476:
610:
510:
338:
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McDonald's in
Ireland since 1978 without confusion. McDonald's won a partial victory, with the EU's Office for Harmonisation in the Internal Market (OHIM) ruling that Supermac's could trade under its own name in the EU, but it rejected Supermac's trademark applications for several items, including menu items. It said that consumers could "be confused as to whether Supermac's is a new version of McDonald's", given the almost identical products sold by both chains.
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702:. On 5 June 2024, the court held that McDonald's had failed to prove use of the Big Mac trademark in relation to chicken products or in relation to services associated with operating restaurants, meaning Supermac's and other businesses are now free to use the "Mac" in their business names and in names for poultry products in Europe. McDonald's retains the Big Mac trademark for its beef burgers only.
690:
objected to
Supermac's registering its name and certain of its product names as trademarks throughout the European Union for the purpose of expanding outside of Ireland. McDonald's argued that the Supermac's name is visually similar to McDonald's, while Supermac's argued that it has traded alongside
633:
sponsorship in the country, then in its twenty eighth year. In 2013, a deal was signed seeing both hurling and football in Galway sponsored by one organisation for the first time. The deal included sponsorship of Galway football and hurling across all age groups from under age through to senior. As
694:
Supermac's, in turn, challenged McDonald's right to hold certain trademarks registered by it in the EU. In
January 2019, the EUIPO ruled that certain trademarks owned by McDonald's, including Big Mac, were to be revoked. In 2023, the EUIPO Board of Appeals partially reversed the decision revoking
1544:"The Supermacs sponsored show, the Today FM Ray Foley show, [joined by his entertaining co -hosts JP and Ann] are broadcasting LIVE from Eyre Square Galway today from 12.30-2.30pm...be sure to pop into Supermacs Eyre Sqare after the show to get a glimpse of JP and his crew!!!"
554:. Between 2012 and 2013 Supermac's flew 43 people who had emigrated from Ireland during the economic recession to locations worldwide back to Ireland to be with their families and friends over the festive season. The campaign was promoted on
40:
321:
outlets with many also privately owned. Supermac's serves an average of 320,000 customers per week and had annual revenues of €79.9 million and a profit of €7.4 million according to its 2013 closing report.
695:
McDonald's trademarks, permitting McDonald's to continue to use the trademark for poultry products and restaurants, but also permitting
Supermac's to use the Big Mac name on its own food products.
455:
In 2013, the company expanded its motor services business by developing the
Tipperary Town Plaza and Mallow N20 Plaza on national primary routes. The company opened another plaza in
1543:
433:
Through
Supermac's Ireland Ltd, Pat and Una McDonagh also own Claddagh Irish Pubs & Restaurants, a chain of eleven Irish-themed bars and restaurants operating in eight
2039:
452:
with McDonagh stating, in 2015, that he was planning on "responding to demands coming from fifteen cities internationally for the opening of
Supermac's restaurants".
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835:"Minister congratulates Supermac's commitment to Irish farmers Agriculture, Ireland, news for Ireland, Agriculture, Food and Drink, Ireland"
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572:, where the winners surprised their families by being reunited live on air during Christmas week. In 2014, Supermac's campaign appeared in
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The
Restaurant was named together by locals and its owners: The founder, Pat McDonagh, earned the nickname 'Supermac' whilst playing
609:
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Supermac's initiated the "Bring them Home" campaign where they reunited families, whose relatives were living around the world, for
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The company has also expanded its hospitality business interests through the purchase and development of the
Castletroy Park Hotel,
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and to local charities including Alan
Kerrins African Projects. It has also hosted charity events in its outlets such as
638:
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As of November 2013, Supermac's was the largest Irish-owned quick service food chain, with over 100 outlets across
1948:
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2009 and 2012 during the Galway leg of the race. Supermac's was also a sponsor of Cannonball Ireland in 2012 and 2014.
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Supermac's is Ireland's largest indigenous quick service restaurant group. Supermac's Holdings Ltd. has applied to
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1601:"Galway's top sporting sponsor in appeal for celebration of success - Connacht Tribune - Galway City Tribune"
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claimed the name Supermac's and menu items, such as the Mighty Mac burger, infringed on the Big Mac trademark
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In 2012, the chain was included in a list of "10 fast-food restaurants you haven't heard of" by the
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Supermac's sponsors a number of sporting organisations. As of 2018, the company's association with
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2069:
1052:"Origin of name 'Supermac's' revealed as Irish fast food brand goes to legal war with McDonald's"
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313:. As of 2019, the chain consists of a total of 118 restaurants spread throughout the island of
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1923:"EU court rules in favour of Supermac's in trademark dispute with McDonald's over 'Big Mac'"
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franchise that Supermac's formerly held. The company employed over 4,000 people as of 2020.
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included Supermac's in a list of "Top Foreign Chains we want to move Stateside" in 2013.
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1310:"Have you seen the size of the gigantic Supermac's ad that's taken over Times Square?"
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1871:"EU court rules in favour of Supermac's in 'Big Mac' trademark row with McDonald's"
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1519:"Racecaller.com: Allowing Horse Racing Fans to Connect, Compete and Find Winners"
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1103:"Supermac's to create 100 jobs at new motorway plaza in Galway - Independent.ie"
711:
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restaurant chain that first opened in 1978. The first restaurant was located in
98:
76:
1687:"Battle of the burgers: Supermac's and McDonald's in name row - Independent.ie"
637:
The company also engages with other sports sponsorships such as rugby, soccer,
634:
of 2013, Supermac's had provided over €2 million to Galway's GAA county board.
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1206:"Supermac's launches first fresh meat burger in fast food chain in Ireland"
39:
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1232:"Supermac's chief Pat McDonagh to create hundreds of jobs across Ireland"
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542:, Castle Oaks House Hotel, Limerick and Athlone Springs Hotel, Monksland
531:
464:
17:
2273:
1256:
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389:
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425:. This then became the choice of name for his business, "Supermac's".
1974:"Supermac's - Over €18,000 and counting raised for the... - Facebook"
1313:
482:
445:
128:
792:
1818:"Trademark rights in McDonald's BIG MAC trademark partially upheld"
1575:"Dress up for the the[sic] music drive in aid of Barnardos"
2250:
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996:"Supermac's chief hits road with €7m Obama Plaza - Independent.ie"
859:
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1793:"Irish burger chain beats McDonald's in Big Mac trademark battle"
374:
2021:
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1438:"Galway GAA ties up five-year sponsorship deal with Supermacs"
396:
on the M7 Motorway. Supermac's also exclusively operates the
534:, Loughrea Hotel & Spa, Galway, Charleville Park Hotel,
2010:
1361:"Fast-food freedom: Top foreign chains we want in the USA"
400:
brand in Ireland as well as SuperSubs, which replaces the
392:. In June 2014, Supermac's opened its 100th store in the
1897:"Supermac's wins Big Mac trademark case with McDonald's"
1845:"Supermac's wins Big Mac trademark case with McDonald's"
1284:"Supermacs snack box takes over New York's Time Square"
1387:"Supermac's in five year deal with Galway GAA for €2m"
968:"Pre-tax profits at Supermacs up a tasty 6% to €5.35m"
797:
The Supermac's Group employs in excess of 4,000 people
756:"118th outlet as Supermac's opens tomorrow in Wexford"
283:
1791:
Bodoni, Stephanie; Patton, Leslie (16 January 2019).
641:(2005) and horseracing (Limerick, Ballinrobe races).
325:
Its head office is in the Ballybrit Business Park in
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1739:"Supermac's wins trademark battle with McDonald's"
1630:"Cannonball 2012 Makes a Final Pitstop at Dundrum"
938:"Supermac's boss accuses McDonald's of disrespect"
710:Supermac's has donated money to charities such as
345:, where the first Supermac's restaurant is located
1661:"McDonald's loses right to chicken Big Mac name"
1128:"Supermac's in trademark battle with McDonald's"
698:Supermac's appealed the EUIPO's decision to the
373:. A second restaurant opened two years later in
1335:"10 fast-food restaurants you haven't heard of"
1155:"Supermac's to open six new outlets this year"
779:
777:
2033:
1180:"Supermac's Boss Takes Over Portlaoise Hotel"
8:
1026:"Goodbye to education and hello to Mr Chips"
32:
1764:"McDonald's loses case against Irish rival"
810:"About - Ballinasloe Official Town Website"
750:
748:
2040:
2026:
2018:
1413:"Supermacs chips in to unite Galway codes"
1153:McNamee, Michael Sheils (3 January 2016).
31:
1713:"McDonald's wins fight against Supermacs"
1949:"Sports stars give their cups to Galway"
1599:Ni Fhlatharta, Bernie (20 August 2013).
1257:"Supermac's bring them home competition"
663:The restaurant chain also sponsored the
348:
744:
644:Other Supermac's sponsorships include
1947:McCarthy, Richie (23 December 2009).
1101:Murphy, Sarah-Jane (13 August 2015).
629:was the longest running inter-county
7:
2049:List of restaurant chains in Ireland
1464:"Supermac's supports Connacht Rugby"
1282:Murphy, Patricia (21 October 2014).
1737:Hamilton, Peter (15 January 2019).
1411:O'Connell, Cian (29 January 2013).
1308:Doherty, Eoghan (21 October 2014).
966:Deegan, Gordon (23 November 2013).
910:"Pat McDonagh: start-up essentials"
357:The first restaurant was opened in
1685:Deegan, Gordon (9 February 2015).
1573:Mannion, David (25 October 2012).
25:
1711:Hosford, Paul (28 January 2016).
1230:Kelly, Louise (6 February 2019).
1024:McCaffrey, Una (29 April 2011).
508:
493:
474:
47:
38:
2315:Restaurants established in 1978
994:McDonald, Brian (29 May 2014).
936:Deegan, Gordon (27 June 2015).
1980:. 1 March 2011. Archived from
1895:Connelly, Tony (5 June 2024).
1843:Connelly, Tony (5 June 2024).
1050:Deegan, Gordon (11 May 2018).
1:
1921:Hosford, Paul (5 June 2024).
1490:"MERVUE UTD Official Website"
728:List of hamburger restaurants
437:states in the United States.
421:for the Carmelite College in
1659:Hooker, Lucy (5 June 2024).
1132:RTÉ News and Current Affairs
639:international rules football
444:the Supermac's name in both
2310:Fast-food chains of Ireland
1869:Power, Jack (5 June 2024).
1077:"About Claddagh Irish Pubs"
467:Junction in February 2016.
88:; 46 years ago
2336:
317:. It operates a number of
33:Supermac's Ireland Limited
860:"Supermacs on Top1000.ie"
700:European Court of Justice
127:Ballybrit Business Park,
46:
37:
2100:Insomnia Coffee Company
733:List of Irish companies
652:from 2010 to 2012, and
538:, The Killeshin Hotel,
264:Pat McDonagh and family
53:A Supermac's restaurant
2201:Gourmet Burger Kitchen
2070:Butlers Chocolate Café
1184:hospitalityireland.com
683:
622:
385:which opened in 1982.
354:
346:
2115:Fast food restaurants
2095:Gloria Jean's Coffees
1081:claddaghirishpubs.com
678:
612:
352:
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27:Irish fast food chain
1498:Mervue United A.F.C.
785:"Supermac's Careers"
371:Pat and Una McDonagh
353:Pat McDonagh in 2016
193:€79.9 million (2013)
1986:on 26 February 2022
1640:. 18 September 2012
1605:Connacht tribune.ie
660:from 2012 to 2014.
654:The Will Leahy Show
270:Number of employees
156:Republic of Ireland
141:Number of locations
134:Republic of Ireland
107:Republic of Ireland
34:
1470:. 9 September 2010
1263:. 21 November 2013
795:on 31 March 2020.
684:
671:EU trademarks case
646:The Ray Foley Show
623:
569:The Late Late Show
517:Temple Bar, Dublin
408:Corporate overview
394:Barack Obama Plaza
355:
347:
274:4,000+ (2020)
2292:
2291:
1953:Galway Advertiser
1772:. 15 January 2019
1691:Irish Independent
1579:Galway Advertiser
1468:Galway Advertiser
1444:. 28 January 2013
1341:. 25 October 2012
1288:Irish Independent
1236:Irish Independent
1210:farmersjournal.ie
1107:Irish Independent
1004:Irish Independent
942:irishexaminer.com
760:Galway Advertiser
718:'s Shave or Dye.
617:sponsorship on a
398:Papa John's Pizza
377:, followed by an
329:, County Galway.
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1638:Tipperary Star
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1550:. 15 July 2010
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1523:racecaller.com
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1367:. 25 July 2013
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