195:
This depends on the customer's distance from the unit. Vertical product placement puts products on more than one shelf level to achieve 15 centimetres (5.9 in) – 30 centimetres (12 in) of placement space. Similar products are placed in blocks. A planogram can be compared to a book. A store is the book and its individual modules represent the pages. The customer gradually “reads” individual modules and automatically proceeds from the left to the right, from the top to the bottom as if he/she read a book. This principle is followed by a majority of rules for goods displaying. The rules say that goods should be arranged on a shelf from the least to the most expensive ones. Goods may also be arranged in the reverse order, depending on the kind of goods that the dealer wishes to promote. This makes the difference between dealers of cheap and luxury goods.
122:
25:
348:
194:
Visual product placement is supported by different theories including; horizontal, vertical, and block placement. Horizontal product placement increases the concentration of a certain article. Research studies suggest that a product's relation to customer eye levels directly correlates to its sales.
176:
businesses. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white
164:, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales." The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed.
181:. For example, given limited shelf space, a vendor may prefer to provide a wide assortment of products, or may limit the assortment but increase the facings of each product to avoid stock-outs.
368:
177:
wine). Any other information deemed necessary or useful can be included. The rules and theories for creating planograms are set under the terms of
255:
108:
378:
46:
89:
61:
160:
42:
280:
68:
35:
75:
154:, are visual representations of a store's products or services on display. They are considered a tool for
352:
57:
155:
373:
261:
251:
121:
203:
Commercial placement is determined by both market share placement and margin placement.
301:
220:
82:
362:
286:
178:
24:
265:
319:
142:
347:
173:
120:
18:
16:
Visual representations of a store's products or services
49:. Unsourced material may be challenged and removed.
279:
125:Example of a planogram featuring textile products
8:
250:. New Delhi: Tata McGraw-Hill Education.
109:Learn how and when to remove this message
212:
248:Supply chain management for retailing
172:Planograms are predominantly used in
7:
47:adding citations to reliable sources
14:
346:
23:
369:Retail processes and techniques
227:. Merriam-Webster, Incorporated
34:needs additional citations for
1:
395:
225:Merriam-Webster Dictionary
161:Merriam-Webster Dictionary
281:"The way the brain buys"
221:"planogram(plan·o·gram)"
302:"What is it PLANOGRAM"
126:
379:Retail store elements
246:Rajesh., Ray (2010).
124:
355:at Wikimedia Commons
156:visual merchandising
43:improve this article
158:. According to the
127:
351:Media related to
185:Placement methods
119:
118:
111:
93:
386:
350:
334:
333:
331:
330:
316:
310:
309:
298:
292:
291:
283:
276:
270:
269:
243:
237:
236:
234:
232:
217:
132:, also known as
114:
107:
103:
100:
94:
92:
51:
27:
19:
394:
393:
389:
388:
387:
385:
384:
383:
359:
358:
343:
338:
337:
328:
326:
318:
317:
313:
306:QuantRetail.com
300:
299:
295:
278:
277:
273:
258:
245:
244:
240:
230:
228:
219:
218:
214:
209:
201:
192:
187:
170:
115:
104:
98:
95:
52:
50:
40:
28:
17:
12:
11:
5:
392:
390:
382:
381:
376:
371:
361:
360:
357:
356:
342:
341:External links
339:
336:
335:
311:
293:
271:
256:
238:
211:
210:
208:
205:
200:
197:
191:
188:
186:
183:
169:
166:
117:
116:
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
391:
380:
377:
375:
372:
370:
367:
366:
364:
354:
349:
345:
344:
340:
325:
321:
315:
312:
307:
303:
297:
294:
290:. 2018-12-18.
289:
288:
287:The Economist
282:
275:
272:
267:
263:
259:
257:9780070145047
253:
249:
242:
239:
226:
222:
216:
213:
206:
204:
198:
196:
189:
184:
182:
180:
179:merchandising
175:
167:
165:
163:
162:
157:
153:
149:
145:
144:
139:
135:
131:
123:
113:
110:
102:
91:
88:
84:
81:
77:
74:
70:
67:
63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
327:. Retrieved
323:
314:
305:
296:
285:
274:
247:
241:
229:. Retrieved
224:
215:
202:
193:
171:
159:
151:
147:
141:
138:plan-o-grams
137:
133:
129:
128:
105:
99:January 2013
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
320:"PLANOGRAM"
134:plano-grams
58:"Planogram"
363:Categories
329:2018-10-17
231:4 February
207:References
199:Commercial
150:or simply
143:schematics
130:Planograms
69:newspapers
353:Planogram
324:prezi.com
266:616081266
374:Diagrams
168:Overview
83:scholar
264:
254:
190:Visual
174:retail
85:
78:
71:
64:
56:
152:plans
90:JSTOR
76:books
262:OCLC
252:ISBN
233:2022
148:POGs
62:news
45:by
365::
322:.
304:.
284:.
260:.
223:.
146:,
140:,
136:,
332:.
308:.
268:.
235:.
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
