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of the baking world", and fact-checked several of their videos on her channel. In particular, she criticized a clip in which a strawberry was soaked in bleach to produce a "white strawberry", saying it would be dangerous if a child were to replicate it and eat the result. The segment has since been
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With a focus on DIY content, 5-Minute Crafts began to adapt its content for distribution on
Pinterest. The activity began by establishing 5-Minute Crafts in English, Spanish and Portuguese. This collaboration with Pinterest was recognised by The Drum Awards for the Digital Industries 2021, winning
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wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time. During one week in
December 2018, the channel received over 238 million video
386:
commented that the 5-Minute Crafts Family had the highest-performing YouTube Short to date with nearly 433 million views. As of
January, 2022, the channel has 75.4 million subscribers, ranking it as the eleventh most-subscribed channel not operated by
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formats, and occasionally, science experiments. The channel's videos employ a style where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually
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TheSoul
Publishing was founded by Russia-based entrepreneurs Pavel Radaev and Marat Mukhametov, a team with backgrounds in social media content creation, who launched AdMe. In March 2017, the company founded the
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characterized 5-Minute Crafts as "bizarre", describing its content as "do-it-yourself-how-to's that no person could or should ever replicate", and criticizing the channel's heavy use of clickbait thumbnails.
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289:. On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing. The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.
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In
November, 2021, the channel celebrated its 5th anniversary on YouTube, with more than 1.7 billion hours watched and 21 billion views. That same month on November 18, 2021,
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for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home activities.
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criticized 5-Minute Crafts for its "fake kitchen hacks": when following the instructions of a video in which a fresh
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covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation. By
November,
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In 2017, the channel's subscriber and video view counts started to grow rapidly. In an article published by
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711:"These 'how to' videos on YouTube won't teach you how to be a better adult. But they're not supposed to"
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1228:"This '5-Minute Craft' YouTube Channel Is Captivating the Masses With Its Eccentric DIY Projects"
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produced popcorn when microwaved, the presenter found the cob was only warmed up. Ann
Reardon of
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1096:"Digital Studio TheSoul Publishing Dominating in Viewership for Newly Launched YouTube Shorts"
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816:"The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians"
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1160:"Bizarre DIY video makes an egg that's 'bigger than before' and the internet asks — why?"
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554:"YouTube is full of cringey, clickbait DIY channels. They're even weirder than you think"
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In
October 2017, 5-Minute Crafts started publishing content in global languages such as
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in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers.
1065:"5th Anniversary for 5-Minute Crafts - YouTube phenomenon with over 333+ million views"
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1126:"The Soul Publishing on crafting a DIY Pinterest strategy to boost brand awareness"
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5-Minute Crafts' YouTube videos are compilations of videos previously posted on
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1009:"Building successful multi-channel social media strategies during COVID-19 -"
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The channel has drawn criticism for its unusual and potentially dangerous
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652:"Viral Russian YouTube Channel Not a PsyOp, Just Good at Making Videos"
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described the channel's videos as "nonsensical" and possibly a form of
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described clickbait recipe channels including 5-Minute Crafts as the "
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512:"Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018"
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251:. The channel's content consists largely of videos relating to
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977:""Clean With Me" Videos Peak On YouTube Ahead Of Springtime"
744:"Why Life Hack Videos Seem Too Good to Be True. (They Are)"
946:"9 smart things to buy as an investment in your future"
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678:"'Life hack' videos gain in popularity among youth"
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1195:"The fake 'kitchen hacks' with billions of views"
783:"Создатели AdMe.ru запускают англоязычный проект"
362:In May 2020, 5-Minute Crafts created their first
849:"Why YouTube is riddled with bizarre DIY videos"
619:"Top 100 YouTube Channels sorted by Subscribers"
373:In July 2020, 5-Minute Crafts collaborated with
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1035:"Barbie Shows Off Her COVID-19 Craft Projects"
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227:on the platform. The channel is also the
462:List of most-subscribed YouTube channels
1292:Internet properties established in 2016
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847:Jennings, Rebecca (November 12, 2018).
552:Jennings, Rebecca (November 12, 2018).
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1226:McCluskey, Megan (September 4, 2019).
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1075:from the original on February 15, 2022
1015:from the original on December 15, 2020
881:"5-Minute Crafts – YouTube about page"
861:from the original on September 2, 2019
566:from the original on September 2, 2019
1106:from the original on January 10, 2022
676:Sarmmah, Surupasree (April 1, 2018).
596:from the original on November 5, 2019
223:. As of October 2023, it is the
7:
1136:from the original on August 11, 2022
1094:Donnelly, Matt (November 18, 2021).
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989:from the original on October 6, 2021
828:from the original on August 14, 2023
762:from the original on January 8, 2022
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467:List of most-viewed YouTube channels
690:from the original on March 23, 2019
650:Koebler, Jason (November 3, 2020).
524:from the original on March 23, 2019
510:Cohen, Joshua (December 12, 2018).
395:the "Best use of Pinterest" award.
1207:from the original on July 17, 2020
1170:from the original on April 7, 2022
956:from the original on April 7, 2022
925:from the original on April 7, 2022
915:"5-Minute Crafts First Video Ever"
814:Kaplan, Lisa (December 18, 2019).
795:from the original on April 7, 2022
781:Агаджанов, Максим (July 1, 2015).
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1297:YouTube channels launched in 2016
1287:English-language YouTube channels
1234:from the original on July 3, 2022
975:Klein, Jessica (April 11, 2018).
895:from the original on May 30, 2019
742:Horwitz, Jeff (October 9, 2019).
631:from the original on May 24, 2019
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709:Decaille, Nia (March 21, 2019).
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16:YouTube channel and content farm
229:5th most-followed Facebook page
1:
1302:2016 establishments in Cyprus
225:16th most-subscribed channel
944:Wile, Rob (June 29, 2017).
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452:removed from the video.
490:"About 5-Minute Crafts"
272:ingredients and tools.
592:. TheSoul Publishing.
186:50,000,000 subscribers
171:10,000,000 subscribers
156:1,000,000 subscribers
407:and its reliance on
748:Wall Street Journal
716:The Washington Post
141:100,000 subscribers
40:YouTube information
1312:TheSoul Publishing
921:. April 22, 2018.
221:TheSoul Publishing
65:TheSoul Publishing
1039:www.mediapost.com
1011:. June 11, 2020.
919:Youtuber Magazine
723:on March 22, 2019
231:. It is based in
219:channel owned by
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71:Years active
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108:80.8 million
74:2016–present
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1282:DIY culture
1110:January 10,
766:December 7,
635:December 4,
590:Bright Side
366:channel on
287:Bright Side
105:Subscribers
1276:Categories
982:Tubefilter
517:Tubefilter
473:References
405:life hacks
349:Tubefilter
337:Portuguese
257:life hacks
91:life hacks
993:March 23,
960:March 23,
929:April 27,
899:March 23,
756:0099-9660
727:March 23,
694:March 23,
661:April 18,
600:March 24,
570:March 23,
528:March 23,
449:fake news
409:clickbait
399:Criticism
368:Pinterest
285:channel,
245:Instagram
1266:Internet
1238:June 14,
1232:Archived
1230:. Time.
1211:July 17,
1205:Archived
1200:BBC News
1174:July 17,
1168:Archived
1140:July 12,
1134:Archived
1130:The Drum
1104:Archived
1073:Archived
1043:Archived
1013:Archived
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923:Archived
893:Archived
859:Archived
826:Archived
793:Archived
760:Archived
688:Archived
629:Archived
594:Archived
564:Archived
522:Archived
456:See also
426:trolling
421:Mashable
325:Japanese
249:Facebook
1100:Variety
889:YouTube
821:Lawfare
799:June 5,
494:YouTube
441:corncob
389:YouTube
383:Variety
359:views.
341:Russian
321:Italian
313:Spanish
305:Chinese
283:YouTube
276:History
217:YouTube
45:Channel
1252:Portal
754:
375:Mattel
339:, and
329:Korean
317:French
309:German
301:Arabic
261:how-to
253:crafts
233:Cyprus
96:how-to
79:Genres
436:Click
432:BBC's
333:Dutch
211:is a
1240:2022
1213:2020
1176:2020
1142:2022
1112:2022
1081:2022
1051:2020
1021:2020
995:2019
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901:2019
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801:2020
788:Хабр
768:2020
752:ISSN
729:2019
696:2019
663:2024
656:Vice
637:2020
602:2019
572:2019
530:2019
268:and
266:food
255:and
189:2019
174:2017
159:2017
144:2017
950:Mic
854:Vox
559:Vox
414:Vox
391:.
355:Vox
294:Mic
270:DIY
247:or
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
