. 1008:. 983:. 954:. 925:. 880:. 834:. 773:. 738:. 345:) 341:( 205:5 188:M 184:S 152:)

Index


Sydney
New South Wales
Frequency
kHz
AM
Format
News talk
Broadcast Operations Group
Sister stations
KHz
AM
Call sign
Power
kW
33°50′01″S 151°04′12″E / 33.8336°S 151.0700°E / -33.8336; 151.0700
2sm.com.au
Sydney
kilohertz
AM
Broadcast Operations Group
4IP
3XY
2NX

adding to it

Drummoyne
Michael Kelly
Roman Catholic Church

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