645:
535:
287:
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episodes varying between 200,000 and 1 million views. The final sitcom-length episode of the series was uploaded on March 16, 2014. At the time, the MyMusicShow YouTube account had accumulated over 496,000 subscribers and 41.2 million video views. While the channel's videos continue to receive views, having received over 48.5 million, the channel peaked around just under 500,000 subscribers.
31:
546:
video in
February 2013, documenting the auditions of the cast. Hundreds of people came in to read for various roles. Mychal Thompson was not originally cast as the role of Hip Hop. However, for unknown reasons the original actor was unable to play the role of Hip Hop. One of the executive producers
514:
series premiered on April 15, 2012 on the MyMusicShow YouTube channel, which was registered on
December 19, 2009 registration date, predating the series' conception. MyMusicShow was one of the original channels to be renewed by YouTube. The Fine Brothers announced the decision in May 2013, as Benny
594:
is often billed and promoted as "YouTube's first transmedia sitcom", and several external media were produced to align with the events of the series, helping it establish an interactive social media dynamic. The series blurred the lines of its fiction and reality, as its characters interacted with
391:
Each episode follows the antics of the transmedia production company. After each five or six episodes, the preceding episodes were repackaged into a traditional TV sitcom format and length. Additional scenes are also slotted into the "Sitcom
Version" of the episode. The first three episodes of the
659:
Throughout the series, characters are seen trying to complete tasks for the company, such as finishing a music news show to later release onto the
Internet. These plot occurrences manifested as weekly channel shows uploaded onto the MyMusicShow YouTube channel, which developed continuity with the
880:
The MyMusicShow YouTube channel accumulated over 100,000 subscribers prior to the release of the first episode. By
December 2012, the MyMusicShow YouTube channel accumulated over 250,000 subscribers and 20 million video views. The first season generated 26–30 million video views, with individual
264:
was the primary series that aired on the MyMusicShow YouTube channel. It documented the antics of MyMusic, a transmedia production company where, rather than referring to each other by name, the staff go by the varying music genres with which they associate. CEO and founder Indie heads the team,
698:: an hour-long live variety show hosted by the staff of MyMusic each Monday. The live show included interactive conversations with the characters and the viewers at home, as well as performances from bands, comedians, and personalities from outside the in-universe fiction. Guests included
753:: a show in which one of the MyMusic staff members interview a musical artist that comes by the MyMusic office. The shows also featured the musical guest performing and answering fan-submitted questions. This show was discontinued after 15 regular episodes, and 2 extra episodes.
337:
as Melvin Munson / Intern 2 / Flowchart: a generic, bland intern at MyMusic who is commonly abused and berated by the other employees, primarily Indie. Fired by Indie, he becomes employed at an acid factory, where he is universally beloved and given the nickname
365:
as Carrie
Chapman Yearwood / Country: Idol's similarly reality show-obsessed "identical cousin", although the two are actually quite dissimilar. Having grown up in the South, she joins the staff to first support, then substitute for Idol after Idol's
615:
story universe." One manner in which this was accomplished was through the launching of MyMusicShow.tv, a website which published satirical music news blogs written by the series' characters. Benny Fine described the spin-off news blogs as "one part
863:
s second season, these more nuanced characters are forced to reconcile their work life with their hopes and dreams, leading many characters to seriously consider leaving MyMusic to pursue an education, a new career, or the chance for fame and
265:
which consists of people following extremely different–and frequently conflicting–tastes and attitudes. The company claims to have been given the YouTube original channel, which brings along with it a documentary crew filming them day to day.
834:
is genuinely hilarious when it focuses on subtle character humor. It has a self-conscious, of-the-moment quality that will surely date quickly in the high-speed evolution of online content, but that's part of its charm.
610:
The second season was planned to be more interactive than the first, with creator Benny Fine stating, "This season we're taking the interactivity up a notch and creating more opportunities for fans to integrate with the
355:
who can only communicate through "wubbing" and other various noises. Although he can understand everyone else, Techno is the only staff member who can interpret what he is saying. He is part of MyMusic's Talent
Booking
1236:
312:
addict and the Social Media Guru of MyMusic. She is a big fan of anything mainstream and follows any popular trend. According to the newspaper article glimpsed briefly in the first episode, her real name is Jamie
768:: a show introduced near the launch of the main show's second season, as the first of a new slate of weekly channel shows on MyMusicShow. As the name implies, the series was revolved around the character Metal,
678:: a Q&A series where an assortment of the series' characters responded to comments and questions from various social media websites, asked polls, and took suggestions from the audience to create a custom
359:
Mychal
Thompson as Curtis Armstrong / Hip Hop / Nerdcore: the Head of Marketing of MyMusic who, despite his gangster facade, is a nerd who enjoys Japanese culture, playing the cello, and role-playing games.
1696:
485:"was developed first as a television property" and then adapted for the internet. Sometime afterward, YouTube invested money to help the brothers fund and create a premium channel, as part of
595:
viewers, responding to their comments and voicemails in real time. Accounts were created for all the characters, including non-main character, across various social media platforms, such as
2443:
382:
as Jeff Pookie / Straightedge: Scene's ex-boyfriend and classmate. Jeff becomes Intern 2's replacement, and is given the nickname
Straightedge by Indie when he starts working at MyMusic.
1446:
1512:
1935:
1246:
518:
The Fine
Brothers released daily photos, as well as "production diaries"−weekly videos of the production of the second season−which they uploaded onto Facebook and on their
324:), since he was 12, and is the father of teenaged Rayna and an infant son. When faced with incompetence, he dreams of taking over MyMusic, and renaming it Metal Town.
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2147:
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331:
girl and an intern at MyMusic who has an unrequited obsession with Indie. After neglecting her studies, she begins to split her time between MyMusic and school.
607:
accounts served as easter eggs for the series' audience. By the end of the series' first season, these fictional accounts accumulated over 250,000 followers.
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channel, respectively. The second season was filmed at YouTube Space LA. Speaking about the second season, Benny Fine stated that the production budget for
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was consciously designed with younger audiences in mind, loading every episode with a healthy dose of sight gags, catchphrases, and risqué punchlines."
660:
main series. Essentially the additional shows are the finished product of what the characters in the main series are creating, within that main series.
1479:
2365:
2220:
1904:
1829:
1764:
664:, one of the aforementioned weekly shows, features the characters of the main series answering questions they receive on their social media accounts.
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1624:
2803:
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812:: a show in which Benny Fine and cast members watched and provided commentary on the second season of the main series' sitcom-length version.
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2505:
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486:
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who is part of MyMusic's Talent Booking team. She is the only staff member who can understand Dubstep, and she acts as his translator.
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1520:
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272:. After this fire, Indie has the MyMusic team returning to its roots, as well as focus more on social media and the MyMusic blog.
2793:
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738:: a weekly news show, usually hosted by Scene, that covered several news topics that related to music, musical artists and the
2299:
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784:, where multiple characters from the series speak about varying topics. An audio version of the podcast was also released on
1588:
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1404:
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599:. As the character's real names were not emphasized in the series, some of these social media accounts, such as Metal's
372:
as Rayna, Metal's daughter who, despite her upbringing, shares a lot of similar interests to Idol. She is obsessed with
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channel. The series follows a group of co-workers that are employed under a music production company.
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379:
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and the CEO of MyMusic. According to a quote on the old MyMusic webpage, his real name is Jeb Indie.
1697:"The Fine Brothers Green-Light Season 2 Of 'MyMusic' YouTube Series, Late Summer Premiere Expected"
1670:
715:
109:
730:. However, the show was brought back as a one-off to accompany the charity story line in season 2.
686:
was the only show from Season 1 to be continued in the second season, and was the longest running
268:
The second season picks up following the burning of the MyMusic building at the conclusion of the
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Fine cited the show's viewership and audience feedback as helping the series get renewed.
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was "nothing close to a TV size budget." The second season premiered on August 20, 2013.
1804:"The Fine Brothers: Benny Fine breaks down 'MyMusic' season 2, future of 'React' series"
320:
and the Head of Production at MyMusic. He has been married to his wife, Tina (played by
2479:
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excesses, but the characters begin to find themselves, and move beyond their names. In
722:, among others. The show was discontinued after 18 regular episodes and three non-live
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2038:
1936:"Internet TV Skeptics Need To Check Out How The Fine Brothers Run Their YouTube Show"
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The transmedia aspect was able to influence viewers of the series to donate to an
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2122:"'MyMusic' season 2 premieres! Plus: New casting and behind-the-scenes photos"
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1484:
1480:"Fine Bros' YouTube Original Channel To Feature Duo's Trademark Interactivity"
1420:
1306:
1237:"Here's why you need to be watching the YouTube breakout hit series 'MyMusic'"
853:
711:
572:
571:, who earned a nomination for her guest role as Gorgol. The second season saw
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1447:"Fine Brothers Break Down 'MyMusic,' Streamy Award Hopes [INTERVIEW]"
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559:. Additionally, the first season saw the casting of special guests such as
30:
2637:
2444:"Break Out The Award Polish And Kleenex: The IAWTV Award Nominees Are In"
1738:
617:
604:
1830:"Fine Bros Drop 'MyMusic' Season 2 Trailer; More YouTubers To Join Cast"
2094:
1969:"Fine Bros Debut MyMusic Season 2 With New Characters, More Transmedia"
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1337:"Fine Brothers Sitcom "MyMusic" Brings Fictional Media Company to Life"
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44:
2188:"Fine Bros' MyMusic Channel Expands Reach Beyond Titular Web Series"
1513:"MyMusic: A Web Sitcom About a Crazy Music-Obsessed Group of People"
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497:
was considerably influenced by British comedy series, particularly
1990:
1557:"Inspired by The IT Crowd, MyMusic season two launches on YouTube"
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285:
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In an interview with New Media Rockstars, Benny Fine stated that
233:
is an American web transmedia mockumentary sitcom created by the
2330:"MyMusicShow Monthly YouTube Statistics − July 16, 2014 archive"
1370:
MyMusic: Season 1 & 2 (TV Length Version) – YouTube playlist
352:
345:
2676:
2581:
2406:"MyMusic, Halo 4 top nominations for the 2013 Streamy Awards"
852:
The writing and acting rarely strays from its purposefully
804:, with Scene's hosting carrying over into the newer series.
551:
called Thompson and asked him to play the role of Hip Hop.
392:
second season were screened in front of a live audience at
2672:
1275:"YouTube's first transmedia sitcom goes above and beyond"
2148:"The Fine Brothers on Engaging with Fans Beyond YouTube"
2506:"2014 IAWTV Awards Nominees & Winners (with links)"
1661:"Fine Bros' 'MyMusic' Show Renewed For A Second Season"
327:
Lainey Lipson as Norma Haish / Scene: a happy-go-lucky
839:
is deliciously hypercurrent, an emblem of the times."
555:
was a notable recurring cast member, having portrayed
2366:"The Nominees for the 3rd Annual Streamy Awards Are…"
237:
that premiered on April 15, 2012, on the MyMusicShow
2278:"MyMusicShow YouTube Stats – March 23, 2014 archive"
290:
From left to right: Scene, Indie, Hip Hop (Nerdcore)
249:
sitcom on YouTube. The series was part of YouTube's
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487:YouTube's $ 100 million original channel project
316:Jarrett Sleeper as Emmet Allan Klaga / Metal: a
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2300:"MyMusicShow YouTube Stats, Channel Statistics"
2248:"Will YouTube Renew Its Most Ambitious Sitcom?"
2181:
2179:
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897:, the most of any show that year, as well as 2
1865:"AUDITIONS! (MyMusic Behind the Scenes Ep. 3)"
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745:. The show was discontinued after 39 episodes.
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8:
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489:, with which the brothers decided to create
2246:Christian, Aymar Jean (December 13, 2012).
1905:"Binge on 'MyMusic' in Time for Season Two"
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1438:
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2673:
2600:
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1859:
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29:
18:
933:Best Interactive/Social Media Experience
830:wrote positively on the series, stating "
176:Extended TV Length Version: 30-40 minutes
903:
643:
633:project aiming to fund music education.
533:
408:
2510:International Academy of Web Television
2442:Manarino, Matthew (November 12, 2012).
1335:Andersen, Michael (February 19, 2014).
1212:
1193:
1171:Audience Choice for Series of the Year
1097:Audience Choice for Series of the Year
2404:McMillan, Graeme (December 18, 2012).
2219:Lieberman, David (December 21, 2012).
1307:"It Begins Again (MyMusic Episode #1)"
108:"House of 1982, Built Like A Ship" by
2221:"Deadline's YouTube Channel Rankings"
1997:from the original on October 19, 2012
1729:"MyMusic- Season 2 Production Photos"
1074:Cici Andersen and Catherine Elhoffer
1048:Greg Aronowitz and Alynne Schripsema
351:Chris Clowers as Xander / Dubstep: a
7:
2789:Television series about social media
2541:"4th Annual Streamy Awards Nominees"
2071:from the original on January 6, 2013
2061:"Me Against the World (of Warcraft)"
1802:Whyte, Marama (September 11, 2013).
1273:Miller, Liz Shannon (May 20, 2012).
2476:"3rd Annual Nominees & Winners"
298:as Jeb Indie / Indie: a modern-day
2364:Gutelle, Sam (December 17, 2012).
2186:Gutelle, Sam (December 11, 2012).
2146:O'Neill, Megan (August 28, 2013).
2017:"Emmet Allan "Metal" K.'s Profile"
1875:. February 3, 2013. Archived from
1695:Manarino, Matthew (May 13, 2013).
1625:"YouTube Sitcom Will See Year Two"
1555:Dredge, Stuart (August 20, 2013).
1511:Ramos, Dino-Ray (April 18, 2012).
1478:Baldwin, Drew (November 1, 2011).
1406:VIDCON! GTA V! DOG! (Fine Time #4)
376:and had a brief crush on Intern 2.
16:2012 American TV series or program
14:
2799:YouTube channels launched in 2012
2120:Whyte, Marama (August 20, 2013).
1766:MyMusic Production Diary Playlist
1419:. August 10, 2013. Archived from
1071:Best Use of Fashion & Design
690:show besides the main web series.
1445:Klima, Jeff (February 6, 2013).
1235:Kotenko, Jam (August 21, 2013).
161:12 (Extended TV Length Episodes)
2804:YouTube channels closed in 2014
1967:Sam Gutelle (August 20, 2013).
1934:Love, Dylan (August 21, 2013).
1903:Eifler, Emily (July 11, 2013).
1741:. May–June 2013. Archived from
507:writing team watch the series.
1828:Gutelle, Sam (July 30, 2013).
1623:Shields, Mike (May 13, 2013).
1589:"MyMusic – YouTube about page"
788:, but however, it was removed.
153:
142:
1:
1659:Gutelle, Sam (May 13, 2013).
542:The Fine Brothers uploaded a
174:Normal Episode: 5-12 minutes
2573:MyMusicShow Youtube channel
493:. Benny Fine detailed that
251:Original Channel Initiative
184:Fine Brothers Entertainment
2820:
2779:American comedy web series
1118:Best Supplemental Content
967:
962:
948:Best Supplemental Content
800:): a series that replaced
770:commentating over gameplay
344:as Sakti Dion / Techno: a
308:as Jamie Woods / Idol: a
282:List of MyMusic characters
279:
2712:
2661:Six Degrees of Everything
1309:. YouTube. April 15, 2012
1137:
1132:
991:
929:
926:
411:
28:
538:Jarrett Sleeper as Metal
2794:YouTube-funded channels
2784:Transmedia storytelling
2774:2014 web series endings
1993:. MainstreamSpaceBook.
1991:"Mainstream Space Book"
1045:Best Production Design
477:Development and filming
2769:2012 web series debuts
2759:2010s American sitcoms
2306:. 2019. Archived from
1015:Best Guest Appearance
885:Awards and nominations
866:
656:
539:
291:
2091:"IndieMadeMeMakeThis"
989:Best Writing: Comedy
893:was nominated for 10
850:
647:
537:
503:; the Fines made the
289:
2764:2010s YouTube series
2516:on December 28, 2014
2456:on November 15, 2012
2258:on December 16, 2012
2200:on December 13, 2012
2101:on November 27, 2012
1673:on December 24, 2013
1637:on December 13, 2018
1459:on February 12, 2013
1058:Best Visual Effects
842:Michael Andersen of
640:Weekly Channel Shows
458:(6 TV sitcom-length)
436:(6 TV sitcom-length)
159:58 (Normal Episodes)
95:Theme music composer
2551:on February 6, 2015
2418:on January 10, 2014
1879:on February 5, 2013
1200:As of April 6, 2020
1141:Best Comedy Series
1030:Best Comedy Series
716:Driftless Pony Club
648:Scene, the host of
276:Cast and characters
110:Driftless Pony Club
2738:Season 2 (2013–14)
2733:Season 1 (2012–13)
2378:on January 4, 2013
2310:on 30 October 2019
2288:on March 23, 2014.
1948:on August 21, 2013
1709:on August 26, 2013
1569:on August 20, 2013
1423:on August 14, 2013
1249:on August 21, 2013
1084:Best Choreography
822:Critical reception
782:video podcast show
726:and replaced with
657:
540:
292:
181:Production company
2746:
2745:
2670:
2669:
2449:NewMediaRockstars
2340:on July 16, 2014.
1915:on March 25, 2019
1745:on March 25, 2019
1702:NewMediaRockstars
1452:NewMediaRockstars
1349:on April 11, 2014
1185:
1184:
868:Andersen added, "
765:Gaming with Metal
587:Transmedia aspect
544:behind-the-scenes
469:
468:
465:January 29, 2014
459:
437:
370:Lia Marie Johnson
226:
225:
134:Original language
124:Country of origin
2811:
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2609:React Media, LLC
2602:
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2547:. Archived from
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2512:. Archived from
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2254:. Archived from
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2227:on July 14, 2017
2223:. Archived from
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2196:. Archived from
2183:
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2164:on March 3, 2016
2160:. Archived from
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2097:. Archived from
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1944:. Archived from
1941:Business Insider
1931:
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1911:. Archived from
1900:
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1842:on July 31, 2013
1838:. Archived from
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1783:on June 26, 2015
1779:. Archived from
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1705:. Archived from
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1601:on June 14, 2017
1597:. Archived from
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1565:. Archived from
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1523:on July 26, 2012
1519:. Archived from
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1492:on June 15, 2013
1488:. Archived from
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1455:. Archived from
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1385:on March 9, 2016
1381:. Archived from
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1345:. Archived from
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1283:. Archived from
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1245:. Archived from
1232:
1201:
1198:
904:
862:
826:Emily Eifler of
798:tumblr. tuesday.
750:MyMusic Presents
728:MyMusic Presents
462:August 20, 2013
457:
443:January 6, 2013
435:
409:
222:
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215:January 28, 2014
212:
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189:Original release
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119:William Storkson
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1115:IAWTV Awards
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105:Opening theme
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99:Craig Benzine
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2553:. Retrieved
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2382:December 19,
2380:. Retrieved
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2282:Social Blade
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2204:December 19,
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2045:November 16,
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1313:November 16,
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936:
899:IAWTV Awards
890:
888:
879:
869:
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854:Vaudevillian
851:
848:commented:
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802:MyMusic News
801:
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764:
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749:
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735:MyMusic News
734:
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727:
724:compilations
720:The Fu Music
695:MyMusic LIVE
694:
693:
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683:
674:
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661:
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650:MyMusic News
649:
637:
628:
621:
612:
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603:and Scene's
591:
590:
580:
577:Paul Butcher
548:
541:
523:
520:TheFineBros2
519:
517:
511:
509:
504:
500:The IT Crowd
498:
494:
490:
482:
480:
418:First aired
403:
402:
397:
396:during the "
390:
380:Paul Butcher
342:Tania Gunadi
338:"Flowchart".
310:social media
306:Grace Helbig
270:first season
267:
261:
260:
242:
229:
228:
227:
171:Running time
85:Tania Gunadi
79:Grace Helbig
22:
2153:SocialTimes
1463:February 6,
1019:Felicia Day
995:& team
916:Nominee(s)
780:: a weekly
704:Hannah Hart
620:, one part
569:Felicia Day
565:Hannah Hart
553:Toby Turner
421:Last aired
394:VidCon 2013
156:of episodes
2753:Categories
2717:Characters
2648:Television
2555:August 18,
2490:August 31,
2422:August 31,
2371:Tubefilter
2252:Televisual
2193:Tubefilter
2168:August 31,
2131:August 24,
2041:. LinkedIn
1975:August 24,
1952:August 24,
1835:Tubefilter
1666:Tubefilter
1573:August 24,
1485:Tubefilter
1427:August 24,
1253:August 24,
1208:References
1179:Nominated
1164:Nominated
1149:Nominated
1126:Nominated
1105:Nominated
1090:Nominated
1077:Nominated
1064:Nominated
1051:Nominated
1038:Nominated
1023:Nominated
1008:Nominated
998:Nominated
982:Nominated
956:Nominated
941:Nominated
876:Viewership
712:Tanya Burr
682:playlist.
573:Lee Newton
472:Production
366:departure.
363:Lee Newton
296:Adam Busch
247:transmedia
219:2014-01-28
209:2012-04-15
166:Production
145:of seasons
89:Lee Newton
65:Adam Busch
51:Created by
42:Transmedia
2520:March 23,
2314:March 25,
2231:March 25,
2105:March 24,
2075:April 11,
1919:March 25,
1749:March 25,
1605:March 25,
913:Category
910:Ceremony
889:In 2013,
817:Reception
741:Billboard
631:Indiegogo
623:The Onion
579:join the
415:Episodes
318:metalhead
2726:Episodes
2638:Sing It!
2616:Internet
2545:Streamys
2460:July 30,
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