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services. The context differs substituting face-to-face interactions with technology mediated transactions, for example electronic, on-screen interactions. Finally the infrastructure that enables the transaction to occur differs. Connected electronic devices such as computers replace a physical marketplace such as a mall. The marketspace is in essence a virtual selling space.
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A marketspace transaction is different from marketplace transactions. According to
Rayport and Sviokla both differ in terms of content, context, and infrastructure. The content of the transaction is different because the marketspace replaces actual goods and services with information about goods and
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Rayport and
Sviokla did not present a formal definition of marketspace in their original Harvard Business Review paper but describe its characteristics. In synthesis marketspace is an information-defined transaction space where value is created and extracted. It exists in parallel to physical
69:
Kuruzovich, J., Viswanathan, S., Agarwal, R., Gosain, S., & Weitzman, S. (2008). Marketspace or
Marketplace? Online Information Search and Channel Outcomes in Auto Retailing. Information Systems Research, 19(2),
73:
Dholakia, N., Darmody, A., Zwick, D., Dholakia, R. R., & FΔ±rat, A. F. (2021). Consumer
Choicemaking and Choicelessness in Hyperdigital Marketspaces. Journal of Macromarketing, 41(1), 65-74.
385:"Hoffman, T., T. Novak, and T. Peralta (1999), "Information Privacy in the Marketspace: Implications for the Commercial Use of Anonymity on the Web," The Information Society, 15 (2), 129-139"
31:
concept that emerged in the mid-1990s. It refers to a virtual "information-defined transaction space" in contrast to traditional physical marketplaces. The term was introduced by
494:
Brock, Juergen Kai-Uwe (2000), Virtual
Globals: Marketspace and the Internationalisation of Small Technology-Based Firms. PhD Thesis; Glasgow, Scotland: University of Strathclyde
322:"Sarkar, M.B., M. Butler, and J. Steinfield (1998), "Cybermediaries in Electronic Marketspace: Towards Theory Building," Journal of Business Research, 41 (3), 215-221"
489:
See also the work, shortly thereafter, of a PhD student at the same department, who investigated the link between marketspace and international business explicitly:
296:"Ghemawat, P. (2001), "Distance Still Matters - The Hard Reality of Global Expansion," Harvard Business Review, September, 137-147"
254:"Beckermann, W. (1956), "Distance and the Pattern of Intra-European Trade," Review of Economics and Statistics, 38, 31-40"
534:
529:
295:
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Rayport, J.F. and J.J. Sviokla (1995), "Exploiting the
Virtual Value Chain," Harvard Business Review, Nov-Dec, 75-85.
346:
Berthon, Pierre; Pitt, Leyland; Berthon, J-P; Crowther, Claire; Bruwer, Lisa; Lyall, Peter; Money, Arthur (1997).
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Rayport, J.F. and J.J. Sviokla (1994), "Managing in the
Marketspace," Harvard Business Review, Nov-Dec, 141-150.
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Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; Dholakia, Ruby Roy; FΔ±rat, A. Fuat (2020).
162:"Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing"
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has replaced the term marketspace, which is rarely used nowadays. For recent exceptions see:
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Kuruzovich, Jason; Viswanathan, Siva; Agarwal, Ritu; Brock, Gosain; Weitzman, Scott (2008).
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348:"Mapping the Marketspace: Evaluating Industry Web Sites Using Correspondence Analysis"
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Rayport and
Sviokla make three references to the Internet in their paper. The term
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in
Scotland at the time, was one of the first to note this link in a 1997 paper.
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208:"Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces"
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in their 1994 article "Managing in the
Marketspace" that appeared in
408:"Marketspace and the Internationalisation Process of the Small Firm"
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article led to various academic investigations, especially in
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90:. Jim Hamill, a reader in the marketing department at the
406:Berry, M.M.J.; Brock, Juergen Kai-Uwe (2004).
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54:marketplaces and marketplace transactions.
454:"The Internet and international marketing"
412:Journal of International Entrepreneurship
129:Rayport, Jeffrey; Sviokla, John (1994).
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261:The Review of Economics and Statistics
497:(Thesis). University of Strathclyde.
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294:Ghemawat, Pankaj (September 2001).
424:10.1023/B:JIEN.0000032773.32304.a6
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491:Brock, Juergen Kai-Uwe. (2000).
458:International Marketing Review
352:Journal of Strategic Marketing
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302:. Harvard Business Publishing
131:"Managing in the Marketspace"
166:Information Systems Research
267:(1). The MIT Press: 31β40.
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470:10.1108/02651339710184280
212:Journal of Macromarketing
92:University of Strathclyde
224:10.1177/0276146720978257
364:10.1080/096525497346749
300:Harvard Business Review
135:Harvard Business Review
84:Harvard Business Review
42:Harvard Business Review
387:. Tayler & Francis
252:Beckerman, W. (1956).
178:10.1287/isre.1070.0146
88:international business
452:Hamill, Jim (1997).
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535:Online marketplaces
530:Market (economics)
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21:marketspace
524:Categories
327:. Elsevier
111:References
49:Definition
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25:marketing
186:23015432
70:182β201.
63:internet
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78:Impact
428:S2CID
325:(PDF)
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182:JSTOR
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510:2019
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