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speaks the language of freedom and self-constitution, of a humanism that is not exclusively defined by the West. This semiotics of emancipation is beautifully communicated in the comic book when a young girl points at
Mandela and asks, "Excuse me, but why do you wear a shirt like that?" Mandela laughingly replies, "You must remember that I was in jail for 27 years. I want to feel freedom!"
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Within the clothing industry, Mandela's willingness to wear the casual attire—he eventually owned dozens of the shirts—marked a new style of international business dress. In a broader sense, the fashion choice can be read as a signal of "friendly" regime change away from strict formality and toward
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presented this type of shirt (and her contact information) to
Mandela as a gift on 7 May 1994 by getting it to a bodyguard during a visit to a Cape Town synagogue; Mandela wore the shirt to the dress rehearsal for his presidential inauguration. Sonwabile Ndamase said he "was the first to do it" in
143:
Mandela's idiosyncratic shirts (now, of course, avidly marketed) signal his freedom to take or leave
Western conventions of power: they are the sartorial embodiment of a vision of global citizenship. While the suit speaks the language of legality, constitutions, and contracts, the Mandela shirt
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clothing, and generally made of cotton or silk patterned with vivid colours. Mandela was said to prefer earthier tones for the shirt, though Madiba shirts with bright colors have endured in popularity.
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greater acceptance. It can also be argued that, throughout his life, Mandela's fashion was a significant part of his public image: in the 1950s, he dressed in sophisticated clothes; during the
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118:. The affectionate name became linked to the shirts when Mandela wore them to many business and political meetings during 1994–1999 and after his tenure as
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Yusuf Surtee, a clothing-store owner who supplied
Mandela with outfits for decades, said the Madiba design is based on Mandela's request for a shirt like
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men (possibly as a sign of general
African solidarity or reflecting Africa's supposedly more laid-back dress than Europe).
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shirt, usually adorned in a bright and colourful print. It became known in the 1990s, when
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van
Robbroeck, Lize (2014), "The Visual Mandela: A Pedagogy of Citizenship",
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Standard
Minimum Rules for the Treatment of Prisoners (the Mandela Rules)
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449:"Celebrating Rolihlahla Nelson Mandela: Past, Present and Future"
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in 1963–64, he brought out Xhosa traditions with a leopard-skin
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458:, no. 61, Africa Institute of South Africa, pp. 1–6
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Madiba shirts (and variants) are popular among tourists to
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363:"Dress Codes in Post-Apartheid South African Workplaces"
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361:Grant, Terri; Nodoba, Gaontebale (August 2009),
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18:Type of clothing associated with Nelson Mandela
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1142:"Bring Him Back Home (Nelson Mandela)" (song)
637:Negotiations to end apartheid in South Africa
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114:The name "Madiba shirt" comes from Mandela's
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870:Nelson Mandela Bay Metropolitan Municipality
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936:Mandela: Son of Africa, Father of a Nation
568:President of the African National Congress
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489:The Cambridge Companion to Nelson Mandela
427:Nelson Mandela. A Very Short Introduction
722:Reconstruction and Development Programme
795:Dare Not Linger: The Presidential Years
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419:Pinto Coelho, Teresa (December 2015),
447:; Mkhabela, Justice (November 2011),
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860:Nelson Mandela International Airport
765:"I Am Prepared to Die" (1964 speech)
727:Truth and Reconciliation Commission
885:Nelson Mandela Children's Hospital
152:, South African sportspeople, and
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779:Mandela: The Authorised Biography
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682:state memorial service attendees
368:Business Communication Quarterly
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30:in 1998, wearing a Madiba shirt
850:Nelson Mandela Challenge Plate
652:Nelson Mandela Children's Fund
559:18 July 1918 – 5 December 2013
1:
1117:International Tribute Concert
984:Mandela: Long Walk to Freedom
1127:"Free Nelson Mandela" (song)
732:Constitution of South Africa
717:Government of National Unity
501:10.1017/CCO9781139003766.015
855:Nelson Mandela Invitational
600:1955 Congress of the People
403:Manchester University Press
308:Ramoupi & Mkhabela 2011
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1160:Cape Town City Hall statue
835:Mandela Rhodes Scholarship
825:Nelson Mandela Institution
590:Mandela and Tambo law firm
493:Cambridge University Press
395:Maynard, Margaret (2004),
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1105:African National Congress
1034:Winnie Madikizela-Mandela
895:Nelson Mandela University
787:Conversations With Myself
562:President of South Africa
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466:How to Think Like Mandela
429:(2008) de Elleke Boehmer"
120:President of South Africa
106:attire. Fashion designer
48:President of South Africa
1016:Gadla Henry Mphakanyiswa
875:Mandela National Stadium
845:Nelson Mandela Challenge
647:Mandela House and museum
423:A Vida de Nelson Mandela
381:10.1177/1080569909340683
1180:Washington, D.C. statue
742:Intervention in Lesotho
677:Death and state funeral
398:Dress and Globalisation
245:Grant & Nodoba 2009
1058:Zenani Mandela-Dlamini
463:Smith, Daniel (2014),
443:Ramoupi, Neo Lekgotla
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1236:South African English
1226:South African fashion
880:Nelson Mandela Bridge
865:Nelson Mandela Square
667:90th Birthday Tribute
662:70th Birthday Tribute
632:Victor Verster Prison
70:. It is adapted from
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1132:"Mandela Day" (song)
944:Mandela and de Klerk
890:Ponts Nelson-Mandela
820:Nelson Mandela Forum
771:Long Walk to Freedom
737:1995 Rugby World Cup
495:, pp. 244–266,
425:(2014), tradução de
171:Culture of Indonesia
1165:Johannesburg statue
1012:(great-grandfather)
38:is a loose-fitting
920:Death of Apartheid
672:Awards and honours
332:van Robbroeck 2014
298:, p. 103–104.
66:and untucked from
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687:funeral attendees
595:UMkhonto we Sizwe
320:Pinto Coelho 2015
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1137:"Rise Up" (song)
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44:Nelson Mandela
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707:1994 election
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354:Bibliography
344:Maynard 2004
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257:Maynard 2004
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216:South Africa
150:South Africa
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36:Madiba shirt
35:
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1185:Ismail Ayob
1028:Evelyn Mase
1010:Ngubengcuka
815:Mandela Day
570:(1991–1997)
564:(1994–1999)
60:casual wear
1220:Categories
1090:(grandson)
1078:(grandson)
1066:(daughter)
1060:(daughter)
1054:(daughter)
806:Legacy and
712:Presidency
699:Presidency
657:The Elders
585:Early life
296:Smith 2014
284:Smith 2014
269:Smith 2014
223:References
94:president
92:Indonesian
72:Indonesian
58:A form of
808:namesakes
756:Books and
438:: 137–142
389:167453202
204:Indonesia
154:Tanzanian
1204:Category
1024:(mother)
1018:(father)
968:Invictus
758:speeches
160:See also
68:trousers
1110:history
1098:Related
960:Endgame
928:Mandela
912:Mandela
192:Fashion
178:Portals
96:Suharto
86:History
64:necktie
1246:Shirts
1042:(wife)
1036:(wife)
1030:(wife)
1003:Family
994:(2016)
986:(2013)
978:(2011)
970:(2009)
962:(2009)
954:(2007)
946:(1997)
938:(1996)
930:(1996)
922:(1995)
914:(1987)
797:(2017)
789:(2010)
781:(1999)
773:(1994)
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137:kaross
126:Legacy
111:1990.
54:Design
1048:(son)
452:(PDF)
432:(PDF)
385:S2CID
166:Batik
102:batik
77:batik
1150:(EP)
578:Life
505:ISBN
475:ISBN
445:laga
407:ISBN
40:silk
497:doi
377:doi
98:'s
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276:^
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122:.
34:A
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379::
180::
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