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were located so that they fulfilled the purpose of providing goods and services to customers. Many social, economic and other factors may have had an influence on this, but, in general, it must be assumed that retailers in Roman
Britain wished to sell their products. A good site will have helped to
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Camillus having pitched his camp before the gates, wishing to know whether the same appearance of peace as was displayed in the country prevailed also within the walls, entered the city, where he beheld the gates lying open, and everything exposed to sale in the open shops, and the workmen engaged
265:. As the development of urban centers in Roman cities increased, the Roman elite continued to develop residential and commercial buildings to accommodate the large masses of people coming in and out of these market centers.
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class. Although the occupation of a merchant was not highly regarded in Roman culture, it still pervaded the freedman class as means to establish financial stability and eventually some influence within local governments.
259:(shops) within the Roman empire, those found in domestic and public settings, whether domestic houses with shops fronting the premises, or in residential multi-storey apartment blocks called
160:, in locations that were important for economic activities around the end of the 5th and 4th centuries BC. Upon the Roman Empire's expansion into the Mediterranean, the numbers of
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within a market had a window above it to let light into a wooden attic for storage and had a wide doorway. A famous example of such an indoor market is the
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provided places for a variety of agricultural and industrial products to be sold, like wheat, bread, wine, jewellery, and other items. It is likely that
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because they were the first permanent retail structures within cities, which signified persistent growth and expansion within the economy.
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was also used to denote a way-station or hotel on roads between towns where genteel travellers needed to stay in something better than
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and was where many economic activities and many service industries were provided, including the sale of cooked food, wine, and bread.
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68:, the main entrance to a home, but with one side open to the street. As the Roman Empire became more prosperous,
206:, a Roman general present during the expansion of the Roman Republic in the 5th and 4th centuries BC, had with
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was instead located within public markets and forums, areas that received high amounts of traffic.
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each on their respective employments... The streets filled amid the different kinds of people.
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were also the structures where free grain would be distributed to the public. Moreover,
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Mahon, Ardle Mac. "Fixed-Point Retail
Location in the Major Towns of Roman Britain",
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Cambridge
Ancient History, vol. IX: The Last Age of the Roman Republic 146–43 B.C.
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were often incorporated into domestic dwellings on the ground level flanking the
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60:. Originally meaning a single-room shop for the sale of goods and services,
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functioned as the structural buildings that facilitated the sale of goods.
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were established within great indoor markets and were often covered by a
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Alberto Manco, "Taverna della
Schiava ~ trĂbarakkiuf slaagid ?",
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were used as lucrative measures to gain upward social mobility for the
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located on the lower levels of them. The class of people who ran the
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maximize a retailer’s net selling potential and for this reason,
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was not open to them. As the Roman Empire grew, so did its
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In Italy, they still survive in a number of place names.
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greatly increased, in addition to the centrality of the
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will normally be located within reach of their markets.
406:; 2nd ed. Edited by J. A. Crook, Andrew Linott, and
149:in Rome, shops at the right with replica shutters
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528:Image of Reconstructive model of a taberna
168:to the urban economy of Roman cities like
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88:, built in the early 2nd century by
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255:There were at least two forms of
248:flanking the entrance to a Roman
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145:along Via Biberatica Mercati at
451:Francese, Christopher. (2007).
331:("production and sale of felt")
202:writes about an encounter that
103:was a "retail unit" within the
455:. New York: Hippocrene Books.
288:Ardyle Mac Mahon writes about
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453:Ancient Rome in so many words
439:Oxford Journal of Archaeology
308:Among the different types of
28:on each side of the entrance
523:Image of actual Roman shops
244:, before 1927, depicting a
156:probably first appeared in
20:Diagram of a typical Roman
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543:Ancient Roman architecture
134:Origins and proliferation
97:Cambridge Ancient History
485:AION sezione Linguistica
240:Pompeii Street Scene by
120:, and when the official
548:Economy of ancient Rome
269:were constructed, with
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519:from Perseus Project
512:Tabernae on Penelope
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329:Taberna Coactiliaria
425:The History of Rome
361:revolutionized the
335:Taberna Carbonaria
319:("cheese factory")
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337:("charcoal shop")
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317:Taberna Casearia
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537:Categories
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354:Importance
218:region of
471:150379293
279:tabernari
24:, with a
379:freedmen
375:tabernae
371:tabernae
367:Tabernae
359:Tabernae
310:tabernae
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297:Tabernae
290:tabernae
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117:cauponae
112:tabernae
70:tabernae
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441:, 2006.
267:Insulae
262:insulae
246:taberna
232:Formats
178:Corinth
170:Pompeii
166:taberna
101:taberna
78:taberna
76:. Each
35:taberna
26:taberna
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312:were:
216:Latium
188:, and
123:mansio
66:fauces
517:Image
250:domus
220:Italy
190:Narbo
182:Delos
174:Ostia
54:stall
22:domus
467:OCLC
457:ISBN
420:Livy
200:Livy
99:, a
86:Rome
50:shop
503:doi
210:of
84:in
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