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Mobile commerce

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electrical source, though there are some capable of running on alternative sources of power. Often, these units are constructed of weather-resistant materials, so they can be used in practically any type of weather conditions. Additionally, these machines typically have internal heating and air conditioning units that help keep them functional despite the temperature of the environment.ion of mobile money services for the unbanked, operators are now looking for efficient ways to roll out and manage distribution networks that can support cash-in and cash-out. Unlike traditional ATMs, sicap Mobile ATMs have been specially engineered to connect to mobile money platforms and provide bank-grade ATM quality. In Hungary, Vodafone allows cash or bank card payments for monthly phone bills. The Hungarian market is one where direct debits are not standard practice, so the facility eases the burden of queuing for the postpaid half of Vodafone's subscriber base in Hungary.
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in the physical store. This is seen as a bridge between the gap created by e-commerce and in-store shopping, and is being utilized by physical retailers as a way to compete with the lower prices typically seen through online retailers. By mid summer 2013, "omnichannel" retailers (those with significant e-commerce and in-store sales) were seeing between 25% and 30% of traffic to their online properties originating from mobile devices. Some other pure play/online-only retail sites (especially those in the travel category) as well as flash sales sites and deal sites were seeing between 40% and 50% of traffic (and sometimes significantly more) originate from mobile devices.
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mobile on-the-go shopper? Research shows that how individuals relate to four situational dimensions- place, time, social context and control determine to what extent they are ubiquitous or situated as consumers. These factors are important in triggering m-commerce from e-commerce. As a result, successful mobile commerce requires the development of marketing campaigns targeted to these particular dimensions and according to user segments.
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has been at the core of the m-commerce experience from its conception, producing apps and mobile web pages that create highly usable interactions for users. However, much debate has occurred as to the focus that should be given to the apps. In recent research, Parker and Wang demonstrated that within
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Mobile automated teller machine (ATM) is a special type of ATM. Most ATMs are meant to be stationary, and they're often found attached to the side of financial institutions, in stores, and in malls. A mobile ATM, on the other hand, is meant to be moved from location to location. This type of ATM is
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to improve the customer experience of shopping in physical stores. By creating what is referred to as a 'bricks & clicks' environment, physical retailers can allow customers to access the common benefits of shopping online (such as product reviews, information, and coupons) while still shopping
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Mobile applications serve as a means to ensure positive user experience, seamless interaction, and increased revenues for e-commerce. According to DesignRush report, mobile applications are expected to generate $ 189 billion by 2020. Moreover, a study by Forrester shows that mobile devices will be
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Research demonstrates that consumers of mobile and wireline markets represent two distinct groups who are driven by different values and behaviors, and who exhibit dissimilar psychographic and demographic profiles. What aspects truly distinguish between a traditional online shopper from home and a
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For example, a busy mom tending to her household chores with a baby in her arm could receive a marketing message on her mobile about baby products from a local store. She can and within a few clicks, place an order for her supplies without having to plan ahead for it. No more need to reach for her
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Payments can be made directly inside an application running on a popular smartphone operating system, such as Google Android. Analyst firm Gartner expects in-application purchases to drive 41 percent of app store (also referred to as mobile software distribution platforms) revenue in 2016. In-app
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Mobile devices are heavily used in South Korea to conduct mobile commerce. Mobile companies in South Korea believed that mobile technology would become synonymous with the youth lifestyle, based on their experience with previous generations of South Koreans. "Profitability for device vendors and
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refers to marketing sent to mobile devices. Companies have reported that they see better responses from mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer decision-making that mobile apps and websites enable. The consumer can
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Unlike online banking using bank websites, mobile banking allows a smaller number of operations based on short messages or applications installed on mobile devices. At present, it is estimated that by 2022, the number of customers adopting mobile banking will increase to 2 billion, and banks are
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for device vendors and carriers hinges on high-end mobile devices and the accompanying killer applications," said Burchett. Perennial early adopters, such as the youth market, which are the least price sensitive, as well as more open to premium mobile content and applications, must also be a key
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The popularity of apps has given rise to the latest iteration of mobile commerce: app commerce. This refers to retail transactions that take place on a native mobile app. App commerce is said to perform better than both desktop and mobile web when it comes to browsing duration and interactions.
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Currently, mobile content purchase and delivery mainly consist of the sale of ring-tones, wallpapers, apps, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music
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Mobile ATMs are usually self-contained units that don't need a building or enclosure. Usually, a mobile ATM can be placed in just about any location and can transmit transaction information wirelessly, so there's no need to have a phone line handy. Mobile ATMs may, however, require access to an
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The Google Wallet Mobile App launched in September 2011 and the m-Commerce joint venture formed in June 2011 between Vodafone, O2, Orange and T-Mobile are recent developments of note. Reflecting the importance of m-Commerce, in April 2012 the Competition Commissioner of the European Commission
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The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997. Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997. The meeting was opened by Dr Mike Short, former chairman of the
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Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their mobile phone at the ticket check as a digital boarding pass. Most numbers of users are now moving towards this technology. The best example would be
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m-Commerce apps, the degree that the app helps the user shop (increasing convenience) was the most prominent function. Such use examples might be through design cues that help the user find their products with minimal search. Additionally, shopping for others was a motivator for engaging in
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can accept orders from customers electronically, via the customer's mobile device. In some cases, the merchant may even deliver the catalog electronically, rather than mailing a paper catalog to the customer. Consumers making mobile purchases can also receive value-add
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Customized traffic information, based on a user's actual travel patterns, can be sent to a mobile device. This customized data is more useful than a generic traffic-report broadcast but was impractical before the invention of modern mobile devices due to the
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Mobile ticketing technology can also be used for the distribution of vouchers, coupons, and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone. A customer presenting a mobile phone with one of these tokens at the
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award for "most innovative mobile product," in a solution implemented with De La Rue, Motorola and Logica. The Financial Times commended the solution for "turning mobile commerce into a reality." The trademark for m-Commerce was filed on 7 April 2008.
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Stock market services offered via mobile devices have also become more popular and are known as Mobile Brokerage. They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location.
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ordered an in-depth investigation of the m-Commerce joint venture between Vodafone, O2, Orange and T-Mobile. A recent survey states that 2012, 41% of smartphone customers have purchased retail products with their mobile devices.
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commerce solutions rely on a one-time purchase or one-time subscription; however, reverse auctions offer a high return for the mobile vendor as they require the consumer to make multiple transactions over a long period of time.
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purse and hunt for credit cards, no need to log into her laptop and try to recall the web address of the store she visited last week, and surely no need to find a babysitter to cover for her while she runs to the local store.
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often found at special events for which ATM service is only needed temporarily. For example, they may be found at carnivals, fairs, and parades. They may also be used at seminars and workshops where no regular ATM is nearby.
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Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, and remitting money. This service is often referred to as
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and congestion problems, even though it is widely available and accessible. In addition, improvements in the capabilities of modern mobile devices make it prudent to place more of the resource burden on the mobile device.
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money transfer is mainly done through the use of mobile phones. This was an initiative of a multimillion-shillings company in Kenya named Safaricom. Currently, the companies involved are Safaricom and Airtel. Mobile
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Banerjee, Syagnik (Sy) and Dholakia, Ruby Roy, "Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers" (January 4, 2013). International Journal of Mobile Communications, Forthcoming. Available at SSRN:
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receive a marketing message or discount coupon and, within a few seconds, make a decision to buy and go on to complete the sale - without disrupting their current real-world activity.
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The location of the mobile phone user is an important piece of information used during mobile commerce or m-commerce transactions. Knowing the location of the user allows for
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solutions have grown in popularity. Unlike traditional auctions, the reverse auction (or low-bid auction) bills the consumer's phone each time they place a bid. Many mobiles
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Sharma, Sulabh; Gutiérrez, Jairo Alberto (Spring 2010). "An evaluation framework for viable business models for m-commerce in the information technology sector".
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to determine when the customer is nearby. Using a connected device and the networking effect can also allow for gamification within the shopping experience.
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Average order value is reportedly greater with retail apps than traditional ecommerce, and conversion rates on apps are twice that of mobile websites.
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A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:
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text messages. This work evolved into several new mobile applications such as the first mobile phone-based banking service launched in 1997 by
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Policy implications of market segmentation as a determinant of fixed-mobile service substitution: What it means for carriers and policy makers
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have become so popular that many businesses are beginning to use mobile commerce as a more efficient way to communicate with their customers.
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Mobile-Operator Billing allows charges to be added to the consumer's mobile telephone bill, including deductions to pre-paid calling plans
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can now be used to directly provide a single association digital ticket via the mobile device hardware associated with relevant software.
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In 1998, the first sales of digital content as downloads to mobile phones were made possible when the first commercial downloadable
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and then of Orange). Over 100 companies joined the Forum within a year, many forming mobile commerce teams of their own, e.g.
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apps with geo-location capability are now delivering user-specific marketing messages to the right person at the right time.
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in particular, have made an effort to take advantage of mobile commerce by utilizing a number of mobile capabilities such as
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In order to exploit the potential mobile commerce market, mobile phone manufacturers such as Nokia, Ericsson, Motorola, and
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was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of
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since 2013. It gained considerable popularity with about 1.6 million users by mid-2015. Another similar system called
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Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services
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technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
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carriers hinges on high-end mobile devices and the accompanying killer applications," said Daniel Longfield.
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receives the same benefits as if they had the traditional token. Stores may send coupons to customers using
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Association, with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of
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in 2007, mobile commerce has moved away from SMS systems and into actual applications. SMS has significant
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browser on a mobile device—customers can shop online without having to be at their personal computer. Many
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Jimenez, Nadia; San-Martin, Sonia; Puente, Nuria (May 2019). "The path to mobile shopping compatibility".
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The m-Commerce(tm) server developed in late 1997 by Kevin Duffey and Andrew Tobin at Logica won the 1998
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investing more and more in improving mobile applications to improve security and customer satisfaction.
1431: 846:. An empirical study shows that over 70% of mobile commerce users are under the age of 25, as of 2019. 390:
Two major national commercial platforms for mobile commerce were launched in 1999: Smart Money in the
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in Kenya are now provided by the two companies under the names M-PESA and Airtel Money respectively.
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Enabling Sustainable Behaviours Through M-Commerce App Design: Focus on The Fast Fashion Industry
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sites that are customized for the smaller screen and limited user interface of a mobile device.
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Mobile commerce services were first delivered in 1997, when the first two mobile-phone-enabled
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Microsoft UK Small and Medium Business Blog | Rising to the challenge of mobile in retail
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commerce is worth US$ 800 billion, with Asia representing almost half of the market.
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networks make it possible to buy a movie on a mobile device in a couple of seconds.
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In April 2002, building on the work of the Global Mobile Commerce Forum (GMCF), the
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Tiwari, Rajnish; Buse, Stephan; Herstatt, Cornelius (September–October 2006).
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and Motorola. Of these one hundred companies, the first two were Logica and
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are working with carriers such as AT&T Wireless and Sprint to develop
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Consumers can use many forms of payment in mobile commerce, including:
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demonstrated the potential for medical applications on mobile devices.
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mobile check-in was also a major milestone, first introduced in 2001.
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Electronic Markets - the International Journal on Networked Business
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Mobile media is a rapidly changing field. New technologies, such as
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Bucharest University of Economic Studies; Hadad, Shahrazad (2013).
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m-commerce apps with a great preference for close integration with
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where the ticket comes as an SMS to users. New technology such as
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Mobile-commerce-related services spread rapidly in early 2000.
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capabilities directly into the consumer’s hand, anywhere, via
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Schejter, A., Serenko, A., Turel, O., and Zahaf, M. (2010) "
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leveraged to facilitate over $ 1 trillion in sales in 2018.
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Some providers allow credit cards to be stored in a phone's
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for in-person transactions through a mobile phone (such as
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Parker, Christopher J.; Wang, Huchen (12 September 2016).
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Parker, Christopher J.; Henninger, Claudia E. (2018).
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tracks and videos. The download speeds available with
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Interaction Design: Beyond Human-Computer Interaction
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Data-driven mashups targeting at a hyper-local level
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Some merchants provide 417:offered train ticketing via mobile devices. 1606:Journal of Fashion Marketing and Management 1537:Journal of Fashion Marketing and Management 2414: 2242: 1957: 1931: 1917: 1909: 588:Mobile vouchers, coupons and loyalty cards 266: 252: 31: 1746: 1226: 1053: 344:vending machines were installed in the 240: 233: 226: 198: 175: 142: 76: 50: 34: 1521:, Fourth., John Wiley & Sons, USA. 1173:: CS1 maint: archived copy as title ( 1166: 1133:: CS1 maint: archived copy as title ( 1126: 934:information in the cloud; usually in 431:As of 2008, UCL Computer Science and 7: 786:In-application mobile phone payments 352:. The machines accepted payment via 1572:. Sheffield: Greenleaf Publishing. 911:Some providers are starting to use 809:In the context of mobile commerce, 2761:USA use restrictions while driving 2736:Legality of recording by civilians 1788:Journal of Interactive Advertising 413:launched mobile parking payments. 313:) and Tom Alexander (later CEO of 25: 1492:Castilla, Mireya (16 June 2006). 1189:"iStethoscope in Medical Journal" 642:Tracking and monitoring of people 2798: 2797: 2786: 2774: 1446:http://ssrn.com/abstract=2196689 1017:Mobile commerce service provider 799:Mobile marketing and advertising 42: 1295:. 16 April 2012. Archived from 512:Products and services available 1800:10.1080/15252019.2008.10722149 1062:"Global Mobile Commerce Forum" 887:Premium-rate telephone numbers 27:Commerce via hand held devices 1: 1837:"Concessions one button away" 1730:Hillman; et al. (2012). 991:Mobile Device Shopping Trends 791:purchases can be used to buy 605:Content purchase and delivery 2781:Telecommunication portal 1696:(5). New Delhi, India: 38–45 1471:10.1016/j.hitech.2018.12.006 1275:www.mobileindustryawards.com 683:Location Based Notifications 379:were launched in Finland by 464:target for device vendors. 2846: 2703:Phantom vibration syndrome 2698:Mental health from overuse 1337:"Hiba 404 | Vodafone" 857: 826:Influence on youth markets 802: 747: 731:Over the past three years 700: 621: 568: 2769: 2382:Open-source mobile phones 2245: 1960: 1883:10.1007/s12525-010-0028-9 1690:Asia Pacific Tech Monitor 1618:10.1108/JFMM-09-2017-0093 1549:10.1108/JFMM-02-2016-0015 754:Using a mobile browser—a 485:brick and mortar business 77:Retail goods and services 1271:"Mobile Industry Awards" 533:A similar system called 473:security vulnerabilities 467:Since the launch of the 2746:Photography and the law 2741:Mobile phones in prison 1757:10.1145/2371574.2371593 630:location-based services 618:Location-based services 599:location-based services 528:money transfer services 493:location-based services 733:mobile reverse auction 624:Location-based service 358:Merita Bank of Finland 2793:Telephones portal 2756:Texting while driving 2693:External power supply 2392:Windows Phone devices 1835:Greene, Rory (2008). 1709:Harold, Dory (2012). 1406:Fierce Mobile Content 926:Some providers store 879:). In a system like 636:Local discount offers 537:has been operated by 517:Mobile money transfer 219:Live support software 2708:Radiation and health 2024:Standards comparison 1852:Jordan, Jim (2008). 1741:. pp. 113–122. 1498:Frost & Sullivan 1228:10.25019/MDKE/7.3.04 650:Information services 402:Internet service in 1412:on 11 December 2011 913:host card emulation 869:Contactless payment 284:electronic commerce 163:Trading communities 153:Comparison shopping 1822:on 4 November 2010 1097:on 23 August 2015. 962:Interaction design 950:Stored-value cards 549:was introduced in 501:push notifications 360:, also using SMS. 2830:Mobile technology 2812: 2811: 2751:Telephone tapping 2594: 2593: 2542:Instant messaging 2400: 2399: 2129: 2128: 1658:finance.yahoo.com 1382:. 11 October 2011 908:or secure element 771:Catalog merchants 675:Traffic reporting 671:Financial records 489:big-box retailers 276: 275: 16:(Redirected from 2837: 2801: 2800: 2791: 2790: 2789: 2779: 2778: 2777: 2688:Electronic waste 2678:BlackBerry thumb 2628:Japanese culture 2415: 2375:iOS jailbreaking 2243: 2165:Operating system 1980:Network operator 1965:Channel capacity 1958: 1933: 1926: 1919: 1910: 1902: 1865: 1864:on 7 April 2010. 1860:. 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Archived from 1087: 1081: 1080: 1072: 1066: 1065: 1058: 1037:Mobile ticketing 1027:Mobile marketing 1022:Mobile dial code 811:mobile marketing 805:Mobile marketing 760:mobile marketing 718:Mobile brokerage 714:, or m-banking. 679:Emergency Alerts 571:Mobile ticketing 565:Mobile ticketing 497:barcode scanning 433:Peter J. 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1207: 1203: 1193: 1191: 1187: 1186: 1182: 1165: 1158: 1156: 1155:on 3 March 2014 1149:"Archived copy" 1147: 1146: 1142: 1125: 1118: 1116: 1115:on 3 April 2015 1109:"Archived copy" 1107: 1106: 1102: 1089: 1088: 1084: 1074: 1073: 1069: 1060: 1059: 1055: 1051: 1046: 1002: 993: 984: 959: 915:, or HCE (e.g. 862: 856: 854:Payment methods 828: 807: 801: 788: 768: 766:Mobile purchase 752: 746: 744:Mobile browsing 729: 720: 705: 699: 652: 626: 620: 607: 590: 573: 567: 519: 514: 483:More recently, 443:cellular phones 369:Financial Times 302: 280:mobile commerce 272: 235:Purchase-to-pay 177:Mobile commerce 158:Social commerce 144:Online shopping 69:Streaming media 51:Digital content 28: 23: 22: 15: 12: 11: 5: 2843: 2841: 2833: 2832: 2827: 2817: 2816: 2810: 2809: 2807: 2806: 2795: 2783: 2770: 2767: 2766: 2764: 2763: 2758: 2753: 2748: 2743: 2738: 2733: 2727: 2725: 2719: 2718: 2716: 2715: 2710: 2705: 2700: 2695: 2690: 2685: 2683:Driving safety 2680: 2674: 2672: 2666: 2665: 2663: 2662: 2657: 2652: 2647: 2646: 2645: 2635: 2630: 2625: 2620: 2615: 2610: 2604: 2602: 2596: 2595: 2592: 2591: 2589: 2588: 2583: 2582: 2581: 2571: 2570: 2569: 2559: 2554: 2549: 2544: 2539: 2534: 2529: 2524: 2519: 2513: 2511: 2505: 2504: 2502: 2501: 2496: 2495: 2494: 2489: 2479: 2478: 2477: 2472: 2462: 2456: 2454: 2448: 2447: 2445: 2444: 2439: 2434: 2429: 2423: 2421: 2412: 2402: 2401: 2398: 2397: 2395: 2394: 2389: 2384: 2379: 2378: 2377: 2367: 2362: 2361: 2360: 2349: 2347: 2341: 2340: 2338: 2337: 2332: 2327: 2322: 2317: 2312: 2307: 2301: 2299: 2293: 2292: 2290: 2289: 2284: 2279: 2274: 2269: 2264: 2259: 2254: 2246: 2240: 2232: 2231: 2229: 2228: 2223: 2218: 2213: 2212: 2211: 2206: 2201: 2194:Text messaging 2191: 2190: 2189: 2179: 2178: 2177: 2167: 2162: 2157: 2156: 2155: 2145: 2139: 2137: 2131: 2130: 2127: 2126: 2124: 2123: 2118: 2113: 2108: 2103: 2098: 2097: 2096: 2086: 2081: 2075: 2070: 2065: 2058: 2056: 2050: 2049: 2047: 2046: 2041: 2036: 2031: 2026: 2021: 2020: 2019: 2014: 2009: 1999: 1994: 1989: 1988: 1987: 1977: 1972: 1967: 1961: 1955: 1944: 1943: 1938: 1936: 1935: 1928: 1921: 1913: 1904: 1903: 1866: 1849: 1832: 1779: 1765: 1727: 1717:on 9 June 2013 1706: 1676: 1673: 1671: 1670: 1645: 1631: 1612:(2): 158–175. 1592: 1578: 1558: 1543:(4): 487–506. 1523: 1510: 1484: 1449: 1436: 1423: 1393: 1367: 1342: 1328: 1302: 1280: 1262: 1242: 1221:(3): 337–352. 1201: 1180: 1140: 1100: 1082: 1067: 1052: 1050: 1047: 1045: 1044: 1039: 1034: 1032:Mobile payment 1029: 1024: 1019: 1014: 1012:Mobile banking 1009: 1003: 1001: 998: 992: 989: 983: 980: 958: 955: 954: 953: 947: 941: 940: 939: 924: 909: 893: 890: 884: 860:Mobile payment 858:Main article: 855: 852: 827: 824: 803:Main article: 800: 797: 787: 784: 767: 764: 756:World Wide Web 750:Mobile browser 748:Main article: 745: 742: 728: 725: 719: 716: 711:mobile banking 703:Mobile banking 701:Main article: 698: 697:Mobile banking 695: 693:requirements. 686: 685: 680: 677: 672: 669: 666: 661: 651: 648: 647: 646: 643: 640: 637: 622:Main article: 619: 616: 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Index

M-commerce
E-commerce

Ebook
Software
Streaming media
Advertising
Auctions
Banking
DVD-by-mail
Distribution
Food ordering
Grocery
Marketplace
Pharmacy
Ride-hailing
Travel
Online shopping
Comparison shopping
Social commerce
Trading communities
Wallet
Mobile commerce
Payment
Ticketing
Customer service
Call centre
Help desk
Live support software
E-procurement

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