27:
422:"The Next Big Thing is Here" This campaign was launched with the intent of displacing Apple as the leading US smartphone seller, and is attributed with pushing Samsung above Apple in phone sales. Notable work included "Apple Fanboys", "El Plato Supreme" and the Samsung/Jay-Z release of "Magna Carta Holy Grail."
175:
In 2009, 72andSunny won AdAge's Small Agency
Campaign of the Year based on its work for Nike. In the same year, the agency also launched its own product line, Nook Sleep Systems, the first organic infant mattresses line in the United States. The line offers non-toxic bedding and sleepwear.
155:
72andSunny was founded in 2004 in Los
Angeles and Amsterdam by three former leaders of Wieden+Kennedy Amsterdam—John Boiler, Glenn Cole and Robert Nakata—and former director of Microsoft Advertising and Corporate Research, Greg Perlot. The company's initial clients included
134:. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of
438:"100th Anniversary" and "The 100-Year Game" The campaign launched with "The 100-Year Game", which won the USA Today Ad Meter for Best Super Ad in 2019, and closed with "The Next 100" for which 72andSunny won 4 Emmys.
247:
In 2016, 72andSunny's
Amsterdam offices debuted their own product, RAYNSIE, a line of weatherproof coveralls for urban riders. The agency called RAYNSIE's design an "homage to the city" based on the bright colors and prints.
521:
939:
286:
estimated that 72andSunny earned global revenues of $ 164 million in 2019, placing it second among MDC agencies by revenue. 72andSunny saw 16% organic growth in 2020, through acquiring clients such as
329:
since 2020, including being the most awarded program at the 31st Annual Sport Emmys with "NFL Next 100.". In 2021, 72andSunny was named
Entertainment Agency of the Cannes Lions Festival.
598:
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In 2015, 72andSunny launched Brand
Citizens, a purpose and impact consultancy "to help brands make doing good a central part of their marketing," led by former CEO of the
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In 2015, 72andSunny produced a series of campaigns based around Adidas, described as "relentless and aggressive storytelling," under the brand line "Here To Create."
647:
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118:, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in
172:. Perlot departed to work for Quicksilver in 2008 and entrepreneur Matt Jarvis replaced him as Chief Strategy Officer to drive growth and scale the business.
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In 2019, MDC established 72andSunny as an anchor of its "Constellation" strategy, together with
Instrument, CP&B, Redscout, and Hecho Studio.
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217:
That same year, 72andSunny also launched 72U, an in-house communications school. Kelly
Schoeffel and Geoff McGann were the first leaders.
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In 2010, MDC Partners acquired the agency. Following the acquisition, 72andSunny added clients including Google, Target, Starbucks,
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317:, a marketing group housing a portfolio of creative and diversified marketing agencies, which acquired MDC Partners In 2021.
655:
940:"The Power Of Purpose: How Jim Moriarty And 72andSunny Are Unleashing Brand Citizenship Through 'Unignorable Creativity'"
858:
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In 2017, 72andSunny founders Glenn Code and John Boiler became "Creative
Chairmen;" Matt Jarvis was promoted to CEO.
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In 2018, Hecho En 72, the production entity housed within 72andSunny, launched as its own company, Hecho
Studios.
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In 2013, John Boiler became the company's first CEO and Glenn Cole became its sole Chief
Creative Officer.
220:
Samsung's 2012 campaign, "Apple Fanboys," was credited with helping Samsung surpass Apple in phone sales.
678:
191:
In 2011, 72andSunny created Benetton's controversial "UnHate" campaign featuring world leaders kissing.
157:
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599:"Awards: Gerety Awards announces Agency and Network of the Year; 72andSunny and Havas declared winners"
495:
241:
419:
303:
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1311:"The Ad Council And Truth Initiative: The Truth About Opioids: The Treatment Box By 72andSunny"
1465:"Bill Belichick Gets His Sports Emmy For Work On NFL Network's 'NFL 100 All-Time Team' Series"
207:
251:
72andSunny released a "Diversity Playbook" in 2017 that it invited competitors to "steal."
1361:
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49:
1042:"72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho Studios"
1571:
1113:"Constellation is the latest MDC agency cluster—this one includes 72andSunny and CPB"
1062:"Constellation is the latest MDC agency cluster—this one includes 72andSunny and CPB"
522:"How 72andSunny Became One of the Most Exciting Ad Agencies of L.A.'s Madison Avenue"
269:
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127:
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459:
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991:"72andSunny Published a Diversity Playbook That It Wants All Companies to 'Steal'"
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724:"72andSunny is turning out head-turning creative and bringing in some new wins"
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965:"72andSunny Amsterdam Made Awesome Waterproof Onesies for Biking in the Rain"
198:, inventing an annual "live action trailer," featuring celebrities including
490:
123:
93:
749:"'A grave lack of respect': When Benetton whipped up a storm with 'Unhate'"
915:"Adidas names 72andSunny global creative agency for sports | Advertising"
624:"Gerety Awards Announces Agency, Network and Holding Company of the Year"
314:
135:
1484:"How Jonah Hill Became an Action Hero In Call Of Duty: Modern Warfare 3"
226:
The company was named "Agency of the Year" in 2013 and again in 2014 by
863:
425:
889:"72andSunny Takes Agency of the Year in Advertising Age Agency A-List"
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828:
447:
296:
283:
231:
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131:
1387:"Samsung vs. Apple: Inside The Brutal War For Smartphone Dominance"
1362:"Exclusive :: Inside 72andSunny, Advertising's Bright Horizon"
824:"Samsung vs. Apple: Inside the Brutal War for Smartphone Dominance"
1293:"Benetton follows gay kiss ads with 'unemployee of the year' spot"
1217:"Stagwell advertising & marketing assignments at Adbrands.net"
1138:"72andSunny advertising and marketing assignments at Adbrands.net"
575:"72andSunny advertising and marketing assignments at Adbrands.net"
552:"Most Innovative Companies 2012 – Industries Top 10 – Advertising"
773:"Activision: Call Of Duty's New Worldwide Campaign By 72andSunny"
292:
161:
1088:"Howard Hughes' Playa Vista office finally gets a new occupant"
1429:"NFL takes it 'to the house' with 'Next 100' Super Bowl spot"
1560:
432:
MFCEO" campaign on Funny or Die won at the 2011 Clio Awards.
1016:"72andSunny Chief Strategy Officer Matt Jarvis Becomes CEO"
1503:"NFL Supports LGBTQ+ Fans by Declaring That 'Football...'"
1329:"72andSunny powers NFL, Etsy and Tinder to marketing wins"
268:
72andSunny Los Angeles has occupied the former offices of
1163:"United Airlines lands creative account at 72andSunny LA"
103:
1244:"National Football League Scores Six Sports Emmy Awards"
1187:"72andSunny's Role in the Apple Vs. Samsung Battle"
99:
85:
73:
55:
41:
33:
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383:for "The Truth About Opioids - The Treatment Box"
1532:"72andSunny Is No. 5 on the Ad Age Agency A-List"
1269:"Cannes Lions Names Its Agencies of the Festival"
1447:"Touchdown! NFL 'Next 100' wins 4 Sports Emmys"
8:
19:
648:"Company Overview of 72andSunny Industries"
852:
850:
848:
846:
25:
18:
1578:Advertising agencies of the United States
194:In 2011, 72andSunny started working with
883:
881:
402:AdAge A-List Standout Agency of the Year
331:
313:72andSunny is currently a subsidiary of
1411:"- Kenny Powers Gets Signed By K-Swiss"
895:. Wall Street Journal. January 28, 2013
515:
513:
511:
507:
1238:
1236:
963:Richards, Katie (November 18, 2016).
798:"72andSunny Launches In-House School"
302:The company is credited with helping
7:
857:McMains, Andrew (December 8, 2013).
569:
567:
565:
1482:Iezzi, Teressa (November 6, 2011).
677:Solman, Gregory (October 6, 2008).
188:, and General Mills to its roster.
1530:Parekh, Rupal (January 28, 2013).
520:Lewis, Amanda (January 22, 2014).
14:
679:"Changes In Store for 72andSunny"
1086:Vincent, Roger (July 29, 2012).
1040:Coffee, Patrick (May 30, 2018).
1267:O’Brien, Kyle (June 25, 2021).
1193:. March 5, 2013. Archived from
456: Take it to the Next Level
1191:Bloomberg Businessweek (video)
988:Richards, Katie (2017-09-21).
859:"Agency of the Year - Ad Week"
1:
1348:"How to be cooler than Apple"
1161:Roche, Barbara (2021-05-11).
415:Notable campaigns include:
61:; 20 years ago
1594:
480: - Good Leads the Way
468:- Football is for Everyone
151:Founding and early history
370:Adweek Agency of the Year
24:
349:AdAge Agency of the Year
359:Cannes Lions Grand Prix
274:Hughes Aircraft Company
196:Activision Call of Duty
1501:Century, Sara (2021).
1297:www.campaignlive.co.uk
753:www.campaignlive.co.uk
652:Bloomberg Businessweek
496:Sullivan & Company
462:- The Vet and the N00b
362:for Benetton "UnHATE"
1248:nflcommunications.com
603:adobo Magazine Online
325:The agency has won 5
310:in cell phone sales.
114:is a global creative
796:Jardine, Alexandra.
242:Surfrider Foundation
1435:. January 29, 2020.
532:on 24 December 2014
474: - Swipe Night
394:for NFL "Next 100"
21:
1453:. August 12, 2020.
1346:Fenzi, Francesca.
703:Communication Arts
558:. 2 February 2012.
264:Current operations
116:advertising agency
37:Advertising agency
16:Advertising agency
1335:. March 14, 2022.
1167:Reel Chicago News
1092:Los Angeles Times
628:www.lbbonline.com
411:Notable campaigns
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1561:Official website
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1197:on April 7, 2014
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658:on April 7, 2014
654:. Archived from
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579:www.adbrands.net
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528:. Archived from
517:
450:"Year In Search"
332:
276:headquarters in
244:, Jim Moriarty.
208:Michael B Jordan
180:History with MDC
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1524:Further reading
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1469:www.cbsnews.com
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289:United Airlines
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1541:. Retrieved
1535:
1510:. Retrieved
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1394:. Retrieved
1390:
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1369:. Retrieved
1366:The Hundreds
1365:
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1276:. Retrieved
1272:
1262:
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1220:
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1199:. Retrieved
1195:the original
1190:
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1170:. Retrieved
1166:
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1141:
1132:
1121:. Retrieved
1119:. 2020-02-11
1116:
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1095:. Retrieved
1091:
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1070:. Retrieved
1068:. 2020-02-11
1065:
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1045:. Retrieved
1035:
1024:. Retrieved
1022:. 2017-01-23
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999:. Retrieved
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756:. Retrieved
752:
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732:. Retrieved
730:. 2021-06-07
727:
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707:. Retrieved
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